WordPress and Seo - Components and Integration
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WordPress and Seo - Components and Integration

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Presentation from the Philly 'burbs WordPress Meetup on August 5, 2013 presented by Search Engine Optimization Consultant Adam Cirlincione of Philly Marketing Labs.

Presentation from the Philly 'burbs WordPress Meetup on August 5, 2013 presented by Search Engine Optimization Consultant Adam Cirlincione of Philly Marketing Labs.

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WordPress and Seo - Components and Integration Presentation Transcript

  • 1. Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 1 WordPress and SEO August 2013 Adam Cirlincione
  • 2. PhillyMarketingLabs TOOLS AND OPTIMIZATION TECHNIQUES
  • 3. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 3 SEO Configuration • Pretty URLs • Custom Titles • Headings • Bread Crumb Navigation • Canonicalization • Sitemaps • RSS Feeds • Image Optimization • Social Profiles/Sharing • Meta Info
  • 4. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 4 SEO Configuration • Pretty URLs • The default permalink is ?p=<postid>
  • 5. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 5 SEO Configuration Custom Titles
  • 6. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 6 SEO Configuration Headings
  • 7. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 7 SEO Configuration Clean Up Coding
  • 8. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 8 SEO Configuration Description
  • 9. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 9 SEO Configuration Breadcrumbs
  • 10. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 10 SEO Configuration Canonicalization www. vs. non- www.
  • 11. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 11 SEO Configuration Canonicalization
  • 12. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 12 SEO Configuration More Duplicate Content Concerns
  • 13. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 13 SEO Configuration RSS Feeds Comment Capabilities Email Subscriptions Automatic recent post feeds
  • 14. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 14 SEO Sitemaps
  • 15. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 15 SEO Images
  • 16. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 16 SEO Speed = Success Google’s 6 Categories of Page Speed Best Practices Optimizing caching — keeping your application's data and logic off the network altogether Minimizing round-trip times — reducing the number of serial request-response cycles Minimizing request overhead — reducing upload size Minimizing payload size — reducing the size of responses, downloads, and cached pages Optimizing browser rendering — improving the browser's layout of a page Optimizing for mobile — tuning a site for the characteristics of mobile networks and mobile devices
  • 17. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 17 SEO W3 Total Cache Popular plugin
  • 18. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 18 Social Sharing and Profile Promotion
  • 19. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 19 Local SEO The Yoast Local SEO plugin: • KML File and Geo Sitemap generation (for Google) • Address output in Schema.org format • Showing opening hours (with Schema.org output) • Showing Google maps, including a routeplanner • Support for multiple locations • CSV upload for multiple locations
  • 20. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 20 Yoast News Module Plugin
  • 21. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 21 Yoast Video Plugin Video thumbnails stand out and have a higher CTR
  • 22. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 22 Yoast Video Plugin • The Yoast Video SEO plugin supports: • Automatic XML Video Sitemap generation (adding on to the WordPress SEO XML Sitemaps) • MediaRSS enhancements to your RSS feed • Full support for schema.org videoObject markup • Snippet previews with the actual video still in them • Facebook OpenGraph tags on your video pages • Support for many major video platforms including: Youtube, Vimeo, Blip, DailyMotion and others
  • 23. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 23 Yoast Google Analytics Plugin
  • 24. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 24 Yoast Google Analytics Plugin
  • 25. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 25 Conclusion Content is still KING