0
Strategic Business
Proposal
For: Apple
www.Apple.com
Clint Evans
Zachary Forest
Rafael Nieto
Prepared By:
Team Apple
Wosen...
Hook
• iRadio
• Integration of iTunes & Music
Streaming
• Subscription based
• Bring a massive demographic
http://wallbase...
EXTERNAL ANALYSIS
https://www.flickr.com/photos/75214066@N04/6763916791/in/faves-121000626@N08/
COMPETITORS
https://www.flickr.com/photos/earbender/5573558079/in/faves-121000626@N08/
https://www.flickr.com/photos/12232...
BUSINESS CLIMATE
https://www.flickr.com/photos/cubagallery/4252864737/in/faves-121000626@N08/
ECONOMIC FACTORSPOLITICAL FACTORS
52% of Apple’s
business is outside
of the US
In 2012, Apple
slowed down due
to weak glob...
SOCIAL/CULTURAL
FACTORS
TECHNOLOGICAL
FACTORS
Growing with age group
35 and over- Declining
with 18-34
demographic
Apple w...
BUSINESS OPPORTUNITIES
& THREATS
https://www.flickr.com/photos/lisa_rific/3506244072/in/faves-121000626@N08/
https://www.f...
SALES & MARKETING
https://www.flickr.com/photos/simlingling/4495566509/in/faves-121000626@N08/
LEGAL FACTORS
https://www.flickr.com/photos/86530412@N02/8213432552/in/faves-121000626@N08/
Organizational Strengths
https://www.flickr.com/photos/11554001@N05/9113775539/
Apple believes in quality not quantity.
https://www.flickr.com/photos/81035653@N00/6964247144/
Apple TV
https://www.flickr.com/photos/30998544@N07/3330430342/
Organizational Weaknesses
https://www.flickr.com/photos/18436325@N00/441516072/
https://www.flickr.com/photos/20905078@N04/5527934808/
https://www.flickr.com/photos/52313501@N02/6371464613/
It’s imperative to stay ahead of the game in the technology
industr...
Target Market
https://www.flickr.com/photos/38675383@N06/3649010222/
Collaborators: Microsoft
https://www.flickr.com/photos/14838182@N00/483238384/
Ethics: Will prevent illegal file sharing
of music.
https://www.flickr.com/photos/25029221@N00/2142256098/
Operations
https://www.flickr.com/photos/74243188@N04/10138991143/
Hiring a bigger staff,
of new innovative
individuals.
https://www.flickr.com/photos/55928592@N04/5183646214/
With this new re-vamp of iTunes, it will bring business
opportuniti...
Implementation
Evaluation
• Used to avoid the failure of the proposal
• Research, establish standard, measure
performance, and take actio...
References:
Sa.Milena. 2006.F_748404_mKV28jyj7dAvAB48AhRqiJmFGekZom. Retrieved June 18, 2014 from
https://www.flickr.com/p...
Team Apple Presentation
Team Apple Presentation
Team Apple Presentation
Team Apple Presentation
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Team Apple Presentation

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Team Apple's (rough draft) business proposal presentation for a new re-design of the iTunes Radio.

Created by:
Wosene Asefa
Jessica Contreras
Dashia Copeland
Clint Evans
Zachary Forest
Rafael Nieto

Full Sail University

Published in: Business, Sports, Technology
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Transcript of "Team Apple Presentation"

  1. 1. Strategic Business Proposal For: Apple www.Apple.com Clint Evans Zachary Forest Rafael Nieto Prepared By: Team Apple Wosene Asefa Jessica Contreras Dashia Copeland
  2. 2. Hook • iRadio • Integration of iTunes & Music Streaming • Subscription based • Bring a massive demographic http://wallbase.cc/wallpaper/443657
  3. 3. EXTERNAL ANALYSIS https://www.flickr.com/photos/75214066@N04/6763916791/in/faves-121000626@N08/
  4. 4. COMPETITORS https://www.flickr.com/photos/earbender/5573558079/in/faves-121000626@N08/ https://www.flickr.com/photos/122323516@N08/14100052188/in/faves-121000626@N08/ https://www.flickr.com/photos/ahr19/6262537089/in/faves-121000626@N08/
  5. 5. BUSINESS CLIMATE https://www.flickr.com/photos/cubagallery/4252864737/in/faves-121000626@N08/
  6. 6. ECONOMIC FACTORSPOLITICAL FACTORS 52% of Apple’s business is outside of the US In 2012, Apple slowed down due to weak global economy. https://www.flickr.com/photos/dborman2/3290560161/in/faves-121000626@N08/ https://www.flickr.com/photos/overcon/2370422390/in/faves-121000626@N08/
  7. 7. SOCIAL/CULTURAL FACTORS TECHNOLOGICAL FACTORS Growing with age group 35 and over- Declining with 18-34 demographic Apple won case VS Samsung https://www.flickr.com/photos/iklindic/11008025034/in/faves-121000626@N08/ https://www.flickr.com/photos/stefanotofs/7895210576/in/faves-121000626@N08/
  8. 8. BUSINESS OPPORTUNITIES & THREATS https://www.flickr.com/photos/lisa_rific/3506244072/in/faves-121000626@N08/ https://www.flickr.com/photos/chaparral/2159096467/in/faves-121000626@N08/
  9. 9. SALES & MARKETING https://www.flickr.com/photos/simlingling/4495566509/in/faves-121000626@N08/
  10. 10. LEGAL FACTORS https://www.flickr.com/photos/86530412@N02/8213432552/in/faves-121000626@N08/
  11. 11. Organizational Strengths https://www.flickr.com/photos/11554001@N05/9113775539/
  12. 12. Apple believes in quality not quantity. https://www.flickr.com/photos/81035653@N00/6964247144/
  13. 13. Apple TV https://www.flickr.com/photos/30998544@N07/3330430342/
  14. 14. Organizational Weaknesses https://www.flickr.com/photos/18436325@N00/441516072/
  15. 15. https://www.flickr.com/photos/20905078@N04/5527934808/
  16. 16. https://www.flickr.com/photos/52313501@N02/6371464613/ It’s imperative to stay ahead of the game in the technology industry.
  17. 17. Target Market https://www.flickr.com/photos/38675383@N06/3649010222/
  18. 18. Collaborators: Microsoft https://www.flickr.com/photos/14838182@N00/483238384/
  19. 19. Ethics: Will prevent illegal file sharing of music. https://www.flickr.com/photos/25029221@N00/2142256098/
  20. 20. Operations https://www.flickr.com/photos/74243188@N04/10138991143/ Hiring a bigger staff, of new innovative individuals.
  21. 21. https://www.flickr.com/photos/55928592@N04/5183646214/ With this new re-vamp of iTunes, it will bring business opportunities with social media platforms.
  22. 22. Implementation
  23. 23. Evaluation • Used to avoid the failure of the proposal • Research, establish standard, measure performance, and take action. • Stay up to date with competitors • Technological changes • Please the consumers • Financial Crisis
  24. 24. References: Sa.Milena. 2006.F_748404_mKV28jyj7dAvAB48AhRqiJmFGekZom. Retrieved June 18, 2014 from https://www.flickr.com/photos/75214066@N04/6763916791/in/faves-121000626@N08/ Ahr19. 2011. Spotify-Logo1. Retrieved June 18 2014 from https://www.flickr.com/photos/ahr19/6262537089/in/faves-121000626@N08/ Feedas TNA. 2014. Google Play Music All Access now available in Denmark and Poland. Retrieved June 18, 2014 from https://www.flickr.com/photos/122323516@N08/14100052188/in/faves-121000626@N08/ John Rosenfelder. 2011. Amazon Cloud Player Announcement. Retrieved June 18, 2014 from https://www.flickr.com/photos/earbender/5573558079/in/faves-121000626@N08/ Cuba Gallary. 2010. Rain/Umbrella/Lightroom Preset. Retrieved June 18, 201 from https://www.flickr.com/photos/cubagallery/4252864737/in/faves-121000626@N08/ Mitch Tuckness. 2008. Flags in Flux. Retrieved June 18, 2014 from https://www.flickr.com/photos/overcon/2370422390/in/faves-121000626@N08/ Daniel Borman. 2009. Money 2. Retrieved June 18, 2014 from https://www.flickr.com/photos/dborman2/3290560161/in/faves-121000626@N08/ stefanog.com 20012. Mieux consommer pour moins consumer. Retrieved June 18, 2014 from https://www.flickr.com/photos/stefanotofs/7895210576/in/faves-121000626@N08/ Ivan Klindic. 2008. Technology Contrasts. Retrieved June 18, 2014 from https://www.flickr.com/photos/iklindic/11008025034/in/faves-121000626@N08/ Kendra. 2008. Punch[Day2]*. Retrieved June 18, 2014 from https://www.flickr.com/photos/chaparral/2159096467/in/faves-121000626@N08/ Lisa.2009. Opportunity. Retrieved June 18, 2014 from https://www.flickr.com/photos/lisa_rific/3506244072/in/faves-121000626@N08/ SlimLingLing2009. 2006. Business people standing with briefcases. Retrieved June 8, 2014 from https://www.flickr.com/photos/simlingling/4495566509/in/faves-121000626@N08/ Chris Potter. 2012. 3D Judges Gavel. Retrieved June 8, 2014 from https://www.flickr.com/photos/86530412@N02/8213432552/in/faves- 121000626@N08/
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