Your SlideShare is downloading. ×
0
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
The State of Programmatic
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The State of Programmatic

524

Published on

Slides to a talk at Digiday's Programmatic Summit, May 14, 2014, in New Orleans. Summary and video of the talk at http://digiday.com/platforms/programmatic-advertising-maturing/

Slides to a talk at Digiday's Programmatic Summit, May 14, 2014, in New Orleans. Summary and video of the talk at http://digiday.com/platforms/programmatic-advertising-maturing/

Published in: Business, Technology, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
524
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
22
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. @tdavidson   The State of Programmatic
  • 2. @tdavidson  
  • 3. @tdavidson   + 2 unannounced
  • 4. @tdavidson   Ten years in, but still early.
  • 5. @tdavidson  http://blogs.wsj.com/cmo/2014/03/31/marketers-want-more-transparency-from-media-agencies/
  • 6. @tdavidson  http://reactionwheel.net/2014/03/automated-ad-buying-already-mainstream-whether-marketers- understand.html
  • 7. @tdavidson   Programmatic is evolving.
  • 8. @tdavidson   Pillars of programmatic are under stress.
  • 9. @tdavidson   Ad formats
  • 10. @tdavidson   Third-party cookies
  • 11. @tdavidson   Mobile
  • 12. @tdavidson   Social
  • 13. @tdavidson  http://www.businessinsider.com/how-people-use-smartphones-2013-4
  • 14. @tdavidson   Native
  • 15. @tdavidson   Massive shift in how people use the“web”.
  • 16. @tdavidson   People define the ad units. http://taylordavidson.com/2013/adtech
  • 17. @tdavidson  
  • 18. @tdavidson   Brands follow eyeballs.
  • 19. @tdavidson   Dollars follow performance.
  • 20. @tdavidson   In long run, ad units trend towards fitting the medium.
  • 21. @tdavidson   The process of programmatic isn’t going away.
  • 22. @tdavidson   What’s native today will be programmatic tomorrow. http://taylordavidson.com/2012/native
  • 23. @tdavidson   The venture funding of massive consumer sites…
  • 24. @tdavidson   … creates advertising-based models down the line.
  • 25. @tdavidson   That’s the conflict the industry has to balance.
  • 26. @tdavidson  
  • 27. @tdavidson   Testing, guardedly.
  • 28. @tdavidson   Performance opens up scale.
  • 29. @tdavidson   Programmatic != native?
  • 30. @tdavidson   RTB != native?
  • 31. @tdavidson   Based on short- sighted view.
  • 32. @tdavidson   Focusing on monetization before user experience.
  • 33. @tdavidson   Native ad units + relevant content + intent targeting + limited inventory + first-party data = user-centric native ad deployment
  • 34. @tdavidson   Native ad blindness
  • 35. @tdavidson   The pipes for banners will be fitted to native.
  • 36. @tdavidson  
  • 37. @tdavidson   The inventory is light
  • 38. @tdavidson  http://reactionwheel.net/2014/03/automated-ad-buying-already-mainstream-whether-marketers- understand.html
  • 39. @tdavidson   Bots
  • 40. @tdavidson   Viewability
  • 41. @tdavidson   Cross-device
  • 42. @tdavidson   Identification
  • 43. @tdavidson   Tech + Standards
  • 44. @tdavidson   New inventory + new data = new creative opportunities
  • 45. @tdavidson   That’s the real challenge to the next phase of programmatic
  • 46. @tdavidson   Native ad units + relevant content + intent targeting + limited inventory + first-party data = user-centric native ad deployment
  • 47. @tdavidson   3 Key Takeaways 1.  Programmatic growth is real 2.  What people do determines what ads we see 3.  Programmatic buying will fit new mediums

×