GETTING STARTED ON Brought to you by:

What is Twitter? Definition: a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers.” “ Twitter is blogging without the hassle!” - Anonymous

Definition: a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers.”

“ Twitter is blogging without the hassle!”

- Anonymous

What’s all the fuss about? Twitter can help with the following: Getting real-time updates and news immediately Connect with people who you may have been connected with Broadcast real-time updates immediately to your network

Twitter can help with the following:

Getting real-time updates and news immediately

Connect with people who you may have been connected with

Broadcast real-time updates immediately to your network

The Growth of Twitter 3x Increase!

My experience with Twitter

What you’ll be learning today Get your Twitter account started Understand what people say on Twitter Understand how others have used Twitter Integrate Twitter with current activities Utilize tools to enhance your Twitter experience

Get your Twitter account started

Understand what people say on Twitter

Understand how others have used Twitter

Integrate Twitter with current activities

Utilize tools to enhance your Twitter experience

BASICS

Branding yourself Choosing a username Choosing a photo (i.e. headshot, logo, etc) Choosing a background Build your network Find who’s already using Twitter Follow people you’d be interested in Getting Started on Twitter

Branding yourself

Choosing a username

Choosing a photo (i.e. headshot, logo, etc)

Choosing a background

Build your network

Find who’s already using Twitter

Follow people you’d be interested in

What are you doing? Interesting facts about your industry Specials or promotions Information about events Handling customer service via Twitter What to Tweet About

What are you doing?

Interesting facts about your industry

Specials or promotions

Information about events

Handling customer service via Twitter

TERMINOLOGY

Twitter Terminology Jargon: Tweets = 140-character updates on Twitter Follower = A user interested in your updates Symbols: @ = public conversations # = adding a tag to a tweet RT = retweeting is sharing tweets with others d = direct messages are similar to e-mails

Jargon:

Tweets = 140-character updates on Twitter

Follower = A user interested in your updates

Symbols:

@ = public conversations

# = adding a tag to a tweet

RT = retweeting is sharing tweets with others

d = direct messages are similar to e-mails

@ replies = public conversations my tweet: my follower’s responses:

my tweet:

# = hashtags (tagging tweets) tweets tagged with #twitterteacher:

tweets tagged with #twitterteacher:

RT = retweeting tweets recent retweets from @daveschappell:

recent retweets from @daveschappell:

EXAMPLES

Zappos (@zappos) Customer service Company transparency Brand proliferation Other examples: Comcast (@comcastcares) Dell.com (@delloutlet) Motore Coffee (@motore) Business Example: Zappos

Zappos (@zappos)

Customer service

Company transparency

Brand proliferation

Other examples:

Comcast (@comcastcares)

Dell.com (@delloutlet)

Motore Coffee (@motore)

CNN (@cnnbrk) Breaking news worldwide Connecting with a network of virtual reporters Other examples Hudson River plane crash Presidential Inauguration Earthquakes in Italy News Example: CNN

CNN (@cnnbrk)

Breaking news worldwide

Connecting with a network of virtual reporters

Other examples

Hudson River plane crash

Presidential Inauguration

Earthquakes in Italy

Shaquille O’Neal (THE_REAL_SHAQ) Connecting with fans at a personal level Ability to control their brand Other Examples: Ashton Kutcher (@aplusk) Kevin Rose (@kevinrose) Lance Armstrong (@lancearmstrong) Personal Example: Shaq

Shaquille O’Neal (THE_REAL_SHAQ)

Connecting with fans at a personal level

Ability to control their brand

Other Examples:

Ashton Kutcher (@aplusk)

Kevin Rose (@kevinrose)

Lance Armstrong (@lancearmstrong)

INTEGRATION

Cell phone: Connect it with your text messaging Use 3 rd party applications to tweet Blogging: Use Twitterfeed.com to push your blogs to Twitter automatically Facebook Connect your tweets with your Facebook Status using the Twitter Application Integrating Twitter with Life

Cell phone:

Connect it with your text messaging

Use 3 rd party applications to tweet

Blogging:

Use Twitterfeed.com to push your blogs to Twitter automatically

Facebook

Connect your tweets with your Facebook Status using the Twitter Application

TOOLS

Twhirl: http://www.twhirl.org Twitterific: http://iconfactory.com/software/twitterrific Tweetie: http://www.atebits.com/tweetie-mac/ Tweetdeck: http://www.tweetdeck.com/beta/ Twitter Clients

Twhirl: http://www.twhirl.org

Twitterific: http://iconfactory.com/software/twitterrific

Tweetie: http://www.atebits.com/tweetie-mac/

Tweetdeck: http://www.tweetdeck.com/beta/

TinyURL: http://www.tinyurl.com Bit.ly: http://www.bit.ly Tr.im: http://www.tr.im Digg.com: http://www.digg.com URL Shorteners

TinyURL: http://www.tinyurl.com

Bit.ly: http://www.bit.ly

Tr.im: http://www.tr.im

Digg.com: http://www.digg.com

Question? E-mail: help@teachstreet.com Twitter: @teachstreet