+LayoutEffect on reader: directs understanding ofmagazine’s target audience and content Symmetrical Balance: This is a mirror image balance. If you were to draw a line downthe center of the page, all the objects on one side and mirroredon the other side (they may not be identical objects, but theyare similar in the numbers of objects, colours and size).
+Layout Asymmetrical Balance: This occurs when several smaller items on one side arebalanced by a large item on the other side. Althoughasymmetrical balance may seem more casual and lessplanned, it is usually harder, because the designer must planthe layout very carefully to ensure it is still balanced. Anunbalanced page creates a feeling of tension.
+Layout Left Third The left third of the magazine cover is vital for sales in shopswhere the magazine is not shown in full frontage. The title mustbe easily recognisable in a display of dozens of competitors.The start of the masthead is important here, as are short coverlines that are easy to read Masthead This is always found at the top of the page, and alwaysoccupies the left third
+ColourEffect on reader = connotes feeling andemotion to the target audience Red: Passion, Love, Anger Orange: Energy, Happiness, Vitality Yellow: Happiness, Hope, Deceit Green: New Beginnings, Abundance, Nature Blue: Calm, Responsible, Sadness Purple: Creativity, Royalty, Wealth Black: Mystery, Elegance, Evil Gray: Moody, Conservative, Formality White: Purity, Cleanliness, Virtue Brown: Nature, Wholesomeness, Dependability Tan or Beige: Conservative, Piety, Dull Cream or Ivory: Calm, Elegant, Purity
+TypographyEffect on reader = creates a mood and sets atone for the magazine Below are some adjectives to describe the following font styles: SERIF: Traditional, sophisticated, classical, elegant SANS SERIF: Modern, contemporary, minimalist, stylish, sleek
+LanguageEffect on the reader = makes contents memorable andattractive to the target audience Imperitive: Gives an order or makes a demand EG. Get fit now, or Take a break Exclamatives: Uses an exclamation mark to express surprise,alarm, or a strong opinion. EG. Nice tackle! Rhyme: eg. Catch him, snatch him, make him yours Alliteration: Six simple secrets to keep you looking fabulous Puns: Frisky Fellas. How to spring the little lambs
+Question 2 All of the previous slides were relevant to question 2 REMEMBER: Each of the four terms is worth a possible 5 marks. You will gethalf marks for identifying the term from the extract. You will getFULL marks only if you do this AND answer the second part ofthe question …. Explain the EFFECT on the reader. Review all of the slides and discuss WHY these techniques areused and HOW they create effect
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