An Activist blog after five
years.
Thomas Waters, October 5, 2013
This session
There is plenty of resources to help someone just
getting started, but what about after that?
How do you take...
Why blog?
Content Marketing
News/Journalism
Opinion Editorial
Personal voice- diary/1st person accounts
Community Building...
The beginning...
2002-2004- diary blogging
Early efforts
Queer Look Podcast
iTunes 2006-2007, reposted 2009
Podcamp 2008
Q...
The first
year...
Content/topics
Blog design
Theme: iNove
Expectations
Social media
The second
year...
Content/topics
Dyke March post
Blog design
Purchased theme: Flexithemes
“The News”
Expectations
Social ...
The third year...
Content/topics
Bloomfield incident posts
Trans issues
Blog design
Blog Talk Radio
Expectations
Social me...
The fourth year...
Content/topics
Beacons of Equality Award
Focus on deeper issues
Blog design
Emphasis on SEO
Expectation...
The fifth year...
Content/topics
Sochi Olympics
Blog design
The LGBTQ weekly news recap
Expectations
Social media
Strengths...
Consistent voice.
Focused content that remains topical.
Equal opportunity opinions.
Not a clone of other site...
Weaknesses/shortcoming
s...
Spelling
Being over-extended
Forgetting to be fearless.
Failing to do adequate marketing.
Fail...
Lessons Learned...
Content/Topics
Post length
Don’t over think or over work the post
Lessons Learned...
Blog design
Evaluate your theme. What do you
want your UX to be?
Don’t be afraid that you aren’t enough...
Lessons Learned...
Expectations
Know what you consider to be your
goal(s) so you can decide if you are
meeting these goals...
What blogging
requires
An opinion and enough ego
Time
Naiveté
Q/A
Thomascwaters.com podcamp8
Thomascwaters.com podcamp8
Upcoming SlideShare
Loading in …5
×

Thomascwaters.com podcamp8

247 views
192 views

Published on

A talk given at Pittsburgh Podcamp 8, Oct 5, 2013. In the talk, I use the five years of blogging as thomascwaters.com as a case study for what has and hasn't worked as a blogger.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
247
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • These slides will be on slideshare, linked from this page.
  • Long form content: is blogging now LF given the role of Social Media?
  • There are many reasons to blog. All valid with none more important than the others.
  • Lack of analytics- was anyone listening
  • Google Analytics
  • Dyke March post-
  • Gay wrestle gay sex title
  • Banner year Award at the end of the year/ begining of fifth Gay wrestle gay sex title
  • Fairy tale wedding post
  • How has Twitter changed and what does that mean for content?
  • Thomascwaters.com podcamp8

    1. 1. An Activist blog after five years. Thomas Waters, October 5, 2013
    2. 2. This session There is plenty of resources to help someone just getting started, but what about after that? How do you take a blog that is not a newbie blog and get it to keep growing/succeeding? Technical Stuff Content Blogging as a lifestyle
    3. 3. Why blog? Content Marketing News/Journalism Opinion Editorial Personal voice- diary/1st person accounts Community Building/Educational ASPIRATION BLOGS: The Dish/ Andrew Sullivan AmericaBlog/ John Arovosis
    4. 4. The beginning... 2002-2004- diary blogging Early efforts Queer Look Podcast iTunes 2006-2007, reposted 2009 Podcamp 2008 QLATB.com
    5. 5. The first year... Content/topics Blog design Theme: iNove Expectations Social media
    6. 6. The second year... Content/topics Dyke March post Blog design Purchased theme: Flexithemes “The News” Expectations Social media
    7. 7. The third year... Content/topics Bloomfield incident posts Trans issues Blog design Blog Talk Radio Expectations Social media
    8. 8. The fourth year... Content/topics Beacons of Equality Award Focus on deeper issues Blog design Emphasis on SEO Expectations Social media
    9. 9. The fifth year... Content/topics Sochi Olympics Blog design The LGBTQ weekly news recap Expectations Social media
    10. 10. Strengths... Consistent voice. Focused content that remains topical. Equal opportunity opinions. Not a clone of other sites. Deep content. Not a cheerleader blog.
    11. 11. Weaknesses/shortcoming s... Spelling Being over-extended Forgetting to be fearless. Failing to do adequate marketing. Failing to do enough editing. Failing to use keywords or keyword phrases in the content
    12. 12. Lessons Learned... Content/Topics Post length Don’t over think or over work the post
    13. 13. Lessons Learned... Blog design Evaluate your theme. What do you want your UX to be? Don’t be afraid that you aren’t enough of a geek. Adjust your blog as it works for you. Don’t adjust a good process simply to fit your software/theme restrictions.
    14. 14. Lessons Learned... Expectations Know what you consider to be your goal(s) so you can decide if you are meeting these goals. You can take a break and not have your blog die. Social media: don’t mistake being on social media for your blogging.
    15. 15. What blogging requires An opinion and enough ego Time Naiveté
    16. 16. Q/A

    ×