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Creating Context for your Content
 

Creating Context for your Content

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Introductory remarks for Photoshelter's Austin Photo Seminar, "Thriving in Uncertain Photographic Times"

Introductory remarks for Photoshelter's Austin Photo Seminar, "Thriving in Uncertain Photographic Times"

Austin, Texas, March 13, 2010

Event details at http://bit.ly/PSaustin

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  • Artists have always understood the need for context; why do we create series? Why do we create artist statements to explain the themes and ideas we explore? Why do we obsess over the stories as much as the images? Why do we return to view certain images over and over? Why do we love the images we love?We create series, themes, ideas and comprehensive bodies of work because we understand that they are more powerful than individual images. The true beauty is in the discussion, the linkages between images, the connection between the images and the stories, their connections to causes, communities, meaning and people.
  • Content is cheap to create and distribute, but context is *still* expensive. The economics of the web have increased the competition between content creators, flattened the experience advantage and upended supply and demand for content. But at the same time, it's expanded the opportunity to create context, made context easier, cheaper and more accessible to create than ever before. People that recognize how context is created, what type of context they can create, and why context is important will create economically meaningful, valuable and sustainable products, services and experiences. And more than anything, that's what we need.

Creating Context for your Content Creating Context for your Content Presentation Transcript