0
Social Media 101<br />Amandavega.com<br />
Tyler Hurst<br />Most influential Twitter user in Phoenix*<br />VP of Amanda Vega Consulting<br />Blogger, writer, editor<...
Amanda Vega<br />22nd employee of AOL<br />Built WebMD<br />Banana Republic, British Airways, LG<br />Offices in Phoenix, ...
What is social media?<br />Many to many<br />Interconnected, nearly real time<br />The great flattener<br />Living record ...
Is it advertising?<br />“Advertisers don’t believe it’s worth advertising to smart people, because smart people don’t pay ...
Why does it matter?<br />Your customers are out there<br />Data mining, market research<br />Connect quickly and personall...
Stats<br />Twitter usage up 3200%<br />Facebook up 700%<br />YouTube up 400% (mobile uploads)<br />YouTube has 1 BILLION h...
So…what is Twitter?<br />140 characters<br />Web and mobile enabled<br />Comm channel, not a social network<br />Searchabl...
Follow me, follow you<br />Follow or not follow?<br />Quality versus Quantity<br />Follower Ratio<br />9<br />tdhurst.com<...
@replies<br />@usernames<br />Replies to others<br />Mentions to others<br />Get yourself out there<br />10<br />tdhurst.c...
Follower Demo!<br />tdhurst.com<br />11<br />Ten lucky people<br />One leader<br />Raise your hands!<br />
Direct Messaging (dm)<br />Must follow to dm<br />Can be sent as text or email<br />d username<br />Limit applies<br />12<...
ReTweets (RTs)<br />RT @username: “whatever he said”<br />Watch for limit<br />Add your take at beginning<br />“whatever s...
#hashtags<br />Easily trackable<br />Clicks go to search page<br />Expire after a few days<br />Denote campaigns, conferen...
Twitter Uses<br />Market research or data mining<br />Brand messaging<br />Customer Service<br />Tweetups!<br />#pfn, #dtf...
How to get ReTweeted<br />tdhurst.com<br />16<br />Link up! (not TinyURL)<br />Ask for it<br />Not a chat room<br />Be sma...
More ReTweet Tips<br />tdhurst.com<br />17<br />Break news!<br />Use proper nouns…properly<br />Be positive<br />4pm on Fr...
Facebook<br />Closed social network<br />300 million users<br />Founded for college students<br />Privacy controls<br />Op...
Facebook uses<br />Fan pages<br />Event planning<br />Picture/Video sharing<br />AOL 2.0<br />19<br />tdhurst.com<br />
Status updates<br />@replies, similar to Twitter<br />Cross post<br />Tag anything<br />Share articles<br />20<br />tdhurs...
Business use<br />Branding<br />Targeted advertising buys<br />Fan interaction<br />Events!<br />21<br />tdhurst.com<br />
Privacy<br />Public versus private<br />Adjustable settings<br />Approve requests<br />Limited profiles<br />22<br />tdhur...
LinkedIn<br />tdhurst.com<br />23<br />Closed social network<br />More particular<br />Online resumé<br />
How can I use it?<br />tdhurst.com<br />24<br />Get recommended<br />Build your reputation<br />Connect while traveling<br...
Why should I use it?<br />tdhurst.com<br />25<br />Make introductions<br />Form a network<br />Career opportunities<br />E...
General Tips<br />tdhurst.com<br />26<br />Transparent, authentic and honest<br />Fill out your profiles<br />Use a real p...
Success Stories<br />tdhurst.com<br />27<br />Kabuki<br />Liberty Market<br />Sidebar Phoenix<br />Cheerios<br />Competiti...
Kabuki Corporate<br />Julia goes for Happy Hour<br />Blog post by me<br />Twitter reaction<br />28<br />tdhurst.com<br />
Liberty Market<br />tdhurst.com<br />29<br />Joe follows competitor’s followers<br />Thanks his customers<br />Gets feedba...
Sidebar<br />tdhurst.com<br />30<br />Announces daily specials<br />Promotes special events<br />Informs about changes<br />
Cheerios<br />tdhurst.com<br />31<br />FDA Smackdown<br />Fans to the rescue<br />What if?<br />
Competitive Fit<br />tdhurst.com<br />32<br />Tribe of customers<br />Customer interaction<br />Challenges with other gyms...
Southwest<br />tdhurst.com<br />33<br />Share stories of travels<br />Commiserate with customers<br />Boast about employee...
Worst Practices<br />tdhurst.com<br />34<br />Nestle<br />Motrin Mommies<br />Pepsi Amp<br />Reverb Communications<br />
Nestle	<br />tdhurst.com<br />35<br />Baby Milk Formula boycott<br />Invite top influencers<br />Hijacked hashtag<br />Eng...
Motrin Mommies<br />tdhurst.com<br />36<br />Used baby as a fashion statement<br />Neglected to monitor reaction<br />Cann...
Pepsi Amp<br />tdhurst.com<br />37<br />iPhone app “Amp up before you score”<br />Bowed to negative reaction<br />Too one ...
Reverb Communication<br />tdhurst.com<br />38<br />Fake people<br />Fake reviews<br />Used same language<br />Never apolog...
Fun stories!<br />tdhurst.com<br />39<br />Lactivists<br />Feminists<br />Reach<br />Popularity<br />
New Stuff<br />tdhurst.com<br />40<br />Google Wave<br />FTC crackdown<br />
Questions?<br />tdhurst.com<br />41<br />tdhurst.com<br />AmandaVega.com<br />Thanks to @katiecharland, @hirechelsea and @...
Upcoming SlideShare
Loading in...5
×

ACHCA 2009 Winter Marketplace

262

Published on

Presentation for ACHCA 2009 Winter Marketplace in Las Vegas on December 6, 2009

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
262
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "ACHCA 2009 Winter Marketplace"

  1. 1. Social Media 101<br />Amandavega.com<br />
  2. 2. Tyler Hurst<br />Most influential Twitter user in Phoenix*<br />VP of Amanda Vega Consulting<br />Blogger, writer, editor<br />2<br />tdhurst.com<br />
  3. 3. Amanda Vega<br />22nd employee of AOL<br />Built WebMD<br />Banana Republic, British Airways, LG<br />Offices in Phoenix, NYC and Shanghai<br />December feature in O Magazine<br />EO Member<br />Married to a real ninja<br />Pink Porsche, lover of pugs and red-bottom shoes<br />3<br />tdhurst.com<br />
  4. 4. What is social media?<br />Many to many<br />Interconnected, nearly real time<br />The great flattener<br />Living record of human communication<br />4<br />tdhurst.com<br />
  5. 5. Is it advertising?<br />“Advertisers don’t believe it’s worth advertising to smart people, because smart people don’t pay attention to brand. Smart people make an actual choice, they can’t be tricked or convinced. They research. So we can’t sell ads to a network for smart people.”<br />-Leo Laporte, TWiT, 146k+ reach<br />5<br />tdhurst.com<br />
  6. 6. Why does it matter?<br />Your customers are out there<br />Data mining, market research<br />Connect quickly and personally<br />Competition?<br />6<br />tdhurst.com<br />
  7. 7. Stats<br />Twitter usage up 3200%<br />Facebook up 700%<br />YouTube up 400% (mobile uploads)<br />YouTube has 1 BILLION hits per day<br />7<br />tdhurst.com<br />
  8. 8. So…what is Twitter?<br />140 characters<br />Web and mobile enabled<br />Comm channel, not a social network<br />Searchable, trackable and indexable<br />Cocktail party or stream<br />8<br />tdhurst.com<br />
  9. 9. Follow me, follow you<br />Follow or not follow?<br />Quality versus Quantity<br />Follower Ratio<br />9<br />tdhurst.com<br />
  10. 10. @replies<br />@usernames<br />Replies to others<br />Mentions to others<br />Get yourself out there<br />10<br />tdhurst.com<br />
  11. 11. Follower Demo!<br />tdhurst.com<br />11<br />Ten lucky people<br />One leader<br />Raise your hands!<br />
  12. 12. Direct Messaging (dm)<br />Must follow to dm<br />Can be sent as text or email<br />d username<br />Limit applies<br />12<br />tdhurst.com<br />
  13. 13. ReTweets (RTs)<br />RT @username: “whatever he said”<br />Watch for limit<br />Add your take at beginning<br />“whatever she said” (via @username)<br />“something they told you” (h/t @username)<br />13<br />tdhurst.com<br />
  14. 14. #hashtags<br />Easily trackable<br />Clicks go to search page<br />Expire after a few days<br />Denote campaigns, conferences<br />COMPLETELY ARBITRARY<br />14<br />tdhurst.com<br />
  15. 15. Twitter Uses<br />Market research or data mining<br />Brand messaging<br />Customer Service<br />Tweetups!<br />#pfn, #dtfn, #wvfn, #evfn<br />15<br />tdhurst.com<br />
  16. 16. How to get ReTweeted<br />tdhurst.com<br />16<br />Link up! (not TinyURL)<br />Ask for it<br />Not a chat room<br />Be smart<br />NO semicolons<br />
  17. 17. More ReTweet Tips<br />tdhurst.com<br />17<br />Break news!<br />Use proper nouns…properly<br />Be positive<br />4pm on Friday<br />Dan Zarrella<br />
  18. 18. Facebook<br />Closed social network<br />300 million users<br />Founded for college students<br />Privacy controls<br />Opt in<br />18<br />tdhurst.com<br />
  19. 19. Facebook uses<br />Fan pages<br />Event planning<br />Picture/Video sharing<br />AOL 2.0<br />19<br />tdhurst.com<br />
  20. 20. Status updates<br />@replies, similar to Twitter<br />Cross post<br />Tag anything<br />Share articles<br />20<br />tdhurst.com<br />
  21. 21. Business use<br />Branding<br />Targeted advertising buys<br />Fan interaction<br />Events!<br />21<br />tdhurst.com<br />
  22. 22. Privacy<br />Public versus private<br />Adjustable settings<br />Approve requests<br />Limited profiles<br />22<br />tdhurst.com<br />
  23. 23. LinkedIn<br />tdhurst.com<br />23<br />Closed social network<br />More particular<br />Online resumé<br />
  24. 24. How can I use it?<br />tdhurst.com<br />24<br />Get recommended<br />Build your reputation<br />Connect while traveling<br />Trusted connections<br />
  25. 25. Why should I use it?<br />tdhurst.com<br />25<br />Make introductions<br />Form a network<br />Career opportunities<br />Extended learning<br />
  26. 26. General Tips<br />tdhurst.com<br />26<br />Transparent, authentic and honest<br />Fill out your profiles<br />Use a real picture<br />Check once a day<br />
  27. 27. Success Stories<br />tdhurst.com<br />27<br />Kabuki<br />Liberty Market<br />Sidebar Phoenix<br />Cheerios<br />Competitive Fit<br />
  28. 28. Kabuki Corporate<br />Julia goes for Happy Hour<br />Blog post by me<br />Twitter reaction<br />28<br />tdhurst.com<br />
  29. 29. Liberty Market<br />tdhurst.com<br />29<br />Joe follows competitor’s followers<br />Thanks his customers<br />Gets feedback on service<br />
  30. 30. Sidebar<br />tdhurst.com<br />30<br />Announces daily specials<br />Promotes special events<br />Informs about changes<br />
  31. 31. Cheerios<br />tdhurst.com<br />31<br />FDA Smackdown<br />Fans to the rescue<br />What if?<br />
  32. 32. Competitive Fit<br />tdhurst.com<br />32<br />Tribe of customers<br />Customer interaction<br />Challenges with other gyms<br />
  33. 33. Southwest<br />tdhurst.com<br />33<br />Share stories of travels<br />Commiserate with customers<br />Boast about employees<br />
  34. 34. Worst Practices<br />tdhurst.com<br />34<br />Nestle<br />Motrin Mommies<br />Pepsi Amp<br />Reverb Communications<br />
  35. 35. Nestle <br />tdhurst.com<br />35<br />Baby Milk Formula boycott<br />Invite top influencers<br />Hijacked hashtag<br />Engage without plan<br />
  36. 36. Motrin Mommies<br />tdhurst.com<br />36<br />Used baby as a fashion statement<br />Neglected to monitor reaction<br />Canned response<br />
  37. 37. Pepsi Amp<br />tdhurst.com<br />37<br />iPhone app “Amp up before you score”<br />Bowed to negative reaction<br />Too one sided<br />Didn’t stay true to idea<br />
  38. 38. Reverb Communication<br />tdhurst.com<br />38<br />Fake people<br />Fake reviews<br />Used same language<br />Never apologized<br />
  39. 39. Fun stories!<br />tdhurst.com<br />39<br />Lactivists<br />Feminists<br />Reach<br />Popularity<br />
  40. 40. New Stuff<br />tdhurst.com<br />40<br />Google Wave<br />FTC crackdown<br />
  41. 41. Questions?<br />tdhurst.com<br />41<br />tdhurst.com<br />AmandaVega.com<br />Thanks to @katiecharland, @hirechelsea and @guykawasaki<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×