Serious about social?
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Serious about social?

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We wanted to see how responsive the UK’s top retailers were on social channels...

We wanted to see how responsive the UK’s top retailers were on social channels...

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Serious about social? Serious about social? Presentation Transcript

  • Are you serious about social?
    We wanted to see how responsive the UK’s top retailers were on social channels.
    Click next to find out 
  • Social media is exploding
    4 in 5 of the UK’s top retailers are on Twitter and 72% are active on Facebook
  • But most are just shouting
  • They aren’t listening…
  • …or engaging
  • We asked each of the 25 retailers a question on Facebook and Twitter…
  • On Facebook, 50% of questions posted on retailers’ walls were left unanswered
  • It was worse on Twitter with 75% failing to reply
  • And when we posted a negative comment, the response was even worse…
  • …with 89% of negative comments on Facebook ignored
  • Read the full research
    http://www.auros.co.uk/serious
  • Flickr credits
    Explosion - http://www.flickr.com/photos/focalintent/1332072795/sizes/l/in/photostream/
    Shouting - http://www.flickr.com/photos/maguisso/2385382456/sizes/o/in/photostream/
    Listening - http://www.flickr.com/photos/pinksherbet/3716439453/sizes/l/in/photostream/
    Engaging - http://www.flickr.com/photos/weltbild-schweiz/5201206285/sizes/l/in/photostream/
    Fingers in ears - http://www.flickr.com/photos/lachlanhardy/2367774564/sizes/l/in/photostream/
    Wasteland - http://www.flickr.com/photos/denisdefreyne/2496959629/sizes/l/in/photostream/
    Upset - http://www.flickr.com/photos/31878512@N06/4936949011/sizes/l/in/photostream/
    Out of office - http://www.flickr.com/photos/dnorman/5557714724/sizes/l/in/photostream/