Social Media In China

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The Student Council Team of TU Berlin featured the subject MADE IN CHINA - Potentials and Challenges in the Chinese market with its series "Evenings VII – Bricks”. Lars-Alexander Mayer, partner at trommsdorff +drüner participated in the event. In 2010, t+d opened an office in Beijing, China.

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Social Media In China

  1. 1. Social Media In ChinaOpportunities and Challenges in the Chinese market Lars-Alexander Mayer Berlin, 11.01.2012 Rosenstraße 18, 10178 Berlin Fon +49 (0) 30 2787 60-0, Fax +49 (0) 30 2787 60-66 Lars-Alexander.Mayer@td-berlin.com www.td-berlin.com, info@td-berlin.com
  2. 2. trommsdorff + drüner at a glance Management Consultancy focusing on innovation-marketing Experience in Innovation- & Marketing-Projects for many years 75 Employees; Offices in Berlin and Beijing (China) Agency of trommsdorff + drüner A subsidiary company of trommsdorff + drüner specialized on Social Media, applications based in Beijing specialized on Social Media, and enterprise 2.0 applications and enterprise 2.0 in China Lars-Alexander.Mayer@td-berlin.com
  3. 3. Room 1509, 15th Floor Building A, Sanlitun SOHO,No.8 Gongti North Road, Chaoyang District, Beijing 100027特德营销咨询(北京)有限公司北京市朝阳区工体北路8号院三里屯SOHO A座15层1509室 北京 100027 Lars-Alexander.Mayer@td-berlin.com
  4. 4. MSH CHINA - Social Media Reporting IMPRESSIONS Gaining consumer and market insights through online monitoring. Lars-Alexander.Mayer@td-berlin.com
  5. 5. BOSCH CHINA - Social Media Workshop IMPRESSIONS Day 1 Day 2 Day 3 Hosting social media trainings and workshop for top-level managers Lars-Alexander.Mayer@td-berlin.com
  6. 6. DR. OETKER CHINA - Pizza Box IMPRESSIONS Promoting China’s first frozen pizza through on- and offline channels Lars-Alexander.Mayer@td-berlin.com
  7. 7. VOLKSWAGEN CHINA – My Blue Mobility Mobile App IMPRESSIONS Informing customers about sustainable driving behaviours in a playful way Lars-Alexander.Mayer@td-berlin.com
  8. 8. VOLKSWAGEN CHINA – The People’s Car Project IMPRESSIONS Open Innovation Platform PCP Mobile App Exploring Chinese people’s creative ideas for automotive innovation Lars-Alexander.Mayer@td-berlin.com
  9. 9. How China and Germany differ in terms of Social Media… >500 Internet Users (Mio) 65 318 via mobile 14 (Mio) Avg. 74 minutes Avg. 150 minutes online/day online/day Germany Consolidated social Highly segmented media landscape 90% read social media landscape BBS regularly (Million)Social media is first of all a Social media is business, withbig idea and not profit-driven most networks highly profitable rural urbanSource: CNNIC reports 2009, 2010, 2011 2008 (Dez) 2009 (Dez) 2010 (Dez) Source: CNNIC Chinese rural internet development report 2010 (Apr) Lars-Alexander.Mayer@td-berlin.com
  10. 10. China Social Media Newsletter If you want to stay up-to-date on Social Media in China… … then sign-up for our Social Media Newsletter by sending an E-Mail with subject line ’! to socialmedia@td-berlin.com Lars-Alexander.Mayer@td-berlin.com
  11. 11. Career and Internships If you are interested in an internship or start your career… … then send an eMail with your application to recruiting@td-berlin.com Lars-Alexander.Mayer@td-berlin.com
  12. 12. ContactIf you are looking for a German management consultancy …… with Chinese market expertise located in Germany… with German Thinking located in Chinathen contact us!Dipl.-Ing. Lars-Alexander MayerAddress Rosenstraße 18, 10178 BerlinFon +49 (0) 30 2787 60-0eMail Lars-Alexander.Mayer@td-berlin.comXING Xing.com/profile/LarsAlexander_Mayer Lars-Alexander.Mayer@td-berlin.com
  13. 13. THANK YOU! Lars-Alexander.Mayer@td-berlin.com
  14. 14. What the PCP has achieved so far (Status 14/12/11) 90.000+ Car Ideas 260.000+ Registered Users 10.4 Million+ Visitors To Platform   280.000+ 9 Awards Mobile App Downloads 56% Online Campaign Awareness 700.000+ 7.6 million+ Votes on Ideas 3 Million+ Views On PCP Videos Fans On Social Media Lars-Alexander.Mayer@td-berlin.com

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