TECHmunch Toronto 2012

589
-1

Published on

Highlights and information from "A Down and Dirty Conversation About SEO for Food Bloggers" from TECHmunch Toronto 2012. #techmunch

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
589
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

TECHmunch Toronto 2012

  1. 1. A Down and DirtyConversation AboutSEO for FoodBloggers TECHmunch Toronto 2012 Thom Craver
  2. 2. Microformats / Rich SnippetsWhat are they?● Simple, standardized (almost) data formats for organizing Web contentWhy?● For better structured blogging and web content publishing● Better semantic searching.How?● HTML5● schema.org source: microformats.org
  3. 3. Recipe properties format (schema.org)cookTime Duration The time it takes to actually cook the dish, in ISO 8601 duration format.cookingMethod Text The method of cooking, such as Frying, Steaming, ...ingredients Text An ingredient used in the recipe.nutrition NutritionInformation Nutrition information about the recipe.prepTime Duration The length of time it takes to prepare the recipe, in ISO 8601 duration format.recipeCategory Text The category of the recipe—for example, appetizer, entree, etc.recipeCuisine Text The cuisine of the recipe (for example, French or Ethopian).recipeInstructions Text The steps to make the dish.recipeYield Text The quantity produced by the recipe (for example, number of people served, number of servings, etc).totalTime Duration The total time it takes to prepare and cook the recipe, in ISO 8601 duration format.
  4. 4. WordPress PluginsRecipe Microformats● Ziplist Recipe Plugin, v 2.0 by ZipList.com● Easy Recipe, 2.2.8 by The Orgasmic ChefAnalytics● Google Analyticator● Yoosts Google Analytics for WordPress● Piwik AnalyticsSEO Plugins● WordPress SEO by Yoast● All in One SEO Pack
  5. 5. More WordPress PluginsSocial Sharing● ShareThis● AddThis● Sharebar● SexyBookmarks● Twitter Tools● Facebook Publish● Post To Facebook● FeedBurner Feedsmith● Google XML Sitemaps (more SEO than share)

×