ELF 2012 Seminar Crowdsourcing and Data Virtualization

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Presentations on crowdsourcing and data visualization during "Corporate-level Marketing in Liberal Advocacy". Michal Gonera is talented young social media researcher and strategist from Polish branch of DDB, working with me on our ELD 2012 projects.

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ELF 2012 Seminar Crowdsourcing and Data Virtualization

  1. 1. The power of the Internet CrowdSaturday, April 21, 2012
  2. 2. Michał Gonera Junior Strategic Panner & Digital Consultant at DDB WarsawSaturday, April 21, 2012
  3. 3. Chapter 1 EgyptSaturday, April 21, 2012
  4. 4. Saturday, April 21, 2012
  5. 5. Saturday, April 21, 2012
  6. 6. Saturday, April 21, 2012
  7. 7. Saturday, April 21, 2012
  8. 8. Saturday, April 21, 2012
  9. 9. Saturday, April 21, 2012
  10. 10. Saturday, April 21, 2012
  11. 11. Saturday, April 21, 2012
  12. 12. LeaderSaturday, April 21, 2012
  13. 13. Leader EliteSaturday, April 21, 2012
  14. 14. Leader Elite CrowdSaturday, April 21, 2012
  15. 15. Leader Elite Crowd IndividualSaturday, April 21, 2012
  16. 16. Leader Elite Power Crowd IndividualSaturday, April 21, 2012
  17. 17. Leader Elite Community Power Crowd IndividualSaturday, April 21, 2012
  18. 18. Leader Elite Community Power Crowd IndividualSaturday, April 21, 2012
  19. 19. LeaderElite CommunityCrowdIndividualSaturday, April 21, 2012
  20. 20. LeaderElite CommunityCrowd media socialIndividualSaturday, April 21, 2012
  21. 21. In this case the power of the crowd was triggered itself. None had a detailed plan or strategy. It just happend like a strike of a lighting.Saturday, April 21, 2012
  22. 22. But, could we help it?Saturday, April 21, 2012
  23. 23. Chapter II Uganda & USSaturday, April 21, 2012
  24. 24. Saturday, April 21, 2012
  25. 25. Saturday, April 21, 2012
  26. 26. What do these two places have in common?Saturday, April 21, 2012
  27. 27. Saturday, April 21, 2012
  28. 28. Saturday, April 21, 2012
  29. 29. Saturday, April 21, 2012
  30. 30. Leader Elite CrowdSaturday, April 21, 2012
  31. 31. Leader Elite CrowdSaturday, April 21, 2012
  32. 32. Elite Crowd LeaderSaturday, April 21, 2012
  33. 33. Crowd Elite LeaderSaturday, April 21, 2012
  34. 34. Leader Elite Crowd IndividualSaturday, April 21, 2012
  35. 35. Leader Elite Crowd IndividualSaturday, April 21, 2012
  36. 36. Leader Elite Crowd IndividualSaturday, April 21, 2012
  37. 37. Leader Elite Crowd IndividualSaturday, April 21, 2012
  38. 38. Let’s get back to the question if we can help our lightning to strike?Saturday, April 21, 2012
  39. 39. Yes, but the others need to believe that we are a good person.Saturday, April 21, 2012
  40. 40. And this is not the way politicians are perceived.Saturday, April 21, 2012
  41. 41. Chapter III UKSaturday, April 21, 2012
  42. 42. Saturday, April 21, 2012
  43. 43. Saturday, April 21, 2012
  44. 44. Leader Elite Crowd IndividualSaturday, April 21, 2012
  45. 45. Leader Elite Crowd Individual PowerSaturday, April 21, 2012
  46. 46. Leader Community Elite Crowd Individual PowerSaturday, April 21, 2012
  47. 47. Leader Community Power Elite Crowd IndividualSaturday, April 21, 2012
  48. 48. Leader Power Elite Crowd Community IndividualSaturday, April 21, 2012
  49. 49. Power CommunitySaturday, April 21, 2012
  50. 50. Power Politicians should listen CommunitySaturday, April 21, 2012
  51. 51. Power Politicians should listen CommunitySaturday, April 21, 2012
  52. 52. Power Politicians should listen CommunitySaturday, April 21, 2012
  53. 53. Power Politicians should listen CommunitySaturday, April 21, 2012
  54. 54. Saturday, April 21, 2012
  55. 55. Saturday, April 21, 2012
  56. 56. Saturday, April 21, 2012
  57. 57. Saturday, April 21, 2012
  58. 58. Is it enough?Saturday, April 21, 2012
  59. 59. Chapter IV PolandSaturday, April 21, 2012
  60. 60. Saturday, April 21, 2012
  61. 61. Saturday, April 21, 2012
  62. 62. Saturday, April 21, 2012
  63. 63. Saturday, April 21, 2012
  64. 64. Saturday, April 21, 2012
  65. 65. Listen is not enoughSaturday, April 21, 2012
  66. 66. It isn’t enough if politicians want to winSaturday, April 21, 2012
  67. 67. What can politicians offer the Internet Crowd? They can talk, but they are not very reliable They can listen, but it’s not enough What more can they do in the Internet...Saturday, April 21, 2012
  68. 68. The question is, what are politicians for in general?Saturday, April 21, 2012
  69. 69. Saturday, April 21, 2012
  70. 70. SocietySaturday, April 21, 2012
  71. 71. SocietySaturday, April 21, 2012
  72. 72. Competitive model Fighting for electorate. Traditional approach to getting social suport.Saturday, April 21, 2012
  73. 73. Competitive model Fighting for electorate. Traditional approach to getting social suport.Saturday, April 21, 2012
  74. 74. Competitive model Fighting for electorate. Traditional approach to getting social suport.Saturday, April 21, 2012
  75. 75. Cooperative model Strengthening community of your Community supporters. Complementary to the traditional approach.Saturday, April 21, 2012
  76. 76. Cooperative Community model Strengthening community of your supporters. Complementary to the traditional approach.Saturday, April 21, 2012
  77. 77. What is the final leraning?Saturday, April 21, 2012
  78. 78. What is the final leraning? politicians shouldn’t stop takingSaturday, April 21, 2012
  79. 79. What is the final leraning? politicians shouldn’t stop taking shouldn’t stop listeningSaturday, April 21, 2012
  80. 80. What is the final leraning? politicians shouldn’t stop taking shouldn’t stop listening and they should start to engage community in the process of problems solvingSaturday, April 21, 2012
  81. 81. What is the final leraning? politicians shouldn’t stop taking shouldn’t stop listening and they should start to engage community in the process of problems solvingSaturday, April 21, 2012
  82. 82. Chapter IV WorkshopSaturday, April 21, 2012
  83. 83. Groups splittingSaturday, April 21, 2012
  84. 84. Chose the person or people who will present your ideas in the front of other groups.Saturday, April 21, 2012
  85. 85. Inspiration 17,000 members from more than 170 countries Data published on October 24, 2011Saturday, April 21, 2012
  86. 86. TASK NO 1 In groups. Please, think of as many problems that your neighbors and friends have as you can. Write them down on a flip-chart paper. They can be serious: For example your mate/friend has been cheating on his girlfriend for a long time, but he doesn’t have the slightest idea how to finish relationship with his girlfriend. Or less important: Your neighbor loves swimming. Unfortunately, there is no swimming pool in the area she lives and works and she doesn’t have time to get to farther parts of the city. You’ve got 15 minutesSaturday, April 21, 2012
  87. 87. Please, present your ideas.Saturday, April 21, 2012
  88. 88. If I had one hour to save the world, I would spend 55 minutes defining the problem and only five minutes finding the solutionSaturday, April 21, 2012
  89. 89. TASK NO 2 Work in groups. Try to define the problem that we picked up the best as you can. Questions that you might find helpful: Why has he/she got this problem? Can you look at the situation in a different way? From the other perspective? What is really important for this person in this case? Has he/she the same problem previously? How did he/she behave? Do you know someone who had the same problems? What was the reason? You’ve got 15 minutesSaturday, April 21, 2012
  90. 90. Please, present your ideas.Saturday, April 21, 2012
  91. 91. A good definition of a problem is not the end of the story. You need to say clearly what you want to achieve.Saturday, April 21, 2012
  92. 92. TAKS NO 3 Work individually. Please, draw a house. Try to make it a nice one. You’ve got 5 minutesSaturday, April 21, 2012
  93. 93. If a question doesn’t give any clue, you receive completely different answers.Saturday, April 21, 2012
  94. 94. TASK NO 4 Work individually. Please, draw a house that: • has just a ground floor • doesn’t have stairs • has a nice big garden • has a garage linked with house • has big windows You’ve got 5 minutesSaturday, April 21, 2012
  95. 95. If the question gets too much into details you get just one answer.Saturday, April 21, 2012
  96. 96. TASK NO 5 Work in groups. Get back to the problem that we have chosen. Try now to clarify what is your aim. Example: ‘She wants to swim. She loves it. The feeling of freedom, geting exhausted, etc.’ or ‘She needs physical exercise. She like swimming because it allows to burn a lot of calories’ Define what would be your success in solving this situation. Make it precise. Examples: ‘Swimming 2 hours per week.’ or ‘Exercise twice a week at fixed days.’ You’ve got 20 minutes.Saturday, April 21, 2012
  97. 97. Please, present your ideas.Saturday, April 21, 2012
  98. 98. Please exchange the problem, aim, expected success you have been working on with another group.Saturday, April 21, 2012
  99. 99. TASK NO 6 Work in groups. Please, find as many solutions to the problem as you can! You’ve got 15 minutes.Saturday, April 21, 2012
  100. 100. Please, present your solutions.Saturday, April 21, 2012
  101. 101. TASK NO 7 It’s time to get back to the politics. Using the same method please pick up one of the social problems of Croatia. Define it as well as you can. Explain what is your starting point and your aim. What would success in solving this problem look like? You’ve got 20 minutes. You will present the results tomorrow.Saturday, April 21, 2012
  102. 102. InspirationSaturday, April 21, 2012
  103. 103. Total Dollars Pledged: $53,107,672 Dollars Collected (successful projects): ~$40 million Dollars Uncollected (unsuccessful projects): ~$7 million Live Dollars (currently funding projects): ~$6 million Collection Rate: ~85% Project Statistics Launched Projects: 20,371 Successful Projects: 7,496 (43%) Unsuccessful Projects: 9,700 Live Projects: 3,175 Data published on April 28, 2011Saturday, April 21, 2012
  104. 104. TASK NO 8 Try to find the best solution for the problem from the latest task. Think how you can engage people that have a similar view to you about solving this problem. What kind of help would you ask for? People will have different capabilities to help you. Make a few levels of engagement. What could you give them back? As their engagement wasn’t equal try to differentiate the rewards. Make a few levels of rewarding. This the final assignment! Make it perfect! You will present the results tomorrow.Saturday, April 21, 2012
  105. 105. Thank you for your hard work. We are finished for toady!Saturday, April 21, 2012
  106. 106. Who shall love data visualization and why everyone?Saturday, April 21, 2012
  107. 107. Yesterday we concluded that talking and listening in the Interent is not enough.Saturday, April 21, 2012
  108. 108. We were talking about engaging communities in the process of problem solving.Saturday, April 21, 2012
  109. 109. With exuberant imagination we depicted vision of society where...Saturday, April 21, 2012
  110. 110. ... politicians are using their power wisely with commitment and well organized action plan.Saturday, April 21, 2012
  111. 111. We also focused on responsible society which creates communities that speak out clearly their expectations and are ready to engage in the government projects .Saturday, April 21, 2012
  112. 112. You might have thought that I’m Thomas Moore. It doesn’t work that way in real life...Saturday, April 21, 2012
  113. 113. People are stupid, lazy and the only thing they mind is their own business*. *Minding your own business is not that bad. It is such a strong motivation that it can even lead people to pretend that they are smart and to work, not just pretend.Saturday, April 21, 2012
  114. 114. 270000 people who createSaturday, April 21, 2012
  115. 115. self-organized global community that makes the quality product that none can equal toSaturday, April 21, 2012
  116. 116. After 244 years reference book firm Encyclopaedia Britannica has decided to stop publishing its famous and weighty 32-volume print edition.Saturday, April 21, 2012
  117. 117. How is this community organized?Saturday, April 21, 2012
  118. 118. 1% ruleSaturday, April 21, 2012
  119. 119. 1% rule Only the one percent of the Internet users actually creates the content.Saturday, April 21, 2012
  120. 120. 1% rule Only the one percent of the Internet users actually creates the content. 9% edit or modify the content.Saturday, April 21, 2012
  121. 121. 1% rule Only the one percent of the Internet users actually creates the content. 9% edit or modify the content. 90% just consume.Saturday, April 21, 2012
  122. 122. Saturday, April 21, 2012
  123. 123. foundationSaturday, April 21, 2012
  124. 124. foundation heavy weight collaboratorsSaturday, April 21, 2012
  125. 125. foundation heavy weight collaborators light weight collaboratorsSaturday, April 21, 2012
  126. 126. foundation heavy weight collaborators light weight collaborators usersSaturday, April 21, 2012
  127. 127. How does it look in practice?Saturday, April 21, 2012
  128. 128. Give me a question.Saturday, April 21, 2012
  129. 129. Give me a question. Who was the first prime minister of Croatia?Saturday, April 21, 2012
  130. 130. Give me a question. Who was the first prime minister of Croatia? I’ll give an answer in...Saturday, April 21, 2012
  131. 131. 1 Give me a question. Who was the first prime minister of Croatia? I’ll give an answer in... Stjepan Mesić minuteSaturday, April 21, 2012
  132. 132. Why am I talking about Wikipedia as I was supposed to give you Community some information on data visulazation?Saturday, April 21, 2012
  133. 133. Why am I talking about Community Wikipedia as I was supposed to give you some information on data visulazation?Saturday, April 21, 2012
  134. 134. Let’s get back for a moment to the first Croatian PM.Saturday, April 21, 2012
  135. 135. Let’s get back for a moment to the first Croatian PM. Who was the first prime minister of Croatia?Saturday, April 21, 2012
  136. 136. Who was the first prime minister of Croatia?Saturday, April 21, 2012
  137. 137. And compare with another question Who was the first prime minister of Croatia?Saturday, April 21, 2012
  138. 138. And compare with another question Why local Who was the government first prime didn’t build an ice minister of rink as had been Croatia? promised?Saturday, April 21, 2012
  139. 139. Why local Who was the government first prime didn’t build an ice minister of rink as had been Croatia? promised?Saturday, April 21, 2012
  140. 140. Are they really that different? Why local Who was the government first prime didn’t build an ice minister of rink as had been Croatia? promised?Saturday, April 21, 2012
  141. 141. Are they really that different? Why local Who was the government first prime didn’t build an ice minister of rink as had been Croatia? promised? If you can find an answer on the first one in one minute, is it posible to do the same with the second one?Saturday, April 21, 2012
  142. 142. There is a group of people who say ‘Yes, you can’Saturday, April 21, 2012
  143. 143. Saturday, April 21, 2012
  144. 144. data diggers programmersSaturday, April 21, 2012
  145. 145. data diggers programmers social activistsSaturday, April 21, 2012
  146. 146. data diggers programmers social activists journalists active citizensSaturday, April 21, 2012
  147. 147. data diggers programmers social activists journalists active citizens those who need a piece of information from time to timeSaturday, April 21, 2012
  148. 148. Leader Power Elite Crowd Community IndividualSaturday, April 21, 2012
  149. 149. Power CommunitySaturday, April 21, 2012
  150. 150. Power ? We say yes Community for open dataSaturday, April 21, 2012
  151. 151. Saturday, April 21, 2012
  152. 152. How does it look in Poland?Saturday, April 21, 2012
  153. 153. Saturday, April 21, 2012
  154. 154. Saturday, April 21, 2012
  155. 155. But not just activists and governments...Saturday, April 21, 2012
  156. 156. Social responsibility projectSaturday, April 21, 2012
  157. 157. Creative solution for communicationSaturday, April 21, 2012
  158. 158. It gives much more control over businessesSaturday, April 21, 2012
  159. 159. To stay updated I’d recommend Guardian datablog.Saturday, April 21, 2012
  160. 160. And why visualization?Saturday, April 21, 2012
  161. 161. Saturday, April 21, 2012
  162. 162. How could you implement those ideas?Saturday, April 21, 2012
  163. 163. Think about the idea of transparency Are you ready to take such a responsibility? Do you know any open data organization that operates in Croata? Do you have any relations with them?Saturday, April 21, 2012
  164. 164. Think about the idea of data credibility Do you use data in your political debates? What kind of data? Are you satisfied with them? Do you work on your research skills? How do you use data in presentations? Are they understandable?Saturday, April 21, 2012
  165. 165. Summing up three days of workSaturday, April 21, 2012
  166. 166. There is something much more influential than crowd...Saturday, April 21, 2012
  167. 167. communitiesSaturday, April 21, 2012
  168. 168. Thank you communitiesSaturday, April 21, 2012
  169. 169. Thank you If you have any questions or suggestions don’t hesitate communitiesSaturday, April 21, 2012
  170. 170. Thank you If you have any questions or suggestions don’t hesitate communities michal.gonera@ddb.pl michal.gonera@hotmail.comSaturday, April 21, 2012
  171. 171. Thank you If you have any questions or suggestions don’t hesitate communities michal.gonera@ddb.pl +48 509 327 672 michal.gonera@hotmail.com @michalgoneraSaturday, April 21, 2012

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