Create                                                   for your
Context Content
Introductory remarks for Photoshelter’s ...
Copyright 2007 TAYLOR DAVIDSON
                                 taylordavidson.com | narratively.com | NOLAlicious.com | @...
Copyright 2008-2009 TAYLOR DAVIDSON
                                      taylordavidson.com | narratively.com | NOLAlicio...
If an image isn’t any
good, take 20 more and
call it a series.
- Anonymous




              taylordavidson.com | narrativ...
“I always thought good
   photos were like good jokes.
   If you have to explain it, it
   just isn’t that good.”
   – Ano...
The power of stories…




           taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
That’s not new.
What *is* new today is the way we
create, share, experience,
distribute, promote, buy and sell
the stories...
Less experienced photographers
can improve their images by
telling stories.

Experienced photographers can
improve their b...
Stories that resonate and create
conversations, shared experiences
and connections based on solid
work also help create bu...
Why?
The economics of content and context
have changed and shifted the balance of
power and opportunity from creators of
c...
What’s context?

What’s content?



        taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
http://blog.reemer.com/
taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
http://bit.ly/tdavidson7
taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
HELP-PORTRAIT.COM
taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
CHASEJARVIS.COM
taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
LIVEBOOKS.COM & FLAKPHOTO.COM
taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
TAYLORDAVIDSON.COM
taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
UNSTRUCTUREDVENTURES.COM
Recap: How?
       Combine online and offline

       Create “Content Moments” and Shareable Experiences
       (and share...
Remember: Context can’t be
copied blindly.

The story, experience and content
has to be tailored to the event,
community, ...
I often hear…

     “But I only want to take photos!”

     1. It’s never worked that way.

     2. Good luck.

Credit to ...
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Creating Context for your Content

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Introductory remarks for Photoshelter's Austin Photo Seminar, "Thriving in Uncertain Photographic Times"

Austin, Texas, March 13, 2010

Event details at http://bit.ly/PSaustin

Published in: Business, Technology, Art & Photos
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  • Artists have always understood the need for context; why do we create series? Why do we create artist statements to explain the themes and ideas we explore? Why do we obsess over the stories as much as the images? Why do we return to view certain images over and over? Why do we love the images we love?We create series, themes, ideas and comprehensive bodies of work because we understand that they are more powerful than individual images. The true beauty is in the discussion, the linkages between images, the connection between the images and the stories, their connections to causes, communities, meaning and people.
  • Content is cheap to create and distribute, but context is *still* expensive. The economics of the web have increased the competition between content creators, flattened the experience advantage and upended supply and demand for content. But at the same time, it's expanded the opportunity to create context, made context easier, cheaper and more accessible to create than ever before. People that recognize how context is created, what type of context they can create, and why context is important will create economically meaningful, valuable and sustainable products, services and experiences. And more than anything, that's what we need.
  • Creating Context for your Content

    1. 1. Create for your Context Content Introductory remarks for Photoshelter’s Austin Photo Seminar “Thriving in Uncertain Photographic Times” Austin, TX March 13, 2010 Photoshelter event details: http://bit.ly/PSaustin taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    2. 2. Copyright 2007 TAYLOR DAVIDSON taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    3. 3. Copyright 2008-2009 TAYLOR DAVIDSON taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    4. 4. If an image isn’t any good, take 20 more and call it a series. - Anonymous taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    5. 5. “I always thought good photos were like good jokes. If you have to explain it, it just isn’t that good.” – Anonymous http://bit.ly/photojoke taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    6. 6. The power of stories… taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    7. 7. That’s not new. What *is* new today is the way we create, share, experience, distribute, promote, buy and sell the stories behind images. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    8. 8. Less experienced photographers can improve their images by telling stories. Experienced photographers can improve their business by creating stories using their images. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    9. 9. Stories that resonate and create conversations, shared experiences and connections based on solid work also help create business opportunities. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    10. 10. Why? The economics of content and context have changed and shifted the balance of power and opportunity from creators of content to creators of context. Thus, the biggest creative and business opportunities for photographers is not the image, but everything around the image. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    11. 11. What’s context? What’s content? taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    12. 12. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    13. 13. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson http://blog.reemer.com/
    14. 14. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson http://bit.ly/tdavidson7
    15. 15. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson HELP-PORTRAIT.COM
    16. 16. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson CHASEJARVIS.COM
    17. 17. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson LIVEBOOKS.COM & FLAKPHOTO.COM
    18. 18. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson TAYLORDAVIDSON.COM
    19. 19. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson UNSTRUCTUREDVENTURES.COM
    20. 20. Recap: How? Combine online and offline Create “Content Moments” and Shareable Experiences (and share them!) Embed narrative into the content Be a hub (i.e. create and connect a community) Instead of selling just the image, sell everything around the image. (i.e., sell the experience, the meaning, the connections) Credit to Tom Martin (@TomMartin) for creating the phrase “content moments”. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    21. 21. Remember: Context can’t be copied blindly. The story, experience and content has to be tailored to the event, community, and purpose. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
    22. 22. I often hear… “But I only want to take photos!” 1. It’s never worked that way. 2. Good luck. Credit to Umair Haque (@umairh) for his thinking and writing that helped me frame up and apply the concept of content and context for photography. taylordavidson.com | narratively.com | NOLAlicious.com | @tdavidson
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