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HSMAI 2013 Mobile and Social Marketing Presentation

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  • Showed this slide to my daughter. She said, “I recognize that sound. I’ve seen old movies.”
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    • 1. Where u @?Digital Marketing and Distribution 2013 09.12.12
    • 2. Mobile is a lifestyle, not a device ™
    • 3. 953 Million 6.1 BillionSource: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
    • 4. Leisure Travelers Shop... Source: Google/Ipsos MediaCT - U.S. August 2012
    • 5. Business Travelers Shop... Source: Google/Ipsos MediaCT - U.S. August 2012
    • 6. Overall Mobile Use Source: eMarketer Digital Travel Outlook – June 2012
    • 7. Top Mobile Sites•Facebook•Google•YouTube
    • 8. 800 million+ users
    • 9. 2.7 billion “Likes” every day
    • 10. 300 million photos every day
    • 11. $$$?
    • 12. “App” propriately mobile•Responsive website design + mobile–aware booking•Consumer–focused content•Social integration + “Likable,” sharable imagery
    • 13. Responsive web design
    • 14. Social integration
    • 15. “Likeable” and sharable
    • 16. Thank YouAppnostic.cominfo@appnostic.com866–279–8257