Sxsw panel submission_sutycux

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  • \n
  • By looking at the why, and working back to the what, we are able to create activations that go beyond logos and sponsorships. We create ideas that consumers can, and want to participate in.\n

Transcript

  • 1. SOYOU THINKYOU CANUX?Defining the new UX role and itsintegration into an organization.
  • 2. WTF is IA, UID, UX, DX, IxD...BS?Is the growth of the title diluting the core ofwhat UX stands for?When UX becomes a weapon not a tool?What tactics can successfully help educateclients and teams to understand UX?When UX goes bad?