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December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
December 2009 TeachStreet Teacher Webinar & Meet-up
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December 2009 TeachStreet Teacher Webinar & Meet-up

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What’s new at TeachStreet …

What’s new at TeachStreet
SEO 101
Social Media Marketing Tips
Listings & Sessions
Payments
Tools for Teachers
Craigslist
Widgets
Benefits of Going Pro
Q & A

Published in: Education, Technology, Design
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  • Key Message: Hi Everyone!
  • Key message: Agenda, focus on SEO and marketing
  • Key Message: who we are, and who is attending
  • Key message: We love teachers, and here to serve them – marketing and more students
  • What’s new – new updates
  • Key Message: more user friendly, all your tools in one easy place3 key points: 1. Logged in bar navigation 2. alert bar 3. list of your tools, dashboard and more
  • Key message: Changed profile and browse page to make cleaner, user friendly – gain more students Added online classes
  • Key Message: make it easier for students to see offerings, and enroll = more students for teachers
  • Key message – new way to market your classes with gift cardsGoal: to get you more students
  • Using Social media to market yourself and classes, events, and workshops on TS – we’ve added tools to make it as easy as possible for you
  • Key Message: Twitter is a quick, easy, free tool to market classes to large audience
  • Key Message: market classes with TS share button and links to your listings
  • Tools to help you get started on twitter
  • Key Message: use FB pages & personal profile to market your classes with TS Facebook connect
  • Make strong listings and sessions that entice students, get searched and ranked high
  • Key Message: Listings are permanent, Sessions contain the variables (who?, when?, where?)
  • Key Messages: 1. Use keywords in listing titles, and the determinant variable 2. get reviews to get ranked higher in search 3. key take-a-aways from class should be listed; use tags to increase search rank
  • Key Message: Using TS recommended naming conventions for listings and multiple sessions – highlight determinant variables
  • Here’s what it should look like with session variable highlighted in the title
  • Key Message: Recommended process of preview sessions – another example showing how the determinant variable is highlighted in session in title
  • Key Message: manage listings by editing, pausing & activating listings, and duplicating sessions
  • Key Message: TS provide tools to help you market your classes
  • Key Message: Craigslist ad builder makes marketing your class on craigslist easier – adds more links, get more students
  • Key Message: market class, add those all important links for SEO
  • Widget in action
  • Key message: going pro – allows for more marketing tools, gain better search rank and gain more students
  • Ask a question, possibly get an answer
  • Thank you and happy holidays!
  • Transcript

    • 1. TeachStreet
      Meetup &Webinar
      Teacher Talk
      December 16th & 17th, 2009
    • 2. Agenda
      What’s new at TeachStreet
      SEO 101
      Social Media Marketing Tips
      Listings & Sessions
      Payments
      Tools for Teachers
      Craigslist
      Widgets
      Benefits of Going Pro
      Q & A
      teachstreet.com
    • 3. Introductions
      NatalaMenezes
      Director, Product Management
      Jenn Wells
      Frequent Question Answerer
      Stephen Travieso
      Customer Experience
      Lily Lema-Hallauer
      Market Associate
      DarynNakhuda
      Chief Technology Officer
    • 4. TeachStreet loves teachers, & our goal is to offer teachers the opportunity to:
      Market their classes online
      Build a reputation
      Gain more students
      TeachStreet is an online community for people who love to learn. We provide a place where students can find the perfect class at the same time providing a market place for teachers to list classes, events, workshops and get more students.
      teachstreet.com
    • 5. What’s New
    • 6. Teach Page
      Logged in bar
      Alert bar
      Dashboard, Teacher Tools, and more
      teachstreet.com
    • 7. teachstreet.com
    • 11. Session Schedule
      teachstreet.com
    • 12. Give the Gift of Learning
      You select the amount, and your recipient can choose from the tons of classes, events and workshops listed on TeachStreet.
    • 13. SEO
      Introduction to Search Engine Optimization (SEO)
    • 14.
    • 15. What We Want
      Indexation
      Getting found by the search engine crawler
      Prominence
      Getting found by people using the search engine
    • 16. Search Click Through Rates
      Source: http://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/
    • 17. How We Get There
      Technical Approach
      Site Reputation
      Site Architecture
      Page Architecture
      Content-driven Approach
      Well-written
      Well-structured
      Original
    • 18.
    • 19. TeachStreet’s “Search” Reputation
      TeachStreet.com has been indexed for nearly 2 years
      We are linked to from many other reputable websites
      We play by the rules
    • 20. Site Architecture
      URL hierarchy
      Location, Subject, Sessions
      http://www.teachstreet.com/seattle-wa/69869
      http://www.teachstreet.com/seattle-wa/piano/69869-68
      http://www.teachstreet.com/seattle-wa/piano/free-piano-class-thursday/cl-5ox9e6a6hs
      Sitemaps
    • 21. Page Architecture
      Page titles
      Best Piano Lessons & Teachers in Seattle, WA
      Free Adult Piano Class Downtown - Free Piano Class Thursday with Anita Manuel in Downtown, Seattle, WA, 98101
      Semantic markup / Microformats
      “Meta” description
    • 22. You can influence how you are presented by managing the Content related to you.
      “About Me”
      Listing and Session titles
      Listing descriptions
      Articles
      Offsite (facebook, twitter, your website)
    • 23. Content - Tips
      Think like a searcher
      Write original content - or repost, but link to your original material
      Use descriptive words
      Use common terms and keywords
      Add titles to images
      Good anchor text
      Use tags
    • 24. What you can do to improve your web presence:
      Review all of your content
      Links, Links, Links
      TeachStreet Widgets
      Link to your TeachStreet profile and listings
      Get your friends to link to you
      Add your TeachStreet URL to your email signature
      Ask Us
    • 25. Resources
      Etsy Seller’s Guide to SEO
      http://www.etsy.com/storque/how-to/etsy-guide-to-seo-5224/
      Google Adwords: Keyword Tool
      https://adwords.google.com/select/KeywordToolExternal
      Microsoft AdCenter Keyword Forecast
      http://adlab.msn.com/Keyword-Forecast/default.aspx
    • 26. Social Media
      teachstreet.com
    • 27. Twitter
      What?
      A social networking site and micro-blogging service that allows you to answer the question, “What are you doing?” by sending short text messages of 140 characters in length, called “tweets”, to your friends, or “followers.”
      Why?
      • Market your classes, articles, and expertise
      • 28. Connect instantly to your network, friends, community
      • 29. Get and send real times news
      teachstreet.com
    • 30. Twitter Tips
      Brand Yourself
      • Username
      • 31. Photo & Background
      Build a Network
      • Follow others with similar interests, locations, etc
      Join the Conversation
      • @ = public conversations, mentions
      • 32. # = adding a tag to a tweet
      • 33. RT = Retweet, sharing other’s tweets with your network
      • 34. DM = Direct messages, similar to email
      Market Yourself & Classes
      • Share your listings, articles, etc
      • 35. Share you expertise, answer questions
      teachstreet.com
    • 36. Twitastic Tools
      Twitter Search
      Twellow – Twitter directory
      Wefollow
      Tweetdeck
      Seesmic Desktop
      Hootsuite
      Bit.ly – URL shortener
      Management
      Tools
    • 37. Facebook
      • Fan page for your business
      • 38. Populate fan page – events, photos, fans
      • 39. Use facebook connect on TeachStreet to promote your classes, articles, etc on TS
      teachstreet.com
    • 40. Listings & Sessions
    • 41. Listing & Sessions Philosophy
      Contains permanent information on class, event, or workshop
      Sessions list the different variables such as:
      teachstreet.com
    • 45. Listing & Sessions Tips
      1. Titles
      • SEO & Keywords
      • 46. Session Variables
      2. Reviews
      • More students
      • 47. Higher ranking
      3.Description
      teachstreet.com
    • 49. Examples
      Session Variable: Dates
      teachstreet.com
    • 50.
    • 51. Free Preview Sessions
      Session Variables:
      teachstreet.com
    • 55. Organization & Management
      teachstreet.com
    • 61. Tools
      teachstreet.com
    • 62. Craigslist Ad Builder
      There are two different Craigslist templates available:
      1. Text Ad
      (Basic & Pro users)
      2. Stylized Ad
      (Pro users only)
      teachstreet.com
    • 63. Widgets, Buttons
       
      We recommend adding widgets & buttons to blogs, websites, etc to increase links and SEO
      Button
      Personal
      Topic
      Search Results
      teachstreet.com
    • 64. Links
      teachstreet.com
    • 65. Pro Benefits
      • Personalize Your Profile
      • 66. Showcase your top listings
      • 67. Top placements & distribution
      • 68. No fees on enrollments
      • 69. Connect to own payment processing
      teachstreet.com
    • 70. Q & A
      teachstreet.com
    • 71. Thank You!help@teachstreet.com
      teachstreet.com

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