HEDNA Keynote Address - It's All Coming Together
 

HEDNA Keynote Address - It's All Coming Together

on

  • 725 views

 

Statistics

Views

Total Views
725
Views on SlideShare
673
Embed Views
52

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 52

http://www.timpeter.com 50
http://feeds.feedburner.com 2

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Showed this slide to my daughter. She said, “I recognize that sound. I’ve seen old movies.”\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Instagram experience\n
  • \n
  • \n
  • \n
  • \n
  • Source: Mary Meeker\n
  • \n
  • \n
  • \n
  • 80% of travelers perform a travel-related search before booking\n The average online shopper visits 22 sites across 9 or more sessions prior to making a reservation\n According to Google, “price” was the leading reason consumers booked on a specific hotel website\n
  • \n
  • \n
  • \n
  • \n

HEDNA Keynote Address - It's All Coming Together HEDNA Keynote Address - It's All Coming Together Presentation Transcript

  • It’s All Coming TogetherThe Changing Customer and What They Mean toMarketing and Distribution
  • Sites Visited - All E-commerce 3022.5 15 7.5 0 2010 2011
  • Sites Visited - All E-commerce Sites Visited - Travel 30 22.5 15 7.5 0 2010 2011Source: Google http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/ & http://www.thinkwithgoogle.com/insights/library/studies/the-zero-moment-of-truth-macro-study/
  • Dominant ImpulsiveFast & Ambitious & Enthusiastic Analytical ReliableSlow & Organized & Predictable Head Heart
  • Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
  • Smartphone Mobile phone7,0006,0005,0004,000 953 Million 6.1 Billion3,0002,0001,000 0 Total Subscriptions - Q4 2011 Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
  • Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
  • X
  • Top search termprior to booking? 25“Price”
  • Why buyfrom you?
  • Thank you 29 Web: timpeter.com Phone: +1-201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter