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Nonprofit video

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In this presentation I use data from Into Focus a benchmark report on effective nonprofit video and a couple of examples of nonprofits that are overcoming barriers to creating their own nonprofit …

In this presentation I use data from Into Focus a benchmark report on effective nonprofit video and a couple of examples of nonprofits that are overcoming barriers to creating their own nonprofit videos in house.

Published in: Business, Technology

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Transcript

  • 1. Video for nonprofits Theresa Dawson
  • 2. Growth of online video: YouTube http://www.onehourpersecond.com
  • 3. YouTube in 2013  100 hours of video are uploaded to YouTube every minute  More than 1 billion unique users visit YouTube each month  Over 6 billion hours of video are watched each month on YouTube—50% more than last year  Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day  70% of YouTube traffic comes from outside the US
  • 4. Nonprofit video report
  • 5. What NPOs are saying about video 80% say video is important to their organization NOW 91% say video will be important to their org in the future
  • 6. Social media channels used by NPOs
  • 7. BUT 62% give no resources/time to video
  • 8. So what can you do? 1. BUDGET Videos on a shoestring: http://www.youtube.com/watch?v=gHUuMxT8NMY
  • 9. Shoestring PLUS get someone with a following to offer your message  http://www.youtube.com/watch?v=d- XHPHRlWZk
  • 10. So what can you do? 2. STAFF AND RESOURCES  Budget for/hire outside vendors  Identify staffers/volunteers who are interested in video to start making content  Get trained e.g. Reel Change for Nonprofits  Get tips from those already doing it: e.g. http://www.see3.com/insights
  • 11. So what can you do? 3. SILOS  Have a strategic plan for how the video is going to be used within your organization and share costs  Think of how a video could be repurposed for another department in the organization
  • 12. So what can you do? 4. MEASURING ROI  Know in advance what your goal is and how you’ll measure success
  • 13. NPOS report being unsure how to measure success
  • 14. So what can you do? 4. MEASURING ROI  Sign up for a YouTube Nonprofit channel  In the Benchmark report 42% were members, 18% didn’t know  YouTube reports only 20,000 of the hundreds of 1000s eligible nonprofits have joined…only 1 percent have enabled Donate Now button
  • 15. YouTube nonprofit program
  • 16. Example:YouTube nonprofit channel  http://www.youtube.com/user/StopPancreat icCancer?feature=watch  http://www.youtube.com/watch?v=DOwiZ- cjSlU&list=FLfgkTaIERYkraETfLHgvF2A
  • 17. YouTube Analytics tools
  • 18. The present/future?  Shorter video formats – instagram video 15 seconds, vine 6 seconds  http://www.youtube.com/watch?v=UiyDmqO59QE

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