Intel IT Cloud Strategy
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TDWI India Chapter 2011 Feb 05 Hosted at Intel, Presentation from Aravind Doss, Head, Cloud Computing, Intel IT

TDWI India Chapter 2011 Feb 05 Hosted at Intel, Presentation from Aravind Doss, Head, Cloud Computing, Intel IT

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Intel IT Cloud Strategy Presentation Transcript

  • 1. Intel IT Cloud Aravind Doss @ TDWI Feb 5th 2011Intel Confidential – NDA
  • 2. Legal NoticesThis presentation is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performancetests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations andfunctions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests toassist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.For more complete information about performance and benchmark results, visit www.intel.com/benchmarksBunnyPeople, Celeron, Celeron Inside, Centrino, Centrino Atom, Centrino Atom Inside, Centrino Inside, Centrino logo, Core Inside, FlashFile,i960, InstantIP, Intel, Intel logo, Intel386, Intel486, IntelDX2, IntelDX4, IntelSX2, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, IntelInside logo, Intel NetBurst, Intel NetMerge, Intel NetStructure, Intel SingleDriver, Intel SpeedStep, Intel StrataFlash, Intel Viiv, Intel vPro,Intel XScale, Itanium, Itanium Inside, MCS, MMX, Oplus, OverDrive, PDCharm, Pentium, Pentium Inside, skoool, Sound Mark, The JourneyInside, Viiv Inside, vPro Inside, VTune, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries.* Other names and brands may be claimed as the property of others.Copyright © 2011, Intel Corporation. All rights reserved. 2 Copyright © 2011, Intel Corporation. All rights reserved.
  • 3. Next 30 minutesIntel IT Background• Our Infrastructure layout• Our primary business goals and objectivesEnterprise Cloud Implementation• An Architecture & Roadmap overview• Results & Challenges to date Not Cloud Product marketing foils Questions as they arise 3 Copyright © 2011, Intel Corporation. All rights reserved.
  • 4. Intel IT Data Center OverviewD Design ~35% YOY Growth1 (Data Storage) Design Computing Expected Storage Design Capacity (PB) OEO Office General PurposeM 2007 2008 2009 2010 2011 2012 Manufacturing FAB/ATM Global IT spending on cloud2 $44BE Enterprise E-biz + supply chain $17BS Services AppUp 2008 2013 Mandate: Enable Efficient Growth 1: Intel IT internal data. September 2009. 2: IDC estimates 20094 Copyright © 2011, Intel Corporation. All rights reserved.
  • 5. 2010 Intel IT Vital Statistics 6,300 IT employees 62 sites, 25 regions 78,900 Intel employees 150 sites, 61 regions 95 Data Centers >100,000 servers, 410,000 square feet >105,000 Devices >90K PCs (80%+ mobile), >14,000 Handhelds Source: Information provided by Intel IT as of May 20105 Copyright © 2011, Intel Corporation. All rights reserved.
  • 6. Tactical DriversBusiness Benefits High-Level IT Strategies and Goals • Accelerate virtualization to create a multiple tenant O/E environment • Deploy new, retire old servers to improve energy efficiency Efficiency • Drive higher utilization via resource pools and consolidation • Measure services for VM utilization, health and IT capacity management • Improve provisioning time from days to hours with on-demand self service • Automate workflows to enable consistency, agility and elasticity Agility • Streamline business processes with on-demand self-service portal • Opportunistic use of federated public cloud services, when applicable • Utilize and build on existing security infrastructure and safeguards Security • Protect Intel IP, data and differentiated business processes • Provide secure access to authenticated devices and users • Deliver high availability and drive increased resiliency for all IT servicesAvailability • Use a consistent disaster recovery architecture for critical applications • Adopt advanced technologies for highest availability on mission-critical apps 6 Copyright © 2011, Intel Corporation. All rights reserved.
  • 7. Tactical DriversBusiness Benefits High-Level IT Strategies and Goals • • Service Level Control Accelerate virtualization to create a multiple tenant O/E environment Deploy new, retire old servers to improve energy efficiency Efficiency • Drive higher utilization via resource pools and consolidation • Measure services for VM utilization, health and IT capacity management • Self-Service On-Demand Improve provisioning time from days to hours with on-demand self service • enables IT to respond automates service Automate workflows to enable consistency, agility and elasticity Agility • in hours to changes in life-cycle, streamlining Streamline business processes with on-demand self-service portal • business demand business processes Opportunistic use of federated public cloud services, when applicable • Utilize and build on existing security infrastructure and safeguards Security • Protect Intel IP, data and differentiated business processes • Provide secure access to authenticated devices and users Measured Services delivers valuable BI for • Deliver high availability IT to monitor capacity and drive increased resiliency for all IT servicesAvailability • Use a consistent disaster recovery architecture for critical applications and business usage • Adopt advanced technologies for highest availability on mission-critical apps 7 Copyright © 2011, Intel Corporation. All rights reserved.
  • 8. Strategic Drivers: Compute Continuum Many Devices (how users access information & services)Corporate Smart Internet Netbook MID Home PC Auto TV PC Phone Cafe Device Independent Mobility8 Copyright © 2011, Intel Corporation. All rights reserved.
  • 9. Strategic Drivers: Compute Continuum Business Personal IT Application Corporate Data & Personal Data & Personal Data Layer Services Services & Services Client Aware Computing Many Devices (how users access information & services)Corporate Smart Internet Netbook MID Home PC Auto TV PC Phone Cafe Device Independent Mobility9 Copyright © 2011, Intel Corporation. All rights reserved.
  • 10. Past 15 minutesIntel IT Background• Our Infrastructure layout• Our primary business goals and objectivesEnterprise Cloud Implementation• An Architecture & Roadmap overview• Results & Challenges to date 10 Copyright © 2011, Intel Corporation. All rights reserved.
  • 11. Next 15 minutesIntel IT Background• Our Infrastructure layout• Our primary business goals and objectivesEnterprise Cloud Implementation• An Architecture & Roadmap overview• Results & Challenges to date 11 Copyright © 2011, Intel Corporation. All rights reserved.
  • 12. Intel’s Definition of the Cloud Services • An evolution in IT consumption and delivery made available self service via the Internet with a flexible, pay as you go business model • Requires a highly scalable and efficient Cloud Architecture Management Architecture Compute Storage Network • Data resides in shared, dynamically scalable resource pools • Based on virtualization and/or scalable application environments“Private Hybrid “Public Delivery TypesClouds” Clouds Clouds” Private: Deployed behind firewall for an organization’s internal use Public: Services via public internet Hybrid: A composition of two or more clouds (public, private, mixed) 12 Copyright © 2011, Intel Corporation. All rights reserved.
  • 13. Intel IT’s Cloud Strategy & Roadmap <2009 2010-11 2012>Internal: Intel Network Internal: Intel Network Internal: Intel Network Hosting Platforms Build/Grow Enterprise Private Cloud Evaluate Hybrid Clouds. Federated IaaS Office/Ent Design Grid Office/Ent Design Grid Office/Ent Design Grid Legacy Environments Legacy Environments Legacy Environments Internal Internal Internal Clients Clients Clients External External External Clients Clients ClientsExternal: Internet External: Internet External: InternetIaaS SaaS IaaS SaaS IaaS SaaS• Caching • Job Search • Caching • Job Search • Caching • CRM • Benefits/Stocks • Benefits/Stocks • Back & Restore • Benefits/Stocks • Sales • Client Image/VM • Job Search • Storage • Sales • Manageability • Productivity • Collaboration• D, then OES, last M• Application hosting decision 13 Copyright © 2011, Intel Corporation. All rights reserved.
  • 14. Our Results, So Far…Doubled our rate of virtualization (% virtualized O/E servers) • 12% (2009) • >40% (2010) • 70% (goal 2011)Dramatic AgilityImprovements(service provisioning time) • 90 days (2009) • 14 days (mid 2010) • 3 hrs (end 2010) • 6 mins (2011)2011: Removing Technical Hurdles for Virtualization of DMZand Tier 1 Applications14 Copyright © 2011, Intel Corporation. All rights reserved.
  • 15. Key Challenges2010 Top items Relative Resolution TAM affectedTier 1 application: Need for high High Qualification with vendors (hardware &availability & clustering software, OS & application, Tier 1 storage) to get a solution to meet our high availability and pushing into “Continuous availability’. 3 node cluster issues,DMZ security / isolation of High Network solutions used to segregate thedifferent classes (Secret & systems.Confidential) of data While this is the desired solution (i.e. P2V ratio), this was a good stop gap containment. End solution of using VT-TXT being evaluated as solution.Mega-VM: High CPU Med I/O intense workloads (ex: DB), especiallyDisk/Network I/O systems memory intense application used VT-D to see significant improvements in application latency. 15 Copyright © 2011, Intel Corporation. All rights reserved.
  • 16. High I/O issue Other VT options • VT-C (VMDQ, VMDc) • Security (TXT, ASE-NI) Memory Intense workload had an big impact on consolidation ratio, until the use of VT-d, allowing better application latency and higher P2V ratios.16 Copyright © 2011, Intel Corporation. All rights reserved.
  • 17. Last 30 minutesIntel IT Background• Our Infrastructure layout• Our primary business goals and objectivesEnterprise Cloud Implementation• An Architecture & Roadmap overview• Results & Challenges to date 17 Copyright © 2011, Intel Corporation. All rights reserved.
  • 18. Questions? Acknowledgements Rajesh Shenoy, Ramana Vithala, Tarun Acharya, Rajeshkumar Ramamurthy Narendra Vaze18 Copyright © 2011, Intel Corporation. All rights reserved.
  • 19. Legal Disclaimer• INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPETY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT.• Intel may make changes to specifications and product descriptions at any time, without notice.• All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.• Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.• Code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intels internal code names is at the sole risk of the user• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. • Intel, Intel Sponsors of Tomorrow. and Intel Sponsors of Tomorrow. logo, and the Intel logo are trademarks of Intel Corporation in the United States and other countries.• *Other names and brands may be claimed as the property of others.• Copyright ©2011 Intel Corporation. 19 Copyright © 2011, Intel Corporation. All rights reserved.
  • 20. Risk FactorsThe above statements and any others in this document that refer to plans and expectations for the second quarter, the year and thefuture are forward-looking statements that involve a number of risks and uncertainties. Many factors could affect Intel’s actualresults, and variances from Intel’s current expectations regarding such factors could cause actual results to differ materially fromthose expressed in these forward-looking statements. Intel presently considers the following to be the important factors that couldcause actual results to differ materially from the corporation’s expectations. Demand could be different from Intels expectations dueto factors including changes in business and economic conditions; customer acceptance of Intel’s and competitors’ products; changesin customer order patterns including order cancellations; and changes in the level of inventory at customers. Intel operates inintensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult to reduce in the shortterm and product demand that is highly variable and difficult to forecast. Additionally, Intel is in the process of transitioning to itsnext generation of products on 32nm process technology, and there could be execution issues associated with these changes,including product defects and errata along with lower than anticipated manufacturing yields. Revenue and the gross marginpercentage are affected by the timing of new Intel product introductions and the demand for and market acceptance of Intelsproducts; actions taken by Intels competitors, including product offerings and introductions, marketing programs and pricingpressures and Intel’s response to such actions; defects or disruptions in the supply of materials or resources; and Intel’s ability torespond quickly to technological developments and to incorporate new features into its products. The gross margin percentage couldvary significantly from expectations based on changes in revenue levels; product mix and pricing; start-up costs, including costsassociated with the new 32nm process technology; variations in inventory valuation, including variations related to the timing ofqualifying products for sale; excess or obsolete inventory; manufacturing yields; changes in unit costs; impairments of long-livedassets, including manufacturing, assembly/test and intangible assets; the timing and execution of the manufacturing ramp andassociated costs; and capacity utilization. Expenses, particularly certain marketing and compensation expenses, as well asrestructuring and asset impairment charges, vary depending on the level of demand for Intels products and the level of revenue andprofits. The majority of our non-marketable equity investment portfolio balance is concentrated in the flash memory market segment,and declines in this market segment or changes in management’s plans with respect to our investment in this market segment couldresult in significant impairment charges, impacting restructuring charges as well as gains/losses on equity investments and interestand other. Intels results could be impacted by adverse economic, social, political and physical/infrastructure conditions in countrieswhere Intel, its customers or its suppliers operate, including military conflict and other security risks, natural disasters, infrastructuredisruptions, health concerns and fluctuations in currency exchange rates. Intel’s results could be affected by the timing of closing ofacquisitions and divestitures. Intels results could be affected by adverse effects associated with product defects and errata(deviations from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder,consumer, antitrust and other issues, such as the litigation and regulatory matters described in Intels SEC reports. An unfavorableruling could include monetary damages or an injunction prohibiting us from manufacturing or selling one or more products,precluding particular business practices, impacting our ability to design our products, or requiring other remedies such as compulsorylicensing of intellectual property. A detailed discussion of these and other factors that could affect Intel’s results is included in Intel’sSEC filings, including the report on Form 10-Q for the quarter ended March 27, 2010. Rev. 5/7/10 20 Copyright © 2011, Intel Corporation. All rights reserved.
  • 21. BackupIntel Confidential – NDA
  • 22. Physical to Virtual Sizing Strategy CPU Memory Disk Virtual Machine Density (up to) (up to) (up to) Intel® Xeon® 5500 Intel® Xeon® 5400 (Includes OS) based servers based serversSmall: App, Web Basic Server 1 vCPU 2 GB 100 GB 22:1 14:1Medium: SQL Database Servers and Java* Applications 2 vCPU 4 GB 200 GB 11:1 7:1Large: App Stacked, Large App, Super Servers 4 vCPU 8 GB 500 GB 5:1 3:1 Average weighted density ratio 15:1 9:1 One Size Does Not Fit All Applications 2011: Defining X-Large VM Spec Source Intel IT. January 2010 Intel IT developed tool to estimate financial benefits of Physical to Virtual Refresh: www.intel.com/go/xeonestimator Intel IT paper on virtualization. http://download.intel.com/it/pdf/Implementing_Expanding_Virtualized_Environment.pdf22 Copyright © 2011, Intel Corporation. All rights reserved.
  • 23. Cloud Capability Phasing Over Time Near-term Mid-term Longer-term Automated workflowsBusiness On-demand self-service IT BI solutions for enabling Capacity PlanningTransformation Measured Services Transformation business decisions Default to virtualized Lockstep VMs,Compute, Cross-site Disaster Recovery Automated VM restart Near native virtualizationResiliency MCA-Recovery performance Thin-provisioning, Storage resource pools & QoS Solid-state data-centerStorage Data Duplication Elimination Incremental forever Backups Continuous Data Protection Consolidated Backup/Restore and Recovery 10 GbE Unified Fabric (compute,Network Distributed Virtual Switch storage) 40 GbE Non-production VMs in DMZ Secure Live VM migration Public cloud federationSecurity Event and Access Monitoring VM Isolation Pervasive encryption Infra. Inventory and Health Cloud brokerage & federation Auto end to end LifecycleManagement Basic BI: Capacity/Perf/health Mgmt Private-Public Cloud Live Automated Patch / Provision Migration Energy savings via Cross Platform Power Near-linear power scalingDatacenter virtualization and Data Center Management PUE Improvements Client Aware Services: Client Virtualization, Expanded small form-factorClients MB-PC plus Handhelds optimized across a range of support clients Timing Determined by Capability, Readiness & Cost 23 Copyright © 2011, Intel Corporation. All rights reserved.