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Book Publicity 2.0: Blogging Your Way to the Best Seller List
 

Book Publicity 2.0: Blogging Your Way to the Best Seller List

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    Book Publicity 2.0: Blogging Your Way to the Best Seller List Book Publicity 2.0: Blogging Your Way to the Best Seller List Presentation Transcript

    • Blogging Your Way to the Bestseller List BOOK PUBLICITY 2.0 Tom Ciesielka, President, TC Public Relations
    • The Warm-Up
      • Adding to the blogosphere is like adding to the bookosphere
      • What type of blogger are you?
      • Other blogs are not competition
        • “ Of all the things I’ve done to promote my book,
        • the blog/e-blast has been
        • the most effective.”
        • – Frank S. Joseph,
        • author and SMA member
      A good investment takes time
    • The Hallmarks of a Good Blog
      • “ I’ll have the website and blog combo…”
    • The Hallmarks of a Good Blog
      • Talk about yourself
    • The Hallmarks of a Good Blog
      • Use a simplified web address
      www.prforlaughs.com Vs. www.prforlaughs.blogspot.com Or use your own name!
    • The Hallmarks of a Good Blog
      • Display recent posts or featured posts
    • The Hallmarks of a Good Blog
      • Display images of your books
    • The Hallmarks of a Good Blog
      • “ Scannable
      • content”
      • and simple layout
    • The Hallmarks of a Good Blog
      • Use categories/tags
    • Greek Tragedy Stephanie Klein Blog Showcase
    • Blogging Best Practices 1) Write often, but don’t let it take over your life 2) Create the perfect headline every time
    • Blogging Best Practices
      • 5) Be yourself
      4) Establish authority 3) Answer comments and encourage comments
    • Promoting Your Blog
      • You already have the power to…
      Comment on other blogs Make blogging friends Guest blog  “Open blog night” “Blog tours”
      • BLOGGERS,
      • Start your search engines.
      • On your mark…get set…POST