WBL 2.0 - Engaging Employers


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In this presentation TDM explore how WBL providers can engage employers using Web 2.0 technologies.

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WBL 2.0 - Engaging Employers

  1. 1. WBL 2.0by derrin@tdm.info<br />Delivering <br />employer-responsive <br />distance learning<br />http://tdm.info<br />
  2. 2. http://tdm.info<br />
  3. 3. Engaging New ClientsEngaging New & Existing EmployersEngaging New & Existing LearnersEngaging New & Future Mentors<br />http://tdm.info<br />
  4. 4. 4<br />Engaging New Clients<br />http://tdm.info<br />
  5. 5. Engaging New ClientsMake Your Website work for you<br />Describe your business in 25 words on your home page: Who you are? What you do? Why are you unique?<br />Overcome client barriers (eg. Trust / Remote Location).<br />Run a Readability Test on your Website: http://www.readability.info/.<br />Free Downloads (give a reason to visit): eg. Whitepapers, Useful Activity Handouts.<br />http://tdm.info<br />
  6. 6. Engaging New ClientsMake Your Website work for you<br /><ul><li>Run a Speed Test on your website: http://websiteoptimization.com/.
  7. 7. <meta> tags for SEO
  8. 8. Set up a Custom 404 page: Apologise, Give alternatives, Give a menu bar.
  9. 9. Calls to Action (Don’t just give information, what do you want users to ‘Do’)</li></ul>http://tdm.info<br />
  10. 10. Engaging New ClientsMake Your Website work for you<br />Use Google Analytics!<br />http://www.google.com/analytics/<br />But..<br />Decide on 3 or 4 KPIs to tell the story of your website’s success.<br />http://tdm.info<br />
  11. 11. Engaging New ClientsUse Social Networking<br />Use Social Media effectively - including Blogs, Vlogs, Podcasts or Forums:<br /><ul><li>Give to get (80/20 rule ref: knowledge vs promotion)
  12. 12. Build your following (Set clear expectations for followers )
  13. 13. Engage your audience (Prompt responses / link to others)
  14. 14. Less is more (Keep it short and brief!)</li></ul>http://tdm.info<br />
  15. 15. Engaging New ClientsUse Social Networking<br /><ul><li> There are lots of different SaaS Social Network Tools to choose from:</li></ul>Think..<br />Who are your audience? Where are your audience?<br />http://tdm.info<br />
  16. 16. Engaging New ClientsUse Social Networking<br /><ul><li> Duplicate Content, Don’t Duplicate effort:</li></ul>Feedburner: www.feedburner.com/<br />http://tdm.info<br />
  17. 17. Engaging New ClientsUse Social Networking<br /><ul><li> Duplicate Content, Don’t Duplicate effort:</li></ul>Ping.fm: <br />http://ping.fm/<br />Let’s you update Facebook, Twitter, Wordpress and LinkedIn in a single entry<br />http://tdm.info<br />
  18. 18. Engaging New ClientsUse Social Networking<br /><ul><li> Duplicate Content, Don’t Duplicate effort:</li></ul>Tweetdeck: <br />http://tweetdeck.com/beta/<br />Let’s you update several twitter accounts, facebook and myspace in a single entry.<br />http://tdm.info<br />
  19. 19. Engaging New ClientsUse Social Networking<br />Use Social Media systematically - set up a workflow eg:<br />Blog<br />RSS Feed<br />Company Twitter<br />Facebook Fan Page<br />Email Newsletter<br />http://tdm.info<br />
  20. 20. Engaging New ClientsUse CRM<br /><ul><li> Implement these Free and Open Source Applications:</li></ul>SugarCE:http://www.sugarcrm.com/<br />vTiger:http://www.vtiger.org/<br />Lead vs Prospect..<br />Lead = there seems to be an opportunity<br />Prospect = we are in with a chance, here!<br />http://tdm.info<br />
  21. 21. Engaging New ClientsUse Shopping Carts<br /><ul><li> Easily sell new things to existing clients. </li></ul>Use these free and Open Source Applications:<br />Magento: http://www.magentocommerce.com/<br />VirtueMart:http://virtuemart.net/<br />http://tdm.info<br />
  22. 22. Engaging New & Existing Employers<br />http://tdm.info<br />
  23. 23. Engaging New EmployersGet Recommended<br />FeeFo: http://www.feefo.com/<br />http://tdm.info<br />
  24. 24. Engaging New EmployersGet Recommended<br />TouchLocal: http://www.touchlocal.com/<br />http://tdm.info<br />
  25. 25. Engaging Existing EmployersUse Effective Email Marketing<br />Does your email signature carry: branding? a proposition? business information?<br />Use “Winback” emails (We are still missing you).<br />Use email marketing:<br />MailChimp for integrations and templates: http://www.mailchimp.com/<br />Remember to mix text with images<br />http://tdm.info<br />
  26. 26. Engaging Existing EmployersBecome more responsive<br />Use Surveys:<br />SurveyMonkey: http://www.surveymonkey.com/<br />Lime Survey: http://www.limesurvey.org/<br />Tip: Use a freeform field.<br />Tip: “Tell us what you think...” - in the subject line = great response to email marketing<br />http://tdm.info<br />
  27. 27. Engaging Existing EmployersThe Account Development Matrix<br />http://tdm.info<br />
  28. 28. Engaging Existing EmployersFormal Account Planning<br />Assess and Review Account Issues<br />Assess Quality of Relationships<br />Plan Frequency of Contact for Sales Calls<br />Plan Relationship Development (as distinct from sales calls)<br />Identify Potential Opportunities<br />http://tdm.info<br />
  29. 29. Engaging Existing EmployersSeeking to improve, not just to serve<br />Ask them what they need<br />Identify training needs they don’t know they have<br />Relate Training Goals and Objectives to the business plan<br />Encourage Knowledge Transfer with Competitors <br />Biscuits are not the same as ideas<br />Mahara (http://mahara.org i.e. Walled Garden) is not the same as LinkedIn (i.e. Cloud)<br />http://tdm.info<br />
  30. 30. Engaging New & Existing Learners<br />http://tdm.info<br />
  31. 31. Engaging New LearnersUse Web 2.0 Localisation Media<br />Qype:http://www.qype.co.uk/<br />http://tdm.info<br />
  32. 32. Engaging New LearnersUse Web 2.0 Localisation Media<br />Nru<br />http://www.lastminute.com/site/labs/nru.html<br />http://tdm.info<br />
  33. 33. Engaging Existing LearnersSeek to improve, not just to qualify<br />How do your interventions improve business efficiencies?<br />Train to do new things well, not just the same old things better<br />Learners should know what they are learning and why they are learning it<br />Keep the employer informed re: learner progress<br />http://tdm.info<br />
  34. 34. Engaging Existing LearnersUse “Best of Breed” Free<br />Use Mahara (http://mahara.org ) for Reflective learning in personalised e-portfolios.<br />Mahara also allows for leaner ownership and portability<br />Use Moodle ( http://moodle.org ) for its Social constructivist learning psychology. <br />Think “Just-in-time “ learning, and put the “(Wo)Man in the Machine”.<br />Use Xerte (http://www.nottingham.ac.uk/xerte/ ) for interactive, professional and accessible e-learning content.<br />Visit http://tdm.info to find out more about <br />these enterprise-class Open Source Software applications<br />http://tdm.info<br />
  35. 35. Engaging New & Future Mentors<br />http://tdm.info<br />
  36. 36. Engaging Mentors<br />Give in order to get<br />Mentors need content, too<br />Mentors need structure, too<br />Mentors need just-in-time support, too<br />Mentors might tell you what employers and learners won’t<br />Mentors beget learners<br />http://tdm.info<br />
  37. 37. Web: http://tdm.info Tel: 01299 405719 Email: derrin@tdm.infoPlease ask your Questionsat our website... ...or our conference stand.<br />http://tdm.info<br />
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