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  • Why Facebook Is Paying $1 Billion For InstagramGuest Writer on April 10, 2012 8:22 PM Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.The audience for Instagram is relatively young: over half of the visitors to the Instagram website are under the age of 35. This is an interesting contrast to the visitors of Facebook’s website, which reflects a more mainstream audience with a higher share of older users. These differences can certainly offer opportunities to promote and grow usage of each of the networks across age groups.   Many users of Instagram share their photos across a number of social networks since within the Instagram application, you can link to your share photos with Twitter, Facebook, Flickr, Tumblr, Posterous (recently acquired by Twitter) and Foursquare accounts.As a result of this integration and heavy use of social networks in general, social networks refer the majority of traffic to the Instagram website. Last week, new visitors represented one in four of the traffic going to the photo sharing site from social networks, most likely because they saw photos within the feeds of their friends.Last week, there was considerable excitement around the launch of Instagram app for Android phones, which became available on Google’s recently relaunched digital media store, Google Play.The app reached over one million downloads on the first day of availability. Visits to the Instagram website increased 59 percent over the previous week and Google Play ranked sixth among the downstream websites visited immediately after the Instagram website.Please note this data does not include mobile traffic. Readers, do you use Instagram yet?Guest writer Heather Dougherty is director of research at Experian Hitwise.Animation created by Online MBA Programs.Related Stories Should Facebook Acquire Pinterest Or Path? The Biggest Loser In Facebook Versus Google Is YouFacebook Page Metrics Will Better Measure ViralityBeyond Timeline: The Changing Face Of Facebook AdsTags AcquisitionsGuest PostInstagram4 CommentsSharePrevious PostMicrosoft Likes Its Latest Facebook ProjectNext PostAnimated GIF Files Invade Facebook TimelineMediabistro Events Smartphone & Tablet Games Summit Early Rate Ends TodayJoin us at our Smartphone & Tablet Games Summit, June 26 in San Francisco, and connect with today's mobile gaming experts. You'll learn successful game design tactics and monetization strategies that work. Full access passes are only $299 until today, April 18. Register now and save! DisqusLike Dislike and 4 others liked this. LoginAdd New CommentImage Showing 4 comments Mgpolar101 This is just data points, and does not help people understand the true "why" of an acquisition of a company that makes zero revenue.LikeReply1 week ago 1 Like Victor AchillesLets just hope it was worth it. Facebook now needs to utilize the services aptly. LikeReply6 days ago ZeeDay - Create Facebook AppsThey deserved thatLikeReply1 week ago broadband providers Instagram launched its app in 2010.At that time no one thinks that this will reach the facebook for a billion:)LikeReply1 week ago M Subscribe by emailS RSSTrackback URL FollowAllFacebookInterested in advertising on AllFacebook?Social Media JobsLet your next job find you!Your desired career$,000 to $,000 Your desired salaryFeatured CompanyJobs of the DayPR and Social Media Manager Sotheby's Institute of Art in New York, NY Social Platform Community Manager (Multicultural)Draftfcb in Chicago, IL See all jobsHire The Best in Social MediaTap into our vast network of talented social media pros.Post a risk-free job listingPopular Right NowFACEBOOK COMMENTED AllFacebook on TwitterFacebook Board Was In The Dark Over Instagram Deal http://t.co/47mKwX0R 9 minutes agoLinking To Facebook Pages Lowers Ad Costs http://t.co/GfuJQgab 38 minutes agoSimple Ways To Get More Likes On Facebook Pages http://t.co/KHz2I9vB about 2 hours agoBrowser Plugin Promises Better Facebook Searches http://t.co/iRbSPN6a about 3 hours ago Follow AllFacebook on TwitterPartnersBecome a SponsorUpcoming EventsSocial Gaming Summit May 23-24, 2012 | BerlinWhere Gaming Meets the Social WebSemantic Tech & Business Conference June 3-7, 2012 | San FranciscoFull Coverage Of the Semantic Web, Linked Data, and Big DataSmartphone & Tablet Games Summit June 26, 2012 | San FranciscoThe Business of Mobile GamingAllFacebook Marketing Conference June 28-29, 2012 | San FranciscoYour How-To Guide for Facebook Marketing View All Events
  • Why Facebook Is Paying $1 Billion For InstagramGuest Writer on April 10, 2012 8:22 PM Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.The audience for Instagram is relatively young: over half of the visitors to the Instagram website are under the age of 35. This is an interesting contrast to the visitors of Facebook’s website, which reflects a more mainstream audience with a higher share of older users. These differences can certainly offer opportunities to promote and grow usage of each of the networks across age groups.   Many users of Instagram share their photos across a number of social networks since within the Instagram application, you can link to your share photos with Twitter, Facebook, Flickr, Tumblr, Posterous (recently acquired by Twitter) and Foursquare accounts.As a result of this integration and heavy use of social networks in general, social networks refer the majority of traffic to the Instagram website. Last week, new visitors represented one in four of the traffic going to the photo sharing site from social networks, most likely because they saw photos within the feeds of their friends.Last week, there was considerable excitement around the launch of Instagram app for Android phones, which became available on Google’s recently relaunched digital media store, Google Play.The app reached over one million downloads on the first day of availability. Visits to the Instagram website increased 59 percent over the previous week and Google Play ranked sixth among the downstream websites visited immediately after the Instagram website.Please note this data does not include mobile traffic. Readers, do you use Instagram yet?Guest writer Heather Dougherty is director of research at Experian Hitwise.Animation created by Online MBA Programs.Related Stories Should Facebook Acquire Pinterest Or Path? The Biggest Loser In Facebook Versus Google Is YouFacebook Page Metrics Will Better Measure ViralityBeyond Timeline: The Changing Face Of Facebook AdsTags AcquisitionsGuest PostInstagram4 CommentsSharePrevious PostMicrosoft Likes Its Latest Facebook ProjectNext PostAnimated GIF Files Invade Facebook TimelineMediabistro Events Smartphone & Tablet Games Summit Early Rate Ends TodayJoin us at our Smartphone & Tablet Games Summit, June 26 in San Francisco, and connect with today's mobile gaming experts. You'll learn successful game design tactics and monetization strategies that work. Full access passes are only $299 until today, April 18. Register now and save! DisqusLike Dislike and 4 others liked this. LoginAdd New CommentImage Showing 4 comments Mgpolar101 This is just data points, and does not help people understand the true "why" of an acquisition of a company that makes zero revenue.LikeReply1 week ago 1 Like Victor AchillesLets just hope it was worth it. Facebook now needs to utilize the services aptly. LikeReply6 days ago ZeeDay - Create Facebook AppsThey deserved thatLikeReply1 week ago broadband providers Instagram launched its app in 2010.At that time no one thinks that this will reach the facebook for a billion:)LikeReply1 week ago M Subscribe by emailS RSSTrackback URL FollowAllFacebookInterested in advertising on AllFacebook?Social Media JobsLet your next job find you!Your desired career$,000 to $,000 Your desired salaryFeatured CompanyJobs of the DayPR and Social Media Manager Sotheby's Institute of Art in New York, NY Social Platform Community Manager (Multicultural)Draftfcb in Chicago, IL See all jobsHire The Best in Social MediaTap into our vast network of talented social media pros.Post a risk-free job listingPopular Right NowFACEBOOK COMMENTED AllFacebook on TwitterFacebook Board Was In The Dark Over Instagram Deal http://t.co/47mKwX0R 9 minutes agoLinking To Facebook Pages Lowers Ad Costs http://t.co/GfuJQgab 38 minutes agoSimple Ways To Get More Likes On Facebook Pages http://t.co/KHz2I9vB about 2 hours agoBrowser Plugin Promises Better Facebook Searches http://t.co/iRbSPN6a about 3 hours ago Follow AllFacebook on TwitterPartnersBecome a SponsorUpcoming EventsSocial Gaming Summit May 23-24, 2012 | BerlinWhere Gaming Meets the Social WebSemantic Tech & Business Conference June 3-7, 2012 | San FranciscoFull Coverage Of the Semantic Web, Linked Data, and Big DataSmartphone & Tablet Games Summit June 26, 2012 | San FranciscoThe Business of Mobile GamingAllFacebook Marketing Conference June 28-29, 2012 | San FranciscoYour How-To Guide for Facebook Marketing View All Events
  • Why Facebook Is Paying $1 Billion For InstagramGuest Writer on April 10, 2012 8:22 PM Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.The audience for Instagram is relatively young: over half of the visitors to the Instagram website are under the age of 35. This is an interesting contrast to the visitors of Facebook’s website, which reflects a more mainstream audience with a higher share of older users. These differences can certainly offer opportunities to promote and grow usage of each of the networks across age groups.   Many users of Instagram share their photos across a number of social networks since within the Instagram application, you can link to your share photos with Twitter, Facebook, Flickr, Tumblr, Posterous (recently acquired by Twitter) and Foursquare accounts.As a result of this integration and heavy use of social networks in general, social networks refer the majority of traffic to the Instagram website. Last week, new visitors represented one in four of the traffic going to the photo sharing site from social networks, most likely because they saw photos within the feeds of their friends.Last week, there was considerable excitement around the launch of Instagram app for Android phones, which became available on Google’s recently relaunched digital media store, Google Play.The app reached over one million downloads on the first day of availability. Visits to the Instagram website increased 59 percent over the previous week and Google Play ranked sixth among the downstream websites visited immediately after the Instagram website.Please note this data does not include mobile traffic. Readers, do you use Instagram yet?Guest writer Heather Dougherty is director of research at Experian Hitwise.Animation created by Online MBA Programs.Related Stories Should Facebook Acquire Pinterest Or Path? The Biggest Loser In Facebook Versus Google Is YouFacebook Page Metrics Will Better Measure ViralityBeyond Timeline: The Changing Face Of Facebook AdsTags AcquisitionsGuest PostInstagram4 CommentsSharePrevious PostMicrosoft Likes Its Latest Facebook ProjectNext PostAnimated GIF Files Invade Facebook TimelineMediabistro Events Smartphone & Tablet Games Summit Early Rate Ends TodayJoin us at our Smartphone & Tablet Games Summit, June 26 in San Francisco, and connect with today's mobile gaming experts. You'll learn successful game design tactics and monetization strategies that work. Full access passes are only $299 until today, April 18. Register now and save! DisqusLike Dislike and 4 others liked this. LoginAdd New CommentImage Showing 4 comments Mgpolar101 This is just data points, and does not help people understand the true "why" of an acquisition of a company that makes zero revenue.LikeReply1 week ago 1 Like Victor AchillesLets just hope it was worth it. Facebook now needs to utilize the services aptly. LikeReply6 days ago ZeeDay - Create Facebook AppsThey deserved thatLikeReply1 week ago broadband providers Instagram launched its app in 2010.At that time no one thinks that this will reach the facebook for a billion:)LikeReply1 week ago M Subscribe by emailS RSSTrackback URL FollowAllFacebookInterested in advertising on AllFacebook?Social Media JobsLet your next job find you!Your desired career$,000 to $,000 Your desired salaryFeatured CompanyJobs of the DayPR and Social Media Manager Sotheby's Institute of Art in New York, NY Social Platform Community Manager (Multicultural)Draftfcb in Chicago, IL See all jobsHire The Best in Social MediaTap into our vast network of talented social media pros.Post a risk-free job listingPopular Right NowFACEBOOK COMMENTED AllFacebook on TwitterFacebook Board Was In The Dark Over Instagram Deal http://t.co/47mKwX0R 9 minutes agoLinking To Facebook Pages Lowers Ad Costs http://t.co/GfuJQgab 38 minutes agoSimple Ways To Get More Likes On Facebook Pages http://t.co/KHz2I9vB about 2 hours agoBrowser Plugin Promises Better Facebook Searches http://t.co/iRbSPN6a about 3 hours ago Follow AllFacebook on TwitterPartnersBecome a SponsorUpcoming EventsSocial Gaming Summit May 23-24, 2012 | BerlinWhere Gaming Meets the Social WebSemantic Tech & Business Conference June 3-7, 2012 | San FranciscoFull Coverage Of the Semantic Web, Linked Data, and Big DataSmartphone & Tablet Games Summit June 26, 2012 | San FranciscoThe Business of Mobile GamingAllFacebook Marketing Conference June 28-29, 2012 | San FranciscoYour How-To Guide for Facebook Marketing View All Events
  • Why Facebook Is Paying $1 Billion For InstagramGuest Writer on April 10, 2012 8:22 PM Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.The audience for Instagram is relatively young: over half of the visitors to the Instagram website are under the age of 35. This is an interesting contrast to the visitors of Facebook’s website, which reflects a more mainstream audience with a higher share of older users. These differences can certainly offer opportunities to promote and grow usage of each of the networks across age groups.   Many users of Instagram share their photos across a number of social networks since within the Instagram application, you can link to your share photos with Twitter, Facebook, Flickr, Tumblr, Posterous (recently acquired by Twitter) and Foursquare accounts.As a result of this integration and heavy use of social networks in general, social networks refer the majority of traffic to the Instagram website. Last week, new visitors represented one in four of the traffic going to the photo sharing site from social networks, most likely because they saw photos within the feeds of their friends.Last week, there was considerable excitement around the launch of Instagram app for Android phones, which became available on Google’s recently relaunched digital media store, Google Play.The app reached over one million downloads on the first day of availability. Visits to the Instagram website increased 59 percent over the previous week and Google Play ranked sixth among the downstream websites visited immediately after the Instagram website.Please note this data does not include mobile traffic. Readers, do you use Instagram yet?Guest writer Heather Dougherty is director of research at Experian Hitwise.Animation created by Online MBA Programs.Related Stories Should Facebook Acquire Pinterest Or Path? The Biggest Loser In Facebook Versus Google Is YouFacebook Page Metrics Will Better Measure ViralityBeyond Timeline: The Changing Face Of Facebook AdsTags AcquisitionsGuest PostInstagram4 CommentsSharePrevious PostMicrosoft Likes Its Latest Facebook ProjectNext PostAnimated GIF Files Invade Facebook TimelineMediabistro Events Smartphone & Tablet Games Summit Early Rate Ends TodayJoin us at our Smartphone & Tablet Games Summit, June 26 in San Francisco, and connect with today's mobile gaming experts. You'll learn successful game design tactics and monetization strategies that work. Full access passes are only $299 until today, April 18. Register now and save! DisqusLike Dislike and 4 others liked this. LoginAdd New CommentImage Showing 4 comments Mgpolar101 This is just data points, and does not help people understand the true "why" of an acquisition of a company that makes zero revenue.LikeReply1 week ago 1 Like Victor AchillesLets just hope it was worth it. Facebook now needs to utilize the services aptly. LikeReply6 days ago ZeeDay - Create Facebook AppsThey deserved thatLikeReply1 week ago broadband providers Instagram launched its app in 2010.At that time no one thinks that this will reach the facebook for a billion:)LikeReply1 week ago M Subscribe by emailS RSSTrackback URL FollowAllFacebookInterested in advertising on AllFacebook?Social Media JobsLet your next job find you!Your desired career$,000 to $,000 Your desired salaryFeatured CompanyJobs of the DayPR and Social Media Manager Sotheby's Institute of Art in New York, NY Social Platform Community Manager (Multicultural)Draftfcb in Chicago, IL See all jobsHire The Best in Social MediaTap into our vast network of talented social media pros.Post a risk-free job listingPopular Right NowFACEBOOK COMMENTED AllFacebook on TwitterFacebook Board Was In The Dark Over Instagram Deal http://t.co/47mKwX0R 9 minutes agoLinking To Facebook Pages Lowers Ad Costs http://t.co/GfuJQgab 38 minutes agoSimple Ways To Get More Likes On Facebook Pages http://t.co/KHz2I9vB about 2 hours agoBrowser Plugin Promises Better Facebook Searches http://t.co/iRbSPN6a about 3 hours ago Follow AllFacebook on TwitterPartnersBecome a SponsorUpcoming EventsSocial Gaming Summit May 23-24, 2012 | BerlinWhere Gaming Meets the Social WebSemantic Tech & Business Conference June 3-7, 2012 | San FranciscoFull Coverage Of the Semantic Web, Linked Data, and Big DataSmartphone & Tablet Games Summit June 26, 2012 | San FranciscoThe Business of Mobile GamingAllFacebook Marketing Conference June 28-29, 2012 | San FranciscoYour How-To Guide for Facebook Marketing View All Events
  • Why Facebook Is Paying $1 Billion For InstagramGuest Writer on April 10, 2012 8:22 PM Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.The audience for Instagram is relatively young: over half of the visitors to the Instagram website are under the age of 35. This is an interesting contrast to the visitors of Facebook’s website, which reflects a more mainstream audience with a higher share of older users. These differences can certainly offer opportunities to promote and grow usage of each of the networks across age groups.   Many users of Instagram share their photos across a number of social networks since within the Instagram application, you can link to your share photos with Twitter, Facebook, Flickr, Tumblr, Posterous (recently acquired by Twitter) and Foursquare accounts.As a result of this integration and heavy use of social networks in general, social networks refer the majority of traffic to the Instagram website. Last week, new visitors represented one in four of the traffic going to the photo sharing site from social networks, most likely because they saw photos within the feeds of their friends.Last week, there was considerable excitement around the launch of Instagram app for Android phones, which became available on Google’s recently relaunched digital media store, Google Play.The app reached over one million downloads on the first day of availability. Visits to the Instagram website increased 59 percent over the previous week and Google Play ranked sixth among the downstream websites visited immediately after the Instagram website.Please note this data does not include mobile traffic. Readers, do you use Instagram yet?Guest writer Heather Dougherty is director of research at Experian Hitwise.Animation created by Online MBA Programs.Related Stories Should Facebook Acquire Pinterest Or Path? The Biggest Loser In Facebook Versus Google Is YouFacebook Page Metrics Will Better Measure ViralityBeyond Timeline: The Changing Face Of Facebook AdsTags AcquisitionsGuest PostInstagram4 CommentsSharePrevious PostMicrosoft Likes Its Latest Facebook ProjectNext PostAnimated GIF Files Invade Facebook TimelineMediabistro Events Smartphone & Tablet Games Summit Early Rate Ends TodayJoin us at our Smartphone & Tablet Games Summit, June 26 in San Francisco, and connect with today's mobile gaming experts. You'll learn successful game design tactics and monetization strategies that work. Full access passes are only $299 until today, April 18. Register now and save! DisqusLike Dislike and 4 others liked this. LoginAdd New CommentImage Showing 4 comments Mgpolar101 This is just data points, and does not help people understand the true "why" of an acquisition of a company that makes zero revenue.LikeReply1 week ago 1 Like Victor AchillesLets just hope it was worth it. Facebook now needs to utilize the services aptly. LikeReply6 days ago ZeeDay - Create Facebook AppsThey deserved thatLikeReply1 week ago broadband providers Instagram launched its app in 2010.At that time no one thinks that this will reach the facebook for a billion:)LikeReply1 week ago M Subscribe by emailS RSSTrackback URL FollowAllFacebookInterested in advertising on AllFacebook?Social Media JobsLet your next job find you!Your desired career$,000 to $,000 Your desired salaryFeatured CompanyJobs of the DayPR and Social Media Manager Sotheby's Institute of Art in New York, NY Social Platform Community Manager (Multicultural)Draftfcb in Chicago, IL See all jobsHire The Best in Social MediaTap into our vast network of talented social media pros.Post a risk-free job listingPopular Right NowFACEBOOK COMMENTED AllFacebook on TwitterFacebook Board Was In The Dark Over Instagram Deal http://t.co/47mKwX0R 9 minutes agoLinking To Facebook Pages Lowers Ad Costs http://t.co/GfuJQgab 38 minutes agoSimple Ways To Get More Likes On Facebook Pages http://t.co/KHz2I9vB about 2 hours agoBrowser Plugin Promises Better Facebook Searches http://t.co/iRbSPN6a about 3 hours ago Follow AllFacebook on TwitterPartnersBecome a SponsorUpcoming EventsSocial Gaming Summit May 23-24, 2012 | BerlinWhere Gaming Meets the Social WebSemantic Tech & Business Conference June 3-7, 2012 | San FranciscoFull Coverage Of the Semantic Web, Linked Data, and Big DataSmartphone & Tablet Games Summit June 26, 2012 | San FranciscoThe Business of Mobile GamingAllFacebook Marketing Conference June 28-29, 2012 | San FranciscoYour How-To Guide for Facebook Marketing View All Events
  • Why Facebook Is Paying $1 Billion For InstagramGuest Writer on April 10, 2012 8:22 PM Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.The audience for Instagram is relatively young: over half of the visitors to the Instagram website are under the age of 35. This is an interesting contrast to the visitors of Facebook’s website, which reflects a more mainstream audience with a higher share of older users. These differences can certainly offer opportunities to promote and grow usage of each of the networks across age groups.   Many users of Instagram share their photos across a number of social networks since within the Instagram application, you can link to your share photos with Twitter, Facebook, Flickr, Tumblr, Posterous (recently acquired by Twitter) and Foursquare accounts.As a result of this integration and heavy use of social networks in general, social networks refer the majority of traffic to the Instagram website. Last week, new visitors represented one in four of the traffic going to the photo sharing site from social networks, most likely because they saw photos within the feeds of their friends.Last week, there was considerable excitement around the launch of Instagram app for Android phones, which became available on Google’s recently relaunched digital media store, Google Play.The app reached over one million downloads on the first day of availability. Visits to the Instagram website increased 59 percent over the previous week and Google Play ranked sixth among the downstream websites visited immediately after the Instagram website.Please note this data does not include mobile traffic. Readers, do you use Instagram yet?Guest writer Heather Dougherty is director of research at Experian Hitwise.Animation created by Online MBA Programs.Related Stories Should Facebook Acquire Pinterest Or Path? The Biggest Loser In Facebook Versus Google Is YouFacebook Page Metrics Will Better Measure ViralityBeyond Timeline: The Changing Face Of Facebook AdsTags AcquisitionsGuest PostInstagram4 CommentsSharePrevious PostMicrosoft Likes Its Latest Facebook ProjectNext PostAnimated GIF Files Invade Facebook TimelineMediabistro Events Smartphone & Tablet Games Summit Early Rate Ends TodayJoin us at our Smartphone & Tablet Games Summit, June 26 in San Francisco, and connect with today's mobile gaming experts. You'll learn successful game design tactics and monetization strategies that work. Full access passes are only $299 until today, April 18. Register now and save! DisqusLike Dislike and 4 others liked this. LoginAdd New CommentImage Showing 4 comments Mgpolar101 This is just data points, and does not help people understand the true "why" of an acquisition of a company that makes zero revenue.LikeReply1 week ago 1 Like Victor AchillesLets just hope it was worth it. Facebook now needs to utilize the services aptly. LikeReply6 days ago ZeeDay - Create Facebook AppsThey deserved thatLikeReply1 week ago broadband providers Instagram launched its app in 2010.At that time no one thinks that this will reach the facebook for a billion:)LikeReply1 week ago M Subscribe by emailS RSSTrackback URL FollowAllFacebookInterested in advertising on AllFacebook?Social Media JobsLet your next job find you!Your desired career$,000 to $,000 Your desired salaryFeatured CompanyJobs of the DayPR and Social Media Manager Sotheby's Institute of Art in New York, NY Social Platform Community Manager (Multicultural)Draftfcb in Chicago, IL See all jobsHire The Best in Social MediaTap into our vast network of talented social media pros.Post a risk-free job listingPopular Right NowFACEBOOK COMMENTED AllFacebook on TwitterFacebook Board Was In The Dark Over Instagram Deal http://t.co/47mKwX0R 9 minutes agoLinking To Facebook Pages Lowers Ad Costs http://t.co/GfuJQgab 38 minutes agoSimple Ways To Get More Likes On Facebook Pages http://t.co/KHz2I9vB about 2 hours agoBrowser Plugin Promises Better Facebook Searches http://t.co/iRbSPN6a about 3 hours ago Follow AllFacebook on TwitterPartnersBecome a SponsorUpcoming EventsSocial Gaming Summit May 23-24, 2012 | BerlinWhere Gaming Meets the Social WebSemantic Tech & Business Conference June 3-7, 2012 | San FranciscoFull Coverage Of the Semantic Web, Linked Data, and Big DataSmartphone & Tablet Games Summit June 26, 2012 | San FranciscoThe Business of Mobile GamingAllFacebook Marketing Conference June 28-29, 2012 | San FranciscoYour How-To Guide for Facebook Marketing View All Events
  • On the morning of Sunday, April 8, Facebook Inc.'s youthful chief executive, Mark Zuckerberg, alerted his board of directors that he intended to buy Instagram, the hot photo-sharing service.By the time Facebook CEO Mark Zuckerberg brought his board in on the plan to buy hot photo-sharing service Instagram for $1 billion, the deal was all but done. Drew Dowell has details on The News Hub. Photo: Kimihiro Hoshino/AFP/Getty ImagesIt was the first the board heard of what, later that day, would become Facebook's largest acquisition ever, according to several people familiar with the matter. Mr. Zuckerberg and his counterpart at Instagram, Kevin Systrom, had already been talking over the deal for three days, these people said. How did someone go from wanting to build his company to the sky on Thursday to selling it for $1 billion on Sunday? Still, it's hard to say no to a billion. Andrew Dowell reports on digits. Photo: Getty Images.Negotiating mostly on his own, Mr. Zuckerberg had fielded Mr. Systrom's opening number, $2 billion, and whittled it down over several meetings at Mr. Zuckerberg's $7 million five-bedroom home in Palo Alto. Later that Sunday, the two 20-somethings would agree on a sale valued at $1 billion.It was a remarkably speedy three-day path to a deal for Facebook—a young company taking pains to portray itself as blue-chip ahead of its initial public offering of stock in a few weeks that could value it at up to $100 billion. Companies generally prefer to bring in ranks of lawyers and bankers to scrutinize a deal before proceeding, a process that can eat up days or weeks.Getty Images INSTADEAL: Facebook CEO Mark Zuckerberg, pictured, largely negotiated the deal over a few days with Instagram's Kevin Systrom.Mr. Zuckerberg ditched all that. By the time Facebook's board was brought in, the deal was all but done. The board, according to one person familiar with the matter, "Was told, not consulted." Mr. Zuckerberg owns 28% of Facebook's stock, and controls 57% of its voting rights, giving him the freedom to act independently if he wants. Mr. Systrom, similarly, owns about 45% of his company. That control means investors must accept the fact that the CEOs can move quickly. Journal CommunityAdvocates argue this can be an asset in an industry—online services and social networking—where competitive threats can emerge with lightning speed. In the Instagram deal, one of Mr. Zuckerberg's concerns was Mr. Systrom might have reacted negatively had he approached him through lawyers, people familiar with the matter said. Facebook's CEO got a hand from Amin Zoufonoun, Facebook's director of corporate development, to hammer out details later in the talks, a person familiar with the matter said.These sorts of fast decisions, commonplace among scrappy, private start-ups, get trickier in the more structured world of multibillion-dollar public corporations where Facebook will soon operate. Enlarge ImageBloomberg NewsInstagram's Kevin Systrom."You want the board to provide caution to the CEO,'' said Ralph A. Walkling, executive director of the Center for Corporate Governance at Drexel University's business school. "They are the last line of defense for minority shareholders.'' Facebook's board did vote on the deal, according to people familiar with the matter, though it was largely symbolic. Facebook's chief operating officer, Sheryl Sandberg, learned the Thursday before the deal from Mr. Zuckerberg that he intended to push to acquire Instagram, though she wasn't directly involved in the negotiations, according to a person familiar with the matter. Ms. Sandberg, 42 years old, joined Facebook from Google Inc. in 2008 in part to provide more professional executive support to the company's CEO. Mr. Zuckerberg's handling of the Instagram acquisition is a reminder that Facebook is still in some respects a one-man show.WSJ deputy managing editor Alan Murray, author of "Revolt in the Boardroom", looks at Facebook CEO Mark Zuckerberg's unusual negotiating methods that resulted in the Instagram acquisition and compares him to other "maverick" CEOs. Photo: AP.The three-day sprint to the deal started on April 5, when Mr. Zuckerberg picked up the phone and asked Mr. Systrom to meet. At the time, Mr. Systrom was just hours from signing a deal for a $50 million venture-capital investment that would put a $500 million value on his company, which had just 13 employees and no revenue. Mr. Zuckerberg had been interested in acquiring Instagram since the previous summer and had decided it was time to do a deal.That night, the two CEOs met at Mr. Zuckerberg's home in Palo Alto's Crescent Park neighborhood.Wall Street's traditional rules for valuing companies offer little help in putting a number on a company like Instagram. While the start-up, just 18 months old, had no revenue, its fast growth gave Mr. Systrom leverage. His company is strong where Facebook has been weak—on devices like the iPhone—and took aim squarely at Facebook users' favorite activity, sharing photos.Instagram makes a smartphone "app" that lets people take photos, dress them up with special effects, and easily share them with friends. In the first three months of this year, its user base nearly doubled, to about 30 million, the company says.EarlierInsta-Rich: $1 Billion for Instagram4/10/2012After Instagram released a version of its app for phones powered by Google Inc.'s GOOG -1.34% Android software on April 3, the user base shot up again, to around 35 million at the time of the Facebook deal.Mr. Zuckerberg was particularly concerned when he saw millions of people signing up for the Android app, people familiar with the matter said. One concern: Facebook was falling behind in mobile as younger start-ups were innovating more quickly.In the past, Facebook's acquisitions were primarily about bringing in talented engineers. Once Mr. Zuckerberg identified the people he wanted, he typically let others in the company work out the details.This time, however, he took the lead himself. "Mark spent the time that weekend," said Steve Anderson, a founding partner of venture firm Baseline Ventures, Instagram's first investor. "It was a real statement to Kevin of the importance of why Mark wanted to do it."The two CEOs began their talks Thursday night at Mr. Zuckerberg's remodeled, century-old home, and met there again Friday and Saturday, wrapping up with a 12-hour session on Sunday, people familiar with the matter said. Each night, Mr. Systrom drove back to his house in San Francisco, one of the people said.Instagram launched on Oct. 6, 2010. On its first day, it garnered around 25,000 users. By May 2011, it hit 3.75 million. That fast growth attracted suitors early on—including an outreach from Twitter Inc. in early 2011 and from Mr. Zuckerberg that summer, people familiar with the matter said. But Mr. Systrom rebuffed them, intent on building his own company.Now, however, Mr. Systrom found himself in Mr. Zuckerberg's house asking $2 billion for Instagram. Mr. Zuckerberg suggested looking at the value of Instagram as a percentage of the value of Facebook, people familiar with the matter said.Mr. Zuckerberg, who planned to pay for Instagram mostly with stock, asked Mr. Systrom what he thought Facebook would be worth, the people said. If he believed Facebook would one day be worth as much as a company like Google at $200 billion or more, then the equivalent of 1% of Facebook would be sufficient to meet his price, Mr. Zuckerberg told Mr. Systrom, the people said.It was as good an argument as any, considering that traditional ways of valuing a company—by its cash flow, or the sum of its parts—are ineffective when that company makes only one product and gives it away free.Mr. Zuckerberg also offered Mr. Systrom assurances that Instagram could remain independent under Facebook. On Saturday and Sunday, Facebook's Mr. Zoufonoun helped hammer out the details at Mr. Zuckerberg's home. Mr. Zoufonoun declined to comment through a Facebook spokesman.The arguments were working. Mr. Systrom was on the phone with his investors Sunday as he drove down to Palo Alto around noon for what would be a final day of negotiations, according to a person familiar with the matter. Early that day, Mr. Zuckerberg emailed his board to say a deal was close, people familiar with the matter said.At around 6 p.m. that evening, Facebook board member Marc Andreessen showed up at Mr. Zuckerberg's house for a regular meeting. What he didn't know was that Mr. Systrom was in another room, getting his own board to sign off, people familiar with the matter said.Mr. Andreessen, whose venture-capital firm was the second to invest in Instagram, cutting a $250,000 check before the service launched, was surprised when Mr. Systrom walked into the room about an hour into his meeting with Mr. Zuckerberg, the people said.After the CEOs told their boards a deal had been reached, Instagram's investors circulated congratulatory emails, a person familiar with the matter said. And a day later, Mr. Zuckerberg returned to Instagram, a service he hadn't used since the previous June, posting a photo on Instagram of his white Hungarian Puli, named Beast, "sleeping off the edge of the bed."
  • Why Facebook Is Paying $1 Billion For InstagramGuest Writer on April 10, 2012 8:22 PM Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.The audience for Instagram is relatively young: over half of the visitors to the Instagram website are under the age of 35. This is an interesting contrast to the visitors of Facebook’s website, which reflects a more mainstream audience with a higher share of older users. These differences can certainly offer opportunities to promote and grow usage of each of the networks across age groups.   Many users of Instagram share their photos across a number of social networks since within the Instagram application, you can link to your share photos with Twitter, Facebook, Flickr, Tumblr, Posterous (recently acquired by Twitter) and Foursquare accounts.As a result of this integration and heavy use of social networks in general, social networks refer the majority of traffic to the Instagram website. Last week, new visitors represented one in four of the traffic going to the photo sharing site from social networks, most likely because they saw photos within the feeds of their friends.Last week, there was considerable excitement around the launch of Instagram app for Android phones, which became available on Google’s recently relaunched digital media store, Google Play.The app reached over one million downloads on the first day of availability. Visits to the Instagram website increased 59 percent over the previous week and Google Play ranked sixth among the downstream websites visited immediately after the Instagram website.Please note this data does not include mobile traffic. Readers, do you use Instagram yet?Guest writer Heather Dougherty is director of research at Experian Hitwise.Animation created by Online MBA Programs.Related Stories Should Facebook Acquire Pinterest Or Path? The Biggest Loser In Facebook Versus Google Is YouFacebook Page Metrics Will Better Measure ViralityBeyond Timeline: The Changing Face Of Facebook AdsTags AcquisitionsGuest PostInstagram4 CommentsSharePrevious PostMicrosoft Likes Its Latest Facebook ProjectNext PostAnimated GIF Files Invade Facebook TimelineMediabistro Events Smartphone & Tablet Games Summit Early Rate Ends TodayJoin us at our Smartphone & Tablet Games Summit, June 26 in San Francisco, and connect with today's mobile gaming experts. You'll learn successful game design tactics and monetization strategies that work. Full access passes are only $299 until today, April 18. Register now and save! DisqusLike Dislike and 4 others liked this. LoginAdd New CommentImage Showing 4 comments Mgpolar101 This is just data points, and does not help people understand the true "why" of an acquisition of a company that makes zero revenue.LikeReply1 week ago 1 Like Victor AchillesLets just hope it was worth it. Facebook now needs to utilize the services aptly. LikeReply6 days ago ZeeDay - Create Facebook AppsThey deserved thatLikeReply1 week ago broadband providers Instagram launched its app in 2010.At that time no one thinks that this will reach the facebook for a billion:)LikeReply1 week ago M Subscribe by emailS RSSTrackback URL FollowAllFacebookInterested in advertising on AllFacebook?Social Media JobsLet your next job find you!Your desired career$,000 to $,000 Your desired salaryFeatured CompanyJobs of the DayPR and Social Media Manager Sotheby's Institute of Art in New York, NY Social Platform Community Manager (Multicultural)Draftfcb in Chicago, IL See all jobsHire The Best in Social MediaTap into our vast network of talented social media pros.Post a risk-free job listingPopular Right NowFACEBOOK COMMENTED AllFacebook on TwitterFacebook Board Was In The Dark Over Instagram Deal http://t.co/47mKwX0R 9 minutes agoLinking To Facebook Pages Lowers Ad Costs http://t.co/GfuJQgab 38 minutes agoSimple Ways To Get More Likes On Facebook Pages http://t.co/KHz2I9vB about 2 hours agoBrowser Plugin Promises Better Facebook Searches http://t.co/iRbSPN6a about 3 hours ago Follow AllFacebook on TwitterPartnersBecome a SponsorUpcoming EventsSocial Gaming Summit May 23-24, 2012 | BerlinWhere Gaming Meets the Social WebSemantic Tech & Business Conference June 3-7, 2012 | San FranciscoFull Coverage Of the Semantic Web, Linked Data, and Big DataSmartphone & Tablet Games Summit June 26, 2012 | San FranciscoThe Business of Mobile GamingAllFacebook Marketing Conference June 28-29, 2012 | San FranciscoYour How-To Guide for Facebook Marketing View All Events
  • Why Facebook Is Paying $1 Billion For InstagramGuest Writer on April 10, 2012 8:22 PM Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.The audience for Instagram is relatively young: over half of the visitors to the Instagram website are under the age of 35. This is an interesting contrast to the visitors of Facebook’s website, which reflects a more mainstream audience with a higher share of older users. These differences can certainly offer opportunities to promote and grow usage of each of the networks across age groups.   Many users of Instagram share their photos across a number of social networks since within the Instagram application, you can link to your share photos with Twitter, Facebook, Flickr, Tumblr, Posterous (recently acquired by Twitter) and Foursquare accounts.As a result of this integration and heavy use of social networks in general, social networks refer the majority of traffic to the Instagram website. Last week, new visitors represented one in four of the traffic going to the photo sharing site from social networks, most likely because they saw photos within the feeds of their friends.Last week, there was considerable excitement around the launch of Instagram app for Android phones, which became available on Google’s recently relaunched digital media store, Google Play.The app reached over one million downloads on the first day of availability. Visits to the Instagram website increased 59 percent over the previous week and Google Play ranked sixth among the downstream websites visited immediately after the Instagram website.Please note this data does not include mobile traffic. Readers, do you use Instagram yet?Guest writer Heather Dougherty is director of research at Experian Hitwise.Animation created by Online MBA Programs.Related Stories Should Facebook Acquire Pinterest Or Path? The Biggest Loser In Facebook Versus Google Is YouFacebook Page Metrics Will Better Measure ViralityBeyond Timeline: The Changing Face Of Facebook AdsTags AcquisitionsGuest PostInstagram4 CommentsSharePrevious PostMicrosoft Likes Its Latest Facebook ProjectNext PostAnimated GIF Files Invade Facebook TimelineMediabistro Events Smartphone & Tablet Games Summit Early Rate Ends TodayJoin us at our Smartphone & Tablet Games Summit, June 26 in San Francisco, and connect with today's mobile gaming experts. You'll learn successful game design tactics and monetization strategies that work. Full access passes are only $299 until today, April 18. Register now and save! DisqusLike Dislike and 4 others liked this. LoginAdd New CommentImage Showing 4 comments Mgpolar101 This is just data points, and does not help people understand the true "why" of an acquisition of a company that makes zero revenue.LikeReply1 week ago 1 Like Victor AchillesLets just hope it was worth it. Facebook now needs to utilize the services aptly. LikeReply6 days ago ZeeDay - Create Facebook AppsThey deserved thatLikeReply1 week ago broadband providers Instagram launched its app in 2010.At that time no one thinks that this will reach the facebook for a billion:)LikeReply1 week ago M Subscribe by emailS RSSTrackback URL FollowAllFacebookInterested in advertising on AllFacebook?Social Media JobsLet your next job find you!Your desired career$,000 to $,000 Your desired salaryFeatured CompanyJobs of the DayPR and Social Media Manager Sotheby's Institute of Art in New York, NY Social Platform Community Manager (Multicultural)Draftfcb in Chicago, IL See all jobsHire The Best in Social MediaTap into our vast network of talented social media pros.Post a risk-free job listingPopular Right NowFACEBOOK COMMENTED AllFacebook on TwitterFacebook Board Was In The Dark Over Instagram Deal http://t.co/47mKwX0R 9 minutes agoLinking To Facebook Pages Lowers Ad Costs http://t.co/GfuJQgab 38 minutes agoSimple Ways To Get More Likes On Facebook Pages http://t.co/KHz2I9vB about 2 hours agoBrowser Plugin Promises Better Facebook Searches http://t.co/iRbSPN6a about 3 hours ago Follow AllFacebook on TwitterPartnersBecome a SponsorUpcoming EventsSocial Gaming Summit May 23-24, 2012 | BerlinWhere Gaming Meets the Social WebSemantic Tech & Business Conference June 3-7, 2012 | San FranciscoFull Coverage Of the Semantic Web, Linked Data, and Big DataSmartphone & Tablet Games Summit June 26, 2012 | San FranciscoThe Business of Mobile GamingAllFacebook Marketing Conference June 28-29, 2012 | San FranciscoYour How-To Guide for Facebook Marketing View All Events
  • Why Facebook Is Paying $1 Billion For InstagramGuest Writer on April 10, 2012 8:22 PM Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.The audience for Instagram is relatively young: over half of the visitors to the Instagram website are under the age of 35. This is an interesting contrast to the visitors of Facebook’s website, which reflects a more mainstream audience with a higher share of older users. These differences can certainly offer opportunities to promote and grow usage of each of the networks across age groups.   Many users of Instagram share their photos across a number of social networks since within the Instagram application, you can link to your share photos with Twitter, Facebook, Flickr, Tumblr, Posterous (recently acquired by Twitter) and Foursquare accounts.As a result of this integration and heavy use of social networks in general, social networks refer the majority of traffic to the Instagram website. Last week, new visitors represented one in four of the traffic going to the photo sharing site from social networks, most likely because they saw photos within the feeds of their friends.Last week, there was considerable excitement around the launch of Instagram app for Android phones, which became available on Google’s recently relaunched digital media store, Google Play.The app reached over one million downloads on the first day of availability. Visits to the Instagram website increased 59 percent over the previous week and Google Play ranked sixth among the downstream websites visited immediately after the Instagram website.Please note this data does not include mobile traffic. Readers, do you use Instagram yet?Guest writer Heather Dougherty is director of research at Experian Hitwise.Animation created by Online MBA Programs.Related Stories Should Facebook Acquire Pinterest Or Path? The Biggest Loser In Facebook Versus Google Is YouFacebook Page Metrics Will Better Measure ViralityBeyond Timeline: The Changing Face Of Facebook AdsTags AcquisitionsGuest PostInstagram4 CommentsSharePrevious PostMicrosoft Likes Its Latest Facebook ProjectNext PostAnimated GIF Files Invade Facebook TimelineMediabistro Events Smartphone & Tablet Games Summit Early Rate Ends TodayJoin us at our Smartphone & Tablet Games Summit, June 26 in San Francisco, and connect with today's mobile gaming experts. You'll learn successful game design tactics and monetization strategies that work. Full access passes are only $299 until today, April 18. Register now and save! DisqusLike Dislike and 4 others liked this. LoginAdd New CommentImage Showing 4 comments Mgpolar101 This is just data points, and does not help people understand the true "why" of an acquisition of a company that makes zero revenue.LikeReply1 week ago 1 Like Victor AchillesLets just hope it was worth it. Facebook now needs to utilize the services aptly. LikeReply6 days ago ZeeDay - Create Facebook AppsThey deserved thatLikeReply1 week ago broadband providers Instagram launched its app in 2010.At that time no one thinks that this will reach the facebook for a billion:)LikeReply1 week ago M Subscribe by emailS RSSTrackback URL FollowAllFacebookInterested in advertising on AllFacebook?Social Media JobsLet your next job find you!Your desired career$,000 to $,000 Your desired salaryFeatured CompanyJobs of the DayPR and Social Media Manager Sotheby's Institute of Art in New York, NY Social Platform Community Manager (Multicultural)Draftfcb in Chicago, IL See all jobsHire The Best in Social MediaTap into our vast network of talented social media pros.Post a risk-free job listingPopular Right NowFACEBOOK COMMENTED AllFacebook on TwitterFacebook Board Was In The Dark Over Instagram Deal http://t.co/47mKwX0R 9 minutes agoLinking To Facebook Pages Lowers Ad Costs http://t.co/GfuJQgab 38 minutes agoSimple Ways To Get More Likes On Facebook Pages http://t.co/KHz2I9vB about 2 hours agoBrowser Plugin Promises Better Facebook Searches http://t.co/iRbSPN6a about 3 hours ago Follow AllFacebook on TwitterPartnersBecome a SponsorUpcoming EventsSocial Gaming Summit May 23-24, 2012 | BerlinWhere Gaming Meets the Social WebSemantic Tech & Business Conference June 3-7, 2012 | San FranciscoFull Coverage Of the Semantic Web, Linked Data, and Big DataSmartphone & Tablet Games Summit June 26, 2012 | San FranciscoThe Business of Mobile GamingAllFacebook Marketing Conference June 28-29, 2012 | San FranciscoYour How-To Guide for Facebook Marketing View All Events
  • Why Facebook Is Paying $1 Billion For InstagramGuest Writer on April 10, 2012 8:22 PM Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.The audience for Instagram is relatively young: over half of the visitors to the Instagram website are under the age of 35. This is an interesting contrast to the visitors of Facebook’s website, which reflects a more mainstream audience with a higher share of older users. These differences can certainly offer opportunities to promote and grow usage of each of the networks across age groups.   Many users of Instagram share their photos across a number of social networks since within the Instagram application, you can link to your share photos with Twitter, Facebook, Flickr, Tumblr, Posterous (recently acquired by Twitter) and Foursquare accounts.As a result of this integration and heavy use of social networks in general, social networks refer the majority of traffic to the Instagram website. Last week, new visitors represented one in four of the traffic going to the photo sharing site from social networks, most likely because they saw photos within the feeds of their friends.Last week, there was considerable excitement around the launch of Instagram app for Android phones, which became available on Google’s recently relaunched digital media store, Google Play.The app reached over one million downloads on the first day of availability. Visits to the Instagram website increased 59 percent over the previous week and Google Play ranked sixth among the downstream websites visited immediately after the Instagram website.Please note this data does not include mobile traffic. Readers, do you use Instagram yet?Guest writer Heather Dougherty is director of research at Experian Hitwise.Animation created by Online MBA Programs.Related Stories Should Facebook Acquire Pinterest Or Path? The Biggest Loser In Facebook Versus Google Is YouFacebook Page Metrics Will Better Measure ViralityBeyond Timeline: The Changing Face Of Facebook AdsTags AcquisitionsGuest PostInstagram4 CommentsSharePrevious PostMicrosoft Likes Its Latest Facebook ProjectNext PostAnimated GIF Files Invade Facebook TimelineMediabistro Events Smartphone & Tablet Games Summit Early Rate Ends TodayJoin us at our Smartphone & Tablet Games Summit, June 26 in San Francisco, and connect with today's mobile gaming experts. You'll learn successful game design tactics and monetization strategies that work. Full access passes are only $299 until today, April 18. Register now and save! DisqusLike Dislike and 4 others liked this. LoginAdd New CommentImage Showing 4 comments Mgpolar101 This is just data points, and does not help people understand the true "why" of an acquisition of a company that makes zero revenue.LikeReply1 week ago 1 Like Victor AchillesLets just hope it was worth it. Facebook now needs to utilize the services aptly. LikeReply6 days ago ZeeDay - Create Facebook AppsThey deserved thatLikeReply1 week ago broadband providers Instagram launched its app in 2010.At that time no one thinks that this will reach the facebook for a billion:)LikeReply1 week ago M Subscribe by emailS RSSTrackback URL FollowAllFacebookInterested in advertising on AllFacebook?Social Media JobsLet your next job find you!Your desired career$,000 to $,000 Your desired salaryFeatured CompanyJobs of the DayPR and Social Media Manager Sotheby's Institute of Art in New York, NY Social Platform Community Manager (Multicultural)Draftfcb in Chicago, IL See all jobsHire The Best in Social MediaTap into our vast network of talented social media pros.Post a risk-free job listingPopular Right NowFACEBOOK COMMENTED AllFacebook on TwitterFacebook Board Was In The Dark Over Instagram Deal http://t.co/47mKwX0R 9 minutes agoLinking To Facebook Pages Lowers Ad Costs http://t.co/GfuJQgab 38 minutes agoSimple Ways To Get More Likes On Facebook Pages http://t.co/KHz2I9vB about 2 hours agoBrowser Plugin Promises Better Facebook Searches http://t.co/iRbSPN6a about 3 hours ago Follow AllFacebook on TwitterPartnersBecome a SponsorUpcoming EventsSocial Gaming Summit May 23-24, 2012 | BerlinWhere Gaming Meets the Social WebSemantic Tech & Business Conference June 3-7, 2012 | San FranciscoFull Coverage Of the Semantic Web, Linked Data, and Big DataSmartphone & Tablet Games Summit June 26, 2012 | San FranciscoThe Business of Mobile GamingAllFacebook Marketing Conference June 28-29, 2012 | San FranciscoYour How-To Guide for Facebook Marketing View All Events
  • Facebook's IPO: Asking the Right QuestionsDilipVenkatachari  |  April 17, 2012  sponsored by:  AdometryCustomer data is the new currency of the Internet. There's no time like the present to make this point. The dominant issue in the Internet's timeline now is Facebook's initial public offering. Take away the hype, the personalities involved, and the overnight billionaires in the making and you have a watershed moment for marketers. The Facebook IPO is literally putting a value on customer data. Not the customer or the customer's value, but the customer's data. Unlocking the staggering amount of customer data within Facebook and other social media networks represents an opportunity to completely revolutionize how marketers gain insight and value from customers.Let's start at the most basic level, which is the IPO itself. Facebook has reportedly set a goal of $5 billion as its initial capitalization. It has approximately 800 million worldwide users. If you want to break that down to initial market value per customer, that's $6.25. It's too basic a measurement for several reasons. However, it raises some interesting discussion points: Does it mean that Facebook's market cap should be tied to its total customers? Should it be tied to value per customer?All of these factors will play into Facebook's future valuation. At the end of the day it will be about the revenue number and future revenue projections, even though some customers are worth more than others to Facebook. There is a difference between how Facebook plays to Wall Street, Main Street, and Madison Avenue. Yet all three are interconnected. Advertisers will look at customer value. Analysts will look at overall revenue. It is a complex ecosystem. A value chain that's unique to any business at this time.For marketers, the unique factor here is that Facebook customer data can show levels of engagement. That is the key here, and it's one that has been overlooked by the general business press. In fact, the growth industry around social media measurement, and the application of intelligent analytics for social media, will be just as important as Facebook's quarterly report. Facebook has been occasionally referred to as a "structured virtual community that acts like a focus group," giving marketers customer-generated suggestions for improvement. Brands that are able to measure insights from social media customers are creating that new currency of insightful data. Analysts measure in dollars; marketers measure in terms of customer data.Here's why. Let's go back to the $6.25 number. If I'm a movie studio that wants to market a vampire movie, a lot of the Facebook customers have no value. Customers who have "liked" vampires or "liked" other vampire movies have a higher value. Maybe they will go see this movie and even bring a friend. That's a lot more than $6.25 per customer. But I have to find them. Facebook's universe is open to companies that can find customers that have higher value. It is not an issue of advertising on Facebook; it's an issue of finding the right customers and engaging them in the right way."Like" therefore, does not indicate immediate value. Engaged customers mean value. Frequency of engagement, recency of engagement, those are the hard numbers that define affinity. The customer that goes to my vampire movie page every day for an update is engaged at a high level. "Share" that movie and you're on an even higher level. That kind of customer is worth a lot more than $6.25 to a marketer. That's the fuel that will drive Facebook's market value.Now let's take it up one more level. The Facebook data on the vampire movie will most likely tell the movie studio that the most engaged users are girls between 11 and 17 who watch an above average amount of TV. Here's where Facebook data takes wing. Without breaching any current privacy policies, the Facebook data expands. Let's say the Facebook data shows, surprisingly, that these vampire fans are also avid watchers of "The Bachelor." This becomes a new opportunity for the movie company. Not only can they reach out to engaged fans of "The Bachelor," now they can go outside the Facebook network and enter "The Bachelor" website, TV program, and all its connected properties.Customer data may be the Internet's currency. However, its value is supported by effective social media analytics. Just as a customer follows a web of friends and their affinity, marketers can do the same thing. They can "like" and follow even more effectively if they understand and gain insight into what all the activity means and where it can lead them in this ever expanding world. Defining "what is a Facebook customer worth?" is not the right question. Defining "how is this customer engaged?" is the right question.
  • View As One Page »The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.Summaries of Good StuffIn addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.How the Knowledge Graph Works. Click to see full graph exampleSince this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarterFor now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes. The CompetitionGoogle’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results pageIt’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.
  • View As One Page »The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.Summaries of Good StuffIn addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.How the Knowledge Graph Works. Click to see full graph exampleSince this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarterFor now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes. The CompetitionGoogle’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results pageIt’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.
  • View As One Page »The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.Summaries of Good StuffIn addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.How the Knowledge Graph Works. Click to see full graph exampleSince this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarterFor now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes. The CompetitionGoogle’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results pageIt’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.
  • View As One Page »The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes. As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.Summaries of Good StuffIn addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.How the Knowledge Graph Works. Click to see full graph exampleSince this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarterFor now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes. The CompetitionGoogle’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results pageIt’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.
  • Patents are a source of constant lawsuits between large tech companies like Apple, Microsoft and Samsung. They’re one reason Google wants to pay $12.5 billion for Motorola Mobility. And many entrepreneurs believe these documents stunt innovation rather than protect it.Last year, 107,792 patents were issued by the U.S. Patent and Trademark Office. Here are some interesting points on the history, process and recent impacts of this important component of the tech ecosystem.
  • Patents are a source of constant lawsuits between large tech companies like Apple, Microsoft and Samsung. They’re one reason Google wants to pay $12.5 billion for Motorola Mobility. And many entrepreneurs believe these documents stunt innovation rather than protect it.Last year, 107,792 patents were issued by the U.S. Patent and Trademark Office. Here are some interesting points on the history, process and recent impacts of this important component of the tech ecosystem.
  • The patent war between Facebook and Yahoo may be only just starting. A new report says Facebook has acquired 750 patents from computer-systems giant IBM. The news comes shortly after Yahoo sued Facebook for patent infringement over 10 of its software patents.A “person with knowledge of the transaction” tipped the news to Bloomberg Businessweek, though the deal hasn’t been made public yet. Compared to other tech companies, Facebook’s arsenal of patents is rather meager: The company has just 56 patents compared with the thousands stockpiled by the likes of Microsoft and Apple. However, the report says, Facebook has applied to the U.S. Patent and Trademark Office for at least 500 more. Apparently it didn’t want to wait for those to be approved and chose to take a shortcut in stocking up its patent portfolio. The lawsuit from Yahoo, which has recently had a wholesale change in management and is expected to announce layoffs, likely provided the motivation.SEE ALSO: Tech Industry Scorns Yahoo Over Facebook Patent SuitMany tech companies are now using patents strategically to both generate revenue and discourage competition. For example, Google licenses many patents from Microsoft in the making of the Android platform, which provides a steady cash flow for Microsoft. In other cases, such as the many patent lawsuits between Apple and Samsung, patents are used to shut competitors out of entire regions (though that’s rarely the outcome).IBM has been friendly in selling patents to younger tech companies in the past. In January, Google bought 217 patents from IBM, including one for a “semantic social network.”Reps from Facebook didn’t immediately respond to a request for comment. An IBM rep declined comment.What do you think of Facebook’s patent grab? Share your thoughts in the comments.

Online Eco System Trends 2012 - ELF2012 Online Eco System Trends 2012 - ELF2012 Presentation Transcript

  • Corporate-level Online Marketing in Liberal Advocacy Ecka, Serbia, 18-20 May 2012
  • Toni Richard Crisolli
  • Ongoing trends 2012 Ecka, Serbia, 18-20 May 2012
  • 901
  • Facebook Becomes #1 In Brazil(2012), Bumping Googles Orkut
  • Facebook Becomes #1 In Brazil (2012),Bumping Googles Orkut
  • Facebook Becomes #1 In Brazil (2012),Bumping Googles Orkut
  • Facebook Becomes #1 In Brazil (2012),Bumping Googles Orkut
  • It is a suggested cognitive limit to the number of people with whomone can maintain stable social relationships. These are relationshipsin which an individual knows who each person is, and how eachperson relates to every other person.More recent studies of the “economy of attention” within socialmedia services like Twitter suggest his analysis also holds true in adigital context.
  • Key things to be noted:Cover Photos • Are increasingly more important – now 100% of users view the cover photo • Use photos with faces to attract the most attention • Pay particular attention to the image you choose; cover photos gain more attention than your timeline content• New focal point are likes, events and apps, due to their new prime location• Timeline content is viewed last – even after ads, brand logos and navigation buttons• Ads are less visible than they were on brand pages
  • Late 2011Facebook executives eye an IPO for the first half of2012 that would raise as much as $10 billion and placea more than $100 billion valuation on the company.February 2012Facebook files for an initial public offering that couldvalue the company at between $75 billion to $100billion.April 2012Facebook says it is acquiring the popular photo-sharingapp.
  • Mr. Krieger (left) Mr. Systrom (right)
  • After 18 months Instagram launched on Oct. 6, 2010.On its first day, it garnered around 25,000 users. By May 2011, it hit 3.75 million.
  • By the time Facebook CEO Mark Zuckerberg brought his board in on the plan to buy hot photo-sharing service Instagram for $1 billion, the deal was all but done. Mr. Zuckerberg owns 28% of Facebooks stock, 57% voting rights.Mr. Systrom, similarly, owns about45% of his company.That control means investors mustaccept the fact that the CEOs canmove quickly.
  • Today, May 18
  • Today, May 18The companys shares will begin trading todayon the Nasdaq Stock Market around 11 a.m. ETon Friday with the symbol FB.Facebook, its executives and early investors areselling up to 484.4 million shares, which willraise as much as $18.4 billion.
  • Today, May 18FB priced at the top end of the range it set earlier thisweek, when it said it would price its IPO at $34 to$38 a share from $28 to $35 a share, in a sign of thetremendous investor appetite for the offering.At $38 a share, Facebook is valued at $104 billion, thebiggest-ever valuation by an American company at thetime of its offering.Facebooks IPO is set to raise $18.4 billion, becomingthe second-largest U.S. IPO of all time behind VisaInc.s 2008 offering that brought in $19.65billion, according to Dealogic.
  • Customer data is the new currency of the Internet.The Facebook IPO is literally putting a value oncustomer data. Not the customer or the customersvalue, but the customers dataUnlocking the customer data within Facebook andothers is an opportunity to completely revolutionizehow marketers gain insight and value fromcustomers.
  • Google just got 1000 times smarter, yesterdayGoogle is switching from simple keyword recognitionto the identification of entities, nodes andrelationships.Google Search switches from strings to things.To build this world of things, Google is tapping avariety of knowledge databases, including Freebase,Wikipedia, Google Local, Google Maps and GoogleShopping.
  • Knowledge Graph
  • Knowledge Graph
  • Knowledge Graph
  • Users spent just3.3 minutes onGoogle+ inJanuary comparedto 7.5 hours forFacebook,according to anew comScorereport.
  • For those who already use Facebook, "Google hasntcommunicated what the value of Google+ is.
  • For those who already use Facebook, "Google hasntcommunicated what the value of Google+ is.
  • Associated PressSanjay Jha, Motorola chairman and chief executive
  • Associated PressSanjay Jha, Motorola chairman and chief executive
  • Steve Jobs and Steve Wozniak
  • Last year, 107,792 patents were issued bythe U.S. Patent and Trademark Office.
  • facebook.com/toni.crisolliToni Richard Crisolli twitter.com/tonicrisoll