Sxsw panel submission_dic

176 views
133 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
176
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • By looking at the why, and working back to the what, we are able to create activations that go beyond logos and sponsorships. We create ideas that consumers can, and want to participate in.\n
  • Sxsw panel submission_dic

    1. 1. HOW TOMEASUREYOUR D.I.C.Leveraging data in a creative environment toimprove a product without compromisinginnoveation and design.
    2. 2. How can analytics actually help create creative?Can creative teams work with the analyticalteam?How do you pull context into analysis andinterpret the data?Is KPI dead?What is a real life case where analytics helpeddirect the creative work?

    ×