• Save
Šerovanje na internetu
Upcoming SlideShare
Loading in...5
×
 

Šerovanje na internetu

on

  • 567 views

More about Toni Richard Crisolli ...

More about Toni Richard Crisolli
Facebook: https://www.facebook.com/toni.crisolli
Twitter: https://www.twitter.com/tonicrisolli
Slideshare: http://www.slideshare.net/tcrisolli
Vimeo: https://vimeo.com/tonicrisolli
Wordpress: http://www.youtube.com/user/tonicrisolli
Flickr: http://www.flickr.com/photos/24348670@N07

Statistics

Views

Total Views
567
Views on SlideShare
565
Embed Views
2

Actions

Likes
1
Downloads
1
Comments
0

1 Embed 2

https://twitter.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • View As One Page »The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.Summaries of Good StuffIn addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.How the Knowledge Graph Works. Click to see full graph exampleSince this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarterFor now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes. The CompetitionGoogle’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results pageIt’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.
  • View As One Page »The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.Summaries of Good StuffIn addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.How the Knowledge Graph Works. Click to see full graph exampleSince this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarterFor now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes. The CompetitionGoogle’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results pageIt’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.
  • View As One Page »The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.Summaries of Good StuffIn addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.How the Knowledge Graph Works. Click to see full graph exampleSince this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarterFor now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes. The CompetitionGoogle’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results pageIt’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.
  • View As One Page »The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.Summaries of Good StuffIn addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.How the Knowledge Graph Works. Click to see full graph exampleSince this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarterFor now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes. The CompetitionGoogle’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results pageIt’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.
  • View As One Page »The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.Summaries of Good StuffIn addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.How the Knowledge Graph Works. Click to see full graph exampleSince this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarterFor now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes. The CompetitionGoogle’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results pageIt’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.
  • View As One Page »The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.Summaries of Good StuffIn addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.How the Knowledge Graph Works. Click to see full graph exampleSince this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarterFor now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes. The CompetitionGoogle’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results pageIt’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.
  • http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/35 Mind Numbing YouTube Facts, Figures and Statistics – InfographicWritten byJeff Bullas - 19 CommentsCategories: Facts and Figures, Social Media, Statistics, Video, YouTubeIt is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the planet we inhabit.Recently the earth’s population passed the 7 billion mark and over 2 billion of those are connected to the internet and more than 5 billion have a mobile phone.When you start connecting that many people with global social networks such as Facebook (with over  900 million users), then opportunities and access to markets that were local become  global.Markets for business that were measured in thousands and millions suddenly scale to billions.It is not only the size that expands but the velocity of the market accelerates as information is transferred and shared at light speed on optic fibre and wireless networks.Social Media is Unlocking OpportunitiesI recently finished reading an insightful book by Susan Cain. The book titled “QUIET: The Power of Introverts in a World That Can’t Stop Talking“, highlighted for me the power of the social web to provide everyone with a voice.The connected and global knowledge economy is providing the quiet introvert with media platforms that provide a soapbox to shout at the world.The creative spirits that were locked in urban and rural islands are now free to be heard, read and viewed in milliseconds on fixed and mobile devices.YouTube since its  inception in 2005 is one of many social media channels that allow anyone with passion and purpose to display and spread their ideas and express themselves.There are hundreds of YouTube partners earning 6 figure incomes from their presence on a free video channel.To provide some perspective on what the social and multimedia web has unleashed here are the latest YouTube facts, figures and statistics.YouTube Traffic60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.Over 4 billion videos are viewed a dayOver 800 million unique users visit YouTube each monthOver 3 billion hours of video are watched each month on YouTubeMore video is uploaded to YouTube in one month than the 3 major US networks created in 60 years70% of YouTube traffic comes from outside the USYouTube is localized in 39 countries and across 54 languagesIn 2011, YouTube had more than 1 trillion viewsIn 2011 there were almost 140 views for every person on EarthYouTube Partner ProgramCreated in 2007, the YouTube partner program now has 30,000+ partners from 27 countries around the worldYouTube pays out millions of dollars a year to partnersHundreds of partners are making six figures a yearPartner revenue has more than doubled for four years in a rowMaking Money from YouTubeYouTube is monetizing over 3 billion video views per week globally98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display NetworkHundreds of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippableYouTube Product MetricsYouTube has more HD content than any other online video siteThere are thousands of full-length movies on YouTube10% of YouTube’s videos are available in HDYouTube mobile gets over 600 million views a dayTraffic from mobile devices tripled in 2011The YouTube player is embedded across tens of millions of websitesContent IDYouTube created the technology to detect uploaded videos that infringe copyright in 2007. Content ID technology creates a ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the videoContent ID scans over 100 years of video every dayMore than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record labelThere are more than eight million reference files (over 500,000 hours of material) in YouTube’s Content ID database. That number has doubled in the last yearOver a third of YouTube’s total monetized views come from Content IDMore than 120 million videos have been claimed by Content IDSocialThe rise of Facebook, Twitter and other social networks has accelerated the growth of YouTube as it enables discovery and sharing of online video.500 years of YouTube video are watched every day on FacebookOver 700 YouTube videos are shared on Twitter each minute100 million people take a social action on YouTube (likes, shares, comments, etc) every weekAn auto-shared tweet results in 6 new youtube.com sessions on averageThere are 500 tweets per minute containing a YouTube linkMillions of subscriptions to YouTube happen each day. (Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site)More than 50% of videos on YouTube have been rated or include comments from the communityMillions of videos are favorited every dayRead more at http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/#GLVB72YoCq8K5MbI.99

Šerovanje na internetu Šerovanje na internetu Presentation Transcript

  • Toni R. Crisolli19.10.2012. god.
  • Toni Richard Crisolli
  • Toni Richard Crisollitoni.crisolli@gmail.com, @fnst.orgtwitter.com/@tonicrisolliFacebook.com/toni.crisolliVimeo.com/tonicrisolli
  • Knowledge Graph – „From STRINGS to THINGS“
  • Knowledge Graph
  • Knowledge Graph
  • Knowledge Graph
  • Knowledge Graph
  • ŠEROVANJE ;)
  • Šerovanje nije ništa novo … Ali, u informativnom dobu … Mi delimo Iz više Dosta Mnogo više izvora Sa više ljudi češde brže sadržaja informacija
  • SHARINGPERSONA
  • SHARING PERSONAALTRUISTI Oni dele sadržaj kako bi BUMERANZI (Boomerangs)drugima mogli da pomognu. Teže da Oduševljeni reakcijom drugih povodombudu pouzdan izvor informacija. Vise sadržaja koji su podelili, bumeranzi suvole da dele putem email-a i Facebook. čak sredni i kada dobiju negativne komentare. Oni žude za potvrdom biloKARIJERISTI Ovi dobro obrazovani koje vrste.delioci žele da zarade reputaciju time KONEKTORI Ova lica smatrajušto doprinose vrednosti njihovih mreža, deljenje sadržaja kao način ostajanja uviše preferiraju sadržaj koji je ozbiljniji i kontaktu sa drugima i kao načinprofesionalniji. planiranja. Njihovo delilačko ponašanje je opuštenije.HIPSTERI Ovi mladji delioci „poznajuživot samo u informatičkom dobu“. SELEKTIVCI Oni dobro razmisle oKoriste Twitter i Facebook radi deljenja tome šta de podeliti i sa kim. Pošto jenajnovijih i kreativnih sadržaja, i njihovo deljenje više ličnog tipa, onifokusiraju se na gradjenju identiteta. očekuju od ljudi da im odgovore i da deluju, odnosno komentarišu.
  • MOTIVACIJADostavljamo drugima vredne i zanimljive sadržajeinformacija.Definišemo sebe drugima i prihvatamo socijalnovrednovanje.Ojačavamo i dopunjujemo naše veze.Samoispunjenje (uživamo u priznavanju od stranedrugih)Zalažemo se za ciljeve u koje verujemo!!!!!
  • KAKO DA STVORIMDELJIV SADRŽAJ IKAKO DA NAVEDEMLJUDE DA GA DALJEDELE?
  • Šta Vi najviše share-ujete?
  • Sardžaj moze biti ... Praktično korisni Emocionalni sadržaj sadržaj Sadržaj koji se deli da bi seSadržaj kojim se drugi informišu drugi zabavili ili da bi se sa povodom nečega drugima povezali Motivi Valentnost Altruisti Predsatvljanje Pomažu Samo - Pozitivno Negativno drugima predstavljanje
  • Uticajno šerovanjeApelujemo na njivova osedanja (humor, tuga, ...)Koristimo osedaj za hitnostOlakšavamo šerovanjePojednostavljujemo... I tako sprečavamo zbrkuZnamo šta naša publika želi
  • Optimizacija za pretraživače SEO
  • Uobičajena definicija najvažnijih terminakoje demo koristiti sve vreme...• Search Engine Optimization (SEO)To je opšti pojam koji se koristi za opisivanje metoda istrategija koje de vam pomodi da se vaša stranica/mestopozicionira bolje na listi pretraživača.• Na stranici SEO (On page SEO)• Van stranice SEO (Off page SEO)• Backlinking
  • Alati
  • Vizualnaoptimizacija
  • by Google
  • Social symbiosis• 500 yrs. of YouTube video watched every day on FB• 700+ YouTube videos shared on Twitter each minute• 100 million social actions on YouTube every week• An auto-shared tweet results in 6 new youtube.com sessions on average• There are 500 tweets per minute containing a YouTube link
  • Kako da pridobijemoviše gledaoca?
  • “Najvažnije je da ono šta radite na YouTube – najbolja optimizacija –je da radite nešto dobro, i da volite to što radite.”
  • The Creator Playbook Februar 2012.
  • Prvih 15 sekundi
  • Meta podaci
  • Meta podaci su:1. Title2. Tags3. Description4. Thumbnail
  • Call to Action - CTO
  • Annotations
  • Annotations Primeri
  • http://www.youtube.com/watch?v=JFVkzYDNJqo
  • http://www.youtube.com/watch?v=OKmr6Ruz1kg&feature=plcp
  • http://www.youtube.com/watch?v=P3VFeG5zOpg&list=UUyoM9uxRbTtYoORWJPYWYyg&index=15&feature=plcp
  • YouTube Analytics Tool
  • Thumbnail optimizacija(Hack)
  • 11 najboljih saveta
  • 11 najboljih saveta #1) Likes i favorites povedavaju rangiranje Vaših video snimaka na YouTube pretraživaču. #2) Redovno objavljivanje (epizode) videa na YouTube poboljšade Vaše rangiranje. #3) Više sadržaja vodi ka vedoj gledanosti i boljem kotiranju. #4) Pišite dobre naslove! Stavite prvo ključne reči, a branding na kraju. #5) Uključite ključne reči u svoje tag-ove i postavite najvažnije ključne reči i ključne fraze na početku polja za tag-ovanje. Koristite više od 12 tag-ova.
  • #6) Postavite prvo najuverljiviju informaciju u opisu Vašeg videa.Dodajte relevantne linkove (kanal, subscription, SM, sadržaj)!Takodje uključite pratede ključne reči tagline-a.#7) YouTube pretraživački algoritam favorizuje video snimke kojipreko linkovanih napomena povezuju i usmeravaju ka drugimYouTube instrumentima.#8) Ukoliko su Vaši video snimci na uvršdeni u play listu, topobiljšava kotiranje Vašeg sadržaja na YouTube.Tip #9) Ukoliko Vaš video snimak izaziva dosta reakcija to detakodje pomodi da YouTube naznači da je Vaš video popularan irelevantan i pomodi de sa SEO za YouTube.#10) Reagujte na komentare na vreme (24h) posle objavljivanjavidea.
  • 11 najboljih savetaYoutube.com/tonicrisolliUmesto toga uvek koristitiYoutube.com/user/tonicrisolli
  • Zaključak• Poznavati svoju publiku• Nuditi relevantan sadržaj• Pripremiti profesionalno• Planirati unapred i imati utvrdjeni raspored (epizode)• Ponuditi najbolje mogudi kvalitet• Ne žuriti sa optimizacijom• Koristiti napomene (annotations) koje de uticati na iskustvo i dalje aktivnosti• Koristiti analitiku kako bi optimirali set meta podataka i timing• Uključiti svoju publiku (CTO)• Ne boli ako se pita za pomod• Partner up
  • Toni Richard Crisollitoni.crisolli@gmail.com, @fnst.orgTwitter.com/@tonicrisolliFacebook.com/toni.crisolliVimeo.com/tonicrisollitonicrisolli.wordpress.comYoutube.com/toni.crisolli