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  • 1. Cradle Fund Sdn Bhd WorkshopDesigning Profitable Business Models Date: 22nd and 23rd March 2012 Location: Plug and Play This is a Free Business Workshop sponsored by Cradle Fund Sdn Bhd
  • 2. Programme IntroductionIn rapidly changing technology and business environments, Entrepreneurs can no longer build successfulcompanies based on existing, traditional or old business models. The idea that what worked earlier willcontinue to work forever, is outdated and dangerous thinking.Unique and creative business models have the ability to change an entire industry and make new entrantshugely successful and profitable, while incumbents die a slow and painful death. This is proven where new AppleiPhone and Google Android phone business models have made them the leaders in the mobile phone industrybeating former market leader Nokia; while in software Salesforce.com devised a creative business model to dethronethe former leader in CRM technology Siebel Systems.Sadly, most Malaysian companies don‟t even understand Business Models and tend to follow the crowd by copyingor adopting the business models of their closest competitors, and hence have to compete with them on the sameplaying field, often failing to entice customers or just barely surviving on a day-to-day basis. New Business Modelsare critical to compete more successfully, to offer better value and to gain exceptional margins ofprofitability.This is a 2-Phase Intensive Program incorporating a „Business Model Pitch” created to help you improve yourbusiness prospects and create a more profitable business model. It is an action oriented programme thatinvolves your management team in planning for the future success of your business. You will discover newand unknown business models and you may just uncover a model that will help your business to create apowerful new direction towards more profitable growth. CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The Proficeo logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  • 3. Programme Facilitator andTarget Audience Your Facilitator & Trainer: Dr.V. Sivapalan PhD Who is this Programme for:• Dr. Siva has more than 27 years of • Companies that believe they have entrepreneurial experience and the potential for growth but not sure holds a PhD in Venture Capital how to get there studies from University of Edinburgh, Scotland • Management teams that are progressive, innovative and willing• He has trained and coached more to learn new ideas than 300 companies and is an active Mentor and Advisor for Tech • Companies operating in a highly companies competitive market and are fed-up. of competing on price CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The Proficeo logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  • 4. Programme - Day 1Duration: One Day | WorkshopThe programme begins with one (1) day of intensive knowledge sharing session following byworkshop exercises. Participants will be involved in Business Model (BM) creation andexecution using the concept of the ‘Business Model Canvas’.In this one-day session, participants will:Learn how to describe, challenge, and design profitable business modelsAppreciate powerful examples of innovative business models, such as Salesforce.com, Apple iPhone/iPod, and many moreExplore different business models to boost future growthIdentifying the range of potential activities not addressed by your current model but which may present new opportunities for your business to capture.(Note: The Business Model Canvas was developed by Alex Osterwalder. Further informationcan be found in the book “Business Model Generation” by Alex Osterwalder and YvesPigneur, 2010, Wiley publications.) CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The Proficeo logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  • 5. Programme - Day 2Duration: Day 2| Business Model Canvas PitchIn preparation for Day 2, participants will be given the opportunity to review your own BM andto prepare a pitch of your company’s Business Model Canvas.You will be required to prepare a 10-minute pitch presentation as homework for Day 1.Format of Business Model Canvass PitchEach company will be given 10 minutes to present their own company‟s BM Canvas to apanel of coaches who will then give them their input and feedback on improving theirbusiness model.All participants will participate in a group environment and will be asked to score the pitchesthereby enabling a special mode of learning by pitching and scoring.Group discussions on key learning from the pitching and scoring session will be held in theafternoon.Pitching is voluntary but highly recommended. CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The Proficeo logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  • 6. Coaching TestimonialsProficeo provided priceless material and guidance in a short time frame, whichtranslated to immediate tangible results for our company. The outcome supercededour own expectations! “Proficeo‟s session was indeed thought~ Free Alliance Sdn Bhd provoking and engaging plus it got entrepreneurs like myself to really think aboutThe best testimonial speaks for itself. We the business that we were in. It was anreturned to pitch to our VC for the second Entrepreneur‟s reality check and tested the verytime and the overall presentation achieved foundation that business was built on.”more impact. Thanks to your greatmentorship. This will be the best valueproposition for Proficeo. ~ Trix Technologies SB~ TechEye
  • 7. Terms of ParticipationIMPORTANT NOTICE : PLEASE READ THE INFORMATION SET 2. INFORMATION AND DATAOUT BELOW.This programme is part of the Coach and Grow Programme (CGP), a Participation in this Programme, especially the pitching session willcoaching programme managed by Cradle Fund Sdn Bhd (Cradle). require you to present information and other data regarding yourCradle has appointed Proficeo Consultants Sdn Bhd (“Proficeo” or “We” business. Unless we have been specifically informed by you, all suchor “Us”) to conduct the Business Models Programme (“the Programme”). data shall not be considered or deemed Confidential Information.We hereby wish to alert and notify you that this programme is developedand owned by Proficeo and that your participation is subject to the terms 3. NO GUARANTEEScontained herein. By attending and participating in this programme, it isdeemed that you have read, understood and agree to be bound by the This programme and the content and advise provided to you andterms herein. your company is on an "as is" and "as available" basis and is basedNOTICE ON INTELLECTUAL PROPERTY on information provided by you to us during the course of the programme. All such content and advise is meant to be used as aThe framework and modules of this Programme and the slides, general guide only and we provide no guarantees in relation tomaterials, workshop exercises and other coaching materials included in success or failure of your venture as a result of use of the contentthis programme (collectively referred to as the “CONTENT”) have been and advise.developed by Proficeo and is the Intellectual Property of the company.Your participation in this Programme does not in any way intend to or Under no circumstances will we or Cradle be liable for any form oftransfer any copyright or other rights of proprietary nature in the damages including general, special, direct, indirect, incidental,CONTENT to you and Proficeo shall at all times retain full rights in and consequential, punitive or any other damages (including, withoutto the CONTENT. limitation, lost profits or business interruption) of any kind whether in an action in contract or negligence arising or relating in any way toKindly note that you are not permitted to copy, modify, make copies, the provision of advise and content pursuant to the programme.share, make available or create derivative works from the Content oruse the Content in a manner that would constitute an infringement ofIntellectual Property.However, please note that Alex Osterwalder and Yves Pigneurdeveloped the „Business Model Canvas‟. Further information can beobtained from their book „Generating Business Models‟, 2010, Wiley &Sons Publications. CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The Proficeo logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  • 8. Leaders in Entrepreneurship Training and Coaching.Shaping your entrepreneurship journey with real life experiences of successes and failures.Proficeo Consultants are in the business of helping entrepreneurs achieve more from theirventures. Our work is defined by the success of entrepreneurs we have coached and trainedin our programmes. Proficeo‟s methodologies emphasize a hands-on approach that isdeveloped from real world entrepreneurial experiences in business. Our coaches andassociate coaches are people who have run businesses before. We have experienced bothsuccess and failures. Proficeo Coaches draw on a cumulative experience of more than 100years when we coach you.www.proficeo.com