Branding Blitz
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Branding Blitz

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Branding Blitz is a signature session by TRI Leadership Resources to help organizations understand how branding works and how to make and keep the four promises that will make your organization a ...

Branding Blitz is a signature session by TRI Leadership Resources to help organizations understand how branding works and how to make and keep the four promises that will make your organization a brand leader. This particular session was designed and delivered for FBLA-PBL's State Adviser Summit.

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Branding Blitz Branding Blitz Presentation Transcript

  • Branding Blitzpresented by
  • we all know a little bit about BRANDING let’s see what you know!
  • STEP 1As an INDIVIDUAL rank the following brands 1-10. Place your answer in the “A: YOUR RANK”STEP 2In a TEAM of 2-3 peopleshare your ranking and determine as a group how these brands rank. Place your answer in “C: TEAM RANK”STEP 3Write down the “EXPERT RANK” and determine the ABSOLUTE DIFFERENCE between your individual and team rankings.
  • The World’s Top 10 Brands
    As of 1/10
    Research by BusinessWeek & InterBrand
  • The World’s Top 10 Brands
    1
    10
    3
    4
    6
    5
    7
    9
    8
    2
    As of 1/10
    Research by BusinessWeek & InterBrand
  • Top 3 Teen Brands
    As of 1/10
    Research by BusinessWeek & InterBrand
  • Top 3 Teen Brands
    As of 1/10
    Research by BusinessWeek & InterBrand
  • Branding begins EARLY
  • FINDING ELVIS
  • FINDING ELVIS
    ELVIS!
    EAGLE
    DUCK
    CHICKEN
    EGG
  • FINDING ELVIS
    What was Elvis’s special power?
  • Samples of Individual Brands
  • Brand Impact
    Captain Marvel, Jr. “America’s Most Famous Boy Hero” inspires a young Elvis
  • So, what is BRANDING?
  • It’s beingTOP OF MIND
  • Top of Mind Awareness
    Fast Food Theme Park
    Soft Drink Detergent
    Cell Phone Tissue
    Car Cruise Line
    Shoe NFL Team
    Airline Web Browser
    Toothpaste Pain Reliever
  • It’s beingCLEAR
  • It’s beingEXCITING
  • It’s beingBOLD
  • It’s MAKING & KEEPING APROMISE
  • FORMULAfor your BRANDING PROMISE
  • BRANDING FORMULA
    HIGH VISIBILITY +
    High Quality Experience
    High Ease of Use
    High Performance
    High Accessibility
  • DISNEY
  • DISNEY’S FORMULA
    Disney’s Promise
    • High Quality Experience +
    • High Visibility
    In other words:
    • FUN!
  • APPLE
  • APPLE’S FORMULA
    Apple’s Promise
    • High Ease of Use +
    • High Visibility
    In other words:
    • COOL!
  • NIKE
  • NIKE’S FORMULA
    Nike’s Promise
    • High Performance +
    • High Visibility
    In other words:
    • WIN!
  • STARBUCKS
  • STARBUCKS FORMULA
    Starbuck’s Promise
    • High Accessibility +
    • High Visibility
    In other words:
    • YUM!
  • STEP 1: HIGH VISIBILITY
    How does FBLA-PBL achieve HIGH VISIBILITY and stand out from the crowd?
  • STEP 2: HIGH ____________
    How are you FUN?
    How are you COOL?
    How do you help students WIN?
    How are you YUMMY?
  • Branding Blitz p r e s e n t e d b yTRI Leadership ResourcesPhone: 202-664-1174Web: www.teamtri.com Twitter: @TeamTRIFacebook: www.facebook.com/trileadership Search us on SlideShare, YouTube, and LinkedIn!
  • BREAK TIME!