CBS Sports Network & Clif Bar Sponsorship Presentation

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Presentation designed to pitch potential partnership/advertising opportunities to Clif Bar, from the perspective of the CBS Sports Network.

Presentation designed to pitch potential partnership/advertising opportunities to Clif Bar, from the perspective of the CBS Sports Network.

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  • 1. “The 24-Hour Home of CBS Sports” By: Tim Doehler Source: http://www.cbssportsnetwork.com/adsales#
  • 2. Who We Are: • http://www.cbssportsnetwork.com/adsales#
  • 3. Network Overview • 30 men’s & women’s sports • 340+ live games • Over 2200 hours of live programming • Over 48 million subscribers • Live Studio Shows Source: http://www.cbssportsnetwork.com/adsales#
  • 4. Viewer Profile Demographics Composition • Mean Age: 45.9 • 77% Male/23% Female • 48% of viewers are men 18-49 • Mean Household Income: $86,923 • 59% of viewers believe TV advertising provides them with useful information about new products and services • Viewers are 12% more likely to be the first of their friends to try new products • Viewers watch an average of 62.8 hours of cable television per week; 21.3 hours above the national average Source: http://www.cbssportsnetwork.com/adsales# Source:http://www.cbssportsnetwork.com/sites/default/files/pdf/adsales/network_research.pdf
  • 5. Distribution Growth Source: http://www.cbssportsnetwork.com/adsales#
  • 6. Network Availability Across the U.S. • Currently available to 99 million homes nationwide • Equal or better distribution than ESPNU, NFL Network, MLB Network, NBA TV in 26 of 30 top markets as of 2012 Source: http://www.cbssportsnetwork.com/adsales#
  • 7. CBS Sports Network &Clif Bar • Those who watch CBS Sports Network are 31 % more likely to eat Clif Bars than the general population • Those who visit CBSSports.com are 86% more likely to eat Clif Bars than than the general population • MRI+ projects that 660,000 people who watch CBS Sports have used, or will use Clif Bars Source: MRI+ Study-Fall 2011 Product Candy/Sweets/Snacks Nutrition/Energy Bars used Last 6 Months-Clif Bar-Base: Adults 18+
  • 8. The Competition • CBS Sports: 660,000 • NBC Sports: 633,000 • Fox Sports: 558,000 • ESPNU: 262,000 • MLB Network: 438,000 • NFL Network: 654,000 • NBA TV: 230,000 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 •The projected number of Clif Bar users for the following cable networks: Source: MRI+ Study-Fall 2011 Product Candy/Sweets/Snacks Nutrition/Energy Bars used Last 6 Months-Clif Bar-Base: Adults 18+
  • 9. Partnership Opportunity • “Count On Clif” Fantasy Football Players of the Week
  • 10. Questions…?