1. • Cognizant Higher Education Practice OverviewRewiring Higher Ed for the New Student The New World of Learning Learning Reimagined Major forces are driving change in higher The forces currently disrupting higher education education. Colleges and universities are can be placed in four categories: struggling to meet rising student expectations, experiment with innovative teaching models and Cost-effectiveness: Decreasing deploy new learning technologies to enhance public funding and limited endow- academic excellence. Amid these changes, insti- ment resources alongside rising tutions of higher education strive to improve the tuition costs have resulted in pres- overall student experience while finding ways to sure to optimize investments. Stu- make education more affordable. dents and their families are no longer as willing or able to absorb ever-mounting tuition bills as The environment is shifting at a dizzying pace. in the past. Institutions are beginning to rethink New institutional players are disrupting estab- the all-too-common strategy of trying to be all lished learning paradigms. Online learning is things to all students in order to obtain the “best becoming prominent as students and parents and the brightest.” In an increasingly cost-sensi- become more cost-conscious. Millennial learners tive environment, institutions need to focus their are more self-directed than previous genera- mission on delivering their core competencies as tions, relying on multiple mobile devices including efficiently and reliably as possible. smartphones and tablets to enable their digital lifestyles and learning styles. These learners are Business transformation: Institu- adept at using all types of technology — social, tions of higher learning are notori- mobile, cloud-based — for academic access. With ously disinclined toward change. this generation of students, the boundaries But change is ever-present and between technology and learning have disap- increasing at a dramatic rate in peared. today’s society. To cope, institutions must rethink ways of achieving their goals to attract and retain Our Higher Education Practice understands the the best students, enhance educational outcomes challenges that institutions face in this dynamical- and better serve all of their constituents. Colleges ly changing environment. We have the expertise and universities must become more nimble and to help institutions chart strategy, transform adaptive by reassessing core assumptions sur- their business models and apply technology to rounding their business model, looking to new real-world business problems. collaborative instructional designs and learner- centric approaches and developing a culture that embraces change. cognizant higher education practice overview | october 2012
2. Rising to Higher Ed’s Challenges Technology Innovation Cognizant Solutions: • Social CRM Design, Solution Selection and Implementation • Mobility Application Development • Business Intelligence and Big Data Design and Development • Platform Development and Innovation Business External Environment Transformation Cognizant Solutions: Cognizant Solutions: • Cost Analysis and Reporting • Institutional & IT Strategy • Institutional Metrics and • Technology Architecture and Roadmap Performance Measurement • Process Effectiveness and Improvement • Change Management • Organizational Design Cost-Effectiveness Cognizant Solutions: • IT Cost Optimization and Portfolio Analysis • Business Process Outsourcing • IT Infrastructure Services • Enterprise Application Development and Support (ERP, CRM, MDM)Figure 1 Technology innovation: Standalone Answering the Forces of learning systems are giving way to Disruptive Innovation integrated solutions that incorpo- Transformation is a key to institutional success rate social, mobile and collaborative as new technologies, new student expectations components into a holistic learning and new competitors reshape the education-environment. Institutions are leveraging real-time al landscape. Educational institutions requireanalytics to better understand their environment innovative thinking and solutions across a broadand match their strategies to changing market range of areas to support business transforma-needs. Open-source learning provides online tools tion in this new era. We can help higher educationand resources that need to be available to learn- institutions navigate the seas of change and driveers ubiquitously in nontraditional ways. Cloud- innovation through technology.based IT solutions and virtualization support areconsideration of the delivery of IT infrastruc- We provide holistic IT-enabled services forture and services. Institutions need to evaluate educational institutions across all phases ofhow they can adopt these inventive options to planning, building, implementing and operating.further their goals. Our solutions function as a fully integrated set of services, ranging from business strategy/ External environment: Institu- operations and enterprise architecture consulting tions must cope with increasing to application design, development, implementa- scrutiny as regulatory agencies tion, maintenance and support, to IT infrastruc- question the cost and effective- ture and business process outsourcing. We use ness of higher education, increase a proven methodology to address unique clientdemands for broader support for underserved needs, while leveraging tools and solution accel-constituents, require clearer information sur- erators.rounding educational outcomes and expand theirevaluation of public funding for education. higher education practice overview 2
3. We can help your institution in the following ways: educational institutions. Here’s what separates us from the pack:• Develop a social CRM strategy and select, design and implement solutions that enhance • Unique collaborative approach. We combine student engagement, support responsive stu- technical and analytical expertise while using a flexible business model focused on your dent-institutional interactions and provide a priorities. Our client engagement model 360-degree view of the constituent relation- combines a client partner, who works onsite, ship throughout the student lifecycle. with a global delivery manager and a Cognizant• Implement, upgrade and maintain enterprise Business Consulting specialist to ensure your applications to support institutional goals of success. improving learning outcomes, supporting deci- • Industry leadership. Driven by the continuous sion-making and enhancing institutional effec- innovation of our Centers of Excellence (CoEs), tiveness while controlling ongoing costs. we provide leading solutions to guide institu- tions through the digital transformation era.• Reshape the nature of instruction via mobile We are focused on helping our clients unlock technologies to support learner access to new opportunities inherent in the SMAC stack educational resources anytime, anywhere. — social, mobile, analytics and cloud tech- nologies — that are changing the way higher• Overcome IT funding limitations through infrastructure consolidation services, port- education operates. folio analysis and optimization and global • Recognized expertise. Powered by strategic sourcing to satisfy the need to show timely thinkers with higher education industry and meaningful return on investment. expertise, our people bring innovative thinking and a broad understanding of business and IT• Respond proactively to student needs by transformation issues. developing business intelligence models that consolidate student activity and behavioral • End-to-end solutions. Our services range from business and technology strategy and information into dashboards to provide operations to enterprise application services immediate feedback for students, advisors, to data warehousing and business intelligence faculty and staff. to testing, ERP, social CRM and emerging platform solutions. We work in partnership• Improve security and privacy strategies and practices to mitigate risk as BYOD (bring with our clients to deliver real results. your own device) proliferates on campus and • Consistent global delivery and execution. anytime, anywhere access is expected. We provide cost-effective resources that cover the full spectrum of institutional consulting,• Develop integrated, scalable and sustain- implementation and support. able instructional technology models to meet evolving learning requirements. • Powerful partnerships. Our services are built on thriving alliances with industry leaders to• Enable social learning, virtualization and deliver innovative solutions to our clients. cloud-based solutions, facilitating student and institutional collaboration. • Commitment to your success. Our “client- first” culture results in more than 90% of annual revenue derived from our existingWhy Cognizant? client base.Our Higher Education Practice is a leader in For more detail, please contact us at inquiry@providing business transformation services to cognizant.com. higher education practice overview 3
4. About CognizantCognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out-sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered inTeaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industryand business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50delivery centers worldwide and approximately 145,200 employees as of June 30, 2012, Cognizant is a member of theNASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performingand fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant. World Headquarters European Headquarters India Operations Headquarters 500 Frank W. Burr Blvd. 1 Kingdom Street #5/535, Old Mahabalipuram Road Teaneck, NJ 07666 USA Paddington Central Okkiyam Pettai, Thoraipakkam Phone: +1 201 801 0233 London W2 6BD Chennai, 600 096 India Fax: +1 201 801 0243 Phone: +44 (0) 20 7297 7600 Phone: +91 (0) 44 4209 6000 Toll Free: +1 888 937 3277 Fax: +44 (0) 20 7121 0102 Fax: +91 (0) 44 4209 6060 Email: firstname.lastname@example.org Email: email@example.com Email: firstname.lastname@example.org©­­ Copyright 2012, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by anymeans, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein issubject to change without notice. All other trademarks mentioned herein are the property of their respective owners.