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TeAM and iSentric - Mobile Business Commercialization Program - 31st Mar 2011
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TeAM and iSentric - Mobile Business Commercialization Program - 31st Mar 2011

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  • 1. We Link Business Success With Mobile TechnologyMobile Business Commercialization Program (Mobilise)
  • 2. Grooming SustainableTechnopreneurs?
  • 3. Technopreneur’s Life Cycle
  • 4. TechnologyCommercialization Program Industry specialists:  Software based Startups in web and mobile apps collaboration with  Green Tech – Combining Biotech, Engineering and IT collaboration with HIJAU MIKRO  Mobile Business Commercialisation (TechComm - Mobile) collaboration with
  • 5. What is Mobilise? Joint collaboration between TeAM & iSENTRIC Target Segment: Mobile Content / Application Target Market: Technopreneurs, Developers, Entrepreneurs & Researchers who needs help in bringing their product and service to the market Mobile Business Value Chain Mobile Mobile Scale Up & Platform Sales & Ideas Conceptualization Prototype Funding Infrastructure Marketing Providers* Cradle Venture Capital iSentric iSentric TeAM TeAM Our Values:-  Assist in commercialising technology product or service  Industry know how, ready platform, gateway, infrastructure to channel the product or service  Industry leverage and mentor to sharpen the technology product or service development  Angel investment and mentoring for selected participants
  • 6. Company & Mentor Profile Founded in Year 2003 (Started with seed capital RM30k, achieving RM10mil Revenue in 2010) Total workforce of 25 people Principal Activity : Mobile Business Solution Provider Business Presence: Malaysia, Singapore & Indonesia Awards: Clients: Bank & Financial Instituition Traditional & New Media Industry Corporate Clients
  • 7. Company & Mentor ProfileAaron Lee Roy NgAge 34 Age 33Education: Education: - University College London (UK) - Imperial College (UK) BEng Electrical & Electronic (1st Class) BEng Electrical & Electronic (1st Class) Dean’s List Rank Taylor Hobson Prize - MBA (University of Nottingham) - MBA (University of Malaya) Career: - Accenture (Malaysia)Career: Consultant , Communication & High Tech - Fujitsu Europe Telecom R&D Centre Ltd (UK) Graduate Engineer - iSentric Sdn Bhd (Malaysia) CTO, Founder - Accenture (Malaysia) Consultant , Communication & High Tech - Malaysia Mobile Content Providers (MMCP) Council Members - iSentric Sdn Bhd(Malaysia) CEO, Founder - University Technology Petronas (UTP) Panel Evaluator
  • 8. How Does It Work? Web Browser Palm OS Android iPad iPhone Smartphone Pocket PC Nokia Symbian 3G Devices WAP Terminal J2ME ( HTTP / HTTPS / TCP ) ( HTML, XML, XUTML, Request / Response) ( WAP / WAP 2) ( WML , HTML , XHTML , XML ) Mobile Network ( Telco ) WAP Gateway ( Telco ) ( HTTP / TCP ) ( Request , Response ) Internet ( Request / Response ) SCM – Supply Chain Management Web Server ( Apache / IIS) SRM – Supplier Relationship Management Firewall CRM – Customer Relationship Management Mobile Banking Application ERP – Enterprise Resource Planning services services BI – Business Intelligent ( HTTP / HTTPS / TCP ) ECM – Enterprise Content Management Interface ( SOAP, Request, Response ) Legacy Application Main Frame Database ( C/C++, .NET, J2EE, Lotus, Cobol ) ( ERP, CRM, BI, SRM, SCM, ECM ) ( DB2, Oracle, MySQL, MSSQL ) ( Microsoft, Java, IBM, Oracle ) ( SAP, PeopleSoft, IBM, Microsoft, Oracle )
  • 9. iSentric Value Creation Business &Technical1 Transformation Infrastructure 2 Transformation Transformation 3 Sales & Marketing Know How1Enhancement (Year – Year 2) Integration Year 4) (Year 3 – (Year 5)  Cost saving for bank  Revenue generation to  Establish Mobile Revenue Generation (Profit Objective Startup to acquire (improve) new Business   Setting Service Level Agreement banks Community as competitive Orientated)  Customer Retention Factor or existing business and technical (eg stability, capacity and advantage to interact with  capability Efficient, simple and  expectation) Service to Value Added customers  Customer Retention / Loyalty effective channel customer  Knowledge Messaging Infrastructure Centralized / Experience Sharing  Network Hosting Payment  Virtual Mobile Retail Banking  Mobile Merchant  Target Community  Business Model (eg Consumer Banking Payment Updates  Bandwidth Transactions allocation  Virtual Banking  E-money  B2B v B2C concept information exchange Activities / Commercialization Offering Trend in 1 to 2 years, KPI setting)  Cloud Computing Setup  Contest / Promotions / Alert Functional / Application  Time to Market (eg Speed)  E-money Balance  Database Mobile Credit / Debit Card   2FA (Voice, SMS)  Mobile Technology Access  Purchase History  Sales & Marketing Tactic (eg  Internet / Mobile Marketing  Payment on -the -go  Retail Banking  SMS, MMS competitor analysis / advantage)  Mobile Ticketing  Social Networking Mobile Brokerage   Balance Enquiry, Funds Transfer  WAP Portal (MO Forwarding)  Ticket Reservations  Forum  Technical Skills Training  3G Video  Real time stock  Prepaid Top Up  Permission exchange information  Mobile Network Protocol s(eg  Ticket Purchase  RingBack Tone Remittance  circuit / packet, convergence etc) Channels mobile trading   2 way  Security  Direct Telco  Mobile Platforms (eg Android,  Mobile Banking – MIDP 2.0  3G Video Menu Driven  Mobile Digital Signature  Traditional Media Blackberry, iPhone, Symbian)  M-CommerceInterface (IVVR) Transactional Payment Compliance  J2ME / SMS  Telco Charging & Billing (eg  MMCP Association  Technology Adoption  2FA (Voice, SMS, J2ME)  OS: Window Mobile, Blackberry, subscription / transactional)  Radio Frequency Identification iphone (RFID) Apps Store  Market Trend (eg. GPS, RFID,  OS: Symbian   E-Commerce Payment NFC, 4G / LTE)  Virtual Product Credit Card (Visa / Master   E-Pay  Open Source Platform Review enabled (eg. Asterik, Game Console)  Loyalty Program  FPX (direct debit )  CRM
  • 10. Success Deployment:Mobile Enterprise Application
  • 11. Success Deployment: Mobile ContentMobile News Alert Description - News alerts on your mobile. Keeping up to date with breaking news while youre on the move is simple with Malaysia and worldwide News! Mobile VideoTone Description - Animated and talking Videos featuring various illustrated animals and pets. Personalized greeting Videos.
  • 12. Success Deployment:Mobile Games
  • 13. Success Deployment:Mobile BrandingMobile Property Analyst Alert Description - a Mobile property alert services provides data on land use & ownership to players in the real estate industry
  • 14. Success Deployment:3G Video Service
  • 15. Success Deployment:Independent Music LabelsMalaysia Local independent band music video service ,its independence from major commercialrecord labels and an autonomous, Do-It-Yourself approach to recording and publishing.
  • 16. Let’s Mobicialise Who can we help now: Prototype looking for go-to-market assistance Business model and prototype looking for funding Established team looking for more ideas to complement product and service offering Building prototype looking for market knowledge advice Wing Yew wingyew@team.net.my Aaron Lee aaron.lee@isentric.com