Harnessing the Power of Presented to: EO Accelerator Andrew Long, LinkedIn Expert www.linkedin.com/in/ILoveTeamBuilding

Presented to: EO Accelerator

Why Use LinkedIn? Build relationships with people online. Research customers before contacting. Find suppliers. Keep in touch with thought leaders. Establish yourself as an expert. Generate business leads. Get help / give help. Hire staff. Search engine optimization.

Build relationships with people online.

Research customers before contacting.

Find suppliers.

Keep in touch with thought leaders.

Establish yourself as an expert.

Generate business leads.

Get help / give help.

Hire staff.

Search engine optimization.

Have a Strategy Social networking, like real-life networking, is time consuming. So don’t dabble. What are your objectives? Increase sales? Find suppliers? Keep in touch with clients? Learn? Which sites will you use? (Start with 1 or 2) I recommend LinkedIn and Facebook Many people rave about Twitter (not me, yet) What will your strategy be?

Social networking, like real-life networking, is time consuming. So don’t dabble.

What are your objectives?

Increase sales?

Find suppliers?

Keep in touch with clients?

Learn?

Which sites will you use? (Start with 1 or 2)

I recommend LinkedIn and Facebook

Many people rave about Twitter (not me, yet)

What will your strategy be?

Success Tips Build a large network. Give without expecting anything in return. Be prominent. Generate conversations and make new connections. Use it frequently for small amounts of time. Give it time to start producing results.

Build a large network.

Give without expecting anything in return.

Be prominent.

Generate conversations and make new connections.

Use it frequently for small amounts of time.

Give it time to start producing results.

How I Spend My Time on LinkedIn Seeking new connections – 15% Asking and answering questions – 20% Searching for suppliers – 10% Status updates – 15% Reading profiles – 15% Reviewing news feed – 15% Updating my own profile – 10%

Seeking new connections – 15%

Asking and answering questions – 20%

Searching for suppliers – 10%

Status updates – 15%

Reading profiles – 15%

Reviewing news feed – 15%

Updating my own profile – 10%

Suggested Initial Steps Have a strategy. Write an enticing profile. Connect to as many people as you can. Use the email friend finder. Use “People You May Know” Use the classmates and colleagues tools to browse for contacts. Request and make 3-5 recommendations. Join a few industry groups. Post your company profile.

Have a strategy.

Write an enticing profile.

Connect to as many people as you can.

Use the email friend finder.

Use “People You May Know”

Use the classmates and colleagues tools to browse for contacts.

Request and make 3-5 recommendations.

Join a few industry groups.

Post your company profile.

Suggested Regular Practice Update your status every day. Update your profile regularly. When you have business questions, post them to the Q&A. Connect to people who give good answers. Post press releases to relevant groups. Post your blog to your profile. Recommend people regularly. If you read, use the My Reading List tool. Post PowerPoint presentations. Accept all invitations.

Update your status every day.

Update your profile regularly.

When you have business questions, post them to the Q&A. Connect to people who give good answers.

Post press releases to relevant groups.

Post your blog to your profile.

Recommend people regularly.

If you read, use the My Reading List tool.

Post PowerPoint presentations.

Accept all invitations.

Next Steps Be part of my network: www.linkedin.com/in/ILoveTeamBuilding www.criticalpathfinders.com/facebook Sign up for my weekly e-zine at: www.criticalpathfinders.com/internet I’m now offering LinkedIn consulting and coaching. Contact me directly: [email_address]

Be part of my network:

www.linkedin.com/in/ILoveTeamBuilding

www.criticalpathfinders.com/facebook

Sign up for my weekly e-zine at:

www.criticalpathfinders.com/internet

I’m now offering LinkedIn consulting and coaching.

Contact me directly: [email_address]