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Email Never Died. How to Build a Community through an E-Newsletter.

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Email Never Died. How to Build a Community through an E-Newsletter. The story of NOLAlicious (http://nolalicious.com), at TribeCon (http://tribecon.com), the community conference, in New Orleans, LA. ...

Email Never Died. How to Build a Community through an E-Newsletter. The story of NOLAlicious (http://nolalicious.com), at TribeCon (http://tribecon.com), the community conference, in New Orleans, LA. October 28, 2010.

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Email Never Died. How to Build a Community through an E-Newsletter. Presentation Transcript

  • 1. Email Never Died. How To Build Community through an E-Newsletter The Story of Nolalicious.com @nolalicious
  • 2. Email didn’t die, isn’t dead, and isn’t going to die. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON NOLALICIOUS.COM
  • 3. But that’s not why we started NOLAlicious. NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 4. We made a couple key decisions. NOLALICIOUS.COM Email newsletter, not a blog. Keep it a side project. Previews, not reviews. Once a week. Keep it inexpensive. Go, Do, See, Eat, Lagniappe. Try new things. Listen to the community. Keep it personal. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 5. And it took off. NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 6. We tested and played along the way. For example: Contests, Amazon picks, Travel, Jobs, t-shirts, calendars, Wallpaper photos, layout changes, website changes, Index, Advertising… NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 7. Every week, another newsletter, another lesson. NOLALICIOUS.COM If you want sign-ups, make it dead simple to sign up. Embrace constraints. Consistency. Engage. Monitor everything. Shifts and pivots. Integrate. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 8. It need not be expensive: we’ve spent less than $800 on NOLAlicious. Time, attention and passion are the keys. NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 9. How can you add an email newsletter to your existing business? NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 10. Three takeaways: NOLALICIOUS.COM Social media gets the attention, but email is still a part of the pie. People don’t want email. But they do want curated, relevant and timely pointers and summaries of what they need to know. Listen, respond. Measure, shift. Always be learning. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 11. Email didn’t die, isn’t dead, won’t die. NOLALICIOUS.COM Sign up? Nolalicious.com © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON