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Going Global with MATRADE - A Presentation to TeAM on 16 Jan 2012
 

Going Global with MATRADE - A Presentation to TeAM on 16 Jan 2012

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    Going Global with MATRADE - A Presentation to TeAM on 16 Jan 2012 Going Global with MATRADE - A Presentation to TeAM on 16 Jan 2012 Presentation Transcript

    • A Presentation to TeAM, 16 January 2011 GOING GLOBAL WITH MUHD SHAHRULMIZA ZAKARIA Senior Manager, E&E and ICT Section, MATRADE shahrulmiza@matrade.gov.mywww.matrade.gov.my Malaysia External Trade Development Corporation | 1 Copyright © Malaysia External Trade Development Corporation
    • ABOUT MATRADE ROLES IN PROMOTING ICT EXPORTS WORK PROGRAMME 2012 MARKET TRENDS & OPPORTUNITIES THE WAY FORWARDwww.matrade.gov.my Malaysia External Trade Development Corporation | 2
    • Malaysia’s National Trade Promotion Organizationwww.matrade.gov.my Malaysia External Trade Development Corporation | 3
    • MATRADE REGIONAL OFFICES Penang, Johor, 3 Terengganu Sabah & Sarawak 2 London Warsaw Moscow The Hague Frankfurt Kiev Toronto Paris Budapest New York Tashkent Beijing Milan Istanbul Chengdu Los Angeles Guangzhou Seoul Tokyo Miami Osaka Cairo Shanghai Taipei Mexico City Mumbai Dubai Hong Kong Jeddah Bangkok Hanoi Manila Phnom Penh Ho Chi Minh City SUMMARY OF MATRADE OFFICES BY REGION ChennaiNorth America 4 SingaporeLatin America 4 Nairobi JakartaWestern Europe 5Eastern Europe 6 Sao Paulo SantiagoAfrica 3 Johannesburg Buenos AiresAsia 21 Sydney West Asia 2 North East Asia 9 ASEAN 7  35 Trade Offices Australasia 1 South Asia 2  8 Marketing Officeswww.matrade.gov.my Malaysia External Trade Development Corporation | 4
    • ABOUT MATRADE ROLES IN PROMOTING ICT EXPORTS WORK PROGRAMME 2012 MARKET TRENDS & OPPORTUNITIES THE WAY FORWARDwww.matrade.gov.my Malaysia External Trade Development Corporation | 5
    • TRADE PROMOTION MARKET INTELLIGENCE BUSINESS MATCHINGwww.matrade.gov.my Malaysia External Trade Development Corporation | 6
    • Emerging & high growth markets Exploring vertical industries Market access through partnershipswww.matrade.gov.my Malaysia External Trade Development Corporation | 7
    • ICONIC • Projecting national branding • e.g. : CeBIT @ Hannover, Germany, GITEX @ TRADE FAIRS Dubai, UAE • High growth markets SMM • Explore, establish & continuous engagements Promo • Emerging, developing and far markets Booths • Mitigating risks/costswww.matrade.gov.my Malaysia External Trade Development Corporation | 8
    • ABOUT MATRADE ROLES IN PROMOTING ICT EXPORTS WORK PROGRAMME 2012 MARKET TRENDS & OPPORTUNITIES THE WAY FORWARDwww.matrade.gov.my Malaysia External Trade Development Corporation | 9
    • TOTAL : 120 4 SMMs programmes 16 3 trade fairs sectoral focused Target markets ASEAN Flagship events SOUTH ASIA MSE/PROJECT QATAR WEST ASIA INTRADE Malaysia EAST ASIAwww.matrade.gov.my Malaysia External Trade Development Corporation | 10
    • TRADE FAIR Event : CeBIT 2011 Date : 6 - 10 March 2012 Venue : Hannover, Germany Type Of Event : Trade Fair CeBIT is the world’s largest and most international information technology expo. Organized by Deutsche Messe AG, the expo gathers suppliers and users together and serves as an international meeting place for experts, opinion-formers and top decision-makers. Participation comes under CeBIT Pro, based on three different segment of product and services that includes: BUSINESS COMMUNICATIONS ICT INFRASTRUCTURE BUSINESS IT & NETWORKS Broadband Technology & Business Transformation Display & TV Technologies Solutions Cloud Services Next Generation Networks Computer, PC Notebooks, Netbooks And Autoid/RFID Network Components Tablet PC Webciety IP Technologies Next Level S3D Data Center Technologies & Security World Computer Peripherals Solutions Machine-Machine Wireless Communications Visual & Audio Technologies Communication Banking and Finance Mobile Solutions Consumer Electronics Smart Phones Telematicswww.matrade.gov.my Malaysia External Trade Development Corporation | 13
    • MALAYSIAN PAVILION : 6 booths (www.hktdc.com/fair/ictexpo-en) The 9th International ICT Expo for information and communications technology links product and service providers with buyers. With 76% of exhibitors coming from overseas, ICT Expo 2011 housed group pavilions of leading companies from Australia, Canada, the Chinese mainland, the Philippines and Taiwan. Exhibitors, providing e-logistics and retail technology were, at the fair, along with those from sectors such as smart phone & tablet, cloud computing & open source, digital living & telecom, networking & & wireless, enterprise solutions and IT outsourcing. Some of the ICT products and services that being targeted to be showcase:- – Cloud Computing & Open Source – Digital living & Multimedia – E-Logistics & Retail Technologies – Enterprise Solutions & IT Sourcing – Home-grown Innovations – Smartphone & Tablet – Telecom, Networking & Wireless Technologies – Trade Related Services Closing Date for Registration : 15 February 2012www.matrade.gov.my Malaysia External Trade Development Corporation | 14
    • SPECIALIZED MARKETING MISSION ICT TO JAKARTA, INDONESIA Date : 24 – 27 APRIL 2012 Type Of Event : Specialized Follow up from SMM 2011. The objectives of the mission are: (a) To strengthen the collaboration between Malaysian and Indonesia companies in ICT software and related services; (b) To promote exports of Malaysian ICT software and services to Indonesia; (c) To explore further on market potential in Indonesia as the largest market in South East Asia. Closing Date for Registration : 22 February 2012 Target : At least 10 ICT companies Contact Person : Ms Nur Azni Aziz (nurazni@matrade.gov.my) SEMINAR ON DOING ICT BUSINESS IN INDONESIA : 16 February 2012 @ MECC, MATRADE.www.matrade.gov.my Malaysia External Trade Development Corporation | 15
    • SPECIALIZED MARKETING MISSION HIGH TECHNOLOGY INDUSTRIES IN CONJUCTION WITH VISIT BY MiGHT TO CANADA Date : 30 April – 4 May 2012 Type Of Event : Specialized Type of product/services: • Aerospace • ICT (innovative technologies & solutions) • Clean technology FURTHER • Transportation DETAILS TO BE • Oil and gas ANNOUNCED • Agriculturewww.matrade.gov.my Malaysia External Trade Development Corporation | 16
    • SPECIALIZED MARKETING MISSION ICT TO HO CHI MINH CITY, VIETNAM Date : 21 – 24 May 2012 Type Of Event : Specialized This marketing mission will enable Malaysian ICT companies to explore business opportunities and discover more about the ICT industry in Vietnam. With a free market system and open door policy to foreign companies in recent years, it has become an attractive destination for ICT companies to leverage on the rapid growth of its ICT industry. Closing Date for Registration : 16 March 2012 Target : At least 10 ICT companies Contact Person : Mr Mohd Adzmir Amirudin (adzmir@matrade.gov.my ) SEMINAR ON DOING ICT BUSINESS IN VIETNAM : 14 March 2012 @ MECC, MATRADE.www.matrade.gov.my Malaysia External Trade Development Corporation | 17
    • SPECIALIZED MARKETING MISSION ICT TO BANGKOK, THAILAND Date : 11-14 June 2012 Type Of Event : Specialised Based on the feedback from industry, they are keen to penetrate Thailand market for them to leverage on new business opportunities in Thailand. MATRADE Bangkok has also indicated their support to organize this event in 2012. The focus will be more on software and related services such as :-  Banking Solution  E-Government  SME Solution  Large Enterprise Solution Closing Date for Registration : 16 April 2012 Target : At least 10 ICT companies Contact Person : Mr Muzzafar Shah Hanafi (muzzafar@matrade.gov.my ) SEMINAR ON DOING ICT BUSINESS IN THAILAND : 4 APRIL 2012 @ MECC, MATRADE.www.matrade.gov.my Malaysia External Trade Development Corporation | 18
    • SPECIALIZED MARKETING MISSION ICT SOFTWARE AND RELATED SERVICES TO DHAKA, BANGLADESH Date : 17 – 20 September 2012 Venue : To be confirmed Type Of Event : Specialized Description: This marketing mission will enable Malaysian ICT companies with focus on ICT software and its related services to explore business opportunities and discover more about the industry in Bangladesh. While its ICT industry is relatively new compared with other business sectors, the untapped potential and growth of its ICT infrastructure has attracted many companies around the world to partake in its ICT development plan. Closing Date for Registration : 6 July 2012 Target : At least 10 ICT companies Contact Person : Mr Mohd Adzmir Amirudin (adzmir@matrade.gov.my ) SEMINAR ON DOING ICT BUSINESS IN BANGLADESH : 4 JULY 2012 @ MECC, MATRADE.www.matrade.gov.my Malaysia External Trade Development Corporation | 19
    • TRADE FAIR Description : GITEX TECHNOLOGY WEEK 2012 is at the forefront of industry integration and leadership. Technology buyers visit GITEX TECHNOLOGY WEEK to source the right products and solutions to deliver continual innovation and transformation for their businesses. At the forefront of the region’s ICT development, GITEX is a pivotal event for over 3,500 international and regional exhibitors each year. The exhibition attracts senior executives and more than 136,000 ICT professionals from over 135 countries covering a targeted framework of vertical sectors each year. Date : 14 – 18 October 2012 Venue : Dubai International Convention and Exhibition Centre (DICEC) Event Website : www.gitex.com Type of Event : Specialised Malaysian Pavilion : 10 booths Closing Date : 30 April 2012 Contact Person : Ms Nur Azni Aziz (nurazni@matrade.gov.my )www.matrade.gov.my Malaysia External Trade Development Corporation | 20
    • 30 APRIL – 3 MAY • DOHA EXHIBITION CENTRE @ 2012 ENTRANCE 2, HALL 4www.matrade.gov.my Malaysia External Trade Development Corporation |
    • Date: (29 April 2012; Build up) Co-located within Project Qatar 2012 (30 April – 3 May 2012; Show day) & leverage on exhibition track record (4 May 2012; Teardown) (1,750 local and international Time: 4pm – 10pm exhibitors participated in 2011) Main Organizer: IFP Qatar Al Sraiya Group building Ibn Seena Street, Al Muntazah Area, P.O.Box: 22376, Doha, Qatar Tel: +974 44325693 Email: info@ifpqatar.com DEADLINE : 20 January 2012 (Tuesday)www.matrade.gov.my Malaysia External Trade Development Corporation |
    • TARGETED SECTORS / PARTICIPANTS TOTAL: 60 companies Environment Management Construction & Services Professional Services IT & Related to Communication Construction Cluster Technology Malaysian Cluster Pavilion 15 30 companies companies 15 companies Building Materials Clusterwww.matrade.gov.my Malaysia External Trade Development Corporation |
    • CONCURRENT EVENTS The following programmes will be organized during MSE 2012:-  International Business Meetings with Targeted Clientele;  Roundtable Discussions;  Visits – Public Works Authority (Ashgal), Qatar Building Co.www.matrade.gov.my Malaysia External Trade Development Corporation |
    • ABOUT MATRADE ROLES IN PROMOTING ICT EXPORTS WORK PROGRAMME 2012 MARKET TRENDS & OPPORTUNITIES THE WAY FORWARDwww.matrade.gov.my Malaysia External Trade Development Corporation | 25
    •  Mobile telecommunications & computing – key drivers of future growth (equipment, services, applications & solutions)  Potential ICT services for exports – software, applications and system development/integration for banking/finance, government, healthcare, education and other business sectors.  Increasing importance of ICT security due to frequent risks of malware, cyber threats & compliance to regulations.  Outsourcing of ICT services – cloud services, SaaS, business support services  The global e-Commerce market – US$963 billion (2013) with average growth 15-20% (Goldman Sachs)  B2C – e-commerce services & mobile apps services in high populated countries/regions (e.g. high growth in China)www.matrade.gov.my Malaysia External Trade Development Corporation | 26
    • Hardware & software design services IT consulting, system integration, IT education and training, and IT operations management, software development (industrial application, entertainment, content, semi- finished, processing platform and OEM). HIGH GROWTH CAGR ICT market growth : MARKETS 12% (2010-2015) - West Asia Government invested heavily to enhance ICT infrastructureDEVELOPING CAGR ICT market growth :COUNTRIES 12% (2010-2014) ICT spending US$8.7 billion- Africa in 2014, from US$5.4 billion- South America in 2010. Software, animation & data centre CAGR ICT market growth : 17% (2011-2015) ICT spending forecast to increase to US$5.1billion in 2011, from US$4.5 billion in 2010. Growing investment in data centres and other ICT infrastructure will drive demand for ICT services. 2015 - ICT hardware market value US$9.6 billion. 27
    • ABOUT MATRADE ROLES IN PROMOTING ICT EXPORTS WORK PROGRAMME 2012 MARKET TRENDS & OPPORTUNITIES THE WAY FORWARDwww.matrade.gov.my Malaysia External Trade Development Corporation | 28
    • Introduce WAY your MATRADE HQ FORWARD company to REGIONAL & TC OFFICES MATRADE Introduction Networking Visit TC Enlighten TCs on potential Offices buyers / business partners Promotional materials Feedback E&E & ICT Section Continuous Outcomes TCs & MOs Communication Future programmes Business Partner/Buyerswww.matrade.gov.my Malaysia External Trade Development Corporation | 29
    • For more information please contact us at: Menara MATRADE Jalan Khidmat Usaha, Off Jalan Duta 50480 Kuala Lumpur Malaysia. W : www.matrade.gov.my E : info@matrade.gov.my T : +603 6207 7077 F : +603 6203 7253www.matrade.gov.my Malaysia External Trade Development Corporation | 30