Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 1
WordPress and SEO
August 2013
Adam Cirlincione
PhillyMarketingLabs
TOOLS AND OPTIMIZATION TECHNIQUES
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 3
SEO
Configuration
• Pretty URLs
• Custo...
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 4
SEO
Configuration
• Pretty URLs
• The d...
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 5
SEO
Configuration
Custom Titles
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 6
SEO
Configuration
Headings
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 7
SEO
Configuration
Clean Up Coding
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 8
SEO
Configuration
Description
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 9
SEO
Configuration
Breadcrumbs
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 10
SEO
Configuration
Canonicalization
www...
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 11
SEO
Configuration
Canonicalization
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 12
SEO
Configuration
More Duplicate Conte...
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 13
SEO Configuration
RSS Feeds
Comment Ca...
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 14
SEO
Sitemaps
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 15
SEO
Images
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 16
SEO
Speed = Success
Google’s 6 Categor...
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 17
SEO
W3 Total Cache
Popular plugin
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 18
Social Sharing and Profile Promotion
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 19
Local SEO
The Yoast Local SEO plugin:
...
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 20
Yoast News Module Plugin
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 21
Yoast Video Plugin
Video thumbnails st...
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 22
Yoast Video Plugin
• The Yoast Video S...
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 23
Yoast Google Analytics Plugin
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 24
Yoast Google Analytics Plugin
PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 25
Conclusion
Content is still KING
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WordPress and Seo - Components and Integration

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Presentation from the Philly 'burbs WordPress Meetup on August 5, 2013 presented by Search Engine Optimization Consultant Adam Cirlincione of Philly Marketing Labs.

Published in: Education, Technology, Design
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Transcript of "WordPress and Seo - Components and Integration"

  1. 1. Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 1 WordPress and SEO August 2013 Adam Cirlincione
  2. 2. PhillyMarketingLabs TOOLS AND OPTIMIZATION TECHNIQUES
  3. 3. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 3 SEO Configuration • Pretty URLs • Custom Titles • Headings • Bread Crumb Navigation • Canonicalization • Sitemaps • RSS Feeds • Image Optimization • Social Profiles/Sharing • Meta Info
  4. 4. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 4 SEO Configuration • Pretty URLs • The default permalink is ?p=<postid>
  5. 5. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 5 SEO Configuration Custom Titles
  6. 6. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 6 SEO Configuration Headings
  7. 7. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 7 SEO Configuration Clean Up Coding
  8. 8. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 8 SEO Configuration Description
  9. 9. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 9 SEO Configuration Breadcrumbs
  10. 10. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 10 SEO Configuration Canonicalization www. vs. non- www.
  11. 11. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 11 SEO Configuration Canonicalization
  12. 12. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 12 SEO Configuration More Duplicate Content Concerns
  13. 13. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 13 SEO Configuration RSS Feeds Comment Capabilities Email Subscriptions Automatic recent post feeds
  14. 14. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 14 SEO Sitemaps
  15. 15. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 15 SEO Images
  16. 16. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 16 SEO Speed = Success Google’s 6 Categories of Page Speed Best Practices Optimizing caching — keeping your application's data and logic off the network altogether Minimizing round-trip times — reducing the number of serial request-response cycles Minimizing request overhead — reducing upload size Minimizing payload size — reducing the size of responses, downloads, and cached pages Optimizing browser rendering — improving the browser's layout of a page Optimizing for mobile — tuning a site for the characteristics of mobile networks and mobile devices
  17. 17. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 17 SEO W3 Total Cache Popular plugin
  18. 18. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 18 Social Sharing and Profile Promotion
  19. 19. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 19 Local SEO The Yoast Local SEO plugin: • KML File and Geo Sitemap generation (for Google) • Address output in Schema.org format • Showing opening hours (with Schema.org output) • Showing Google maps, including a routeplanner • Support for multiple locations • CSV upload for multiple locations
  20. 20. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 20 Yoast News Module Plugin
  21. 21. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 21 Yoast Video Plugin Video thumbnails stand out and have a higher CTR
  22. 22. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 22 Yoast Video Plugin • The Yoast Video SEO plugin supports: • Automatic XML Video Sitemap generation (adding on to the WordPress SEO XML Sitemaps) • MediaRSS enhancements to your RSS feed • Full support for schema.org videoObject markup • Snippet previews with the actual video still in them • Facebook OpenGraph tags on your video pages • Support for many major video platforms including: Youtube, Vimeo, Blip, DailyMotion and others
  23. 23. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 23 Yoast Google Analytics Plugin
  24. 24. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 24 Yoast Google Analytics Plugin
  25. 25. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 25 Conclusion Content is still KING
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