A Down and DirtyConversation AboutSEO for FoodBloggers TECHmunch Toronto 2012 Thom Craver
Microformats / Rich SnippetsWhat are they?● Simple, standardized (almost) data formats for organizing Web contentWhy?● For better structured blogging and web content publishing● Better semantic searching.How?● HTML5● schema.org source: microformats.org
Recipe properties format (schema.org)cookTime Duration The time it takes to actually cook the dish, in ISO 8601 duration format.cookingMethod Text The method of cooking, such as Frying, Steaming, ...ingredients Text An ingredient used in the recipe.nutrition NutritionInformation Nutrition information about the recipe.prepTime Duration The length of time it takes to prepare the recipe, in ISO 8601 duration format.recipeCategory Text The category of the recipe—for example, appetizer, entree, etc.recipeCuisine Text The cuisine of the recipe (for example, French or Ethopian).recipeInstructions Text The steps to make the dish.recipeYield Text The quantity produced by the recipe (for example, number of people served, number of servings, etc).totalTime Duration The total time it takes to prepare and cook the recipe, in ISO 8601 duration format.
WordPress PluginsRecipe Microformats● Ziplist Recipe Plugin, v 2.0 by ZipList.com● Easy Recipe, 2.2.8 by The Orgasmic ChefAnalytics● Google Analyticator● Yoosts Google Analytics for WordPress● Piwik AnalyticsSEO Plugins● WordPress SEO by Yoast● All in One SEO Pack
More WordPress PluginsSocial Sharing● ShareThis● AddThis● Sharebar● SexyBookmarks● Twitter Tools● Facebook Publish● Post To Facebook● FeedBurner Feedsmith● Google XML Sitemaps (more SEO than share)