Social Media In China


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The Student Council Team of TU Berlin featured the subject MADE IN CHINA - Potentials and Challenges in the Chinese market with its series "Evenings VII – Bricks”. Lars-Alexander Mayer, partner at trommsdorff +drüner participated in the event. In 2010, t+d opened an office in Beijing, China.

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Social Media In China

  1. 1. Social Media In ChinaOpportunities and Challenges in the Chinese market Lars-Alexander Mayer Berlin, 11.01.2012 Rosenstraße 18, 10178 Berlin Fon +49 (0) 30 2787 60-0, Fax +49 (0) 30 2787 60-66,
  2. 2. trommsdorff + drüner at a glance Management Consultancy focusing on innovation-marketing Experience in Innovation- & Marketing-Projects for many years 75 Employees; Offices in Berlin and Beijing (China) Agency of trommsdorff + drüner A subsidiary company of trommsdorff + drüner specialized on Social Media, applications based in Beijing specialized on Social Media, and enterprise 2.0 applications and enterprise 2.0 in China
  3. 3. Room 1509, 15th Floor Building A, Sanlitun SOHO,No.8 Gongti North Road, Chaoyang District, Beijing 100027特德营销咨询(北京)有限公司北京市朝阳区工体北路8号院三里屯SOHO A座15层1509室 北京 100027
  4. 4. MSH CHINA - Social Media Reporting IMPRESSIONS Gaining consumer and market insights through online monitoring.
  5. 5. BOSCH CHINA - Social Media Workshop IMPRESSIONS Day 1 Day 2 Day 3 Hosting social media trainings and workshop for top-level managers
  6. 6. DR. OETKER CHINA - Pizza Box IMPRESSIONS Promoting China’s first frozen pizza through on- and offline channels
  7. 7. VOLKSWAGEN CHINA – My Blue Mobility Mobile App IMPRESSIONS Informing customers about sustainable driving behaviours in a playful way
  8. 8. VOLKSWAGEN CHINA – The People’s Car Project IMPRESSIONS Open Innovation Platform PCP Mobile App Exploring Chinese people’s creative ideas for automotive innovation
  9. 9. How China and Germany differ in terms of Social Media… >500 Internet Users (Mio) 65 318 via mobile 14 (Mio) Avg. 74 minutes Avg. 150 minutes online/day online/day Germany Consolidated social Highly segmented media landscape 90% read social media landscape BBS regularly (Million)Social media is first of all a Social media is business, withbig idea and not profit-driven most networks highly profitable rural urbanSource: CNNIC reports 2009, 2010, 2011 2008 (Dez) 2009 (Dez) 2010 (Dez) Source: CNNIC Chinese rural internet development report 2010 (Apr)
  10. 10. China Social Media Newsletter If you want to stay up-to-date on Social Media in China… … then sign-up for our Social Media Newsletter by sending an E-Mail with subject line ’! to
  11. 11. Career and Internships If you are interested in an internship or start your career… … then send an eMail with your application to
  12. 12. ContactIf you are looking for a German management consultancy …… with Chinese market expertise located in Germany… with German Thinking located in Chinathen contact us!Dipl.-Ing. Lars-Alexander MayerAddress Rosenstraße 18, 10178 BerlinFon +49 (0) 30 2787 60-0eMail Lars-Alexander.Mayer@td-berlin.comXING
  13. 13. THANK YOU!
  14. 14. What the PCP has achieved so far (Status 14/12/11) 90.000+ Car Ideas 260.000+ Registered Users 10.4 Million+ Visitors To Platform   280.000+ 9 Awards Mobile App Downloads 56% Online Campaign Awareness 700.000+ 7.6 million+ Votes on Ideas 3 Million+ Views On PCP Videos Fans On Social Media