Internet Strategy Forum Cms Panel
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Internet Strategy Forum Cms Panel - Presentation Transcript
- Why CMS sucks No. Really. It does.
- Simple (ugly) promo page
- Lists participating hotels
- Shows “Rates from…”
- (At leas t) Five content sources
- Images
- Copy
- Product detail
- Price
- Rating
- There is no “CMS”
- There are many Content types
- “ Management” differs by content type
- “ System” differs by business
- Approach?
- Build AND Buy
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