Uploaded on

Branding Blitz is a signature session by TRI Leadership Resources to help organizations understand how branding works and how to make and keep the four promises that will make your organization a …

Branding Blitz is a signature session by TRI Leadership Resources to help organizations understand how branding works and how to make and keep the four promises that will make your organization a brand leader. This particular session was designed and delivered for FBLA-PBL's State Adviser Summit.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
519
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Branding Blitzpresented by
  • 2. we all know a little bit about BRANDING let’s see what you know!
  • 3. STEP 1As an INDIVIDUAL rank the following brands 1-10. Place your answer in the “A: YOUR RANK”STEP 2In a TEAM of 2-3 peopleshare your ranking and determine as a group how these brands rank. Place your answer in “C: TEAM RANK”STEP 3Write down the “EXPERT RANK” and determine the ABSOLUTE DIFFERENCE between your individual and team rankings.
  • 4. The World’s Top 10 Brands
    As of 1/10
    Research by BusinessWeek & InterBrand
  • 5. The World’s Top 10 Brands
    1
    10
    3
    4
    6
    5
    7
    9
    8
    2
    As of 1/10
    Research by BusinessWeek & InterBrand
  • 6. Top 3 Teen Brands
    As of 1/10
    Research by BusinessWeek & InterBrand
  • 7. Top 3 Teen Brands
    As of 1/10
    Research by BusinessWeek & InterBrand
  • 8. Branding begins EARLY
  • 9. FINDING ELVIS
  • 10. FINDING ELVIS
    ELVIS!
    EAGLE
    DUCK
    CHICKEN
    EGG
  • 11. FINDING ELVIS
    What was Elvis’s special power?
  • 12. Samples of Individual Brands
  • 13. Brand Impact
    Captain Marvel, Jr. “America’s Most Famous Boy Hero” inspires a young Elvis
  • 14. So, what is BRANDING?
  • 15. It’s beingTOP OF MIND
  • 16. Top of Mind Awareness
    Fast Food Theme Park
    Soft Drink Detergent
    Cell Phone Tissue
    Car Cruise Line
    Shoe NFL Team
    Airline Web Browser
    Toothpaste Pain Reliever
  • 17. It’s beingCLEAR
  • 18.
  • 19. It’s beingEXCITING
  • 20.
  • 21. It’s beingBOLD
  • 22.
  • 23. It’s MAKING & KEEPING APROMISE
  • 24. FORMULAfor your BRANDING PROMISE
  • 25. BRANDING FORMULA
    HIGH VISIBILITY +
    High Quality Experience
    High Ease of Use
    High Performance
    High Accessibility
  • 26. DISNEY
  • 27. DISNEY’S FORMULA
    Disney’s Promise
    • High Quality Experience +
    • 28. High Visibility
    In other words:
    • FUN!
  • APPLE
  • 29. APPLE’S FORMULA
    Apple’s Promise
    • High Ease of Use +
    • 30. High Visibility
    In other words:
    • COOL!
  • NIKE
  • 31. NIKE’S FORMULA
    Nike’s Promise
    • High Performance +
    • 32. High Visibility
    In other words:
    • WIN!
  • STARBUCKS
  • 33. STARBUCKS FORMULA
    Starbuck’s Promise
    • High Accessibility +
    • 34. High Visibility
    In other words:
    • YUM!
  • STEP 1: HIGH VISIBILITY
    How does FBLA-PBL achieve HIGH VISIBILITY and stand out from the crowd?
  • 35. STEP 2: HIGH ____________
    How are you FUN?
    How are you COOL?
    How do you help students WIN?
    How are you YUMMY?
  • 36. Branding Blitz p r e s e n t e d b yTRI Leadership ResourcesPhone: 202-664-1174Web: www.teamtri.com Twitter: @TeamTRIFacebook: www.facebook.com/trileadership Search us on SlideShare, YouTube, and LinkedIn!
  • 37. BREAK TIME!