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Location awareness meets mobile: GEO 2.0
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Location awareness meets mobile: GEO 2.0


Presentation at Mobile Summit in Stockholm, Sweden

Presentation at Mobile Summit in Stockholm, Sweden

Published in Business , Technology
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  • 1. GEO 2.0 location awareness meets mobile , Tanguy De Lestré
  • 2. GEO 2.0 = WEB 2.0 within Geographic Information Systems (GIS) Enables visualisations of cartographic data, withouth prior technological know-how
  • 3.  
  • 4. Key concept 1: Geotagging Process of adding geographical identification to various media such images and is a form of geospatial metadata (source wikipedia)
  • 5. Geotagging example : Google maps- user generated control included
  • 6.  
  • 7. Key concept 2 :Geo-mashup “ A mashup is a webpage or a webapplication where data can be combined of different sources” (source: Wikipedia) GEO mashup combines maps with underlaying data.
  • 8. Geo-mashup example : San-Francisco lowest Price Gas finder
  • 9.  
  • 10.
    • Key concept 3: Web distributionPLATFORM
      • Content creation by end-user in collaborative way
      • Easy transfer of data to GPS device or mobile phone
  • 11. Example Platform : create workout jogging route on mobile, webshare and export easily the GPS tracks (
  • 12.  
  • 13. Key concept 4: Crowdsourcing or concept of ‘outsourcing’ innovation to a large ‘crowd’:users participate in making changes to geografic spatial data.
  • 14.
            • Active crowdsourcing : participation in map drawing
            • Examples : Open street map edit function; TomTom mapshare edit street name function.
  • 15.
            • Passive crowdsourcing : mobile location information sourced for better navigation Example: RTBF mobilinfo from be-mobile
  • 16.
            • Passive crowdsourcing : GPS Tomtom HD clouds detect alternative road - Teleatlas
  • 17. Localised user generated travel 'city' guides Social networks that use localisation aspects and geotagging Price shopping and combine on and offline shops GPS track
  • 18. Insert routeyouprintscreen GPS tracks to share and export on GPS/mobile phone; Example:
  • 19. Social mobile community networks Example : one click or no click upload of own pictures and GPS coordinates from mobile phone (N79, iphone,…) to Shozu, Gypsii, Pelago, Loopt,…
  • 20. Price shopping through mobile and GPS that combine on and offline shop(s) and reviews Example: Pongr, Shopsavvy
  • 21. Localised User Generated travel 'city' guides ; Example WERTAGO (nightlife), Urbanspoon (transport, food,…)
  • 22.  
  • 23.
    • Community Examples:
    • Life360 : neighborhood watch
    • Fix my street: online reporting
  • 24.
    • Community Examples:
    • Waag society Amsterdam: volunteers
    • Equipped with tracking devices
  • 25. And the future… [email_address] Augmented user generated reality
  • 26. Tonchidot: notes augmented user generated reality
  • 27. Expo 58 memories Average visitor rating ** I slept here Tania 7/8/8 Agoria reception 2006 Thank you; [email_address] [email_address]