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A presentation given at The Nonprofit Summit of Westchester County, Doubletree hotel, Tarrytown on May 10 2010

A presentation given at The Nonprofit Summit of Westchester County, Doubletree hotel, Tarrytown on May 10 2010

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Transcript

  • 1. Video for nonprofits Theresa Dawson Emily Keating
  • 2. Making a video: 10 years ago
  • 3. ….and now
  • 4.  
  • 5. ….even online editing
    • http://www.jaycut.
  • 6. Why video matters
  • 7. Why video matters
    • People now expect to see things/be shown, not just told
    • Efficient at communicating a lot of information
    • Video can place people in an emotionally resonant moment
    • Video can help close the ‘nonprofit gap’: the gap between what you do and what you are seen to do
  • 8. Strategy: beyond the ‘dinner’ video
  • 9. Strategy: video works best if combined with other activities
  • 10. Strategy: know what you want your video to do
  • 11.  
  • 12.  
  • 13.
    • 60% adult population has watch video online
    • YouTube has 41% market share, next nearest is Hulu 3%
    • It is 3rd biggest site on the web
    • Over 20 hours are uploaded to YouTube per minute
    • YouTube: 200 millions views a day
    • Average time on YouTube is 58 minutes
    • YouTube now a major search tool
  • 14. Nonprofit channels on YouTube
    • http://www.youtube.com/user/burnsfilmcenter
    • Enhanced branding features
    • Link to your website from banner
    • Option for longer uploads
    • Linkable annotations from your videos
    • Option to apply for Google checkout for donations
  • 15. YouTube insight tools
    • http://www. youtube . com/my_videos_insight
  • 16. Tips
    • Think strategically about what you want your video to accomplish
    • Don’t be put off because you don’t have best camera – Flip HD, iphone, any consumer camera
    • Online video: tag and title well
    • Post your video as a response to a popular video
    • Allow embedding
    • Link back
    • Get a nonprofit YouTube channel
    • Push content out through social media
  • 17. Any questions?
    • [email_address]
    • Presentation at: slideshare