WBL 2.0 - Engaging Employers
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WBL 2.0 - Engaging Employers

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In this presentation TDM explore how WBL providers can engage employers using Web 2.0 technologies.

In this presentation TDM explore how WBL providers can engage employers using Web 2.0 technologies.

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WBL 2.0 - Engaging Employers WBL 2.0 - Engaging Employers Presentation Transcript

  • WBL 2.0by derrin@tdm.info
    Delivering
    employer-responsive
    distance learning
    http://tdm.info
  • http://tdm.info
  • Engaging New ClientsEngaging New & Existing EmployersEngaging New & Existing LearnersEngaging New & Future Mentors
    http://tdm.info
  • 4
    Engaging New Clients
    http://tdm.info
  • Engaging New ClientsMake Your Website work for you
    Describe your business in 25 words on your home page: Who you are? What you do? Why are you unique?
    Overcome client barriers (eg. Trust / Remote Location).
    Run a Readability Test on your Website: http://www.readability.info/.
    Free Downloads (give a reason to visit): eg. Whitepapers, Useful Activity Handouts.
    http://tdm.info
  • Engaging New ClientsMake Your Website work for you
    • Run a Speed Test on your website: http://websiteoptimization.com/.
    • tags for SEO
    • Set up a Custom 404 page: Apologise, Give alternatives, Give a menu bar.
    • Calls to Action (Don’t just give information, what do you want users to ‘Do’)
    http://tdm.info
  • Engaging New ClientsMake Your Website work for you
    Use Google Analytics!
    http://www.google.com/analytics/
    But..
    Decide on 3 or 4 KPIs to tell the story of your website’s success.
    http://tdm.info
  • Engaging New ClientsUse Social Networking
    Use Social Media effectively - including Blogs, Vlogs, Podcasts or Forums:
    • Give to get (80/20 rule ref: knowledge vs promotion)
    • Build your following (Set clear expectations for followers )
    • Engage your audience (Prompt responses / link to others)
    • Less is more (Keep it short and brief!)
    http://tdm.info
  • Engaging New ClientsUse Social Networking
    • There are lots of different SaaS Social Network Tools to choose from:
    Think..
    Who are your audience? Where are your audience?
    http://tdm.info
  • Engaging New ClientsUse Social Networking
    • Duplicate Content, Don’t Duplicate effort:
    Feedburner: www.feedburner.com/
    http://tdm.info
  • Engaging New ClientsUse Social Networking
    • Duplicate Content, Don’t Duplicate effort:
    Ping.fm:
    http://ping.fm/
    Let’s you update Facebook, Twitter, Wordpress and LinkedIn in a single entry
    http://tdm.info
  • Engaging New ClientsUse Social Networking
    • Duplicate Content, Don’t Duplicate effort:
    Tweetdeck:
    http://tweetdeck.com/beta/
    Let’s you update several twitter accounts, facebook and myspace in a single entry.
    http://tdm.info
  • Engaging New ClientsUse Social Networking
    Use Social Media systematically - set up a workflow eg:
    Blog
    RSS Feed
    Company Twitter
    Facebook Fan Page
    Email Newsletter
    http://tdm.info
  • Engaging New ClientsUse CRM
    • Implement these Free and Open Source Applications:
    SugarCE:http://www.sugarcrm.com/
    vTiger:http://www.vtiger.org/
    Lead vs Prospect..
    Lead = there seems to be an opportunity
    Prospect = we are in with a chance, here!
    http://tdm.info
  • Engaging New ClientsUse Shopping Carts
    • Easily sell new things to existing clients.
    Use these free and Open Source Applications:
    Magento: http://www.magentocommerce.com/
    VirtueMart:http://virtuemart.net/
    http://tdm.info
  • Engaging New & Existing Employers
    http://tdm.info
  • Engaging New EmployersGet Recommended
    FeeFo: http://www.feefo.com/
    http://tdm.info
  • Engaging New EmployersGet Recommended
    TouchLocal: http://www.touchlocal.com/
    http://tdm.info
  • Engaging Existing EmployersUse Effective Email Marketing
    Does your email signature carry: branding? a proposition? business information?
    Use “Winback” emails (We are still missing you).
    Use email marketing:
    MailChimp for integrations and templates: http://www.mailchimp.com/
    Remember to mix text with images
    http://tdm.info
  • Engaging Existing EmployersBecome more responsive
    Use Surveys:
    SurveyMonkey: http://www.surveymonkey.com/
    Lime Survey: http://www.limesurvey.org/
    Tip: Use a freeform field.
    Tip: “Tell us what you think...” - in the subject line = great response to email marketing
    http://tdm.info
  • Engaging Existing EmployersThe Account Development Matrix
    http://tdm.info
  • Engaging Existing EmployersFormal Account Planning
    Assess and Review Account Issues
    Assess Quality of Relationships
    Plan Frequency of Contact for Sales Calls
    Plan Relationship Development (as distinct from sales calls)
    Identify Potential Opportunities
    http://tdm.info
  • Engaging Existing EmployersSeeking to improve, not just to serve
    Ask them what they need
    Identify training needs they don’t know they have
    Relate Training Goals and Objectives to the business plan
    Encourage Knowledge Transfer with Competitors
    Biscuits are not the same as ideas
    Mahara (http://mahara.org i.e. Walled Garden) is not the same as LinkedIn (i.e. Cloud)
    http://tdm.info
  • Engaging New & Existing Learners
    http://tdm.info
  • Engaging New LearnersUse Web 2.0 Localisation Media
    Qype:http://www.qype.co.uk/
    http://tdm.info
  • Engaging New LearnersUse Web 2.0 Localisation Media
    Nru
    http://www.lastminute.com/site/labs/nru.html
    http://tdm.info
  • Engaging Existing LearnersSeek to improve, not just to qualify
    How do your interventions improve business efficiencies?
    Train to do new things well, not just the same old things better
    Learners should know what they are learning and why they are learning it
    Keep the employer informed re: learner progress
    http://tdm.info
  • Engaging Existing LearnersUse “Best of Breed” Free
    Use Mahara (http://mahara.org ) for Reflective learning in personalised e-portfolios.
    Mahara also allows for leaner ownership and portability
    Use Moodle ( http://moodle.org ) for its Social constructivist learning psychology.
    Think “Just-in-time “ learning, and put the “(Wo)Man in the Machine”.
    Use Xerte (http://www.nottingham.ac.uk/xerte/ ) for interactive, professional and accessible e-learning content.
    Visit http://tdm.info to find out more about
    these enterprise-class Open Source Software applications
    http://tdm.info
  • Engaging New & Future Mentors
    http://tdm.info
  • Engaging Mentors
    Give in order to get
    Mentors need content, too
    Mentors need structure, too
    Mentors need just-in-time support, too
    Mentors might tell you what employers and learners won’t
    Mentors beget learners
    http://tdm.info
  • Web: http://tdm.info Tel: 01299 405719 Email: derrin@tdm.infoPlease ask your Questionsat our website... ...or our conference stand.
    http://tdm.info