The Pro Active Approach To Marketing Your Home


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  • Thank you for the opportunity to talk to you I know that we both have decisions to make tonight One of three things will happen: You will have the opportunity to…list your home with me…or You will decide not to…list your home with me…or I will decide not to take your listing…any one is fine
  • My company is committed to providing Stellar Customer Service to all of their clients. I agree with this commitment. So following the successful closing of your home, you will receive a Quality Service Survey covering my offices service as well as my own. Once you receive that, please take a moment and send it back to my office. I build my business on quality service and want to make sure all of my clients are satisfied.
  • My job is to present you with information regarding current market conditions and pertinent facts.
  • Your needs come first…..
  • What method of communication would you prefer I use during the process of marketing your home? Phone, e-mail, TEXT, or weekly visits at your home?
  • Will you generally be available on weeknights…. or should I call you at the office when an offer comes in?
  • Century 21 Pro-Team continuously provides sales training to make sure we have the most up-to-date information regarding market conditions, financing alternatives and negotiating techniques. I’m sure this is important to you…
  • We use agent feedback to improve saleability of your home. I will share it with you when available. Are there any changes you are planning to make in the next few days to your home?
  • The sale of real estate has become a very complex process. My job is to make sure all the “i’s” are dotted and the “t’s” are crossed and that you understand the process.
  • We will walk through your house together looking at it through a buyer’s eyes and make changes as necessary. Can you think of anything right now that we will need to review during the walk through?
  • As you would understand price is always a major factor in selling a home, would you agree that we have to open our market as wide as possible? I will present you with the facts regarding comparable sales and absorption rates. As a professional real estate agent, I study homes and prices every day…therefore, I assume you’ll list with me…at a price that will cause your home to sell…correct? The real estate market is fluctuating so we will revisit the CMA as often as necessary. Does this make sense?
  • Our mortgage partner, First Mortgage Corporation, is always available to discuss various loan alternatives with you. Do you understand the various types of loans that are available to you when you purchase a new property? Should I have our loan representative call you?
  • Would you like to share with me the various features you’d like me to list on the features sheet?
  • You do want a sign and a lock-box don’t you? (If their community has a sign restriction, briefly explain now..then go into detail later.)
  • When you list with me….. your property will be viewed on all of these INTERNET sites and more!
  • When would be a good time for me to come back and take additional exterior and interior photos of your home, so that I can create a powerful virtual tour?
  • Unfortunately you and I can’t control who shows the property or the qualifications of their prospects…I’ll do the best I can to convince all the agents to pre-qualify…okay??
  • To bring it down to our local level, here are the Chicagoland area Century 21 offices. Our offices are indicated by the larger signs. Century 21 Pro-Team has 8 offices throughout Chicagoland and is the #1 company in metropolitan Chicago. Do you agree that this is a benefit to you?
  • I will manage the process of getting the transaction from contract to close. That is why you are hiring me, correct?
  • This is the part we all like the best!
  • Once I am able to achieve our goal of selling your home, do you have a home to move into? If, Yes …. Great If, No….Can I be of assistance to you?
  • With the information that I have provided you today, is there any question that I am the right person to represent you in the sale of your home? If not, let’s get started on the paperwork and get your home sold.
  • The Pro Active Approach To Marketing Your Home

    1. 1. Pro-Team The Pro-Active Approach to Marketing Your Home
    2. 2. My Objectives Are the Following: <ul><li>To assist in getting as many qualified buyers as possible into your home until it is sold. </li></ul><ul><li>To communicate to you weekly the results of our activities. </li></ul><ul><li>To assist you in negotiating the highest dollar value…between you and the buyer. </li></ul>
    3. 3. I will… Dedicate myself to making the process of selling your home as easy and as successful as possible.
    4. 4. I will… Respect you, your needs, and be most honest and forthright.
    5. 5. I will… Hold your best interest in the highest regard throughout the process.
    6. 6. I will… Value and respect your time, being as efficient and effective as possible.
    7. 7. I will… Understand your needs and respond quickly.
    8. 8. I will… Use my base of experience, knowledge, tools and the most up-to-date training to best serve you.
    9. 9. I will… Provide regular progress reports throughout the process and discuss with you comments received about your property.
    10. 10. I will… Explain each step of the process and act as a guide to help you make the most informed decision .
    11. 11. I will… Make recommendations to enhance the marketability of your property.
    12. 12. I will… Provide you with a written Competitive Market Analysis and local market information to help you set the right listing price to sell your home and get the value you deserve.
    13. 13. I will… Review various financing alternatives and assist you in determining those which best enhance the saleability of your home.
    14. 14. I will… Develop, present and agree upon a Customized Marketing Plan that will detail specific promotional efforts to help best market your property.
    15. 15. I will… Place the internationally recognized CENTURY 21 ® yard sign on your property. In addition you have the advantage of the latest in mobile search technology “VOICE PAD”. I will also install a lock-box for licensed REALTORS ® to show your property.
    16. 16. I will… Provide worldwide exposure for your property on the Internet, including posting your property on CENTURY and sites. I will also provide REALTOR ® exposure to your property via the MLS.
    17. 17. your property will be viewed on all of these additional INTERNET sites and more! When you list with me …
    18. 18. I will… Post a minimum of 9 digital photos and a virtual tour on multiple websites. I will also enhance your property listing on Consumer websites prioritize the placement of listings on their sites based upon the number of photos and virtual tours. National statistics showed that Buyers spent more time on than any other real estate site on earth. Enhanced Listing Standard Listing
    19. 19. I will… Explain local real estate procedures and regulations.
    20. 20. I will… Show your property to pre-qualified buyers.
    21. 21. I will… Utilize the CENTURY 21 ® System of thousands of offices to expose your property to potential buyers referred to my office.
    22. 22. I will… Utilize the vast and powerful resources of the CENTURY 21 ® System to get you the results you deserve, including leveraging a Network of 8,400 offices of 140,000 agents, in 57 countries worldwide.
    23. 23. I will… Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all implications prior to any acceptance.
    24. 24. I will… Upon acceptance of an offer by you, monitor all pre-settlement activities throughout the closing process as permitted by law or local practice.
    25. 25. And finally, , I will… Assist you in finding your next home, or offer to refer you to another office in another location.
    26. 26. Additional Reasons to Hire Century 21 ® Pro-Team <ul><li>CENTURY 21 ® Pro-Team strengths </li></ul><ul><ul><li>25 Years of experience </li></ul></ul><ul><ul><li>350+ Sales Associates </li></ul></ul><ul><li>CENTURY 21 ® Pro-Team Awards & Recognition </li></ul><ul><ul><li>Top ½ of 1% of all CENTURY 21 ® offices around the world! </li></ul></ul><ul><ul><li>Recipient of the CENTURY 21 ® Centurion ® Award, Presidents Club Award and Pinnacle Quality Service Award </li></ul></ul><ul><ul><li>Included in Real Trends Magazine “Top 500 Companies in U.S.” </li></ul></ul><ul><li>CENTURY 21 ® Pro-Team Memberships </li></ul><ul><ul><li>Member of the CENTURY 21 ® “2100 Club” </li></ul></ul><ul><ul><li>Member of local area Chambers of Commerce </li></ul></ul><ul><ul><li>Member of Three Rivers Association of REALTORS ® , Main Street Organization of REALTORS ® , Chicago Association of REALTORS ® , Southwest Realty Board and Aurora Tri-County Association of REALTORS ® and Midwest Real Estate Data (MLS). </li></ul></ul>
    27. 27. Selling Your Home….. The CENTURY 21 ® System averages a home bought or sold every minute of every day. Is there any reason we can’t sell yours?
    28. 28. TEAM DIAZ <ul><li>Ubaldo & Kim Diaz </li></ul><ul><li>Call us today for your </li></ul><ul><li>Free Market Analysis </li></ul>Century 21 Pro-Team 5620 W 95 th Street Oak Lawn, IL 60453 Phone: 708.724.6302 – Ubaldo Phone: 708.491.9345 – Kim Fax: 708.590.0852 E-mail: [email_address] Web: