December 2009 TeachStreet Teacher Webinar & Meet-up


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What’s new at TeachStreet
SEO 101
Social Media Marketing Tips
Listings & Sessions
Tools for Teachers
Benefits of Going Pro
Q & A

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  • Key Message: Hi Everyone!
  • Key message: Agenda, focus on SEO and marketing
  • Key Message: who we are, and who is attending
  • Key message: We love teachers, and here to serve them – marketing and more students
  • What’s new – new updates
  • Key Message: more user friendly, all your tools in one easy place3 key points: 1. Logged in bar navigation 2. alert bar 3. list of your tools, dashboard and more
  • Key message: Changed profile and browse page to make cleaner, user friendly – gain more students Added online classes
  • Key Message: make it easier for students to see offerings, and enroll = more students for teachers
  • Key message – new way to market your classes with gift cardsGoal: to get you more students
  • Using Social media to market yourself and classes, events, and workshops on TS – we’ve added tools to make it as easy as possible for you
  • Key Message: Twitter is a quick, easy, free tool to market classes to large audience
  • Key Message: market classes with TS share button and links to your listings
  • Tools to help you get started on twitter
  • Key Message: use FB pages & personal profile to market your classes with TS Facebook connect
  • Make strong listings and sessions that entice students, get searched and ranked high
  • Key Message: Listings are permanent, Sessions contain the variables (who?, when?, where?)
  • Key Messages: 1. Use keywords in listing titles, and the determinant variable 2. get reviews to get ranked higher in search 3. key take-a-aways from class should be listed; use tags to increase search rank
  • Key Message: Using TS recommended naming conventions for listings and multiple sessions – highlight determinant variables
  • Here’s what it should look like with session variable highlighted in the title
  • Key Message: Recommended process of preview sessions – another example showing how the determinant variable is highlighted in session in title
  • Key Message: manage listings by editing, pausing & activating listings, and duplicating sessions
  • Key Message: TS provide tools to help you market your classes
  • Key Message: Craigslist ad builder makes marketing your class on craigslist easier – adds more links, get more students
  • Key Message: market class, add those all important links for SEO
  • Widget in action
  • Key message: going pro – allows for more marketing tools, gain better search rank and gain more students
  • Ask a question, possibly get an answer
  • Thank you and happy holidays!
  • December 2009 TeachStreet Teacher Webinar & Meet-up

    1. 1. TeachStreet<br />Meetup &Webinar<br />Teacher Talk<br />December 16th & 17th, 2009<br />
    2. 2. Agenda<br />What’s new at TeachStreet<br />SEO 101 <br />Social Media Marketing Tips<br />Listings & Sessions<br />Payments<br />Tools for Teachers<br />Craigslist<br />Widgets<br />Benefits of Going Pro <br />Q & A<br /><br />
    3. 3. Introductions<br />NatalaMenezes<br />Director, Product Management<br />Jenn Wells <br />Frequent Question Answerer<br />Stephen Travieso<br />Customer Experience<br />Lily Lema-Hallauer<br />Market Associate <br />DarynNakhuda<br />Chief Technology Officer<br />
    4. 4. TeachStreet loves teachers, & our goal is to offer teachers the opportunity to:<br />Market their classes online<br />Build a reputation<br />Gain more students<br />TeachStreet is an online community for people who love to learn. We provide a place where students can find the perfect class at the same time providing a market place for teachers to list classes, events, workshops and get more students. <br /><br />
    5. 5. What’s New<br />
    6. 6. Teach Page<br />Logged in bar<br />Alert bar<br />Dashboard, Teacher Tools, and more<br /><br />
    7. 7. <ul><li>Profile Page
    8. 8. Browse Page
    9. 9. Online Classes
    10. 10. Search Ranking</li></ul><br />
    11. 11. Session Schedule<br /><br />
    12. 12. Give the Gift of Learning<br />You select the amount, and your recipient can choose from the tons of classes, events and workshops listed on TeachStreet. <br />
    13. 13. SEO<br />Introduction to Search Engine Optimization (SEO)<br />
    14. 14.
    15. 15. What We Want<br />Indexation<br />Getting found by the search engine crawler<br />Prominence<br />Getting found by people using the search engine<br />
    16. 16. Search Click Through Rates<br />Source:<br />
    17. 17. How We Get There<br />Technical Approach<br />Site Reputation<br />Site Architecture<br />Page Architecture<br />Content-driven Approach<br />Well-written<br />Well-structured<br />Original<br />
    18. 18.
    19. 19. TeachStreet’s “Search” Reputation<br /> has been indexed for nearly 2 years<br />We are linked to from many other reputable websites<br />We play by the rules<br />
    20. 20. Site Architecture<br />URL hierarchy<br />Location, Subject, Sessions<br /><br /><br /><br />Sitemaps<br />
    21. 21. Page Architecture<br />Page titles<br />Best Piano Lessons & Teachers in Seattle, WA<br />Free Adult Piano Class Downtown - Free Piano Class Thursday with Anita Manuel in Downtown, Seattle, WA, 98101<br />Semantic markup / Microformats<br />“Meta” description<br />
    22. 22. You can influence how you are presented by managing the Content related to you. <br />“About Me”<br />Listing and Session titles<br />Listing descriptions<br />Articles<br />Offsite (facebook, twitter, your website)<br />
    23. 23. Content - Tips<br />Think like a searcher<br />Write original content - or repost, but link to your original material<br />Use descriptive words<br />Use common terms and keywords<br />Add titles to images<br />Good anchor text<br />Use tags<br />
    24. 24. What you can do to improve your web presence: <br />Review all of your content<br />Links, Links, Links<br />TeachStreet Widgets<br />Link to your TeachStreet profile and listings<br />Get your friends to link to you<br />Add your TeachStreet URL to your email signature<br />Ask Us<br />
    25. 25. Resources<br />Etsy Seller’s Guide to SEO<br /><br />Google Adwords: Keyword Tool<br /><br />Microsoft AdCenter Keyword Forecast<br /><br />
    26. 26. Social Media<br /><br />
    27. 27. Twitter<br />What?<br />A social networking site and micro-blogging service that allows you to answer the question, “What are you doing?” by sending short text messages of 140 characters in length, called “tweets”, to your friends, or “followers.”<br />Why?<br /><ul><li> Market your classes, articles, and expertise
    28. 28. Connect instantly to your network, friends, community
    29. 29. Get and send real times news </li></ul><br />
    30. 30. Twitter Tips<br />Brand Yourself<br /><ul><li>Username
    31. 31. Photo & Background</li></ul>Build a Network<br /><ul><li>Follow others with similar interests, locations, etc</li></ul>Join the Conversation<br /><ul><li>@ = public conversations, mentions
    32. 32. # = adding a tag to a tweet
    33. 33. RT = Retweet, sharing other’s tweets with your network
    34. 34. DM = Direct messages, similar to email </li></ul>Market Yourself & Classes<br /><ul><li>Share your listings, articles, etc
    35. 35. Share you expertise, answer questions</li></ul><br />
    36. 36. Twitastic Tools<br />Twitter Search<br />Twellow – Twitter directory<br />Wefollow<br />Tweetdeck<br />Seesmic Desktop<br />Hootsuite<br /> – URL shortener<br />Management <br />Tools<br />
    37. 37. Facebook<br /><ul><li>Fan page for your business
    38. 38. Populate fan page – events, photos, fans
    39. 39. Use facebook connect on TeachStreet to promote your classes, articles, etc on TS</li></ul><br />
    40. 40. Listings & Sessions<br />
    41. 41. Listing & Sessions Philosophy<br />Contains permanent information on class, event, or workshop<br />Sessions list the different variables such as:<br /><ul><li> Location
    42. 42. Date
    43. 43. Price
    44. 44. Teacher</li></ul><br />
    45. 45. Listing & Sessions Tips<br />1. Titles <br /><ul><li> SEO & Keywords
    46. 46. Session Variables</li></ul>2. Reviews<br /><ul><li> More students
    47. 47. Higher ranking</li></ul>3.Description <br /><ul><li> Take-a-ways
    48. 48. Tags</li></ul><br />
    49. 49. Examples<br />Session Variable: Dates<br /><br />
    50. 50.
    51. 51. Free Preview Sessions <br />Session Variables: <br /><ul><li>Titles
    52. 52. Price
    53. 53. Location
    54. 54. Price Notes</li></ul><br />
    55. 55. Organization & Management<br /><ul><li>Pause
    56. 56. Activate
    57. 57. Delete
    58. 58. Edit – Listing, Session and Photos
    59. 59. Add New session
    60. 60. Duplicate sessions</li></ul><br />
    61. 61. Tools<br /><br />
    62. 62. Craigslist Ad Builder<br />There are two different Craigslist templates available:<br />1. Text Ad <br /> (Basic & Pro users)<br />2. Stylized Ad <br /> (Pro users only)<br /><br />
    63. 63. Widgets, Buttons<br /> <br />We recommend adding widgets & buttons to blogs, websites, etc to increase links and SEO<br />Button<br />Personal<br />Topic<br />Search Results<br /><br />
    64. 64. Links<br /><br />
    65. 65. Pro Benefits<br /><ul><li>Personalize Your Profile
    66. 66. Showcase your top listings
    67. 67. Top placements & distribution
    68. 68. No fees on enrollments
    69. 69. Connect to own payment processing</li></ul><br />
    70. 70. Q & A<br /><br />
    71. 71. Thank You!<br /><br />