Jump Starting LinkedIn


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Are you a small business owner who is looking to leverage social media for building your business? Have you heard about LinkedIn and want to decide if it is an appropriate channel to use? Are you new to LinkedIn and want to learn more? Then this presentation will introduce you to LinkedIn, give you helpful tips on getting started and using LinkedIn for you or your business. For more information, please email us at info@teamandadream.com.

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Jump Starting LinkedIn

  1. 1. Jump Starting LinkedIn Created by: Presented at the Team and a Dream Twitter – LinkedIn workshop 6/16/2009 Edward C. Callahan, Jr. Helping Entrepreneurial Business Owners Get More of What They Want From Their Businesses By helping them implement www.eosprocess.com edc@coherentsalesconsulting.com www.coherentsalesconsulting.com www.linkedin.com/in/edcallahansprofile 610-399-1954 West Chester, PA
  2. 2. It’s not about “Using LinkedIn”,- it’s about “Using Your Business Network” LinkedIn is a business intelligence and personal productivity tool
  3. 3. Some context about LinkedIn <ul><li>Founded May 5, 2003 </li></ul><ul><li>The company’s revenue </li></ul><ul><ul><li>- advertising, </li></ul></ul><ul><ul><li>- premium memberships and job listings, </li></ul></ul><ul><ul><li>- and bulk sales to corporations. </li></ul></ul><ul><li>42,000,000+ members (Mar ’09) </li></ul><ul><li>1 new member every second </li></ul><ul><li>The average income is $105,000; the average age is 40. </li></ul>4520 City Ave Philadelphia, PA 19131 4520 City Ave Philadelphia, PA 19131
  4. 4. Six Degrees? Source of these graphics: Christopher S. Rollyson, Managing Director at CSRA Inc. www.rollyson.net/consulting
  5. 5. Services Navigation Personal Navigation
  6. 6. Getting Started on LinkedIn <ul><li>Customize your account settings </li></ul><ul><li>Fill out your profile - completely </li></ul><ul><li>Build your network </li></ul><ul><li>Integrate it into your daily routine </li></ul>
  7. 7. <ul><li>Customizing your account settings </li></ul><ul><li>Promoting yourself </li></ul><ul><ul><li>Create a perfect profile </li></ul></ul><ul><ul><li>Increase your Yahoo/Google page rank </li></ul></ul><ul><ul><li>Put your profile in your signature block </li></ul></ul><ul><li>Building Your Network </li></ul><ul><li>Establishing A Brand and a Reputation </li></ul><ul><ul><li>Help others, virtually introduce people </li></ul></ul><ul><ul><li>Join Groups </li></ul></ul><ul><ul><li>Ask and Answer Questions </li></ul></ul><ul><li>Integrating LinkedIn into your daily routine: </li></ul><ul><ul><li>Check your home page regularly </li></ul></ul>Jump starting LI is about doing a few things well
  8. 8. LinkedIn is all about privacy (think Google, they sell ads, not lists) <ul><li>There are settings to control (among lot’s of other things): </li></ul><ul><li>Who sees your picture </li></ul><ul><li>How your name is displayed </li></ul><ul><li>What is seen by someone who’s profile you’ve look at </li></ul><ul><li>Whether your contacts are shown to others </li></ul><ul><li>Whether you will entertain communication from anyone other than your 1 st degree contacts. </li></ul><ul><li>And they never, never give out any contact information without your permission </li></ul>
  9. 9. As of 3/09, there are 8 “groups of settings” and 28 individual ways to personalize your experience.
  10. 10. Important
  11. 11. This setting enables people to find you
  12. 12. 750-489-658 Important
  13. 13. #2
  14. 14. What people see when you view their profiles
  15. 15. What people see when you view their profiles
  16. 16. #3
  17. 17. #4
  18. 18. Build Your Profile <ul><li>Your profile comes in 3 parts: </li></ul><ul><ul><li>Your professional summary </li></ul></ul><ul><ul><ul><li>Professional “headline” </li></ul></ul></ul><ul><ul><ul><li>Current Status </li></ul></ul></ul><ul><ul><ul><li>Primary industry expertise </li></ul></ul></ul><ul><ul><ul><li>Professional experience & goals </li></ul></ul></ul><ul><ul><ul><li>Specialties in your industries of expertise </li></ul></ul></ul><ul><ul><ul><li>photo </li></ul></ul></ul><ul><ul><li>Your Experience (job history) </li></ul></ul><ul><ul><li>Additional information </li></ul></ul>
  19. 19. Build Your Profile
  20. 20. Build Your Profile
  21. 21. Professional Headline
  22. 22. Your headline
  23. 23. Examples of Creative Taglines
  24. 24. The Headline also appears when you respond to “questions”
  25. 25. Manage your “brand”
  26. 26. Tailor each position to reflect what you want to say At least this much
  27. 27. Put your picture in your profile -It will appear in referrals and will help the recipient id you.
  28. 28. Groups and associations can be the basis for Connecting with people
  29. 29. Edit Your Public Profile Create a vanity URL
  30. 30. Recommended Public Profile
  31. 31. Benefits of a Public Profile
  32. 32. Your mileage will vary
  33. 33. Create a signature block FYI: Website map is on the bottom of every page
  34. 34. Create a signature block
  35. 35. A simpler signature block
  36. 36. Best Ways to Build Your Network Quickly
  37. 37. You can enter them manually if you have to . . .
  38. 38. If you are webmail user of the major players
  39. 39. If you store your contacts in any of the major tools
  40. 40. Best Ways to Build Your Network Quickly
  41. 41. Best Ways to Build Your Network Quickly
  42. 42. What if I want to remove a connection?
  43. 43. You can “disconnect” people later for whatever reason
  44. 44. Introduce 1 st degree connections to each other
  45. 45. Pick the 1 st Degree connection
  46. 46. Private Messaging
  47. 47. The message is “brokered” through LinkedIn
  48. 48. Groups are good! Not only do they create affiliations and loyalties, they expand your search domain without violating the “trusted” nature of your 1 st degree connections
  49. 49. Groups are good!
  50. 50. Groups are good!
  51. 51. Creating A Group for your Company
  52. 52. New Group Feature
  53. 53. New Group Feature
  54. 54. Ask For Advice
  55. 55. Ask For Advice
  56. 56. Ask For Advice
  57. 57. Ask For Advice
  58. 58. Ask For Advice
  59. 59. Integrate LI into your daily routine
  60. 60. Check you home page regularly Status of your network
  61. 61. Check you home page regularly
  62. 62. Check you home page regularly
  63. 63. Recap: top action items when starting on LinkedIn <ul><li>Customize your account settings </li></ul><ul><li>Fill out your profile - completely </li></ul><ul><li>Build your network </li></ul><ul><ul><li>Remember – free members can only have 5 concurrent referrals, but you can invite an unlimited number of people to “connect” to your network </li></ul></ul><ul><li>Integrate it into your daily routine </li></ul>
  64. 64. We help entrepreneurial businesses simplify, clarify and achieve their vision www.eosprocess.com
  65. 65. My eBook: Using LinkedIn for Selling & Consulting <ul><li>Go to www.CoherentSalesConsulting.com </li></ul><ul><li>Check in “scroll” - right side of screen </li></ul><ul><li>Click on the eBook entry </li></ul><ul><li>When prompted for a coupon – enter the word “THIRD” </li></ul><ul><li>Instead of $14.95, you will get the book for $9.95 through the end of this week. </li></ul><ul><li>This applies to the first 30 people over the next 7 calendar days </li></ul>