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New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
New Proposal For Caribbean Travel Channel
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New Proposal For Caribbean Travel Channel

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  • 1. The Official Magazine of the Caribbean Caribbean Travel + Life’s Affordable Caribbean TV Series on the Travel Channel 100% Caribbean. 100% of the Time. www.CARIBBEANTRAVELMAG.com
  • 2. The Official Magazine of the Caribbean Caribbean Travel + Life’s Affordable Caribbean TV Series on the Travel Channel A 13-part television series airing Saturday mornings on the Travel Channel beginning June 2009. The series will reveal the undiscovered, the exotic and the surprisingly affordable Caribbean. Each episode will offer an insider’s guide to the best accommodations, fine dining, local eats, shopping, activities, exotic beaches and nightlife. www.CARIBBEANTRAVELMAG.com
  • 3. The Official Magazine of the Caribbean Caribbean Travel + Life – The Official Magazine of the Caribbean Comes to Life on TV Caribbean Travel + Life connects readers with their desire for the Authentic Caribbean Escape. We stoke that appetite by telling stories with immersive photography and evocative writing in print, digital, online and through other media. Everything we do answers the traveler’s questions of where to go, where to stay and what to do. www.CARIBBEANTRAVELMAG.com
  • 4. The Official Magazine of the Caribbean Caribbean Travel + Life’s Affordable Caribbean Will Be Promoted to Millions of Travel Enthusiasts. Caribbean Travel + Life 381,000 total readership each issue 3,429,000 total readership annually CaribbeanTravelMag.com 220,230 Avg. Monthly PVs 76,362 Avg. Monthly UVs 2,642,760 Projected Annual PVs 916,344 Projected Annual UVs 70,000 Opt-in E-mail Subscribers Source: Paid & Verified Magazine Publisher’s Statement for six months ended December 31, 2008. Source: Omniture. Average PVs and UVs based on six –month average (October 1, 2008-March 20, 2009). Projected PVs and UVs based on current monthly average numbers. www.CARIBBEANTRAVELMAG.com
  • 5. The Official Magazine of the Caribbean The Travel Channel – Reaching 93.4 Million Cable Subscribers Launched in 1987, the Travel Channel is the only U.S. television network devoted exclusively to travel. Travel Channel is Ranked #1 with Upscale Travel Channel’s Audience Ages 25-54 Viewers… In the past 3 years (foreign): 26% more likely to travel • Who plan to travel • 53% more likely to use internet travel site • Who take 1+ foreign round-trip flights • 50% more likely to spend $6,000+ on foreign vacations • Who stay 7+ nights in a hotel/resort • 37% more likely to book an all-inclusive travel package • Who stay 3+ nights in a foreign hotel/resort • 36% more likely to travel for vacation • 30% more likely to use a travel agent Travel Channel Media • 26% more likely to spend 15+ nights in hotels in past year 93.4 Million Cable Households • 17% more likely to own a valid passport Travelchannel.com Travel Channel’s video-on-demand (VOD) and mobile platforms World Hum (worldhum.com), a leading travel online blog Sources: Doublebase 2008, MRI, Base Adults 25-54. Indexed to Total US=100. 2008 Mendelsohn Affluent Study, Base A25-54 HHI 100K who viewed the network in the past www.CARIBBEANTRAVELMAG.com week; only Ad-supported Cable Networks measured by Nielsen are included.
  • 6. The Official Magazine of the Caribbean Travel Channel Viewers Visit the Caribbean Age 25-54 viewers over index the total U.S. in trips to the Caribbean. 250 220 200 191 172 168 165 154 153 150 117 100 50 0 Virgin Barbados Puerto Rico Other Caym an Baham as Jam aica Berm uda Islands Caribbean Islands www.CARIBBEANTRAVELMAG.com Source: MRI 2008 Doublebase, Ranks include only Ad-supported Cable Networks, measured by Nielsen.
  • 7. Caribbean Travel + Life’s Affordable Caribbean TV Schedule The Official Magazine of the Caribbean Episode One: Episode Seven: Affordable Barbados Affordable St. Maarten/St. Martin Airdates: Saturday, June 13 & Sunday, June 14 Airdates: Saturday, July 25 & Sunday, July 26 Episode Two: Episode Eight: Affordable Bahamas Affordable Turks & Caicos Airdates: Saturday, June 20 & Sunday, June 21 Airdates: Saturday, August 8 & Sunday, August 9 Episode Three: Episode Nine: Affordable Cayman Islands Affordable Jamaica Airdates: Saturday, June 27 & Sunday, June 28 Airdates: Saturday, August 15 & Sunday, August 16 Episode Four: Episode Ten: Affordable Puerto Rico Affordable Cancun Airdates: Saturday, July 4 & Sunday, July 5 Airdates: Saturday, August 22 & Sunday, August 23 Episode Five: Episode Eleven: Affordable British Virgin Islands Affordable Dominican Republic Airdates: Saturday, July 11 & Sunday, July 12 Airdates: Saturday, August 29 & Sunday, August 30 Episode Six: Episode Twelve: Affordable Aruba Affordable St. Lucia Airdates: Saturday, September 5 & Sunday, September 6 Airdates: Saturday, July 18 & Sunday, July 19 Episode Thirteen: *Shows and airtimes subject to change. Affordable US Virgin Islands Airdates: Saturday, September 12 & Sunday, September 13 www.CARIBBEANTRAVELMAG.com
  • 8. The Official Magazine of the Caribbean Caribbean Travel + Life’s Affordable Caribbean TV Show Format Sponsorship Opportunities: Billboards & Bugs, In-Show Promotions and more. Segment One: About the Affordable Destination Segment Two: Affordable Stays Segment Three: Affordable Eats Segment Four: Affordable Play Segment Five: Affordable Entertainment Segment Six: Worth the Splurge Segment Seven: What to Know Before You Go End Credits Information about Sponsors & www.CARIBBEANTRAVELMAG.com Caribbean Travel + Life
  • 9. Caribbean Travel + Life’s Affordable Caribbean Sponsorship Opportunities The Official Magazine of the Caribbean 13 Episodes, Twice a Week – Series TITLE Sponsorship TV Promotion • Exclusive in-show promotional mentions as Online Promotion series title sponsor within TV show content • Inclusion in Affordable Caribbean E- • Three :30 commercials per show (a total of newsletters sent to 70,000 opt-in 78 airings) subscribers • 3 additional promotional mentions at • Travel Specials listing & landing page (if beginning, end and within in-show applicable) • Billboard & Bug in every show • Online Contests (3 months) with TV, online, • :30 TV commercial production and print promotion, and a database of leads afterwards Online Promotion • Premium placement on the TV show’s Print Promotion microsite on CaribbeanTravelMag.com • Logo inclusion in the print ad campaign • :15 pre-roll commercial on webisodes for 6 months • 4 full-page ads in Caribbean Travel + Life • 728x90 banner ad on CaribbeanTravelMag.com for 6 months Total Investment: $300,000 www.CARIBBEANTRAVELMAG.com
  • 10. Caribbean Travel + Life’s Affordable Caribbean Sponsorship Opportunities The Official Magazine of the Caribbean 13 Episodes, Twice a Week – Series Sponsorship TV Promotion Online Promotion • Two :30 commercials per show (a total of 52 • Inclusion in Affordable Caribbean E- airings) newsletters sent to 70,000 opt-in • TV commercial production subscribers • Billboard & Bug each episode • Travel Specials listing & landing page (if • Promotional mention at beginning and end applicable) of show Print Promotion Online Promotion • Logo inclusion in the print ad campaign • Featured on the TV show’s microsite on • 1 full-page ad in Caribbean Travel + Life CaribbeanTravelMag.com • :15 pre-roll commercial on webisodes for 6 months • 728x90 banner ad on CaribbeanTravelMag.com for 6 months Total Investment: $185,000 www.CARIBBEANTRAVELMAG.com
  • 11. Caribbean Travel + Life’s Affordable Caribbean Sponsorship Opportunities The Official Magazine of the Caribbean One Episode, Airs Twice – Show TITLE Sponsorship TV Promotion • Exclusive in-show promotional mentions as Online Promotion show title sponsor within TV show content • Inclusion in Affordable Caribbean E- • Two :30 commercials per show (a total of 4 newsletters sent to 70,000 opt-in airings) • Promotional mentions at beginning, end and subscribers throughout the show • Travel Specials listing & landing page (if • Billboard & Bug in every show applicable) • :30 TV commercial production • Online Contest (3 months) with TV, online, and print promotion, and a database of Online Promotion leads afterwards • Premium placement on the TV show’s microsite on CaribbeanTravelMag.com • :15 pre-roll commercial on webisodes for 6 Print Promotion months • Logo inclusion in the print ad campaign • 728x90 banner ad on CaribbeanTravelMag.com for 6 months • 1 full-page ad in Caribbean Travel + Life Total Investment: $35,000 www.CARIBBEANTRAVELMAG.com
  • 12. Caribbean Travel + Life’s Affordable Caribbean Sponsorship Opportunities The Official Magazine of the Caribbean One Segment, Airs Twice – Segment Sponsorship TV Promotion Online Promotion • One :30 commercial (airs twice) • Inclusion in one Affordable Caribbean • Major promotional feature in segment E-newsletter sent to 70,000 opt-in • :30 TV commercial production subscribers • One Billboard & Bug Print Promotion Online Promotion • Featured on the TV show’s microsite • Logo inclusion in the print ad on CaribbeanTravelMag.com campaign • :15 pre-roll commercial on webisodes for one month • 728x90 banner ad on CaribbeanTravelMag.com for one month Total Investment: $17,000 www.CARIBBEANTRAVELMAG.com
  • 13. Caribbean Travel + Life’s Affordable Caribbean Marketing Opportunities Travel Channel Segment + Online Promotion + Resort Footage TV Promotion High-Definition B-roll Footage •! Exclusive 3- to 5-minute segment broadcast •! A DVD featuring unedited footage from the in beautiful, vibrant high-definition on television shoot for use in future marketing/ Caribbean Travel + Life’s Affordable promotional opportunities Caribbean TV show •! Stunning, high-definition footage of your •! Exposure to 93.4 million cable subscribers nationally on the Travel Channel resort featuring exteriors, interiors, rooms, aerial views, pools, and any additional amenities you may wish to highlight Online Promotion •! Premium placement of 3- to 5-minute television segment on Caribbean Travel + Life’s website (CaribbeanTravelMag.com) for six months Total Investment: $9,500 ! •! Access to a targeted audience of more than 75,000 unique monthly visitors on CaribbeanTravelMag.com www.CARIBBEANTRAVELMAG.com
  • 14. Barefoot TV Marketing Opportunities High-Definition B-roll Footage of Your Resort High-Definition B-roll Footage •! A DVD featuring 5 to 10 minutes of vibrant, high-definition footage of your resort for use in future marketing/promotional opportunities •! Stunning, high-quality footage featuring exteriors, interiors, rooms, aerial views, pools, and any additional amenities you may wish to highlight at your resort •! Shot by our professional and experienced video production team Total Investment: $5,000! www.CARIBBEANTRAVELMAG.com
  • 15. Caribbean Travel + Life’s Affordable Caribbean Sponsorship Opportunities The Official Magazine of the Caribbean À La Carte Marketing Opportunities Caribbean Spotlight Feature • A series of :30 videos proceeding commercial breaks that promotes all the destinations in the Caribbean. Includes video production and air time (one episode, show runs twice). $10,000 Online Banner Ads on the TV Show’s Microsite on CaribbeanTravelMag.com • 728x90 Leaderboard Exclusive or rotating with up to two other marketing partners $1,000 a month • 300x250 Upper Square Exclusive or rotating with up to two other marketing partners $750 a month • 300x250 Lower Square Exclusive or rotating with up to two other marketing partners $500 a month Affordable Caribbean E-Newsletter • Sent to 70,000 opt-in subscribers (includes photo, descriptive copy and link to your web site.) $1,000 per e-mail Custom Video Sponsor (two minutes, 30 seconds) • For use in company’s own marketing purposes (includes B-roll) $5,000 Sweepstakes/Contests • An easy way to build leads! You provide the prize, and we do the rest, from building the contest page, to promoting it, to providing you a database of leads afterwards. Runs for a minimum of 3 months. $8,000 www.CARIBBEANTRAVELMAG.com
  • 16. The Official Magazine of the Caribbean Caribbean Travel + Life’s Affordable Caribbean TV Series on the Travel Channel Reach people who share a passion for Caribbean travel on TV, in print and online. www.CARIBBEANTRAVELMAG.com

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