TeAM and iSentric - Mobile Business Commercialization Program - 31st Mar 2011Presentation Transcript
We Link Business Success With Mobile TechnologyMobile Business Commercialization Program (Mobilise)
Technopreneur’s Life Cycle
TechnologyCommercialization Program Industry specialists: Software based Startups in web and mobile apps collaboration with Green Tech – Combining Biotech, Engineering and IT collaboration with HIJAU MIKRO Mobile Business Commercialisation (TechComm - Mobile) collaboration with
What is Mobilise? Joint collaboration between TeAM & iSENTRIC Target Segment: Mobile Content / Application Target Market: Technopreneurs, Developers, Entrepreneurs & Researchers who needs help in bringing their product and service to the market Mobile Business Value Chain Mobile Mobile Scale Up & Platform Sales & Ideas Conceptualization Prototype Funding Infrastructure Marketing Providers* Cradle Venture Capital iSentric iSentric TeAM TeAM Our Values:- Assist in commercialising technology product or service Industry know how, ready platform, gateway, infrastructure to channel the product or service Industry leverage and mentor to sharpen the technology product or service development Angel investment and mentoring for selected participants
Company & Mentor Profile Founded in Year 2003 (Started with seed capital RM30k, achieving RM10mil Revenue in 2010) Total workforce of 25 people Principal Activity : Mobile Business Solution Provider Business Presence: Malaysia, Singapore & Indonesia Awards: Clients: Bank & Financial Instituition Traditional & New Media Industry Corporate Clients
Company & Mentor ProfileAaron Lee Roy NgAge 34 Age 33Education: Education: - University College London (UK) - Imperial College (UK) BEng Electrical & Electronic (1st Class) BEng Electrical & Electronic (1st Class) Dean’s List Rank Taylor Hobson Prize - MBA (University of Nottingham) - MBA (University of Malaya) Career: - Accenture (Malaysia)Career: Consultant , Communication & High Tech - Fujitsu Europe Telecom R&D Centre Ltd (UK) Graduate Engineer - iSentric Sdn Bhd (Malaysia) CTO, Founder - Accenture (Malaysia) Consultant , Communication & High Tech - Malaysia Mobile Content Providers (MMCP) Council Members - iSentric Sdn Bhd(Malaysia) CEO, Founder - University Technology Petronas (UTP) Panel Evaluator
How Does It Work? Web Browser Palm OS Android iPad iPhone Smartphone Pocket PC Nokia Symbian 3G Devices WAP Terminal J2ME ( HTTP / HTTPS / TCP ) ( HTML, XML, XUTML, Request / Response) ( WAP / WAP 2) ( WML , HTML , XHTML , XML ) Mobile Network ( Telco ) WAP Gateway ( Telco ) ( HTTP / TCP ) ( Request , Response ) Internet ( Request / Response ) SCM – Supply Chain Management Web Server ( Apache / IIS) SRM – Supplier Relationship Management Firewall CRM – Customer Relationship Management Mobile Banking Application ERP – Enterprise Resource Planning services services BI – Business Intelligent ( HTTP / HTTPS / TCP ) ECM – Enterprise Content Management Interface ( SOAP, Request, Response ) Legacy Application Main Frame Database ( C/C++, .NET, J2EE, Lotus, Cobol ) ( ERP, CRM, BI, SRM, SCM, ECM ) ( DB2, Oracle, MySQL, MSSQL ) ( Microsoft, Java, IBM, Oracle ) ( SAP, PeopleSoft, IBM, Microsoft, Oracle )
iSentric Value Creation Business &Technical1 Transformation Infrastructure 2 Transformation Transformation 3 Sales & Marketing Know How1Enhancement (Year – Year 2) Integration Year 4) (Year 3 – (Year 5) Cost saving for bank Revenue generation to Establish Mobile Revenue Generation (Profit Objective Startup to acquire (improve) new Business Setting Service Level Agreement banks Community as competitive Orientated) Customer Retention Factor or existing business and technical (eg stability, capacity and advantage to interact with capability Efficient, simple and expectation) Service to Value Added customers Customer Retention / Loyalty effective channel customer Knowledge Messaging Infrastructure Centralized / Experience Sharing Network Hosting Payment Virtual Mobile Retail Banking Mobile Merchant Target Community Business Model (eg Consumer Banking Payment Updates Bandwidth Transactions allocation Virtual Banking E-money B2B v B2C concept information exchange Activities / Commercialization Offering Trend in 1 to 2 years, KPI setting) Cloud Computing Setup Contest / Promotions / Alert Functional / Application Time to Market (eg Speed) E-money Balance Database Mobile Credit / Debit Card 2FA (Voice, SMS) Mobile Technology Access Purchase History Sales & Marketing Tactic (eg Internet / Mobile Marketing Payment on -the -go Retail Banking SMS, MMS competitor analysis / advantage) Mobile Ticketing Social Networking Mobile Brokerage Balance Enquiry, Funds Transfer WAP Portal (MO Forwarding) Ticket Reservations Forum Technical Skills Training 3G Video Real time stock Prepaid Top Up Permission exchange information Mobile Network Protocol s(eg Ticket Purchase RingBack Tone Remittance circuit / packet, convergence etc) Channels mobile trading 2 way Security Direct Telco Mobile Platforms (eg Android, Mobile Banking – MIDP 2.0 3G Video Menu Driven Mobile Digital Signature Traditional Media Blackberry, iPhone, Symbian) M-CommerceInterface (IVVR) Transactional Payment Compliance J2ME / SMS Telco Charging & Billing (eg MMCP Association Technology Adoption 2FA (Voice, SMS, J2ME) OS: Window Mobile, Blackberry, subscription / transactional) Radio Frequency Identification iphone (RFID) Apps Store Market Trend (eg. GPS, RFID, OS: Symbian E-Commerce Payment NFC, 4G / LTE) Virtual Product Credit Card (Visa / Master E-Pay Open Source Platform Review enabled (eg. Asterik, Game Console) Loyalty Program FPX (direct debit ) CRM
Success Deployment:Mobile Enterprise Application
Success Deployment: Mobile ContentMobile News Alert Description - News alerts on your mobile. Keeping up to date with breaking news while youre on the move is simple with Malaysia and worldwide News! Mobile VideoTone Description - Animated and talking Videos featuring various illustrated animals and pets. Personalized greeting Videos.
Success Deployment:Mobile Games
Success Deployment:Mobile BrandingMobile Property Analyst Alert Description - a Mobile property alert services provides data on land use & ownership to players in the real estate industry
Success Deployment:3G Video Service
Success Deployment:Independent Music LabelsMalaysia Local independent band music video service ,its independence from major commercialrecord labels and an autonomous, Do-It-Yourself approach to recording and publishing.
Let’s Mobicialise Who can we help now: Prototype looking for go-to-market assistance Business model and prototype looking for funding Established team looking for more ideas to complement product and service offering Building prototype looking for market knowledge advice Wing Yew firstname.lastname@example.org Aaron Lee email@example.com