Smart Map solution for franchise - Telekom Malaysia
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  • 1. For Effective & Informed Decision Making
  • 2. Business Needs Business Business Business Planning Operation PerformanceAnswering questions Demarcation Assess your business regarding your & Delivery area, performance against business planning Marketing campaign, your location Asset recording
  • 3. What is SmartMap?Import User Data into SmartMap SmartMap Informed • web based application Business Decision • geo spatial analysis tools SmartMap contents
  • 4. SmartMapTM Contents Expenditure DemographicSatelliteimagery Property value & Property lotBase Map Yellow Pages Point of Interests
  • 5. What is Smartmap?Cloud computingapplication- Softwareas a Service (SaaS) Share data across your organization
  • 6. SAMPLE CASE STUDY:#1: Business Expansion: Where is the best location to set up my new branch?
  • 7. How many people in this area?What is their income level?What is their spending pattern like?How many business customers in this area? Where are my competitors?
  • 8. Search location of interest
  • 9. Market potential analysis (ring analysis)
  • 10. Verify number of households and its concentration
  • 11. Business information; Identify Competitors
  • 12. View what is really on the ground
  • 13. SAMPLE CASE STUDY:#2: Business Performance: What is my market share?
  • 14. What is my market share? Why is this outlet not performing well compared to my other outlets?Any correlation of outlet’s performance with theoutlet’s location?
  • 15. Visualize Your Branches Revenue RM2.80M Why SS20 outlet revenue is higher compared to Mutiara Damansara? RM3.60M
  • 16. What is the population within 1km radius?
  • 17. Mutiara Damansara ~ Number of population & its concentration No of households: 5,128 Revenue: RM2,800,000
  • 18. SS20 ~ Number of population & its concentration No of households: 4,150 Revenue: RM3,600,000
  • 19. Comparisons Analysis Items Mutiara SS20’s Outlet Comparison Damansara’s OutletNo of 5,128 4,150 24%Household (Mutiara Damansara higher)Yearly 2,800,000 3,600,000 22%Revenue (Mutiara(RM) Damansara lesser) Why is this happening?
  • 20. Check My Competitions Mutiara Damansara has more competitors within the same radius. Do similar analysis to other outlets and see whether there is a pattern between best and worst performed branches
  • 21. SAMPLE CASE STUDY:#3: Business Operation: Did I cover effectively all my potential market?
  • 22. Do I serve all my potential customer?Which area should I focus on marketing?
  • 23. Branch’s service area
  • 24. Populate existing customers on the map
  • 25. Comparison between current vs potential customer Potential customers: 172 Existing customers: 21 Potential customers: 364 Existing customers: 31Potential customers: 355Existing customers: 18 Potential customers: 405 Existing customers: 5
  • 26. Where are the potential customers? No. of potential customers: 364 No. of existing customers: 31
  • 27. SAMPLE CASE STUDY:#4: Business Operation: Did I cover effectively all my potential market?
  • 28. Is this area within the delivery area?Which branch does the service areabelongs to?
  • 29. Draw service or delivery area
  • 30. Identify the road/street in an service/delivery area
  • 31. Visit us atwww.smartmap.tm.com.myPhone: 1300-88-iMAP (4627)Email: helpmap@tm.com.my Thank you!