• Share
  • Email
  • Embed
  • Like
  • Private Content
It's All E-commerce
 

It's All E-commerce

on

  • 994 views

My recent talk "It's All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline" as part of the Biznology webinar series.

My recent talk "It's All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline" as part of the Biznology webinar series.

Statistics

Views

Total Views
994
Views on SlideShare
559
Embed Views
435

Actions

Likes
1
Downloads
5
Comments
0

4 Embeds 435

http://www.timpeter.com 426
http://feeds.feedburner.com 5
http://cloud.feedly.com 3
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The internet influencesalmost 70% of business among those businesses that do have a website.
  • Location context, in my store, in my competitor’s store, given travel time
  • Context determines airport.

It's All E-commerce It's All E-commerce Presentation Transcript

  • Thanks for joining! Its all E-commerce: How the Social, Local, Mobile Web Affects Sales Online and Offline January 15, 2013 Tim Peter We’ll be starting soon!www.timpeter.com © 2013 Tim Peter & Associates, LLC
  • Tim Peter & AssociatesYour moderator for today: Frank Reed  Managing Editor of #11 marketingpilgrim.com  Director of Sales edgeworksgroup.com  Weekly contributor to blog “Frank Fridays” @frankreed frank@edgeworksgroup.com 919-285-15152 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates Thanks to all of Its all E-commerce: our sponsors How the Social, Local, Mobile Web Affects Sales Online and Offline Tim Peter3 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & AssociatesClick the orange arrow4 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates Your speaker for today: Tim Peter  President of  Instructor at Rutgers University  Blogger at @tcpeter tim@timpeter.com 201-305-00555 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & AssociatesHow big is “e-commerce”? 2012 $224.2 billion 2013 $256.0 billion 2014 $289.8 billion Source: eMarketer, March 2012 and United States Department of Commerce data, December 2012 (US-only e-commerce)6 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & AssociatesHow big is “e-commerce”? 2012 $224.2 billion 2013 6%-7% $256.0 billion 2014 $289.8 billion Source: eMarketer, March 2012 and United States Department of Commerce data, December 2012 (US-only e-commerce) Share data excludes auto dealers, gas stations, fuel dealers, travel and event tickets7 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & AssociatesOnline contribution120.0%100.0% 7.2% 7.6% 8.0% 8.4% 80.0% 38.2% 39.8% 41.1% 42.7% 60.0% 40.0% 54.6% 52.6% 51.2% 49.0% 20.0% 0.0% 2012 2013 2014 2015 Offline only Web-influenced offline Online only8 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & AssociatesAnd yet… Roughly 60% of small businesses don’t have a website9 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates10 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & AssociatesSource: Google http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/ & http://www.thinkwithgoogle.com/insights/library/studies/the-zero-moment-of-truth-macro-study/ 11 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & AssociatesHere’s a question… “Why?”12 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Mike Moran Because we’ve trained them to © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & Associates15 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates16 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & Associates © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Mike Moran © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Mike Moran21 © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & Associates22 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran23 © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Mike Moran •44% of all cell users •40% of those 35-44 •50% of smartphone owners •60% of those 18-3424 © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Mike Moran25 © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & Associates 953 Million 6.1 Billion 26 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLCSource: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
  • Tim Peter & Associates More own mobile phones than toothbrushes27 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran28 © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & AssociatesThe purchase funnel doesn’t exist 2929 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran Remember: We trained them not to do that © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Mike Moran Am I going to enjoyThe online shopping experience myself? (i.e., your  Transparent product, service, or experience) © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Mike Moran Whyshould Ibuy from you? © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & Associates4 keys to success in a worldwhere it’s all e-commerce  Think customers NOT channels.  Plan “mobile first.”  Embrace price transparency  Remember: Content is king. Context is queen.33 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates 4 “P’s” of marketing + 134 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates Know your customers35 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran36 © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & Associates Choose channels based on customer use37 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & AssociatesIs this the end of brand sites? Um… no.38 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates Think “mobile first”  Mobile isn’t the most important channel  Mobile isn’t the only channel  But… don’t try to add it on later39 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates Defining “mobile”  Situation vs. device40 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran Think “task-oriented”: Disney MyMagic+ RFID “tickets” and purchasing41 © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & AssociatesDemand responsive, situation-focused, task-oriented webdesign… because your customers will42 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran Embrace price transparency © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Mike Moran Embrace price transparency? © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & Associates Embrace price transparency?45 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates46 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates But what about “showrooming?”47 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates Doesn’t showrooming divert sales from stores to the web? 6 in 10 ‘showroomers’ said they originally planned to purchase at the store but changed their mind while there and instead bought online Source: comScore, “State of the US Online Retail Economy in Q1 2012,” May 201248 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran Price must show value49 © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & Associates What separates these stores?50 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & Associates Create “Likeable,” sharable content52 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates Social integration53 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates Context:  “Where u @?” Location, altitude, speed  Past actions, history, selected preferences  Assumed attitudes and emotions based on actions and situation54 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates55 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates Task-oriented Contextual56 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates57 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates What’s next?  Distance, floor in building, aisle, what direction  Light, dark  Gesture-based control (Think Xbox Kinect or Wii)  Biometrics (Are you excited? Confused?)58 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates • Store locator (most sites with retail presence) At home • Shopping cart function (many “commerce” sites) • “View-commerce” (Glamour magazine “virtual storefronts”)Subway/Public • Store locator by station stop (???)transportation • Parking information (Streetline Parker, ParkSight) En route • In-store pickup (Nordstrom, Apple Store) • Product locator/store map (Walmart) • Streamlined checkout/ payment options (Apple Store In-store EasyPay, eBay, Nordstrom, Google Wallet) • Price comparison (Amazon, Walmart)In competitor’s • Coupons and loyalty rewards (Walmart, Shopkick) store 59 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Mike Moran What do you want your customers to do? © 2010 Mike Moran © 2013 Mike Moran Group LLC
  • Tim Peter & Associates4 keys to success in a worldwhere it’s all e-commerce  Think customers NOT channels.  Plan “mobile first.”  Embrace price transparency  Remember: Content is king. Context is queen.61 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates How big is e-commerce? It’s all e-commerce62 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC
  • Tim Peter & Associates Don’t forget our sponsorsDon’t stop now! March 12, 2013 11:00 to 11:30 ET Engaging Employees to Glenn Gaudet Share Corporate Social Media Sign up now at bit.ly/ZBYdhG For more information: www.biznology.com63 © 2010 Mike Moran © 2013 Tim Peter & Associates, LLC