What is BI on Cloud


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TDWI India Chapter 2011 Feb 05
Hosted at Intel, Presentation from Hari Prasad, Devarapalli, TCS

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What is BI on Cloud

  1. 1. What is BI on Cloud?- Hari Prasad Devarapalli
  2. 2. Agenda Business and Business Intelligence (BI) Cloud Computing Business Intelligence on cloud TCS Confidential 9 February 2011 2
  3. 3. Agenda Cloud Computing Business Intelligence on cloud TCS Confidential 9 February 2011 3
  4. 4. Business goal : A Self-Optimizing Enterprise Efficiency Q: Business & IT Error Rate Reduction C: Reduction in Business & IT Costs Internal Efficiency T: Process FTE & Cycle-Time Agility Reduction Problem/Change Impact Analysis Time Process Cycle-Time Reduction Time-To-Market Improvement External Efficiency Adaptability (Agility and Adaptability) Change Impact Analysis & Response Time Business & Infrastructure Service Reuse Level of Process Standardization Continuously adapt your business processes to seize opportunities quickly and efficiently in a dynamic marketplace TCS Confidential 9 February 2011
  5. 5. Business Intelligence • Reporting tools, analytics, dashboards, scorecards, data BI Is User- modeling, data warehouse, data mining, online analytical Defined and processing (OLAP), or performance management. It is all of Scalable those, and more. • Each product may do some things, but not necessarily all of them; however BI can deliver many, if not all of them. WhenThe BI Market considering a BI platform, its important to learn about BIs Is Saturated many embedded features and create a prioritized list for your own organization. TCS Confidential 9 February 2011
  6. 6. Business Intelligence • Business Intelligence platforms take a horizontal approach to data that supports many vertical applications - including most of those listed above in item Its Horizontal, number one. Not Vertical • Every organization or application with data has a potential case for using BI, no matter how many vertical uses or applications might be involved • This initial learning can include drilling down to a report, adding summarizations, or learning the best way to display data visually. For example, in data mining you BIs Feature may need to learn about clustering, decision trees, or Set Is Complex regression, all-powerful features that require a higher learning curve than out-of-the box solutions. However, BIs benefits do outweigh the difficulties. TCS Confidential 9 February 2011
  7. 7. Business Intelligence • Most business applications are available as software solutions-fit for specific purposes and ready to use right out of the box. BI Is a • Most Business Intelligence applications rely on platforms wherePlatform, Not technical users build specific solutions in a development a "Solution" environment. • There are a few BI vendors who are moving toward solution- based applications. • Data that is stored and used for Business Intelligence can be either standardized for transactional systems or optimized for reporting and analysis. BIs Data • BI is flexible and can provide good results using many differentStructure Is structures. Although most business applications rely on Flexible transactional structures for speedy record processing, in BI it can be modeled as relational, dimensional, or a hybrid that might be ROLAP (Relational) or MOLAP (Multidimensional). TCS Confidential 9 February 2011
  8. 8. Business Intelligence • Most business applications are specific to standard business User processes-something users are already comfortable with. However, Business Intelligence is very flexible and doesnt follow Adoption any specific, prescribed process. Users have the ability to explore Can Be the data and develop reporting tools as they choose. This is a hugeChallenging benefit that can also present challenges and intimidate many users preventing them from fully adopting a BI solution. • Because Business Intelligence is complex, flexible in structure, and platform-based, it depends more on IT than most businessBI Requires IT applications. Organizations where business users and IT resourcesInvolvement work together will experience a much greater overall success rate with Business Intelligence. TCS Confidential 9 February 2011
  9. 9. Agenda Business and Business Intelligence (BI) Business Intelligence on cloud TCS Confidential 9 February 2011 9
  10. 10. What is Cloud Computing? TCS Definition • A Cloud is a set of IT optimization techniques rolled into capabilities offered as a shared service to customers, providing extremely large scale through a very simple and easy-to-consume interface, in an extremely granular, usage-based pricing model Characteristics (from NIST) • Pay-Per-Use • On-demand Self-Service • Ubiquitous Network Access • Resource Pooling • Location Independence • Homogeneity • Rapid Elasticity • Measured Service Service Models • Software as a Service (SaaS) • Platform as a Service (PaaS) • Infrastructure as a Service (IaaS) Deployment Models • Private Cloud • Public Cloud • Hybrid Cloud TCS Confidential 9 February 2011 - 10
  11. 11. Cloud Delivery Models IT Level System administration, obtain general Amazon Web Services, IBM, processing, storage, database management, GoGrid, Sun Grid Compute Utility, “Infrastructure-as- and other resources and applications through Google Base, … a-Service” the network and pay only for what gets used Developers can design, build and test Azure Services Platform, Oracle Developer Level applications that run on the Cloud provider’s SaaS platform, Coghead, “Platform-as-a- infrastructure and then deliver those force.com, Yahoo developer network, Google App Engine, … Service” applications to end-users from the providers servers. Companies host applications in the cloud that Google Docs, acrobat.com, Zoho, User Level salesforce.com, animoto, Oracle many users access through internet “Software-as-a- connections. The services being sold or offered on demand, Windows Office Live, … Service” is a complete end-user application TCS Confidential 9 February 2011 - 11
  12. 12. What does pay-as-you-go mean?Service Typical Unit of Measure Typical valuesModelSaaS Per user per month No norm. The vendor is free to set Per location per month, etc. his pricing and the unit of measure!PaaS Per GB per month for DBs 10 USD/GB-month Per connection per month for integration layer Data Transfer In/OutIaaS Instance-hours per month 10 cents/hour Data Transfer in/Out 10 cents/GB – in, 15 cents/GB-out GB per month for storage 10 cents/GB-month TCS Confidential 9 February 2011 12
  13. 13. Cloud Computing Deployment Models Public Cloud • Mega-scale Infrastructure and Services • Sold publically • Pay-Per-Use • Multitenant applications and services • Access virtually unlimited resources Private Cloud • Finite Infrastructure and Services • Enterprise owned or leased • Charge-back to LOBs or Users • Cloud Computing model in a companys own datacenter or providers • Access limited resources that must be managed by LOBs or Central IT. Hybrid Cloud • Composition of two or more clouds • Mixed usage of both public and private clouds • Enables application components to be spread between multiple public and/or private clouds. TCS Confidential 9 February 2011 - 13 -
  14. 14. Cloud Deployment Models Source: Security Guidance for Critical Areas of Focus in Cloud Computing, Cloud Security Alliance, April 2009 TCS Confidential 9 February 2011
  15. 15. Amazon Web Services™ Customer Agreement Source: http://aws.amazon.com/agreement/ - Updated December 6, 2010 and retrieved on 3rd Feb 2011 TCS Confidential 9 February 2011
  16. 16. Benefits & Challenges in Cloud • Benefits : Challenges/Risks :Agility * Confidentiality * IntegrityNo Capex. * AvailabilityScalability * Multitenant s/w/resources.dynamic provisioning, * Policy migrationlocation independent availability, * Auditing limitationsPay Per use. * Changing cloud vendor TCS Confidential 9 February 2011
  17. 17. Agenda Business and Business Intelligence (BI) Cloud Computing TCS Confidential 9 February 2011 17
  18. 18. Typical Use Case for Cloud• Infrastructure Transformation • High Performance Computing• SaaS (e-mail, collaboration, etc.) • POCs• Dev and Test • Backup• Hosted solutions • DR• Content Delivery Networks • VPCs / Private Clouds TCS Confidential 9 February 2011 - 18
  19. 19. Advantages of Cloud over hosted Service • Massive computing power on Demand demand available immediately Unlimited • Infinitely scalable on demand and resources can be released Elasticity as well when not requiredLow cost of • Pay as you use for minutes , hours or days based onownership, capacity used. Affordable TCS Confidential 9 February 2011
  20. 20. Cloud BI Platforms• Informatica Cloud• Microsoft• SAP – SAP BusinessObjects OnDemand• IBM – Cognos Business Intelligence 10.1 on the cloud. – Blue Insight, IBM’s own business intelligence (BI) and analytics private cloud deployment• Oracle – Cloud ready Business Intelligence with Oracle Business Intelligence 11g TCS Confidential 9 February 2011
  21. 21. SaaS BI Pure Play vendors SaaS-based end-to-end BI and data integration platform. It provides customers with the option of either uploading data to Birst or leaving data locally, with only the analysis happening in the cloud. the analytic platform uses a proprietary columnar data structure, allowing granular data to be stored to support extensive analysis of KPIs. an open platform integration strategy that will allow its clients to access data now stored in its system and combine it with other data in the enterprise for combined analysis and reporting. built-in business user-oriented statistical capabilities for identifying trends, forecasts with error ranges, and patterns with support for drilling into the data while context is maintained to identify the root cause of a problem. Moreover, users can perform real-time what-if analysis to determine the impact of various scenarios, while alerts are shown based on variance from goals or best practice. TCS Confidential 9 February 2011
  22. 22. SaaS BI Pure Play vendors Uses a proprietary columnar data structure, allowing granular data to be stored to support extensive analysis of KPIs. Data Warehouse as a Service (DWaaS) Business Intelligence as a Service (BIaaS) Data Integration as a Service (DIaaS) The Oco product is used to augment installed BI capabilities already in place. The company has designed an innovative data model that supports standard analysis for supply chain, sales, marketing, customer and finance operations, but will also work with clients to build out customized analytic applications tailored to their needs. TCS Confidential 9 February 2011
  23. 23. Cloud Platforms for Business IntelligenceRightScale is the cloud management platform that manages the underlying cloudinfrastructureClients: Sibblingz a virtul world platform CrowdStar a Facebook based social gaming company, TCS Confidential 9 February 2011
  24. 24. Analyst Groups Analysis• . IDC • A new IDC report finds the SaaS BI market will experience triple the growth of the market overall, soaring at a compound annual growth rate of 22.4 percent through 2013, although actual revenue totals will remain small compared to on-premise BI applications Gartner • According to research conducted by Gartner, BI platform SaaS and cloud adoption is currently very low, with only around 30% of the current users of BI expecting to adopt either SaaS or cloud in the future. Gartner inquiries suggest that BI SaaS has had the most adoption in specific analytic application areas, such as Web analytics or social media analytics, or embedded as part of other SaaS applications. As data volumes become extreme and must be combined with internal and cloud-based sources, the need for on-demand scalability may change the trajectory of demand and growth for BI platform SaaS and cloud. TCS Confidential 9 February 2011
  25. 25. Thank You TCS Public 9 February 2011
  26. 26. TCS Analytics Platform BPO Solution Analytics •Customer Analytics •Data Mining & Predictive Analytics •Finance & Accounting Analytics •Human Capital Analytics •IT Analytics TCS Analytics Platform BPO Solution •Supply Chain Analytics •Retail & CPG Analytics •Other Industry Vertical Analytics TCS Public 9 February 2011
  27. 27. TCS Analytics Platform BPO Solution • Exponential growth in data volumes coupled with the need for timely, better & deeperBusiness Drivers insights • Increased acceptance & adoption of SaaS solutions in the market to drive down costs • Understanding customer behavior becoming key for organization’s success To provide cost-effective, value enhancing analytics outsourcing solutions that helps Objective organizations build customer intimacy, reduce customer churn, reduce operating cost, increase revenue and provide excellent customer experience Solution• Each offering comes with pre-built industry standard data model, KPIs, role based dashboards/reports, ETL scripts, data integration templates• Service oriented Core Platform Architecture• Integrated Advanced Analytics• Analytics Shared Services/KPO • Unique “Powered by Oracle” Analytics BPO alliance in the worldValue Proposition • World class analytics; Comprehensive, fully managed, hosted and integrated solution integrating BI, PM and advanced analytics • TCS investments in prebuilt multi-tenant - - 27 solution; Global shared services DW, BI and Advanced Analytics TCS Public 9 February 2011 competency center
  28. 28. Key Characteristics• Agility - improves with users able to rapidly and inexpensively re-provision technological infrastructure resources• Cost (Pay as You Go) – cost is greatly reduced and capital expenditure is converted to operational expenditure . Also you can convert fixed cost to variable.• Device and location independence - enable users to access systems using a web browser regardless of their location or what device they are using, e.g., PC, mobile.• Multi-tenancy - enables sharing of resources and costs among a large pool of users, allowing for: – Centralization of infrastructure in areas with lower costs (such as real estate, electricity, etc.) – Peak-load capacity increases (users need not engineer for highest possible load-levels) – Utilization and efficiency improvements for systems that are often only 10-20% utilized.• Reliability - improves through the use of multiple redundant sites, which makes it suitable for business continuity and disaster recovery .• Scalability - via dynamic ("on-demand") provisioning of resources on a fine-grained, self-service basis near real-time, without users having to engineer for peak loads.• Sustainability comes about through improved resource utilization, more efficient systems, and carbon neutrality. Nonetheless, computers and associated infrastructure are major consumers of energy• Virtualized: Applications are decoupled from the underlying hardware. Multiple applications can run on one computer (virtualization a la VMWare) or multiple computers can be used to run one application TCS Confidential 9 February 2011 - 28
  29. 29. Cloud Computing Concerns Loss of control Integration: enterprise & federated authorization Interoperability: with key enterprise applications Accessibility and UI limitations of web apps Reliability, performance, security; offline access Features; changes; vendor lock-in Policy/compliance concerns (privacy) Breach forensics and mitigation Business “surprises”; Support; More Logins Consequences of “Creative Destruction” TCS Confidential 9 February 2011 - 29