Creating Context for your Content
Upcoming SlideShare
Loading in...5
×
 

Creating Context for your Content

on

  • 3,013 views

Introductory remarks for Photoshelter's Austin Photo Seminar, "Thriving in Uncertain Photographic Times"

Introductory remarks for Photoshelter's Austin Photo Seminar, "Thriving in Uncertain Photographic Times"

Austin, Texas, March 13, 2010

Event details at http://bit.ly/PSaustin

Statistics

Views

Total Views
3,013
Views on SlideShare
2,293
Embed Views
720

Actions

Likes
2
Downloads
34
Comments
0

9 Embeds 720

http://blog.photoshelter.com 377
http://www.taylordavidson.com 174
http://taylordavidson.com 117
http://vint.sogeti.nl 30
http://narratively.tumblr.com 10
http://www.slideshare.net 6
http://www.linkedin.com 4
http://www.cvilleblogs.com 1
http://webcache.googleusercontent.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Artists have always understood the need for context; why do we create series? Why do we create artist statements to explain the themes and ideas we explore? Why do we obsess over the stories as much as the images? Why do we return to view certain images over and over? Why do we love the images we love?We create series, themes, ideas and comprehensive bodies of work because we understand that they are more powerful than individual images. The true beauty is in the discussion, the linkages between images, the connection between the images and the stories, their connections to causes, communities, meaning and people.
  • Content is cheap to create and distribute, but context is *still* expensive. The economics of the web have increased the competition between content creators, flattened the experience advantage and upended supply and demand for content. But at the same time, it's expanded the opportunity to create context, made context easier, cheaper and more accessible to create than ever before. People that recognize how context is created, what type of context they can create, and why context is important will create economically meaningful, valuable and sustainable products, services and experiences. And more than anything, that's what we need.

Creating Context for your Content Creating Context for your Content Presentation Transcript

  • Create for your Context Content Introductory remarks for Photoshelter’s Austin Photo Seminar “Thriving in Uncertain Photographic Times” Austin, TX March 13, 2010 Photoshelter event details: http://bit.ly/PSaustin taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • Copyright 2007 TAYLOR DAVIDSON taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • Copyright 2008-2009 TAYLOR DAVIDSON taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • If an image isn’t any good, take 20 more and call it a series. - Anonymous taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • “I always thought good photos were like good jokes. If you have to explain it, it just isn’t that good.” – Anonymous http://bit.ly/photojoke taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • The power of stories… taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • That’s not new. What *is* new today is the way we create, share, experience, distribute, promote, buy and sell the stories behind images. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • Less experienced photographers can improve their images by telling stories. Experienced photographers can improve their business by creating stories using their images. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • Stories that resonate and create conversations, shared experiences and connections based on solid work also help create business opportunities. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • Why? The economics of content and context have changed and shifted the balance of power and opportunity from creators of content to creators of context. Thus, the biggest creative and business opportunities for photographers is not the image, but everything around the image. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • What’s context? What’s content? taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson http://blog.reemer.com/
  • taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson http://bit.ly/tdavidson7
  • taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson HELP-PORTRAIT.COM
  • taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson CHASEJARVIS.COM
  • taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson LIVEBOOKS.COM & FLAKPHOTO.COM
  • taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson TAYLORDAVIDSON.COM
  • taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson UNSTRUCTUREDVENTURES.COM
  • Recap: How? Combine online and offline Create “Content Moments” and Shareable Experiences (and share them!) Embed narrative into the content Be a hub (i.e. create and connect a community) Instead of selling just the image, sell everything around the image. (i.e., sell the experience, the meaning, the connections) Credit to Tom Martin (@TomMartin) for creating the phrase “content moments”. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • Remember: Context can’t be copied blindly. The story, experience and content has to be tailored to the event, community, and purpose. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
  • I often hear… “But I only want to take photos!” 1. It’s never worked that way. 2. Good luck. Credit to Umair Haque (@umairh) for his thinking and writing that helped me frame up and apply the concept of content and context for photography. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson