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SMS MARKETING – Click Below To Get Started!
http://www.txt180.com/?a_aid=sms4u
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How to Ensure Your Text is Read, Not Deleted
The single fastest growing and most successful form of marketing today is SMS (or text message
marketing). SMS snatched up the most opens, views and forwards from veteran marketing
strategies including emails and faxes.
But, sadly, like emails and faxes, SMS Marketing isnt immune to deletions or other errant
customer behaviour. Though the numbers are extremely promising for the success of SMS, text
messaging isnt without faults.
Consider this your booster shot!
1. Avoid sending huge picture files and graphically dense messages.
If it takes too long for your message to download or if your customer is required to open up their
picture reader program (like iPhoto) to see your images, then youre just wasting their time and cell
phone memory.
2. Include promotional codes and digital coupons in your messages.
Give your subscribers a quick and easy take-away from your promotion. Especially for SMS
Marketing, if youre not giving something to your customers, then youre just plain wasting their
time.
3. Keep your message less than 140-characters to encourage forwarding.
The maximum character length for SMS messages is 160, and anything above that gets broken up
into several different messages.
Further, if you keep your message small and tidy, subscribers are more likely to send your
message along to their friends.
4. Send your text at the right time of day and day of the week.
Do a little digging through your SMS Marketing data and figure out what time and day results in
the most conversions, forwards and overall actions.
5. Keep your SMS immaculately clean.
Even accidentally sending a routine text to a customer whos already unsubscribed is poor form,
unprofessional and may lead other customers to abandon you.
2. Sure, its a pain to clean out your lists daily, but it must be done. Take the time to also delete bad
numbers along with the unsubscribed.
6. Dont let the informal nature of texting swallow up your campaign.
Theres a tendency among marketers that because texting is everyday and universal that they can
get away with being a little less professional.
No! For example, write real words instead of made-up text lingo and always, always, include quick
links to your customer service team.
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SMS MARKETING – Click Below To Get Started!
http://www.txt180.com/?a_aid=sms4u
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