Transcript of "Smart Map solution for franchise - Telekom Malaysia"
For Effective & Informed Decision Making
Business Needs Business Business Business Planning Operation PerformanceAnswering questions Demarcation Assess your business regarding your & Delivery area, performance against business planning Marketing campaign, your location Asset recording
What is SmartMap?Import User Data into SmartMap SmartMap Informed • web based application Business Decision • geo spatial analysis tools SmartMap contents
SmartMapTM Contents Expenditure DemographicSatelliteimagery Property value & Property lotBase Map Yellow Pages Point of Interests
What is Smartmap?Cloud computingapplication- Softwareas a Service (SaaS) Share data across your organization
SAMPLE CASE STUDY:#1: Business Expansion: Where is the best location to set up my new branch?
How many people in this area?What is their income level?What is their spending pattern like?How many business customers in this area? Where are my competitors?
Mutiara Damansara ~ Number of population & its concentration No of households: 5,128 Revenue: RM2,800,000
SS20 ~ Number of population & its concentration No of households: 4,150 Revenue: RM3,600,000
Comparisons Analysis Items Mutiara SS20’s Outlet Comparison Damansara’s OutletNo of 5,128 4,150 24%Household (Mutiara Damansara higher)Yearly 2,800,000 3,600,000 22%Revenue (Mutiara(RM) Damansara lesser) Why is this happening?
Check My Competitions Mutiara Damansara has more competitors within the same radius. Do similar analysis to other outlets and see whether there is a pattern between best and worst performed branches
SAMPLE CASE STUDY:#3: Business Operation: Did I cover effectively all my potential market?
Do I serve all my potential customer?Which area should I focus on marketing?