Sxsw panel submission_agile

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  • By looking at the why, and working back to the what, we are able to create activations that go beyond logos and sponsorships. We create ideas that consumers can, and want to participate in.\n
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  • Sxsw panel submission_agile

    1. 1. TRUE LIFE:I WANT TOBE AGILEImplementing Agile/Scrum processeswithin large scale, client-ownedprojects..
    2. 2. Can the agile software process (inpure form) be adopted successfullywithin an advertising agency or mustit be adapted?How do traditional agency/clientroles morph into agile roles?What is the impact of agile on acreative organization?How to staff for agile and understandnew resource paradigm.
    3. 3. The traditional way is oftenreferred to as the "waterfallmethod" while agile can be interpreted as the barrel.

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