THAI MARKET FOR ICT PRODUCTS P a g e | 1
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PRODUCT MARKET STUDY
THAILAND’S MARKET FOR
ICT
MATRADE BANGKOK
Dec 2009
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TABLE OF CONTENTS
1. Industry Overview Page 3
2. Industry Classification Page 2...
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1. Industry Overview
The Thai ICT market is growing at one of the highest rates...
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Thailand’s Board of Investment (BOI) is focusing on ICT and software
design by ...
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IT Market Comparison 2007 – 2009
IT Market 2008 = US$ 6,676 Million
Increased F...
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ICT Spending by Economic Sector in 2008
( 1 USD : Baht 33.48)
IT Spending by Ec...
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Computer Hardware
HW Market Growth 2007 – 2009
HW Market Value in MB 2007 – 200...
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Desktop PC Sales in 2005 – 2009f
Inter Brand vs. Local Brand+DIY
Sales Comparis...
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Mini Notebook Sales in 2007 – 2009f
Sales of CRT vs. LCD
in 2005 -2009f
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Sunrise vs. Sunset
HW Market (in MB) in 2008 by Economic Sect
Million USD
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HW Market 2007- 2009 by Economic Sector
Computer Software
Software Market 200...
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Software Market by Category 2007 – 2009f
( 1 USD : Baht 33.48 )
1. Include Pa...
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Mobile Application Software
Business App. vs. Entertainment App.
Software Spe...
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Technology Trend: Software
Enterprise Software
- Service Oriented Architectur...
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Computer Software Market 2007 - 2008
and Outlook 2009f
1. Data Center and Dis...
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Computer Services
Computer Services Market 2006 – 2008
and Outlook 2009f
Mill...
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Computer Services Market in 2008
1. Data Center and Disaster Recovery Center ...
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Computer Services Market 2007 – 2008
by Economic Sector
Communications
Scope ...
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Communications Market 2008 – 2009f
Communications Equipment Market 2007 – 200...
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Communication Services Market 2007 – 2009f
Communications Equipment Market 20...
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Communications Services Market 2008
By Type of Users
Communications Equipment...
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2. Industry Classification
Most of the products/components covered in this re...
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4. Distribution channels
The basic distribution channel is through computer w...
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There are also key distribution areas where many small retailers are
centered...
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4.2 IT CITY
IT CITY Public Company Limited is a superstore, selling computers...
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4.4 IT Square
IT square supports 300 retailers specializing in IT products an...
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4.6 Power Buy Co., Ltd. (64 Branches)
There are also key distribution areas w...
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http://www.siammakro.co.th/contact.php
4.8 Home Pro (35 Branches)
There are a...
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A) Register with Thai Customs Department
Importer/Agent in Thailand must comp...
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B) Importation
When a shipment arrives in Thailand, importers are required to...
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2. Custom officer manifest data e.g. Ship bill no., master Ship bill no.,
etc...
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For further inquiry and information,
E-mail : customs_clinic@customs.go.th
We...
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7. Market trends
Trends and Competitive Environment
Thailand's information te...
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The rapid increase in Internet usage, a widespread expansion of social
networ...
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to be 5 to 8 per cent of the total computer market. Next year, there may be
a...
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flexibility and is cost effective for new applications developed, including
I...
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with new wireless applications will be one of the key drivers of the market.
...
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• Emergency Services i.e. managing and designing the emergency
services.
8. C...
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probably Malaysian suppliers key target group for retail products with
Malays...
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Thailand's Paradise Fair 2010
Details: World wide IT & Media Fair
Date: 22-30...
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COMMART THAILAND 2010
Details: Right IT Products & Solutions for SMEs & Profe...
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Website: http://www.commartthailand.com
http://www.arip.co.th/
http://www.ar....
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Date: 24 - 27 Jun 2010
Place: Bangkok International Trade & Exhibition Centre...
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Thailand Game Show 2010
Details: THE COMPETITIONS will be divided into variou...
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Thai Animation and Computer Graphics Association
Address: 128/61 Payathai Pla...
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Association of Thai Software Industry (ATSI)
Address: 5F. Software Park Bldg....
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Product Market Study - Thailand's Market for ICT

  1. 1. THAI MARKET FOR ICT PRODUCTS P a g e | 1 1 PRODUCT MARKET STUDY THAILAND’S MARKET FOR ICT MATRADE BANGKOK Dec 2009
  2. 2. THAI MARKET FOR ICT PRODUCTS P a g e | 2 2 TABLE OF CONTENTS 1. Industry Overview Page 3 2. Industry Classification Page 22 3. ICT imports in Thailand Page 22 4. Distribution Channels Page 27 5. Standards and Regulations Page 33 6. Tariffs Page 37 7. Market Trends Page 38 8. Challenges Faced Page 43 9. Relevant Trade Fairs Page 44 10. Relevant Trade Associations/Agencies Page 49 Sources of Information:  www.customs.go.th  www.boi.go.th  www.moc.go.th  www.bangkokpost.com  www.nationmultimedia.com  www.eiu.com
  3. 3. THAI MARKET FOR ICT PRODUCTS P a g e | 3 3 1. Industry Overview The Thai ICT market is growing at one of the highest rates in the region. With a population of over 60 million and the penetration rate of mobile and Internet continuing to grow, Thailand has become a very attractive market. Thailand is also becoming increasingly affluent and disposable incomes are growing. This has resulted in increased expenditure on IT products. In regards to IT infrastructure, the low fixed line broadband penetration (11 per cent in 2009) is compensated by the Kingdom’s high mobile telephone penetration, estimated at 97 per cent in 2009. In the capital, Bangkok, mobile telephone penetration is above 120 per cent. The Thai Government has set plans for implementing mobile broadband to compensate for the low fixed-line broadband penetration, estimated to two per cent in 2009, in order to catch up on neighboring countries and this gives opportunity to introduce solutions that have already been tested in other markets. However, Thailand’s ICT market faces challenges as it enters a period of liberalization. The government has set up an independent regulatory body, the National Telecommunications Commission (NTC) to remove regulatory matters from the former government state owned enterprise, TOT Public Company Limited (TOT) and Communication Authority of Thailand (CAT) area of responsibility. NTC is attempting to provide a framework for free and fair competition and has transformed some areas. This process has even resulted in the delay of 3G rollout in the country.
  4. 4. THAI MARKET FOR ICT PRODUCTS P a g e | 4 4 Thailand’s Board of Investment (BOI) is focusing on ICT and software design by offering special tax incentives towards this sector. BOI’s special incentives to investors in the ICT sector, include maximum tax incentives for high-technology investment projects totaling more than US$0.9 Million(Baht30 million) and producing products not yet made in Thailand, and exemption from import duties on raw materials and components used for producing electronic goods, just to name a few. This combined with BOI’s Regional Operating Headquarters incentives has resulted in excellent opportunities for setting up ICT services and software headquarter/competency centers and shared services. Thailand ICT Market 2007 – 2008 and Outlook 2009 ICT Market Value (US million) YTY Growth (%) Value in % 2007 2008 2009f 07/08 08/09 2007 2008 2009f 1.Computer Hardware 2,036 2,262 2,253 11.1 -0.4 13.6 13.9 13.3 2.Computer Software 1,691 1,880 1,975 11.2 5.1 11.3 11.6 11.6 3.Computer Services 640 746 852 16.6 14.2 4.3 4.6 5.0 4.Communications 10,607 11,327 11,963 6.8 5.6 70.8 69.9 70.2 Total 14,974 16,214 17,043 8.3 5.1 100 100 100
  5. 5. THAI MARKET FOR ICT PRODUCTS P a g e | 5 5 IT Market Comparison 2007 – 2009 IT Market 2008 = US$ 6,676 Million Increased From 2007 = 11.9% IT Market 2008 = US$ 6,676 Million Increased From 2007 = 11.9% IT Market 2009f = US$ 7,067 Million Increased From 2008 = 5.9%
  6. 6. THAI MARKET FOR ICT PRODUCTS P a g e | 6 6 ICT Spending by Economic Sector in 2008 ( 1 USD : Baht 33.48) IT Spending by Economic Sector in 2008 ( 1 USD : Baht 33.48 )
  7. 7. THAI MARKET FOR ICT PRODUCTS P a g e | 7 7 Computer Hardware HW Market Growth 2007 – 2009 HW Market Value in MB 2007 – 2009f 1,738 1,859 600 1,200 1,8001,800 2,400 US Million 2,036 2,262 2,253 1,738 1,859 600 1,200 1,800 2,400
  8. 8. THAI MARKET FOR ICT PRODUCTS P a g e | 8 8 Desktop PC Sales in 2005 – 2009f Inter Brand vs. Local Brand+DIY Sales Comparison Desktop PC V.S. Notebook in 2005 – 2009f
  9. 9. THAI MARKET FOR ICT PRODUCTS P a g e | 9 9 Mini Notebook Sales in 2007 – 2009f Sales of CRT vs. LCD in 2005 -2009f
  10. 10. THAI MARKET FOR ICT PRODUCTS P a g e | 10 10 Sunrise vs. Sunset HW Market (in MB) in 2008 by Economic Sect Million USD
  11. 11. THAI MARKET FOR ICT PRODUCTS P a g e | 11 11 HW Market 2007- 2009 by Economic Sector Computer Software Software Market 2007 – 2009 2009 1,495 1,691 1,880 1,975 2,400 2,100 1,800 1,500 1,200 900 2006 2007 2008 Million USD 2009f
  12. 12. THAI MARKET FOR ICT PRODUCTS P a g e | 12 12 Software Market by Category 2007 – 2009f ( 1 USD : Baht 33.48 ) 1. Include Package Software and Software Development 2. Business Application and Entertain Application 3. e-Learning, CAD/CAM, Games (exclude On-Line Games) , etc Enterprise Software Packaged Software VS Developed Software 1,659 (M USD) 1,719 (M USD)
  13. 13. THAI MARKET FOR ICT PRODUCTS P a g e | 13 13 Mobile Application Software Business App. vs. Entertainment App. Software Spending by Economic Sector 2007 – 2009f 79 (Mil USD) 95 (Mil USD) 2007 2008 2008f
  14. 14. THAI MARKET FOR ICT PRODUCTS P a g e | 14 14 Technology Trend: Software Enterprise Software - Service Oriented Architecture (SOA) - Software as a Service - Web 2.0 - Cloud Computing - Open Sources Software - Storage Management Mobile Applications - 3G (New Application on Mobile) - GPS on Mobile - Services Application on Mobile (Mobile Banking/ Mobile Payment) - Mobile Internet - Mobile App. for Business Process Management (CRM App.) - I-Phone related applications
  15. 15. THAI MARKET FOR ICT PRODUCTS P a g e | 15 15 Computer Software Market 2007 - 2008 and Outlook 2009f 1. Data Center and Disaster Recovery Center include Web Hosting/Mail Hosting, Co- Location Service/Dedicated Server Services, and Disaster Recovery Services and Others (those located in the Data Center and outside the Data Center) 2. IT Outsourcing includes Enterprise-Wide, Network and Desktop Management, and Application Management and Others.
  16. 16. THAI MARKET FOR ICT PRODUCTS P a g e | 16 16 Computer Services Computer Services Market 2006 – 2008 and Outlook 2009f Million USD 900 750 600 450 300 150 2006 2007 2008 2009f Million USD 900 750 600 450 300 150 0 528 640 746 852 2006 2007 2008 2009f Million USD 900 750 600 450 300 150 0
  17. 17. THAI MARKET FOR ICT PRODUCTS P a g e | 17 17 Computer Services Market in 2008 1. Data Center and Disaster Recovery Center include Web Hosting/Mail Hosting, Co- Location Service/Dedicated Server Services, and Disaster. Recovery Services and Others (those located in the Data Center and outside the Data Center 2. IT Outsourcing includes Enterprise-Wide, Network and Desktop Management, and Application Management and Others. Computer Services Market in 2008 By Economic Sector Sectors Value (Mil. USD) Ratio (%) Government 187 25 Corporate/Enterprise 553 74 Household/SOHO* 6 1 Total 746 100 Remark : Small Office and Home Office
  18. 18. THAI MARKET FOR ICT PRODUCTS P a g e | 18 18 Computer Services Market 2007 – 2008 by Economic Sector Communications Scope /Definition of Communications Market
  19. 19. THAI MARKET FOR ICT PRODUCTS P a g e | 19 19 Communications Market 2008 – 2009f Communications Equipment Market 2007 – 2009f
  20. 20. THAI MARKET FOR ICT PRODUCTS P a g e | 20 20 Communication Services Market 2007 – 2009f Communications Equipment Market 2008 By Type of Users
  21. 21. THAI MARKET FOR ICT PRODUCTS P a g e | 21 21 Communications Services Market 2008 By Type of Users Communications Equipment - Wi-fi Mesh (roaming network equipment) - Security Equipment - Wireless N (Multiple SSID) - Mobile Internet Device for 3G & Wimax - iPhone Communications Services - Multimedia, Digital Content Mobile Interne - 3G, Wimax - Unified Communications/Unified Messaging - Video Conference Source: www.nectec.or.th/srii/
  22. 22. THAI MARKET FOR ICT PRODUCTS P a g e | 22 22 2. Industry Classification Most of the products/components covered in this report fall under Harmonized System Code 8471 – Automatic data processing machines and units thereof; magnetic or optical readers, machines for transcribing data onto data media in coded form and machines for processing such data, not elsewhere specified or included. 3. ICT import in Thailand
  23. 23. THAI MARKET FOR ICT PRODUCTS P a g e | 23 23
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  27. 27. THAI MARKET FOR ICT PRODUCTS P a g e | 27 27 4. Distribution channels The basic distribution channel is through computer wholesalers and distributors. Some of the established distributors are as below:
  28. 28. THAI MARKET FOR ICT PRODUCTS P a g e | 28 28
  29. 29. THAI MARKET FOR ICT PRODUCTS P a g e | 29 29 There are also key distribution areas where many small retailers are centered around, similar to Malaysia’s Low Yat Plaza. 4.1 Pantip Plaza. (4 Branches) The flagship store is located at: 604/3 Petchburi Rd, Rachatevi Bangkok 10400 Tel: (662)256-0355 Fax: (662) 256-0449 E-mail: info@pantipplaza.com www.pantipplaza.com
  30. 30. THAI MARKET FOR ICT PRODUCTS P a g e | 30 30 4.2 IT CITY IT CITY Public Company Limited is a superstore, selling computers, peripherals and other related IT products (One Stop Shopping IT Products) under the trade name "IT CITY" which is a retail superstore chain, specializing in IT products. Its slogan is "The IT Superstore". Contact address: Headquarters is located at 604/3 Pantip Plaza Bldg., 5th- 6th Fl., Petchburi Road, Tanon Petchburi, Rajthevee, Bangkok 10400, Thailand. Tel: 0-2656-5030-45 Fax: 0-2656-5049 Website: www.itcity.co.th 4.3 Hardware House Hardware House International is retail outlet specializing in consumer Audio/Visual/Consumer Electronics, computer equipment, IT and digital lifestyle products. It has 90 branches covering the Bangkok metropolitan area and distributed to IT centers in the provinces. Address: 33 / 4, 2nd Floor, Rama 9 Road. Huay Kwang, Bangkok 10310. Tel: (662) 685-8900 Fax: (662) 685 8826 Website: http://www.hwhinter.com/index.php
  31. 31. THAI MARKET FOR ICT PRODUCTS P a g e | 31 31 4.4 IT Square IT square supports 300 retailers specializing in IT products and services. Space overall than 120,000 square meters with convenient parking to 2,500 vehicles with the idea that. "Digital life at IT Square" is also a nine storey office building and approximately 15,000 square meters of space available with. Address: 333/100, Moo 4 Chaengwattana Road, Laksi, BangKhen, Bangkok, 10210, Thailand Tel: 025760333 Fax: 0-2576-0789. Website: http://www.itsquareonline.com/ Email: info@itsquareonline.com. Webmaster: webmaster@itsquareonline.com. 4.5 Data IT Super Stores Company Limited. Address: 99 Room FC109, 4th Floor Zeer Rangsit Shopping Complex, Phaholyothin Road, Kukot, Lumlukka, Pathumthani, 12130, Thailand. Tel: (662)531-3333 Fax: (662)523-8899. Website: http://www.data-it.co.th/index.html
  32. 32. THAI MARKET FOR ICT PRODUCTS P a g e | 32 32 4.6 Power Buy Co., Ltd. (64 Branches) There are also key distribution areas where every The Mall and Central Department store. Address: 919/555 South Tower 11 Floor, Silom Rd, Bangrak, Bangkok 10500 Thailand Tel. (662) 2069300 http://www.powerbuy.co.th/ 4.7 Tesco Lotus (439) There are also key distribution areas. Address: 629/1 Moo 10 Navamin Rd, Klongkum Bungkum Bangkok 10230 Thailand. Tel. (662) 797-9000 http://www.tescolotus.net 4.8 Siam Makro (29 Branches) There are also key distribution areas. Contract address 3498 Floor 2 rd. Ladproa Rd. Klongjan, Bangkapi, Bangkok 10240 Tel.(662) 723 1000,723 1000 Fax.(622)375-2789 E-mail: makrocrm@siammakro.co.th
  33. 33. THAI MARKET FOR ICT PRODUCTS P a g e | 33 33 http://www.siammakro.co.th/contact.php 4.8 Home Pro (35 Branches) There are also key distribution areas. Contract address 96/27 Moo 9 Bangkhen Aumphur Muang, Nonthaburi 11000 Tel. (622) 832-1000 http://www.homepro.co.th 5. Standards and regulations Standards In the case of standards, it varies according to the products. Information related to specific IT products and services can be obtained from: Thai Industrial Standards Institute Rama 6 Street, Ratchathewi, Bangkok 10400, THAILAND Telephone: (662) 202 3301-4 Fax: (662) 202 3415 E-mail: thaistan@tisi.go.th Contact person: Khun Tinakon Pongluxna Tel: (622)202 3467, 202 3474 Email: tinakon@tisi.go.th Some of the standards related to the ICT sector in Thailand can be obtained from http://www.nectec.or.th/it-standards.Many of these documents are in Thai.
  34. 34. THAI MARKET FOR ICT PRODUCTS P a g e | 34 34 A) Register with Thai Customs Department Importer/Agent in Thailand must complete registration with the Thai Customs Department (E –Import), Documents required before going through the E-Import process: - Submit company registration to the Customs. Foreign Direct Investors, who did not register their companies in the Kingdom, can still apply to the Customs provided they have done the Company Registration** abroad. The registrations, however, must be attested by a recognized Notary Public and the attestation must not over than six months. **http://www.customsclinic.org/index.php?option=com_phocadown load&view=sections&Itemid=0&lang=en (E-Service) - Original and a copy of Company’s Bank Statement or Saving Account Book. Other related documents; - ID card or passport of company’s authorities. - Registration for Foreign Trader issued by Ministry of Commerce, etc
  35. 35. THAI MARKET FOR ICT PRODUCTS P a g e | 35 35 B) Importation When a shipment arrives in Thailand, importers are required to file a Goods Declaration and supporting documents for the imports with a Customs officer at the port of entry. Document: The minimum documents required for the clearance of imports consists of: (1) Import Declaration (Electronic Document 91/1) (2) Bill of Lading (B/L) or Air Waybill (3) Invoice (Electronic Document) (4) Packing List (5) Import License (if applicable) (6) Certificates of Origin (if applicable) (7) other relevant documents such as catalogue, product Specification, etc. C) E-Import procedure to be done online using the Royal Thai Customs e-System Objective: For customs clearance 1. Importer/Agent who are registered with the Thai Customs (and hence has registered with the e-service system) inputs invoice and Shipping/Cargo data into computer system at his/her office or through counter service. After that, data will be electronically transmitted to Customs.
  36. 36. THAI MARKET FOR ICT PRODUCTS P a g e | 36 36 2. Custom officer manifest data e.g. Ship bill no., master Ship bill no., etc. 3. Data is processed and examined by Customs system. In case the data is found “not match”, the system will inform importer/agent for making correction. 4. If the data “matches”, the system will issue a Shipping/Cargo permit no. along with a Shipping/Cargo status (Green Line or Red Line) to be used for Shipping/Cargo inspection at Checking Post. 5. When Ship/Airline arrives at the mentioned Port, the Importer officer will break down and keep in location, preparing for delivery. 6. Importer/Agent contacts Shipping/Airline office for D/O documents (Delivery Order) to be used for D/O payment fee. 7. Importer/Agent obtains Shipping/Cargo shipment at Port Authority of Thailand, along with a Shipping/Cargo permit document. 8. At Customs Checking Post exit, importer/agent submits a shipping/cargo permit document and has a shipping/cargo shipment checked according to its status, green line or a red line
  37. 37. THAI MARKET FOR ICT PRODUCTS P a g e | 37 37 For further inquiry and information, E-mail : customs_clinic@customs.go.th Website: http://www.customsclinic.org/ 6. Tariffs Exports of ICT products and services are exempted from import tariff under the Common Effective Preferential Tariff arrangement under ASEAN Free Trade Agreement effective 1st January 2010. Other Taxes Thailand imposes VAT (Value Added Tax) of seven per cent for all products sold domestically.
  38. 38. THAI MARKET FOR ICT PRODUCTS P a g e | 38 38 7. Market trends Trends and Competitive Environment Thailand's information technology market is expected to return to normal growth in 2010, with the hardware market forecast to grow by 20 per cent and the software market by 17 to 20 per cent. There will be two major factors driving IT-market growth next year: the Intel Core i series central processing units (CPUs) - the Core i3, Core i5 and Core i7 - and Microsoft's Windows 7, the latest version of the ubiquitous operating system. Both of them will create a big impact on the corporate and consumer IT markets. IT purchases are expected to grow next year in the corporate segment due to the change of core technologies - both operating systems and CPUs - and a rise in the "refreshment cycle", after companies had slowed their IT- replacement programmes for two years because of the economic crisis. The coming of Windows 7 and the Intel Core i family will help to raise the total IT market next year beyond this year's level (when it grew by only 10 to 15 per cent). Intel Thailand is planning to spend "a significant marketing budget" next year to promote its new Core i family of CPUs. The Core i3, Core i5, and Core i7 will supersede Intel's current Celeron, Pentium, Core2 Duo and Core 2 Quad CPUs. Any Malaysian IT product that supports these specifications will have opportunity to further grow market presence in Thailand.
  39. 39. THAI MARKET FOR ICT PRODUCTS P a g e | 39 39 The rapid increase in Internet usage, a widespread expansion of social networking and cloud computing could also influence towards greater IT purchases of data centre services. These trends are not only occurring in the Thai market, but also throughout the world. The overall IT market in Thailand next year is expected to grow by 20 per cent. Sales of laptops, including notebooks and netbooks, are expected to be 30 per cent higher than they were this year, while sales of desktop PCs will grow at a steady rate of about 5 per cent. Thailand's computer market is dominated by the consumer segment, accounting for about 60 per cent of sales. This domination is expected to grow next year to about 65 per cent of the market. The market is expected to have distinguished segmentation, with first-time buyers, primary and secondary schools making up a big percentage of the desktop PC market. The market for notebooks and netbooks will comprise small- and medium-sized enterprises and high school and university students. Demographically, the main market for notebooks and netbooks will be concentrated on Bangkok and large provinces and that for desktop PCs, upcountry. Experts reckon next year there will be a clearer price difference between netbooks and notebooks. The netbook price should be lower than Bt10,000, or US$299, but in Thai market we can see netbooks priced between US$299 and US$448. That is quite a blurred market segment, with low-entry notebooks. This year's overall netbook market is expected
  40. 40. THAI MARKET FOR ICT PRODUCTS P a g e | 40 40 to be 5 to 8 per cent of the total computer market. Next year, there may be a minor downward movement in the netbook market, which is expected to be only 5 to 7 per cent of the total computer market because the price of low-entry notebooks will fall to about US$415. The software market is forecast to grow by 17 to 20 per cent next year because of economic recovery. IT spending by businesses is expected to rebound and new technologies will drive new applications to the market. In 2010, Thailand's software market will grow in a linear fashion, and it will grow higher than this year's 13 to 15 per cent. Next year, the global IT market will be back to normal and the Thai market is expected to respond in similar fashion. In Thailand, the SMEs (small and medium-sized enterprises] are one of the growth sectors, while the government's massive economic stimulus package (covering 2009 to 2011) also includes a significant IT budget. Internet market trends The Internet penetration rate in Thailand is one of the highest in the region. In Bangkok, the increasing number of Broadband internet subscribers offer opportunities for online applications and content delivery. The expansion of applications provided over the IP Technology network, will offer opportunities for leveraging new services and applications at a lower cost delivered over Broadband Internet. IP technology allows
  41. 41. THAI MARKET FOR ICT PRODUCTS P a g e | 41 41 flexibility and is cost effective for new applications developed, including Internet Protocol Television (IPTV), home monitoring and securities applications. In order to reduce the cost of business communications, Virtual Private Network (VPN) and Voice over Internet Protocal (VOIP) applications are predicted to become more popular. Wireless Broadband technology is an alternative technology that is expected to capture potential mobile users of PDA phones. This will allow operators to offer high speed Internet access over smart phones together with customized applications. Mobile Market Trends The penetration rate for mobiles in Thailand was approximately 70 per cent in year 2008, and growing as a very strong rate. Mobile-to-mobile non- voice services are an emerging new business opportunity for operators allowing them to increase revenue by providing customized products. Top revenue for non-voice services is through SMS, Calling Melody, GPRS and download services from portals. Video ring tones are another emerging trend for non-voice services in the future. This service is expected to be a top seller for multimedia service in the next three to four years. The emergence of 3G technologies will impact on the wireless Internet broadband provided by mobile companies in Thailand. Mobility features
  42. 42. THAI MARKET FOR ICT PRODUCTS P a g e | 42 42 with new wireless applications will be one of the key drivers of the market. Mass customization of wireless applications for mass consumers segment is the area for potential growth. M-Commerce services in Thailand have mostly been provided to the financial sector. Mobile payment and confirmation are the most common services available. The application for financial transactions will depend on the network infrastructure and security issues. Thailand is one of the leading medical tourism destinations in South East Asian region. The industry is driven by private hospitals particularly in Bangkok and major tourist cities in Thailand. Private hospitals in Thailand have adopted relatively sophisticated technology in order to improve the quality of its service as medical tourism in Thailand is expected to grow strongly in the coming years. The business opportunities in medical tourism for Malaysian companies in Thailand are in the following areas: • State-of-the-art technology and medical innovation i.e. Virtual medical technology; • Healthcare Business Solutions, i.e. Hospital portal, relationship management, work flow and document management. Bumrungrad hospital for example has implemented the hospital information management system to deploy electronic medical records and digital radiology; and
  43. 43. THAI MARKET FOR ICT PRODUCTS P a g e | 43 43 • Emergency Services i.e. managing and designing the emergency services. 8. Challenges It is estimated that the ICT market in 2009 will grow at slightly over five per cent. The computer services cluster is expected to be the fastest growing area. The opportunities for Malaysian companies are available provided they are able to manage some of the inherent problems existent in Thailand’s ICT sector. In the case of services sub-sector, the country faces the problem of high staff turnover, which consequently adds to the personnel costs. The fact that it is also difficult to find skilled manpower with English speaking competency adds to the costs. For Malaysian companies which want to set up operations in Thailand, it basically needs to do joint-ventures with Thai-companies as under Thailand’s Foreign Business Act, all companies in Thailand with some exceptions (e.g if they are under the BOI’s programme) should be at least 51 per cent Thai-owned. In terms of competition, the possibility of getting Government contracts directly is remote. It has to be done through Thai-companies. That will involve creative contractual arrangements. Thai Government is also promoting local developers and as such currently there is a growing pool of home-grown technologies and products which are winning market share among Thai consumers who are not too brand-conscious – which is
  44. 44. THAI MARKET FOR ICT PRODUCTS P a g e | 44 44 probably Malaysian suppliers key target group for retail products with Malaysian brands that does not have strong existing brand. 9. Relevant trade fairs Office Automation Network & Stationary Fair 2010 (OAS & IT Fair) Details: Telephone cabinet branches IP Phone Closed-Circuit Televisions (CCTVs) Photocopy Machine Finger Scan Time Recorder etc. , Computer & Network Solution; such as Computer hardware and external devices Printers Networking systems Date: 25-28 Feb. 2010 10.00-19.00 hrs. Place: Hall 6 IMPACT Exhibitions and Convention Center 99 Popular Road, Banmai Subdistrict, Pakkred District, Nonthaburi 11120, Thailand Organizer: Trade and Public 121 Creation Ltd.,Parts Address: 19/285 Jomtong RD.12 Bang Koe Jomtong Bangkok 10150 Tel: (662) 876 0880-1 Mobile: (66 82) 455 9642 Fax: (662) 876 0942 E-mail: 121creation@officeautoguide.com Website: www.officeautoguide.com
  45. 45. THAI MARKET FOR ICT PRODUCTS P a g e | 45 45 Thailand's Paradise Fair 2010 Details: World wide IT & Media Fair Date: 22-30 May 2010 10.30-21.00 hrs. Place: Hall 1-8 IMPACT Exhibition and Convention Center 99 Popular Road, Banmai Subdistrict, Pakkred District, Nonthaburi 11120, Thailand Organizer: Union Pan Exhibitions Co., Ltd. Address: 33 Soi Ramkhamhaeng 24 Yak 24, Ramkhamhaeng rd, Huamark Bangkok Thailand 10240 Tel: (662) 314 0855, (662) 719 0408 Fax: (662) 319 8387 E-mail: unionpan@yahoo.com Website: www.unionpan.com Thailand Mobile Expo 2010 Details: The Exposition of the new innovation from various mobile brands, accessories and related devices. Date: 4 - 7 February, 2010 10.00-20.00 hrs. Place: Queen Sirikit National Convention Center 60 New Rachadapisek Road, Klongtoey, Bangkok 10110 Organizer: M Vision Co.,Ltd. Address: 1225 Soi Sri Brurapa3, Khongjan, Bnagkapi, Bangkok 10240 Tel: (662) 734 7707-9 Fax: (662) 734 7710 E-mail: info@thailandmobileexpo.com Website: http://www.thailandmobileexpo.com/
  46. 46. THAI MARKET FOR ICT PRODUCTS P a g e | 46 46 COMMART THAILAND 2010 Details: Right IT Products & Solutions for SMEs & Professional Date: 18 - 21 March, 2010 Place: Queen Sirikit National Convention Center 60 New Rachadapisek Road, Klongtoey, Bangkok 10110 Organizer: A.R.Information & Publication Co.,ltd. Address: 99/16-20 Ratchadapisek rd.,Din-Daeng,Bangkok 10320 Tel: (662) 642 3400 ext 3414 Fax: (662) 641 2331 E-mail: webmaster@arip.co.th Website: http://www.commartthailand.com http://www.arip.co.th/ http://www.ar.co.th/ COMMART X'GEN THAILAND 2010 Details: The grand cutting-edge IT products trade fair, is back by popular demand. Date: 24 - 27 Jun, 2010 Place: Queen Sirikit National Convention Center 60 New Rachadapisek Road, Klongtoey, Bangkok 10110 Organizer: A.R.Information & Publication Co.,ltd. Address: 99/16-20 Ratchadapisek rd.,Din-Daeng,Bangkok 10320 Tel: (662) 642 3400 ext 3414 Fax: (662) 641 2331 E-mail: webmaster@arip.co.th
  47. 47. THAI MARKET FOR ICT PRODUCTS P a g e | 47 47 Website: http://www.commartthailand.com http://www.arip.co.th/ http://www.ar.co.th/ COMMART COMTECH THAILAND 2010 Details: Right IT Products & Solutions for SMEs & Professional Con Date: 4 – 7 Nov, 2010 Place: Queen Sirikit National Convention Center 60 New Rachadapisek Road, Klongtoey, Bangkok 10110 Organizer: A.R.Information & Publication Co., ltd. Address: 99/16-20 Ratchadapisek rd., Din-Daeng, Bangkok 10320 Tel: (662) 642 3400 ext 3414 Fax: (662) 641 2331 E-mail: webmaster@arip.co.th Website: http://www.commartthailand.com http://www.arip.co.th/ http://www.ar.co.th/ Manufacturing Expo 2010 Details: This one-and-only event will allow you to discover the latest machinery and technologies for key industries with supporting elements (such as automotive, electronics, plastic, mold & die), learn extraordinary knowledge, meet your peers and new business partners while obtaining excellent networking opportunities.
  48. 48. THAI MARKET FOR ICT PRODUCTS P a g e | 48 48 Date: 24 - 27 Jun 2010 Place: Bangkok International Trade & Exhibition Centre (BITEC) 88 Bangna-Trad Road (Km.1), Bangna, Bangkok 10260 Thailand Organizer: Reed Tradex Address: 32nd fl., Sathorn Nakorn Tower 100/68-69 North Sathon Road, Silom, Bangrak, Bangkok 10500 Thailand Tel: (662) 686 7299 Fax: (662) 686 7288 E-mail: rtdx@reedtradex.co.th Website: http://www.manufacturing-expo.com http:// www.reedtradex.com INTERSEC Thailand 2010 Details: International Trade Fair for Security and Safety Date: 2 -4 November 2010 Place: Bangkok International Trade & Exhibition Centre (BITEC) 88 Bangna-Trad Road (Km.1), Bangna, Bangkok 10260 Thailand Organizer: Messe Frankfurt (HK) Ltd. Address: 3506 China Resources Building 26 Harbour Road, Wanchai, Hong Kong Tel: (852) 2802 7728, (852) 2238 9955 Fax: (852) 2598 8771 E-mail: intersec@hongkong.messefrankfurt.com Website: www.intersec-thailand.com
  49. 49. THAI MARKET FOR ICT PRODUCTS P a g e | 49 49 Thailand Game Show 2010 Details: THE COMPETITIONS will be divided into various zones which are Game Shows & Competitions. there are the Game Challenge zone, TGS Co play Contest zone, the 4th Comp Gamer Awards and special game concert Date: 8-10 January 2010 10.00-20.00 hrs. Place: Queen Sirikit National Convention Center 60 New Rachadapisek Road, Klongtoey, Bangkok 10110 Organizer: Show No Limit Co., Ltd. Address: 87/88 6th Floor Modern Town Building Soi Sukhumvit 63 (Ekamai) Sukhumvit Road Wattana Bangkok, Thailand 10110 Tel: (662) 665 6991 ext. 104, (662) 392 7766 Fax: (662) 392 7766 ext.22 E-mail: info@shownolimit.com Website: http://www.tgs.in.th 10. Relevant Trade Associations/Agencies The Association of Thai Computer Industry Address: 6F. Phyathai Plaza Bldg., 128 Phyathai rd., Rajthevi,Bangkok10400 Tel: (662) 216 5862, 216 5991-2 Contact Person: Mr. Manoo Ordeedolchest Fax: (662) 216 5867 Email: info@atci.or.th Website: www.atci.or.th
  50. 50. THAI MARKET FOR ICT PRODUCTS P a g e | 50 50 Thai Animation and Computer Graphics Association Address: 128/61 Payathai Plaza Bldg., 6th Fl., Rajtavee Road, Bangkok 10400 Tel: (662)216 5860 Contact Person: Mr.Panyalak Udomlartprasert Fax: (662)216 5847 E-mail: admin@computerthai.org, wan999th@yahoo.com Website: www.computerthai.org Software Industry Promotion Agency (SIPA) Address: The Government Complex Commemorating His Majesty The King's 80th Birthday Anniversary, 5th December, B.E. 2550(2007)120 Moo 3, The Government Complex (Building B), 9th Floor Chaengwattana Road, Thungsonghong, Laksi, Bangkok 10210, Thailand Tel: (662)141 7100 Contact Person: Mr.Eakkarat Benarbut Fax: (662)143 8051 Website: www.sipa.or.th
  51. 51. THAI MARKET FOR ICT PRODUCTS P a g e | 51 51 Association of Thai Software Industry (ATSI) Address: 5F. Software Park Bldg., 99/30 Moo 4, Chaengwattana rd, Pakkret, Klongkleua, Nonthaburi 11120 Tel: (662) 583 9992 Contact Person: Mr.Somkraet Ungarree Fax: (662) 962 1349 Email: info@atsi.or.th Website: www.atsi.or.th National Electronics and Computer Technology Canter (NECTECH) Address: 112 Phahon Yothin Rd., Klong 1, Klong Luang, Pathumthani 12120, Thailand Tel: (662)-564-6900 ext 2335 – 2340 Contact Person: Mr..Attakorn Sirisuwan Email: info@nectec.or.th Website: www.nectech.or.th

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