Elements of E-commerce
How Digital Storytelling Drives
Revenue and Results
Content

2

2

1

1

3 4
3

Customer

Conversion
Dream
Discover
Research
Book
Anticipate
Stay
Remember
X
300 Million Photos
Uploaded Daily
6
© 2013 - Tim Peter & Associates
More People Own Mobile Phones Than Own
Toothbrushes
2013: 45% of Searches on Mobile

Source: Google
Have We Reached “Peak Search”?

Source: Google
What is a “Search Engine” in 2014?
•
•
•
•

Content-rich
Context-rich
Keyword-rich
Customerfocused
Snackable

Shareable
Sharp
• Focus
– Customer
– Content
– Conversion

• Content Rules
– Snackable
– Shareable
– Sharp
Thank You
Web:

timpeter.com

Phone:

201-305-0055

Email:

tim@timpeter.com

Twitter: twitter.com/tcpeter
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
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Elements of E-commerce: How Digital Storytelling Drives Revenue and Results

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Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.

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  • Role of search
    Search engines know:
    Who you are?
    Where you are
    When you're interested
    What you want
    Why you care
    Will reward
    Content rich
    Context rich
    Keyword rich
    K-Link rich (c'mon, had to do it)
    In a word, customer-focused.
    In other words, friction-free
  • Fewer social media channels: Facebook, Flickr (visual), Twitter, and YouTube
  • Elements of E-commerce: How Digital Storytelling Drives Revenue and Results

    1. 1. Elements of E-commerce How Digital Storytelling Drives Revenue and Results
    2. 2. Content 2 2 1 1 3 4 3 Customer Conversion
    3. 3. Dream Discover Research Book Anticipate Stay Remember
    4. 4. X
    5. 5. 300 Million Photos Uploaded Daily 6
    6. 6. © 2013 - Tim Peter & Associates
    7. 7. More People Own Mobile Phones Than Own Toothbrushes
    8. 8. 2013: 45% of Searches on Mobile Source: Google
    9. 9. Have We Reached “Peak Search”? Source: Google
    10. 10. What is a “Search Engine” in 2014?
    11. 11. • • • • Content-rich Context-rich Keyword-rich Customerfocused
    12. 12. Snackable Shareable Sharp
    13. 13. • Focus – Customer – Content – Conversion • Content Rules – Snackable – Shareable – Sharp
    14. 14. Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter

    ×