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Location awareness meets mobile: GEO 2.0
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Location awareness meets mobile: GEO 2.0


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Presentation at Mobile Summit in Stockholm, Sweden

Presentation at Mobile Summit in Stockholm, Sweden

Published in: Business, Technology

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    • 1. GEO 2.0 location awareness meets mobile , Tanguy De Lestré
    • 2. GEO 2.0 = WEB 2.0 within Geographic Information Systems (GIS) Enables visualisations of cartographic data, withouth prior technological know-how
    • 3.  
    • 4. Key concept 1: Geotagging Process of adding geographical identification to various media such images and is a form of geospatial metadata (source wikipedia)
    • 5. Geotagging example : Google maps- user generated control included
    • 6.  
    • 7. Key concept 2 :Geo-mashup “ A mashup is a webpage or a webapplication where data can be combined of different sources” (source: Wikipedia) GEO mashup combines maps with underlaying data.
    • 8. Geo-mashup example : San-Francisco lowest Price Gas finder
    • 9.  
    • 10.
      • Key concept 3: Web distributionPLATFORM
        • Content creation by end-user in collaborative way
        • Easy transfer of data to GPS device or mobile phone
    • 11. Example Platform : create workout jogging route on mobile, webshare and export easily the GPS tracks (
    • 12.  
    • 13. Key concept 4: Crowdsourcing or concept of ‘outsourcing’ innovation to a large ‘crowd’:users participate in making changes to geografic spatial data.
    • 14.
              • Active crowdsourcing : participation in map drawing
              • Examples : Open street map edit function; TomTom mapshare edit street name function.
    • 15.
              • Passive crowdsourcing : mobile location information sourced for better navigation Example: RTBF mobilinfo from be-mobile
    • 16.
              • Passive crowdsourcing : GPS Tomtom HD clouds detect alternative road - Teleatlas
    • 17. Localised user generated travel 'city' guides Social networks that use localisation aspects and geotagging Price shopping and combine on and offline shops GPS track
    • 18. Insert routeyouprintscreen GPS tracks to share and export on GPS/mobile phone; Example:
    • 19. Social mobile community networks Example : one click or no click upload of own pictures and GPS coordinates from mobile phone (N79, iphone,…) to Shozu, Gypsii, Pelago, Loopt,…
    • 20. Price shopping through mobile and GPS that combine on and offline shop(s) and reviews Example: Pongr, Shopsavvy
    • 21. Localised User Generated travel 'city' guides ; Example WERTAGO (nightlife), Urbanspoon (transport, food,…)
    • 22.  
    • 23.
      • Community Examples:
      • Life360 : neighborhood watch
      • Fix my street: online reporting
    • 24.
      • Community Examples:
      • Waag society Amsterdam: volunteers
      • Equipped with tracking devices
    • 25. And the future… [email_address] Augmented user generated reality
    • 26. Tonchidot: notes augmented user generated reality
    • 27. Expo 58 memories Average visitor rating ** I slept here Tania 7/8/8 Agoria reception 2006 Thank you; [email_address] [email_address]