Thank you for the opportunity to talk to you I know that we both have decisions to make tonight One of three things will happen: You will have the opportunity to….list your home with me…or You will decide not to …list your home with me… or I will decide not to take your listing…any one is fine
Tell them: Why you sell real estate and what in your background helps you with your real estate career. Real estate training class – past & future. My philosophy is to provide the very best service possible and to exceed your expectations. My mission is to get you the most money, in the shortest amount of time, and to make the sale of your home as stress free as possible. Can you see how that can benefit you?
When consumers were asked to recall a real estate organization, the Century 21 brand was at the forefront of the consumer’s mind. The benefit to you is that if a consumer sees that sign in front of your house it is a trusted recognized brand and they would be more inclined to call. In addition potential buyers call us simply because of name recognition.
Century 21 is the only worldwide real estate company with over 8,000 offices I’m proud to say that Century 21 Pro-Team is ranked in the top 1% of those 8,000 offices. The benefit to you is that we consistently handle a lot of real estate transactions well and have a lot of experience and resources to call on. Another benefit of being global is that it provides us with a network of referrals. Century 21 has experience in International relocation.
Century 21 has the world’s largest referral network which gives you more buyer opportunities. In years past, Century 21 Pro-Team has closed upwards of $21.6 million worth of relocation transactions annually. This is one more reason why Century 21 Pro-Team is the right company to use in marketing and selling your home.
To bring it down to our local level, here are the Chicagoland area Century 21 offices. Our offices are indicated by the larger signs. Century 21 Pro-Team is the #1 company in metropolitan Chicago. As we’ve already mentioned, the consumer is predisposed to call us because of our name recognition and market presence. This should mean more inquires which means more sales. Do you agree that this is a benefit to you?
I have chosen Century 21 because of it’s name recognition as a worldwide industry leader. I chose Century 21 Pro-Team for their extensive training, dedication to customer service and their outstanding reputation in the Chicagoland area. The company has consistently been on the top 1% of all Century 21 companies around the world. We continue to receive many production and recognition awards. We are also members of local area Chambers of Commerce & members of 5 boards of REALTORS and both the Illinois and National Association of REALTORS We know that this exposure increases your chance to sell.
Other companies may only put your house on the Multiple Listing Service, put a yard sign out front, provide you with the Required Property Disclosures and might give you a full Market Analysis like I will be doing for you today. In many cases, they will charge you an upfront fee for these ordinary services. At Century 21 Pro-Team, we have no upfront fees. We don’t get paid unless we are successful in selling your home.
Of course we will enter your property in the MLS Our local marketing surpasses any other company in our area. We market our properties aggressively. Our market coverage allows exposure for your property in the markets where your potential buyers are coming from. We hold open houses regularly and will hold a “broker open” when necessary. Are you familiar with those types of open houses? ( explain ) I have also completed a comprehensive Competitive Market Analysis for you so you can make an informed decision in pricing your home. Can you see the advantages of our customized services compared to the ordinary services?
Our 2009 marketing strategy is based on facts from the National Association of REALTORS. The real estate agent is the #1 resource a buyer uses to find their home. The Internet was second. Let me tell you what we do based on this information.
Here you can see the difference in a simple newspaper print ad and the power of Internet Marketing.
Our minimum requirements for properly marketing a home are 9 photos and a Virtual Tour on every listing. The benefit to you is that we are able to provide what the consumer is looking for on multiple website therefore getting you maximum exposure.
Through various portals, we will market your home on these sites and many more:
National statistics showed that Buyers spent more time on REALTOR.com® than any other real estate site on earth
Not all Real Estate Companies are Equal on Realtor.com At Century 21 Pro-Team, all listing are SHOWCASE ENHANCED Gold Banner on Top with property feature or Open House Notification Gold Banner on Side designating property as a “SHOWCASE” property. Animated Office Rider drawing attention from the potential buyer. Notice of More Photos and Featured Tour.
When you select me to market your home, I will ensure that your home is marketed on REALTOR.com®, and thus opens the door to millions of online buyers actively looking to purchase.
We enhance all our listings on Tribune.com
Century21.com is the most visited real estate brand on the Web with nearly 25,726 email leads monthly. Because Century 21 Pro-Team is part of Century 21, you home will also be showcased on this website. If you want to go on the Internet and visit Century 21 the web address is simple: century21.com
On our web site, www.c21proteam.com, property searches are easy. This includes the full MLS. Consumers can access Property Reports, receive daily updates based on their saved search criteria, find Open Houses, get driving directions. These are just a few of the features available to consumers on our web site. Visitors are also able to get pre-qualified for a mortgage, use a mortgage calculator and view daily mortgage rates.
The Internet is where the Buyers start their home search 84% of the time. Your home will be featured on multiple websites including my personal Website. I will provide just enough information to potential buyers and give them my personal contact information, by email or phone, so I can answer their questions about your home and schedule showings.
Internet shoppers want immediate access to information. With a Virtual Tour, I can show your home to all potential buyers all over the world the way it should be shown. I believe that I can present your home better than any other person. I will do this by showcasing your home on the Internet just as I would in person. With our Virtual Tour software, I can also add unlimited images of your home and the community.
This graph shows the reason why all aspects of Internet exposure are crucial in getting your home sold. Our tremendous Internet exposure is what motivates buyers to take the next step. These statistics show how important it is to have a multi faceted marketing campaign.
The Century 21 Gold Post is the most recognized sign in real estate. The first action taken by the Internet buyer is to drive by the property they first viewed on the Internet. The Century 21 Pro-Team Gold Post is unique to other Century 21 offices. We use the power of the Gold Post by increasing from the standard real estate size of 24” x 18” up to 36” x 24”. This makes our sign more legible for the potential buyers as they drive around the area.
When the buyer drives by your home, and sees the gold post we then give that buyer several options to inquire about the features of your home. They can call the office or they can call 708-459-4599 enter the numerical address and get a description of the home immediately. As your agent, I’m notified of the inquiry and follow up with that lead quickly. If you remember the last graph, it showed specifically that a buyer might find a home on the Internet and then drive by. We want to give them all the options they need to get more information and contact me.
We strategically placed banner advertising in local publications. This is used to capture buyers viewing classified advertising. It displays not only our web address, the phone numbers to one of our convenient locations, but also creates a “Call to Action”.
No matter where the buyers search, Century 21 Pro-Team is there!
Our Internet Based Customer Contact System allows agents to manage leads through the exclusive LeadRouter Program. Online Consumer inquiries are automatically routed to an agent. Lead Router finds an agent, converts the inquiry into a voice message and dials our cell phone. This gives us the opportunity to contact the consumer quickly from anywhere. It also eliminates lost leads. Personal Contact, Sign Calls, Ad Calls and Internet inquires are input into the lead router system for easy management and follow up.
Another feature of our marketing program is sending our Just Listed and Just Sold Postcard. This provides additional exposure and cross marketing for all properties. A Just Listed postcard makes people in the area aware that your home is available. They may have family or friends wishing to live close by. A Just Sold postcard might produce a client looking for a home like yours. The benefit to you is that with eight locations and over 375 REALTORS sending postcards we create more activity. More activity = more leads = more potential buyers.
Email is another marketing tool that when used correctly can be a powerful way to promote your property. Tools like the Life@Home newsletter and e-Greetings are additional ways that I will market your property to my established client base and the REALTOR community.
My personal commitment to quality service is indicated by the Seller Service Pledge which contains 22 points that I promise to do for you. The 22nd point guarantees you 9 photos, a virtual tour and a property specific website. The Quality Service Pledge is designed for open communication between you and I. This gives us the opportunity to evaluate activities and concerns throughout the process. I will also provide a Buyers Service Pledge and provide the same level of quality service to my buyer clients.
The bottom line is that Century 21 Pro-Team is dedicated to quality service. At the completion of every transaction, we send out a Quality Service Survey asking for you to rate my level of service. Do you have any questions or concerns regarding the marketing resources we use to get the highest possible selling price for your home or our commitment to service? (pause) If not, let me explain our pricing strategies.
As you would understand price is always a major factor in selling a home, would you agree that we have to open our market as wide as possible? I will present you with the facts regarding comparable sales and absorption rates. As a professional real estate agent, I study homes and prices every day…therefore, I assume you’ll list with me…at a price that will cause your home to sell…correct? The real estate market is fluctuating so we will revisit the CMA as often as necessary. Does this make sense?
Your price should reflect the current market.. Sellers Market Fewer Homes For Sale – More Buyers = Rising Values Steady Medium Market Equal Balance of Homes and Buyers Buyers Market More Homes For Sale – Fewer Buyers = Declining Values Market Analysis indicates that we are currently in a very strong buyers market.
When a home first comes on the market there is a flurry of activity if priced right. Even if we drop the price later, the best market may have passed us by. Pricing has a direct impact on the time your house will be on the market. Would you agree?
Once we agree on the asking price, there are three more factors that will determine if that listing price is reasonable and acceptable for your market. So, who determines the selling price? Seller + Buyer + Appraiser + Lender We will establish an asking price today, but everyone has to agree in the end.
So let’s get started pricing your home. Achieving top dollar requires realistic and competitive pricing.
I use 3 classifications of properties when I do a Competitive Market Analysis Recent Properties Sold. This gives us a benchmark as to what buyers have been willing to pay for properties similar to yours. We need to use the most current data available in such a volatile market. Currently Listed Properties. These are your competition. We have to be careful not to price your home outside of the competition or it will sit on the market for a long time. I’m, sure you don’t want to see that happen, right? The final category is the Expired Properties. These are properties that have tested the market & failed. Shall we review the CMA?
With the information that I have provided you today, is there any question that I am the right person to represent you in the sale of your home? If not, let’s get started on the paperwork and get your home sold.