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Are you serious about social?<br />We wanted to see how responsive the UK’s top retailers were on social channels. <br />C...
Social media is exploding<br />4 in 5 of the UK’s top retailers are on Twitter and 72% are active on Facebook<br />
But most are just shouting<br />
They aren’t listening…<br />
…or engaging<br />
We asked each of the 25 retailers a question on Facebook and Twitter…<br />
On Facebook, 50% of questions posted on retailers’ walls were left unanswered<br />
It was worse on Twitter with 75% failing to reply<br />
And when we posted a negative comment, the response was even worse…<br />
…with 89% of negative comments on Facebook ignored<br />
Read the full research<br />http://www.auros.co.uk/serious<br />
Flickr credits<br />Explosion - http://www.flickr.com/photos/focalintent/1332072795/sizes/l/in/photostream/<br />Shouting ...
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Serious about social?

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We wanted to see how responsive the UK&rsquo;s top retailers were on social channels...

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Transcript of "Serious about social?"

  1. 1. Are you serious about social?<br />We wanted to see how responsive the UK’s top retailers were on social channels. <br />Click next to find out <br />
  2. 2. Social media is exploding<br />4 in 5 of the UK’s top retailers are on Twitter and 72% are active on Facebook<br />
  3. 3. But most are just shouting<br />
  4. 4. They aren’t listening…<br />
  5. 5. …or engaging<br />
  6. 6. We asked each of the 25 retailers a question on Facebook and Twitter…<br />
  7. 7. On Facebook, 50% of questions posted on retailers’ walls were left unanswered<br />
  8. 8. It was worse on Twitter with 75% failing to reply<br />
  9. 9. And when we posted a negative comment, the response was even worse…<br />
  10. 10. …with 89% of negative comments on Facebook ignored<br />
  11. 11. Read the full research<br />http://www.auros.co.uk/serious<br />
  12. 12. Flickr credits<br />Explosion - http://www.flickr.com/photos/focalintent/1332072795/sizes/l/in/photostream/<br />Shouting - http://www.flickr.com/photos/maguisso/2385382456/sizes/o/in/photostream/<br />Listening - http://www.flickr.com/photos/pinksherbet/3716439453/sizes/l/in/photostream/<br />Engaging - http://www.flickr.com/photos/weltbild-schweiz/5201206285/sizes/l/in/photostream/<br />Fingers in ears - http://www.flickr.com/photos/lachlanhardy/2367774564/sizes/l/in/photostream/<br />Wasteland - http://www.flickr.com/photos/denisdefreyne/2496959629/sizes/l/in/photostream/<br />Upset - http://www.flickr.com/photos/31878512@N06/4936949011/sizes/l/in/photostream/<br />Out of office - http://www.flickr.com/photos/dnorman/5557714724/sizes/l/in/photostream/<br />
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