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Mobile development Belgium

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GMT + 2 concept.

GMT + 2 concept.
Why it is time to start looking at mobile when you are a sofware companyin Belgium Concept of GMT+2 (global mobile time) + 2 intorduced

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  • http://www.semetis.com/Publications/Google-Analytics-et-Mobile-Internet.html
  • ABI Research expects 2010 to be a big year for mobile application downloads, with just under 6 billion mobile applications forecast to be downloaded, up from an estimated 2.4 billion in 2009. The rapid adoption of smartphones, registering a sales growth of 20% in 2009, as well as the proliferation of application stores are the major drivers for this expansion. In addition, two new smartphone platforms will make their debut later this year; Samsung’s Bada OS and Microsoft’s Windows Phone 7 Series. Both platforms, similar to Apple’s, will have proprietary application stores and are racing to populate these stores with winning applications.   “ The iPhone will continue to be the leading app platform, with a database of over 125,000 applications offering niche and localized content,” says wireless research associate Bhavya Khanna. “Other platforms are still playing catch-up, with Android being the fastest gainer among them. ABI Research expects that with over 30,000 applications now available, over 800 million Android applications will be downloaded in 2010.”   Revenues from mobile app sales, however, are expected to decline by 2012, as competition has led to downward pressure on application prices; and a greater proportion of “must-have” applications will begin to have free or advertising-supported substitutes. In addition, many handset makers such as Nokia, and Motorola with its Android handsets, have started to bundle applications that allow users to connect to popular social networks, instant messaging, and GPS services.   According to Vice President of Forecasting Jake Saunders, “As competition heats up, app makers are both dropping prices and ‘going free’ to stay on top of the download charts.”
  • Belgium 3G HSPA rollouts – bottlenecks

Mobile development Belgium Presentation Transcript

  • 1. Mobile applications and your software developments AGORIA ISV 6 May 2010
  • 2. AGENDA
    • Introduction to Mobile Marketplaces, state of play
      • Tanguy De Lestré, Agoria
    • Creating Business Value with Mobile Apps
      • Jessie Dedecker and Nick Boucart, Sirris
    • Perspective from the Market: Symbian and Nokia OVI platform
      • Katrien De Mey, NOKIA
    • Perspective from the Market: Samsung Electronics Belgium
      • Loris Beerten, Samsung
    • 15 h 30 : Q&A part 1 and coffee break
    • Perspective from the Mobile Development scene
      • Brecht Fourneau, Mobilejuice
    • How to develop for Mobile interaction
      • Koen Delvaux, CTO Citylive
    • User perspective
      • Peter Bonne, manager Orbit
    • Q&A part 2
    • 17 h 15 : Networking
  • 3. Mobile marketplace state of play Overview of the key concepts market numbers trends in mobile applications By Tanguy De Lestré [email_address] AGORIA ISV 6 May 2010
  • 4. Why this seminar?
    •  
    • “ After the evolution of the PC and the desktop Internet, we are now in the early start of the development of the mobile internet.“ ( source: 2009 Morgan Stanley Mobile internet report)
  • 5. Why not in 2001?
    • In Japan i-mode usage was shiftting from horizontal to vertical use handset indicating move from telephone (voice) to an interactive screen.
    • In Europe we were looking at WAP and this was ‘marketed’ as mobile internet:
      • too early 
      • bad browsers
      • costly data plans
      • limited hardware
  • 6.   Why now? Icons of a generation
    • 2007 Iphone and I-touch with great mobile browser experience
    • 1995 Netscape browser
    • 1990 Microsoft Windows 3
  • 7. Why You?
    • As a software developper this is the moment to look at this global occasion and to build a products that solves existing problems, and creates new business  
    • 2010 Eric Schmidt (CEO Google) keynote at Mobile World Congress has understood the " Mobile First " development concept:
      • When a development will be made it will be done first on a Mobile handset. 
  • 8.   What time is it?
    • The Belgian market is in GMT + 2  
    • G lobal M obile T ime + 2
    • Let’s see why?    
  • 9. What time is it Global Mobile time: G lobal
    • Mobile Internet usage is growing global
    • Global delivery of applications through appstores
    • Global Application downloads
    • Reality check: Smartphone stat Europe
  • 10. Global Mobile Internet share of requests per smartphone platform ( estimate source admob)
  • 11. Reality check Belgium
    •  
  • 12. Global Appstores
  • 13. Global application downloads per Operating system (estimate source ABI research)
  • 14. Top Smartphone Platforms 3 Month Average Ending Jan. 2010 (Source: comScore MobiLens) 0.4% 1.8% 3.7% 2.2% 3.0% 2.0% Android 4.7% 5.2% 5.4% 6.8% 18.7% 8.3% RIM 11.4% 12.8% 20.0% 19.9% 10.7% 14.1% Microsoft 7.7% 6.5% 29.9% 15.3% 20.5% 14.5% Apple 75.7% 73.5% 40.7% 55.1% 46.9% 60.9% Symbian 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Total Smartphone Subscribers IT ES FR DE UK EU5  
  • 15. What time is it Global Mobile time: G lobal vs Local
    • Mobile Internet usage is growing global
    • Localisation of information very important trend
      • (skyhoo) Over 6000 location based iphone apps, 9000 Android apps and 3000 Blackberry apps
      • Location based applications for directions (location, driving, walking), business, (restaurant store,...) products (availibility + location) friends
  • 16.   What time is it Global Mobile time: M obile
    • Technical hurdles of processing power, connectivity and cloud based information overcome
    • Result: information is delivered at a real place and in right usable format (smartphone, netbook, ereader, game console, internet tv)
  • 17.   What time is it Global Mobile time: T ime
    • Information is delivered in real-time
    • This is the advent of the real-time mobile web
      • huge migration to mobile of ‘community of ‘social’ mobile media.
  • 18. Global Mobile Time + 2
    •   GMT + 2 : 2 years after the launch of the I-phone in Belgium
    • Estimate 4000000 active handsets iphone (source @caroberry)
    • Rise of other mobile internet enabled devices and touchscreen
    • in 3 years 80% touch
  • 19. Global Mobile Time + 2.0  
    • 2.0 interactive applications rising
  • 20. Mobile Benchmark Data for the European Market ( Source: comScore MobiLens) 32.0% 28.3% 15.2% 16.5% 22.9% 22.6% Smartphone 45.2% 53.3% 36.7% 38.3% 41.7% 42.4% 3G Device 10.4% 6.7% 9.0% 7.5% 13.7% 9.6% Accessed News 11.7% 9.5% 10.2% 6.5% 18.2% 11.3% Accessed Social Networking Site or Blog 20.7% 19.9% 21.7% 17.4% 30.8% 22.2% Mobile Browsing 20.4% 28.7% 19.9% 24.6% 21.4% 22.7% Listened to Music 37.0% 36.1% 23.6% 33.3% 37.6% 33.4% Used Application (including games) 79.5% 84.5% 81.7% 81.6% 90.3% 83.5% Sent an SMS/Text IT ES FR DE UK EU5 Reach (%) of Mobile Subscribers  
  • 21.   Conclusion GMT for T for 2, and T for YOU!
    •   NOW it’s up to YOU.