The applicationdiscoveryprocess 1 DroidconBelgium – January 21st 2011
Stéphane Guérin Co-founder and CEO of Android developer Paris Android User Group organizer Bloggerat 2 Introduction @guerwan @appoke_store
3 How do youfind new apps?
4 How do youfind new apps?
5 How do youfind new apps?
6 How do youfind new apps?
7 Android market
8 Long taileffect # of Downloads # of applications
9 Long taileffect # of Downloads 50 % of apps on the Androidmarket have been downloadedlessthan 50 times. # of applications
10 Long taileffect # of Downloads < 1% of apps have more than 250 000 downloads 50 % of apps on the Androidmarket have been downloadedlessthan 50 times. # of applications
Music Band Will probablynevermakeit to the top of a category Targets the fan community Distribution : Difficult to distribute on the Android market But canspreadquicklybetween the fans of this band 11 Example
12 Word of mouth
Friendsare the people you trust most They know whatyoulike You have tastes, expectations and issues in common They know the applications youcouldlike. Theyprobably have the applications youwant. 13 Whyword of mouthisworking?
14 How to takeadvantage of the social graph for yourapp? AppAware
Seewhat applications yourfriends have Recommend an app to a friend Seeyourfriendscomments Discover new applications! 15 Benefits for the user
Virality More users! 16 Benefits for developers Android market
Don’tthink putting yourapp on the Android market isenough to makeit a success. Use social networks to spreadyourapp: Use the social discovery solutions (AppBrain, AppAware, Appoke, AppsFire…) Create a Facebook page Communicate on Twitter Have a webpage for yourapp. The more wayssomeonecanlearn about yourapp the betteritis. 17 Lessons for developers
18 Thankyou… Any questions? http://appoke.com Stéphane Guérin email@example.com