Final Presentation for TSM Presented by Tata-Dhan Academy Students

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Presentation prepared by PDM students as part of an on-the-spot competition for a new product launch at the Yukti 2012 management competition.

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Final Presentation for TSM Presented by Tata-Dhan Academy Students

  1. 1. 1 I- Siksha (i- Siksha Aapke Dwar)
  2. 2. SAVERA Vision- Bring innovation and technology at every door of rural India to spread awareness and education.2
  3. 3. i-Siksha Brand Name i- Siksha Tag Line- i- Siksha Aapke Dwar Two Series- EiS- for students FiS- for farmers i- Siksha is available in five unique colours
  4. 4. Why i-Siksha  Explore the unexplored India  Education is a right for every Indian  Fill the gap between rural India and existing knowledge system  Edutainment is possible  Bottom to top approach for solving the rural problems  Different problems- One solution4
  5. 5. Rural How i-Siksha communi ty worksCloud ofproblems
  6. 6. Product Development CORE TANGIBLE AUGUMENT6 product Product ED Product  Small in size Solar and electricity Connectivity with kiosk for Provide education rechargeable battery 24 hours and awareness Battery charge is 14 days Answers for multi- (standby) disciplinary questions Kiosk connectivity  First time I-Pod with hand Entertainment Farming information free speaker inbuilt in first model  Price- Rs 2000 Lessons will be inbuilt in Available in different second I-Siksha model colours Available for two Replace warranty within categories- 1- farmers, 2- one year students  Home delivery
  7. 7. Special Features MP-3 availableAvailable in local language Press button-solve problemLong durable battery Techno friendly
  8. 8. Demand Estimation (Chain Value Method)8 Criteria Latehar Hazaribag Ranchi Population 2867890 18857083 29880917 Rural Population (%) 88% 84 % 88% Adults+ Farmers+ children 62 (1778092 ) 71 (13388529) 67 (20020214) Population % Medium and Big Farmers, APL families child, and 30 (533427) 38 (5087641) 41 (8208288) youth in% After intersection of above, 88 (469416) 91 ( 4680630) 84 (6894962) (Household %) Total Estimated 12045008
  9. 9. Micro Study from Selective Villages Existing problems People wants Agriculture issues  Faster penetration of Middle men technical guideline Legal issues  Direct interaction with Education market Connectivity  Education is a right Women related  Knowledge sharing
  10. 10. Marketing Strategy 10 DevelopmentTarget market Market price Long term Tier III cities, and plan andRural and tribal areas distribution sales Price Rs. 2000 Update productPotential Distributed through featuresbuyers- Rural district centers; available in local Increase coveragecommunity andRural students electric shops area Linkage with Expand in other government states
  11. 11. Revolution Comes from Ideas not Power11 Thanks Presented by- Tata- Dhan Academy

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