Branding Blitz

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Branding Blitz is a signature session by TRI Leadership Resources to help organizations understand how branding works and how to make and keep the four promises that will make your organization a brand leader. This particular session was designed and delivered for FBLA-PBL's State Adviser Summit.

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Branding Blitz

  1. 1. Branding Blitzpresented by<br />
  2. 2. we all know a little bit about BRANDING let’s see what you know!<br />
  3. 3. STEP 1As an INDIVIDUAL rank the following brands 1-10. Place your answer in the “A: YOUR RANK”STEP 2In a TEAM of 2-3 peopleshare your ranking and determine as a group how these brands rank. Place your answer in “C: TEAM RANK”STEP 3Write down the “EXPERT RANK” and determine the ABSOLUTE DIFFERENCE between your individual and team rankings.<br />
  4. 4. The World’s Top 10 Brands<br />As of 1/10<br />Research by BusinessWeek & InterBrand<br />
  5. 5. The World’s Top 10 Brands<br />1<br />10<br />3<br />4<br />6<br />5<br />7<br />9<br />8<br />2<br />As of 1/10<br />Research by BusinessWeek & InterBrand<br />
  6. 6. Top 3 Teen Brands<br />As of 1/10<br />Research by BusinessWeek & InterBrand<br />
  7. 7. Top 3 Teen Brands<br />As of 1/10<br />Research by BusinessWeek & InterBrand<br />
  8. 8. Branding begins EARLY<br />
  9. 9. FINDING ELVIS<br />
  10. 10. FINDING ELVIS<br />ELVIS!<br />EAGLE<br />DUCK<br />CHICKEN<br />EGG<br />
  11. 11. FINDING ELVIS<br />What was Elvis’s special power?<br />
  12. 12. Samples of Individual Brands<br />
  13. 13. Brand Impact<br />Captain Marvel, Jr. “America’s Most Famous Boy Hero” inspires a young Elvis<br />
  14. 14. So, what is BRANDING?<br />
  15. 15. It’s beingTOP OF MIND<br />
  16. 16. Top of Mind Awareness<br />Fast Food Theme Park<br />Soft Drink Detergent<br />Cell Phone Tissue<br />Car Cruise Line<br />Shoe NFL Team<br />Airline Web Browser<br />Toothpaste Pain Reliever<br />
  17. 17. It’s beingCLEAR<br />
  18. 18.
  19. 19. It’s beingEXCITING<br />
  20. 20.
  21. 21. It’s beingBOLD<br />
  22. 22.
  23. 23. It’s MAKING & KEEPING APROMISE<br />
  24. 24. FORMULAfor your BRANDING PROMISE<br />
  25. 25. BRANDING FORMULA<br />HIGH VISIBILITY + <br />High Quality Experience<br />High Ease of Use<br />High Performance<br />High Accessibility<br />
  26. 26. DISNEY<br />
  27. 27. DISNEY’S FORMULA<br />Disney’s Promise<br /><ul><li>High Quality Experience +
  28. 28. High Visibility</li></ul>In other words:<br /><ul><li>FUN!</li></li></ul><li>APPLE<br />
  29. 29. APPLE’S FORMULA<br />Apple’s Promise<br /><ul><li>High Ease of Use +
  30. 30. High Visibility</li></ul>In other words:<br /><ul><li>COOL!</li></li></ul><li>NIKE<br />
  31. 31. NIKE’S FORMULA<br />Nike’s Promise<br /><ul><li>High Performance +
  32. 32. High Visibility</li></ul>In other words:<br /><ul><li>WIN!</li></li></ul><li>STARBUCKS<br />
  33. 33. STARBUCKS FORMULA<br />Starbuck’s Promise<br /><ul><li>High Accessibility +
  34. 34. High Visibility</li></ul>In other words:<br /><ul><li>YUM!</li></li></ul><li>STEP 1: HIGH VISIBILITY<br />How does FBLA-PBL achieve HIGH VISIBILITY and stand out from the crowd?<br />
  35. 35. STEP 2: HIGH ____________<br />How are you FUN?<br />How are you COOL?<br />How do you help students WIN?<br />How are you YUMMY?<br />
  36. 36. Branding Blitz p r e s e n t e d b yTRI Leadership ResourcesPhone: 202-664-1174Web: www.teamtri.com Twitter: @TeamTRIFacebook: www.facebook.com/trileadership Search us on SlideShare, YouTube, and LinkedIn!<br />
  37. 37. BREAK TIME!<br />

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