Location awareness meets mobile: GEO 2.0


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Presentation at Mobile Summit in Stockholm, Sweden

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  • Check out NOKIA http://www.businessweek.com/globalbiz/content/apr2008/gb20080430_764271_page_2.htm
  • Location awareness meets mobile: GEO 2.0

    1. 1. GEO 2.0 location awareness meets mobile , Tanguy De Lestré
    2. 2. GEO 2.0 = WEB 2.0 within Geographic Information Systems (GIS) Enables visualisations of cartographic data, withouth prior technological know-how
    3. 4. Key concept 1: Geotagging Process of adding geographical identification to various media such images and is a form of geospatial metadata (source wikipedia)
    4. 5. Geotagging example : Google maps- user generated control included
    5. 7. Key concept 2 :Geo-mashup “ A mashup is a webpage or a webapplication where data can be combined of different sources” (source: Wikipedia) GEO mashup combines maps with underlaying data.
    6. 8. Geo-mashup example : San-Francisco lowest Price Gas finder
    7. 10. <ul><li>Key concept 3: Web distributionPLATFORM </li></ul><ul><ul><li>Content creation by end-user in collaborative way </li></ul></ul><ul><ul><li>Easy transfer of data to GPS device or mobile phone </li></ul></ul>
    8. 11. Example Platform : create workout jogging route on mobile, webshare and export easily the GPS tracks ( http://sportstracker.nokia.com)
    9. 13. Key concept 4: Crowdsourcing or concept of ‘outsourcing’ innovation to a large ‘crowd’:users participate in making changes to geografic spatial data.
    10. 14. <ul><ul><ul><ul><ul><li>Active crowdsourcing : participation in map drawing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Examples : Open street map edit function; TomTom mapshare edit street name function. </li></ul></ul></ul></ul></ul>
    11. 15. <ul><ul><ul><ul><ul><li>Passive crowdsourcing : mobile location information sourced for better navigation Example: RTBF mobilinfo from be-mobile </li></ul></ul></ul></ul></ul>
    12. 16. <ul><ul><ul><ul><ul><li>Passive crowdsourcing : GPS Tomtom HD clouds detect alternative road - Teleatlas </li></ul></ul></ul></ul></ul>
    13. 17. Localised user generated travel 'city' guides Social networks that use localisation aspects and geotagging Price shopping and combine on and offline shops GPS track
    14. 18. Insert routeyouprintscreen GPS tracks to share and export on GPS/mobile phone; Example: Routeyou.be
    15. 19. Social mobile community networks Example : one click or no click upload of own pictures and GPS coordinates from mobile phone (N79, iphone,…) to Shozu, Gypsii, Pelago, Loopt,…
    16. 20. Price shopping through mobile and GPS that combine on and offline shop(s) and reviews Example: Pongr, Shopsavvy
    17. 21. Localised User Generated travel 'city' guides ; Example WERTAGO (nightlife), Urbanspoon (transport, food,…)
    18. 23. <ul><li>Community Examples: </li></ul><ul><li>Life360 : neighborhood watch </li></ul><ul><li>Fix my street: online reporting </li></ul>
    19. 24. <ul><li>Community Examples: </li></ul><ul><li>Waag society Amsterdam: volunteers </li></ul><ul><li>Equipped with tracking devices </li></ul>
    20. 25. And the future… [email_address] Augmented user generated reality
    21. 26. Tonchidot: notes augmented user generated reality
    22. 27. Expo 58 memories Average visitor rating ** I slept here Tania 7/8/8 Agoria reception 2006 Thank you; [email_address] [email_address]
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