Maktoob Research Introduction

Prepared by: Tamara Deprez General Manager www.maktoob-research.com Maktoob Research managers are info@maktoob-research.com Members of the MRS and: 03/07/2009

1. Maktoob Research Profile

Maktoob Research Profile Launched in September 2006, Maktoob Research combines the region’s largest online consumer panel with the latest in international online research standards, to provide marketing professionals with better insights on consumer opinions, needs and expectations. Focusing primarily on the Middle East and North Africa, Maktoob Research offers a consumer panel in about 30 countries. Maktoob Research can target its panel members by demographics, such as age, gender, occupation among others, which makes it possible to target specific areas, a survey targeted at housewives for example. Key behavioural patterns are available too. Maktoob Research not only provides full project support to its clients via survey programming, translations and sampling, but also a complete research package from survey development to analysis and reporting, including consultancy.

Maktoob Research Profile An Online Research Portal can be made available - an online tool for real-time analysis. During an on-going research, research data will be available 24/7. Maktoob Research has developed proprietary research software that allows for building questionnaires easily and fast, even the more complex survey designs. The surveys can be personalised, integrating companies’ logo and colours. The data output can be made available in Excel, CSV, or SPSS. Maktoob Research managers are members of CASRO, ESOMAR, MRA – The Marketing Research Association, and MRS – The Market Research Society. All Maktoob Research managers agree to follow the principles of honesty, professionalism, fairness and confidentiality that are outlined in the CASRO, ESOMAR, MRA and MRS Codes of Research Standards. For more information, log on to: www.maktoob-research.com.

Maktoob Research Profile Active Members Across Continents Access to the largest active consumer panel across continents… and growing… Egypt (235,884) Algeria (49,212) UAE (79,841) Sudan (11,703) Saudi Arabia (256,251) Morocco (40,617) Syria (42,845) Libya (15,578) Jordan (60,401) Yemen (11,127) Iraq (18,579) Lebanon (7,069) Kuwait (35,981) Bahrain (9,664) Oman (10,469) Qatar (14,288)

Maktoob Research Profile Key Management Qualifications With fifteen years of professional experience in marketing management and consulting both in the US and the Arab world, Ahmed has specialized in the implementation of direct marketing, response-based techniques to maximize the profitability of customer relationships, both online and through traditional media. Before joining Maktoob, Ahmed was Senior Consultant with database marketing firm Cross World Network, where he developed marketing programs for Acxiom Corporation and McCann Relationship Marketing. He also served as Vice President, Marketing at Omnipod, a developer of Internet based software based in New York and as Vice President of Marketing for Human-i-Tees, Inc., where he helped grow revenues from $1 Million to $45 Million annually in less than six years, making it the US's leading cause- Ahmed Nassef related cataloguer of products targeting the youth and education Vice-President, Maktoob Group / markets. Ahmed has also published articles on marketing topics for General Manager, Maktoob.com various U.S. based direct marketing trade publications. Years of experience: 15 years

Maktoob Research Profile Key Management Qualifications Tamara Deprez started up Maktoob Research in May 2006 and succeeded in making it a real research product for professionals in the marketing and research industry in and outside Dubai. Before launching Maktoob Research, she spent six years working in online quantitative and qualitative research with leading international research agencies in Europe and the Middle East: at TNS NIPO in Amsterdam (the Netherlands) for 2.5 years and at Motivaction International in Amsterdam for 2.5 years. She also headed up IPSOS’ Qualitative Department in Dubai (the United Arab Emirates) for 1 year. Tamara has extensive experience in online research, print media research, lifestyle research, consumer research and marketing consultancy within different industry sectors. Tamara Deprez She holds a diploma from SPSS Benelux, which enables her to work General Manager, Maktoob Research confidently with multivariate techniques, such as regression, factor and correspondence analysis. Years of experience: 10 years

Maktoob Research Profile Key Management Qualifications With 13 diverse years of extensive experience in Marketing, Business Development and Consultancy, Sameh Lutfi has gained solid hands- on and managerial experience in various domains, successfully arming himself with the required sets of skills that corporate leadership requires. Sameh Lutfi’s most recent assignment was with a leading regional e- commerce concern, as the Sales and Marketing Manager, but where his responsibility extended to leading all business development initiatives and managing the development of new value-adding products and features to this already successful online environment across the region. Sameh Lutfi is a creative problem solver who accurately assesses business requirements and needs and successfully transforms Sameh Lutfi market environment challenges into tangible business opportunities. Business Development Director, Maktoob Research He holds a Bachelor of Science in Management and Management of Information Systems, and is currently pursuing an MBA in Marketing and Project Management. Years of experience: 13 years

Maktoob Research Profile Key Management Qualifications Gaurang Kotak has 4 years of Sales and Marketing experience from a leading Media and Entertainment company in the United Kingdom and one of the world’s largest Market Research Off Shoring Solutions companies in the world. In his previous roles, Gaurang has had experience with Sales, Marketing and Account Management roles, where he has helped with strategic expansion efforts in the North American, British and Asia Pacific sectors. He has also helped market research companies to strategically transition their operational practices, sample sourcing and panel management to efficient locations offshore. Gaurang Kotak Gaurang oversees client relationship management and helps the Business Development Manager, Maktoob Research team with their continued expansion of its Maktoob Research activities globally. He also assists market research/sampling companies worldwide to gain access to research potential in the Middle East and North Africa, efficiently through the Maktoob Research online panel. Years of experience: 4 years

Maktoob Research Profile Key Management Qualifications Jigar comes from a sales and business development background with a Masters Degree in Marketing. He has 3 years of experience in the marketing research industry. Jigar was earlier working with one the world’s largest market research off-shore solutions companies. He was primarily responsible for developing and managing clients in the North American region. He has a through understanding of managing clients through various phases of the sales cycle. From initial sales to account management, he has hands-on experience of working with some of the largest market research companies in the world. In his role as Business Development Manager with Maktoob Research, Jigar is primarily responsible for managing existing client accounts, as well as acquiring new accounts and growing the Jigar Mehta company’s market share of the industry in the UAE. Business Development Manager, Maktoob Research Jigar holds a Bachelors Degree in Management Studies and a Masters Degree in Marketing from Mumbai University, India. Years of experience: 3 years

Maktoob Research Profile Key Management Qualifications Yasmina Amara has 5 years of working experience in Jordan. She spent 3 years at Inditex Group, one of the world’s leading textile distribution groups where she gained an understanding of product management, team management and consumer behavior. The other 2 years of Yasmina’s career were in the marketing/business consulting sector with ProGroup & Y-Consult, where she was teaching marketing theories, conducting both qualitative and quantitative market research, developing market plans and market strategies for a wide range of industries. Yasmina holds a BSc degree in marketing and a MSc degree in Business Administration from Blekinge Institute of Technology in Sweden, with focus on the Business Intelligence area, in which market intelligence is a vital part. Yasmina Amara This combination of practical experience with academic guidance Online Qualitative Forum Manager, Maktoob Research allows Yasmina to offer creative approaches while designing, analyzing, and reporting qualitative research projects. Years of experience: 5 years

Maktoob Research Profile Key Management Qualifications Marouane comes from an IT background with a degree in Management Information Systems from the U.S. with over 6 years of experience in the marketing research industry. Marouane started his market research career in Morocco with a global market research agency for 3 years. Marouane was asked to move to Egypt to handle one of their biggest FMCG accounts. He stayed in that position for about half a year, and went then to Dubai, where he started up their interactive research department about three years ago. Marouane has a full understanding of the market research industry across the region, as well as a thorough grasp on the internet usage Marouane Sanhaji and habits in the Arab World. Online Panel Manager, Marouane has launched one of the first fully managed panels in the Maktoob Research region and has been able to maintain high quality data collection from the online surveys conducted in the UAE and KSA. Marouane has extensive experience in database management, panel recruitment and retention, as well as online research norms and best practices. Years of experience: 6 years

2. Contact Us

Contact Us Sameh Lutfi Business Development Director Email: sameh@maktoob-research.com Ahmed Nassef Tel: +971 4 3913640 Vice President, Maktoob Group Mobile: +971 50 5590855 General Manager, Maktoob.com Skype: sameh_lutfi Email: anassef@maktoobgroup.com Tel: +971 4 391 3640 Jigar Mehta Business Development Manager Tamara Deprez Email: jigar@maktoob-research.com General Manager Tel: +971 4 3913640 Email: tamara@maktoob-research.com Skype: jigar.mehta1 Tel: +971 4 391 3640 Mobile: +971 50 3972054 Gaurang Kotak Skype: tamaramaktoob Business Development Manager Email: gaurang@maktoob-research.com Tel: +971 4 391 3640 Mobile: +971 50 7086650 Skype: gaurang.kotak

Visit our Website www.maktoob-research.com

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