New Platforms

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  • Prioritise the visual Aim for the niche Seek out what people are interested in
  • New Platforms

    1. 1. New Platforms
    2. 2. Why should we care?
    3. 3. It’s not all about connections
    4. 4. The evolution of social sharing Less effort over time
    5. 6. The evolution of social sharing Less effort over time Increasingly visual
    6. 8. The evolution of social sharing Less effort over time Increasingly visual Topic- centric networks
    7. 10. PINTEREST
    8. 11. What’s all the fuss about? 1.5 million daily users
    9. 12. Who’s using it? 54% FEMALE 1/3 OF WHICH ARE 28-34
    10. 13. Hang on a minute
    11. 14. The cross promotion opportunity Marry other’s content with your own
    12. 15. The retail opportunity Traffic to retailers up 389%
    13. 16. The retail opportunity Curated gifting guides to drive to purchase
    14. 17. The engagement opportunity Collaborative boards “ Pin it to win it” competition
    15. 18. Who’s nailing it?
    16. 19. Ok, so where do we start? Collaborate with users Encourage cross traffic Contribute to other boards
    17. 20. SVPPLY
    18. 21. FANCY
    19. 22. “ Fancy” an item in order to unlock deals
    20. 23. Earn badges for contributing
    21. 24. Can you tell what it is yet?
    22. 25. INSTAGRAM
    23. 26. What’s all the fuss about? 15 million users 1 million downloads in 3 months 10 pictures uploaded every second
    24. 27. What’s all the fuss about? 37% have never uploaded a photo 25% upload 1-3 photos per session 5% have uploaded more than 50 pictures
    25. 28. Who’s nailing it?
    26. 29. Who’s nailing it?
    27. 30. Ok, so where do we start? Target niche audiences Set creative challenges Repurpose co-created content
    28. 31. REBRICK
    29. 32. Lego “Rebrick” Social Bookmark site Hub for fan creations Developed alongside devotees
    30. 33. Making the “new” work Prioritise the visual Aim for the niche Seek out what people are interested in

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