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HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
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HSMAI 2013 Mobile and Social Marketing Presentation

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  • Showed this slide to my daughter. She said, “I recognize that sound. I’ve seen old movies.”
  • Instagram experience
  • Transcript

    • 1. Where u @?Digital Marketing and Distribution 2013 09.12.12
    • 2. Mobile is a lifestyle, not a device ™
    • 3. 953 Million 6.1 BillionSource: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
    • 4. Leisure Travelers Shop... Source: Google/Ipsos MediaCT - U.S. August 2012
    • 5. Business Travelers Shop... Source: Google/Ipsos MediaCT - U.S. August 2012
    • 6. Overall Mobile Use Source: eMarketer Digital Travel Outlook – June 2012
    • 7. Top Mobile Sites•Facebook•Google•YouTube
    • 8. 800 million+ users
    • 9. 2.7 billion “Likes” every day
    • 10. 300 million photos every day
    • 11. $$$?
    • 12. “App” propriately mobile•Responsive website design + mobile–aware booking•Consumer–focused content•Social integration + “Likable,” sharable imagery
    • 13. Responsive web design
    • 14. Social integration
    • 15. “Likeable” and sharable
    • 16. Thank YouAppnostic.cominfo@appnostic.com866–279–8257

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