HEDNA Keynote Address - It's All Coming Together

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  • Showed this slide to my daughter. She said, “I recognize that sound. I’ve seen old movies.”\n
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  • Instagram experience\n
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  • Source: Mary Meeker\n
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  • 80% of travelers perform a travel-related search before booking\n The average online shopper visits 22 sites across 9 or more sessions prior to making a reservation\n According to Google, “price” was the leading reason consumers booked on a specific hotel website\n
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  • HEDNA Keynote Address - It's All Coming Together

    1. 1. It’s All Coming TogetherThe Changing Customer and What They Mean toMarketing and Distribution
    2. 2. Sites Visited - All E-commerce 3022.5 15 7.5 0 2010 2011
    3. 3. Sites Visited - All E-commerce Sites Visited - Travel 30 22.5 15 7.5 0 2010 2011Source: Google http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/ & http://www.thinkwithgoogle.com/insights/library/studies/the-zero-moment-of-truth-macro-study/
    4. 4. Dominant ImpulsiveFast & Ambitious & Enthusiastic Analytical ReliableSlow & Organized & Predictable Head Heart
    5. 5. Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
    6. 6. Smartphone Mobile phone7,0006,0005,0004,000 953 Million 6.1 Billion3,0002,0001,000 0 Total Subscriptions - Q4 2011 Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
    7. 7. Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
    8. 8. X
    9. 9. Top search termprior to booking? 25“Price”
    10. 10. Why buyfrom you?
    11. 11. Thank you 29 Web: timpeter.com Phone: +1-201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter

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